Article
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Amy Fridlund, WARC Best Practice, November 2017
Provides advice for marketers on how to better meet the needs of different genders and highlights the potential problems for brands with gender issues.
Article
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We Are Pi, Research on WARC, July 2020
In the wake of the 2020 Black Lives Matter demonstrations people are calling on governments, institutions and corporations to make radical system change in support of Black citizens across the globe, and it is time for advertiser to take action.
News
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08 July 2020
Brands and agencies need to tackle anti-Black prejudice in the casting process for ads, and so address a widespread problem that demands a new approach throughout the creative supply chain.
Article
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Stephen Whiteside, Event Reports, Lions Live, June 2020
A survey of 500 executives in the marketing industry revealed several critical insights about how anti-Black prejudice is widespread in the casting process for ads.
Article
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Anna Hamill, Event Reports, Lions Live, June 2020
Amid unprecedented challenges in 2020, leading CMOs are committing to tangible change and leading with accountability on social issues like racial inequality.
Opinion
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WARC, June 2020
Ariel’s Share The Load campaign sparked a national conversation and walked away with the Grand Prix in the 2016 edition of the WARC Prize for Asia Strategy.
Opinion
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Chiara Manco, June 2020
The winners of the 2020 North America SABRE Awards can inspire brands looking to progress social change, writes WARC’s Chiara Manco. Many of the winners of the 2020 North America SABRE Awards show how to tackle different forms of bias, prejudice and discrimination.
News
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03 June 2020
Companies must “have a voice” and demonstrate they “truly care” about issues like racial injustice in the face of rising tensions in the US, according to Manoj Raghunandanan, global president of Johnson & Johnson’s Self Care unit.
Article
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Karina T. Liljedal, Hanna Berg, and Micael Dahlen, Journal of Advertising Research, Vol. 60, No. 2, 2020, pp. 179-196
Stereotyped occupational gender-role portrayals still are used frequently in advertising. Despite this, no previous research has examined their effects.
Article
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Hojoon Choi, Kyunga Yoo, Tom Reichert, and Temple Northup, Journal of Advertising Research, Vol. 60, No. 2, 2020, pp. 163-178
Recent studies indicate that U.S. consumers' feminist attitudes can influence positively their evaluations of sexual images of women in advertisements.
Research Paper
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Heather Shoenberger, Eunjin (Anna) Kim, and Erika K. Johnson, Journal of Advertising Research, Vol. 60, No. 2, 2020, pp. 197-207
This research suggests that perceived authenticity plays a significant mediating role for the effects of model image modification and body size on consumers’ advertisement and product evaluations.
News
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15 May 2020
International brands have always had to tread carefully in China, where an appreciation of local culture is essential, but with nationalism on the rise and sensitivity about the origins of coronavirus prevalent, communication tailored to Chinese ...
News
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11 May 2020
COVID-19 has been an interesting period of opportunity, according to Chris Kenna, founder and CEO of Brand Advance, a diversity-driven global media ecosystem.
News
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24 April 2020
From #Unstereotype to this week’s launch of the WFA Diversity & Inclusion Task Force, the marketing industry has long been aware of the need to get smarter in how they portray people; and it’s not just about window dressing – doing it right has ...
Article
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Lindsay Wade, WARC Best Practice, March 2020
Based on analysis of 17,000 data points, this article looks at lingering issues with portraying diversity in advertising.
Article
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Maria Twena, WARC Exclusive, March 2020
Discusses the opportunity for brands to capitalize on a prevailing yet hidden dynamic among multi-generational Hispanic families - how the bilingual English Language First (ELF) family member translates, informs and advises their parents’ consumer decisions.
News
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06 March 2020
Brands that promote apparel items like lingerie and swimwear on Instagram may want to consider using plus-sized models and not retouching images, according to a study in the Journal of Advertising Research (JAR).
Article
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WARC Best Practice, February 2020
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
Article
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WARC Best Practice, February 2020
Explores how the roles of modern men in society are changing and advises on how marketers should respond to this behavioural change in order to effectively advertise to men, particularly across different cultures and at a time of social change.
Article
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Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
News
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16 January 2020
Brand purpose can be a driver of growth, a key to unlocking new partnerships and a way of signalling modernity, according to a new WARC report edited by Burger King Global CMO Fernando Machado.
Article
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WARC Exclusive, January 2020
Analysing trends in brand purpose strategy, including tips for more effective purpose and lessons from the winners of the Effective Use of Brand Purpose category of the 2019 WARC Awards.
Article
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Jane Cunningham, Philippa Roberts and Vicky Cook, WARC Exclusive, January 2020
After femvertising, #unstereotype and ASA rulings, what next for marketing to women?
Article
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Geoffrey Precourt, Event Reports, ANA Multicultural Marketing & Diversity Conference, November 2019
Procter & Gamble, the consumer packaged goods manufacturer, conducted rigorous analysis of its multicultural marketing to ensure it was excelling in this area.
Research Paper
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MRS Awards, Finalist, MRS Award for International Research, 2019
Dove, a personal care brand owned by Unilever, launched Project #ShowUs in the UK, a free-to-access database of over 5000 images, offering an inclusive vision of beauty to media and advertisers which was informed by collected data.
