Article
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Amy Fridlund, WARC Best Practice, November 2017
Provides advice for marketers on how to better meet the needs of different genders and highlights the potential problems for brands with gender issues.
Article
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Geoffrey Precourt, Event Reports, ARF AUDIENCEXSCIENCE, September 2020
CBS, the broadcast network, is taking numerous steps to enhance diversity and inclusion across its operations, from content creation to executive leadership.
Article
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Research on WARC, September 2020
Brings together fresh new qualitative research, quantitative data and A/B testing from communities to better understand what Gen Z womxn want from to see from brands.
Article
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Geoffrey Precourt, Event Reports, Advertising Research Foundation "Shifting the Perception of Aging” , June 2020
Research from the non-profit American Association of Retired Persons and the image and video provider Getty Images has demonstrated that marketers should be depicting older consumers in different ways from in the past.
Opinion
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Anna Hamill, September 2020
In June, WARC delved into some of the new trends which were defining the early stages of the COVID-19 response from brands.
Article
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ANA 2020 Media & Measurement Conference, Event Reports, September 2020
Procter & Gamble, the consumer packaged goods manufacturer, is pushing for cross-platform measurement and heightened transparency in the media ecosystem.
Opinion
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Chiara Manco, September 2020
WARC’s Chiara Manco looks back at past winners of the Jay Chiat Awards to uncover successful strategies that can help marketers tackle today’s unique challenges.
Opinion
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Olivia Stancombe, September 2020
As circumstances change, so too do people’s needs and values, and it’s in understanding those shifts that brands and business can successfully evolve to meet changing consumer mindsets, says Olivia Stancombe.
Opinion
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Anna Hamill, September 2020
Google’s VP for Global Ads Marketing, Marie Gulin-Merle, speaks to WARC’s Anna Hamill about adapting products based on insights, empathising with consumers, and reinventing the role of CMO during the COVID-19 pandemic.
News
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08/09/2020
With Chinese authorities planning to tighten regulations covering livestreaming in the country, brands will likely have to reassess their use of influencers.
News
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07/09/2020
Comparative advertisements which are not factual and are inaccurate with claims that can’t be substantiated by the company would be treated as misleading advertisements according to soon-to-be-released guidelines by the India government.
News
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03/09/2020
Facebook and Google are in open opposition to draft legislation in Australia that would give the country’s media organisations more power to secure payment for the use of news content – it’s part of a wave of stories showing how governments are ...
Article
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Euromonitor Strategy Briefings, September 2020
A category analysis of beer in the US, including its pre-covid performance and in 2020 and beyond.
Article
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Shakaila Forbes-Bell, Aurore C Bardey and Patrick Fagan, International Journal of Market Research, Vol. 63, No. 5, 2020, pp. 599-614
Black, Asian, and Minority Ethnic (BAME) models continue to be underrepresented in advertising within the fashion and beauty industry.
Opinion
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Neeta Dsouza, August 2020
The gender divide story in India is not new but Neeta Dsouza argues that there’s room for brands, especially brands in India, to do more to elevate women and support gender equality.
News
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13/08/2020
Political parties and campaigners will need to clearly show who they are when promoting campaign content online, under new measures set out by the UK government.
News
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13/08/2020
When Viagra Connect, the over-the-counter treatment for erectile problems, launched into the UK market two years ago, the focus was on functional communications to spread awareness, but today it’s taking a very different approach – here’s why.
Article
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Brian Carruthers, WARC Exclusive, Nudgestock, June 2020
Patrick Fagan, former lead psychologist at Cambridge Analytica, ponders the ethical dimensions of psychographic targeting.
News
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07/08/2020
Ads that use sexualised images of women elicit similar responses from people with liberal and conservative perspectives on feminism, a study in the Journal of Advertising Research (JAR) has found.
News
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06/08/2020
McDonald’s, the restaurant chain, has demonstrated its support for the fight against racial injustice, with advertising that focuses on experiences and stories from the Black community and which is not overly branded.
Article
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Geoffrey Precourt, Event Reports, ANAAgile Marketing in the New Normal, July 2020
McDonald’s, the quick-service restaurant chain, became a high-profile supporter of the Black Lives Matter movement with a series of commercials that spread authentic, powerful messages.
Article
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David Lansanah, WARC Exclusive, August 2020
As individuals across the world reflect on their own beliefs, actions and privilege, brands too are assessing their role in systemic racial inequality and how to move forward.
News
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03/08/2020
A draft mandatory code from the Australian Competition & Consumer Commission aims to enable local media to bargain with Google and Facebook to receive fair payment for their news content.
News
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30/07/2020
Two of the leading anti-fraud and brand safety standards organisations in the digital ad industry – the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS) – are to merge.
News
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29/07/2020
Forty percent of US consumers are more likely to consider doing business with a company that takes a stand against racial injustice, according to a poll by Kantar, the research firm.
