Article
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Amy Fridlund, WARC Best Practice, November 2017
Provides advice for marketers on how to better meet the needs of different genders and highlights the potential problems for brands with gender issues.
News
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15 August 2019
Volkswagen and Philadelphia cheese are the first brands to fail the Advertising Standard Authority’s new rules on gender stereotyping in ads, which came into force in June, with industry bodies expressing surprise and concern at the bans.
News
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14 August 2019
Lux, the Unilever-owned haircare brand, is tapping into issues around gender inequality in Japan, following research that sought to decode an apparent ambivalence towards the topic.
News
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06 August 2019
Following the furore over a recent "brownface" advertisement, the Advertising Standards Authority of Singapore (ASAS) plans to issue a recommendation that marketers “take special care” when their projects involve race and ...
Research Paper
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IAB Europe Research Awards, Winner, Consumer Attitudes and Behaviour, 2019
Kantar, a media company, launched a comprehensive global analysis to assess how women and men respond differently to marketing through sub-analysis of its internal databases.
Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2019
Brands are failing to adequately reflect society in their advertising, according to a study conducted by the Geena Davis Institute on Gender in Media, the non-profit research body.
News
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11 July 2019
Unilever, the consumer goods manufacturer, found an innovative way to challenge stereotypes by asking several of its marketers, as well as agency representatives, to take DNA tests and explore their own genetic heritage.
Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2019
Procter & Gamble, the consumer goods giant, is using a new breed of partnerships to help it transform advertising in compelling ways.
Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2019
Unilever, the consumer goods giant, undertook an innovative experiment in a bid to help its marketers and agencies reduce their use of stereotypes.
Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2019
Mars, the food manufacturer, is taking various steps as it seeks to achieve true gender equality in its advertising.
Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2019
Mars, the confectionery giant, has a commitment to responsible marketing that helps steer its communications activity in various ways.
News
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20 June 2019
Gen Alpha girls have a post-stereotype mindset, according to new research into under-10s which claims that this age group is one that judges people by who they are, not what they are.
News
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18 June 2019
FMCG giant Unilever has turned its gaze inwards as part of its ongoing campaign against stereotyping, with an exercise designed to jolt its top marketers into greater awareness of unwitting stereotyping and ‘Unstereotype Bootcamps’ to ...
Research Paper
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Deanna Elstrom and Emi Nishiyama, ESOMAR, Asia Pacific, 2019
Lux, a Unilever-owned haircare brand, conducted a quantitative study to ascertain where personal "pain points" are from the perspective of today’s Japanese women.
Opinion
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Stephen Whiteside, April 2019
Rejecting outmoded stereotypes is becoming table stakes for advertisers. At a recent conference, Stephen Whiteside from WARC learned that flipping them may be even more powerful.
News
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19 April 2019
Marketers are often guilty of a tendency to “segment everything into little boxes”, but consumers rarely fit neatly into their assigned roles and it can be easy to miss the subtle changes that are taking place across demographics.
Article
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Research on WARC, April 2019
Looks at our ageing societies and the challenges and opportunities they face as ageing generations are having larger effects on populations around the world.
News
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05 April 2019
Brands in Asia need to consider carefully how they represent gender in advertising as traditional stereotypes are increasingly problematic – and can be bad for business – says a regional strategy director.
News
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02 April 2019
Brands are increasingly getting behind female empowerment but they aren’t getting it quite right in APAC, where cultural norms are often different and the landscape is changing fast, according to the head of a cultural insights firm.
Opinion
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Stephen Whiteside, April 2019
Boosting the accurate portrayal of girls and women in ads and media is the main goal of the SeeHer initiative.
Article
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Low Lai Chow, Event Reports, How To Speak Woman: The Asia Edition, March 2019
It is increasingly necessary for brands in Asia to address gender issues, but it’s not easy to get it right.
Article
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Low Lai Chow, Event Reports, How To Speak Woman: The Asia Edition, March 2019
Brands in Asia need to carefully consider how they represent gender in advertising as traditional stereotypes are increasingly problematic.
Article
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Dr. Martina Olbertova, Research on WARC, March 2019
Discusses how global brands should be aware of the mental disconnects that can occur between the meaning intended to be communicated by a brand versus meaning created.
Opinion
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Jenny Barthe, March 2019
A recent project by the agency We Are Social used an AI to scrape brand profiles on Instagram found evidence that brands are still making damaging assumptions about who their decision-making audiences are and how they're talking to them.
Article
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Sam Peña-Taylor, Event Reports, MRS Impact, March 2019
When brands depict society, it is important that they think about who is doing the watching and who controls the action – an example from Diageo shows how to do this.
