Case Study
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Jay Chiat Strategic Excellence Awards, Silver, National Strategy, 2019
Gazeta.pl, a socially conscious news portal, purchased Polish porn magazine Your Weekend and released its last ever issue with content around gender equality, equal rights and sexism to encourage sex education in Poland.
Research Paper
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Anna Martenka, Salomea Świerkowska and Tomasz Dulinicz, ESOMAR, Congress, 2019
Play, a Polish telecommunications brand, addresses how new communication technologies, especially chatbots and voice assistants, can be used to gain knowledge about consumers.
Case Study
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MIXX Awards, Bronze, Virtual and Augmented Reality, 2019
Tymbark, a fruit drink, engaged the youth segment in Poland with its AI powered app which led to the created of 300,000 branded images.
Case Study
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MIXX Awards, Bronze, Social Media, 2019
Axe, the deodorant brand, gave its consumers in Poland the opportunity to show people their hobbies in action which led to over 13 millio views for the brand.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Greenpeace Poland, a non-profit, campaigned using the video game Minecraft to stop the illegal logging of a forest in Poland.
Case Study
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SABRE Awards, EMEA, The Baltic, Gold, 2019
Fast food brand McDonald’s used a multiplatform approach to boost its image as a good employer and attract employees of all ages in Poland.
Rankings
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WARC Media 100, 2019
To raise awareness of illegal logging in Poland, environmental organisation Greenpeace created a virtual copy of a targeted forest on Minecraft and revealed how it would feel to have just one tree standing.
Research Paper
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Malgorzata (Mag) Karpinska-Krakowiak, Journal of Advertising Research, Digital First, February 2019
Two experimental studies in Poland examined how perceived and manipulated realism of comedic violence may influence consumer responses to brands.
Rankings
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WARC Creative 100, 2019
To raise awareness of illegal logging in Poland, environmental organisation Greenpeace created a virtual copy of a targeted forest on Minecraft and revealed how it would feel to have just one tree standing.
Case Study
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Matylda Tomaszewicz, Maja Konieczka, WARC Media Awards, Bronze, Effective Channel Integration, 2018
P&G shampoo brand Head & Shoulders used a multi-channel campaign led by footballer brand ambassador Robert Lewandowski and his wife to appeal to female customers in Poland.
Case Study
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MIXX Awards, Bronze, Virtual and Augmented Reality, 2018
Samsung, a multinational conglomerate, recreated the historical Soyuz 30 spaceflight using Samsung Galaxy S8 and Gear VR, to support the launch of the products in Poland.
Case Study
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SABRE Awards, Gold Sabre Award For Technology: Hardware, EMEA, 2018
Microsoft, a technology company, launched a campaign in Poland to market the creative features of the New Surface Pro, Microsoft 2in1 device.
Case Study
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Design Business Association, Silver, 2018
Inovox Express, an OTC throat lozenge brand, launched its brand with a stand out name and new, bright logo, in order to take on large brands as a new challenger in Poland.
Research Paper
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Piotr Tarka, International Journal of Market Research, Vol. 60, No. 1, 2018, pp. 67-87
In this article, the author conducts an empirical diagnosis of managers' views and perceptions in the context of use of information obtained from marketing research in decision-making processes.
Case Study
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Alexandre Sanou, WARC Awards, Entrant, Effective Social Strategy, 2017
This case study shows how Cini Minis, a cereal brand, increased consumer engagement with Polish teenagers by mirroring one of the country's most popular shows.
Case Study
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AME Awards, Bronze, 2017
This case study explores how Szlachetna Paczka, a charitable organisation campaigning against poverty, launched a campaign in Poland to raise awareness of poverty within the country.
Case Study
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SABRE Awards, Gold, EMEA, The Baltic, 2017
The Safe at Work Coalition was founded in Poland to raise awareness of the issue of safety at work in Poland through content and PR.
Case Study
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Agnieszka Petla and Jacek Wlazlo, WARC Media Awards, Shortlisted, Effective Channel Integration, 2016
This case study describes how Wedel, a chocolate brand from Poland, increased its appeal to younger consumers by stepping outside the commercial break.
Research Paper
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Tomasz Opalski, ESOMAR, Big Data, November 2016
This paper examines how ING Bank in Poland built an internet banking system based on customers' needs, through a 'User Centered Design' methodology.
Case Study
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European Association of Communications Agencies, Finalist, Euro Effies, 2016
This case study describes how Vype, the e-cigarette brand, launched in the UK, France, Italy, and Poland, by rejecting conventional vaping ads that replicated 20th century tobacco advertising.
Case Study
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Cannes Creative Lions, Creative Effectiveness Lions, 2016
This case study describes how Deutsche Telekom, a German telecoms company, changed customer behaviour and increased sales with the help of a humorous 'mockumentary'.
Case Study
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SABRE Awards, Gold, EMEA, Baltic, 2016
The Polish Chamber of Books (PIK), a commercial institution, successfully passed a bill that established a fixed price for new publications released in Poland, by launching a campaign that highlighted the damages of not passing such an act.
Case Study
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SABRE Awards, Gold, EMEA, Industrials and chemicals, 2016
Grupa Azoty, a Polish fertiliser manufacturing company, successfully increased brand awareness and became a recognisable member of important international business agencies by directly contacting and participating in media activities and positioning itself as a business expert.
News
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25 November 2015
WARSAW: Internet users across Central and Eastern Europe (CEE) regularly go online using smartphones and tablets while watching television, but advertisers in many markets are failing to take full advantage of this trend, according to a new report.
Case Study
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European Association of Communications Agencies, Gold, Euro Effies, 2015
This case study showcases how Lenor, a fabric enhancer, replaced the existing dual communication model in Western and Central-Eastern European markets with a pan-regional one, appealing across cultures.
