adam&eveDDB London and LOLA MullenLowe Madrid top the agency rankings in two new WARC Best of the Best reports which showcase the best campaigns and companies in the UK and Europe across creativity, effectiveness and media excellence.
The current smart TV landscape is a bit of “mess”, says European broadcaster RTL/Adconnect, whose response has been to separate inventory sales into two distinct areas – connected TV and addressable TV.
Livio Martucci, WARC Exclusive, April 2019
Offers brand managers and marketers advice on how to tackle plastic packaging in the FMCG industry and how big data and an authentic approach towards corporate social responsibility can help drive brand loyalty.
Brian Carruthers, Event Reports, Advertising Week Europe, March 2019
TOMS, the ethical shoe and coffee brand based in the US famous for donating a pair of shoes to those in need whenever a customer makes a shoe purchase, is moving to activate its media budget with its ethical purpose.
Rakuten, the Japanese e-commerce giant, is ramping up its challenge to Amazon and Netflix with plans to expand its video-on-demand service in Europe, at the same time as teaming up with four major TV manufacturers to embed a special Rakuten button ...
A senior EU privacy official has warned that just because the UK is GDPR-compliant, it cannot assume a data adequacy agreement will quickly follow after Brexit to allow data to continue to flow across borders as it does now.
With banner ad blindness at an all-time high, there is great potential for native ads to deliver a better experience for consumers and more effective results for advertisers – and Verizon is responding accordingly.
DTC brands are changing traditional consumer-brand dynamics and forcing creative agencies and legacy brands to re-evaluate how they operate, but each side can usefully learn from the other, say two industry figures.
Project Brand Integrity is a new initiative launching today which aims to protect European brands from association with illegal stolen content by alerting advertisers or their agencies to ads running on pirate sites in Europe.
Matthew Philip and Rachael Lake, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.
John Sills, WARC Best Practice, April 2018
Explores the importance of customer experience in creating long-term sustainable success for organisations and how to systematically deliver an experience that is valuable for the customer and the business.