Petia Misheva and Greta Koleva, WARC Prize for Innovation, Shortlisted, 2014
This case study describes how, in difficult market conditions, Postbank Bulgaria created an innovative new loan category that combined a housing loan and a saving product in one new product: the Saving Mortgage Loan.
European Association of Communications Agencies, Entrant, Euro Effies, 2010
As the economic downturn reached a peak in 2008–09, Lenor sought to roll out a new super-premium brand extension, the Parfumelle Collection, in 16 Eastern Europe markets, including the Czech Republic, Hungary and Poland.
European Association of Communications Agencies, Silver winner, Euro Effies, 2009
Amongst oral care brands in Europe, the gum care segment was underdeveloped, accounting for only 7%. However, 48% of adults claim to suffer from bleeding gums, but the general perception is that this is not a problem.
European Association of Communications Agencies, Gold winner, 2006
This is a story about the power of focus. By refocusing on its core essence of the 'So effective, dentists recommend it' campaign, Sensodyne was able to not only beat off the threat of a major competitive launch, but also doubled its set objectives growing European sales by 20% and value market share by 1.1%.
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.