Gerard M. Stegmaier and Mark Quist, Admap, May 2019
The California Consumer Privacy Act of 2018 (CCPA) will transform the legal compliance requirements for businesses that buy, sell, and use personal information throughout the global advertising ecosystem.
Bot fraud will fall to $5.8bn in 2019, when more attempts at this kind of deception will fail than succeed for the first time, according to a study from trade body the Association of National Advertisers (ANA) and cybersecurity firm White Ops.
When a gunman killed 50 Muslim worshippers and seriously injured dozens more in the peaceful city of Christchurch, New Zealand, shock reverberated around the world that such an act could happen in a country best known for its spectacular landscapes and friendly people.
Unilever, the consumer goods giant and second largest advertiser in the world, is launching a “trusted publishers” network with the aim of giving the company more control and visibility over where its ads are placed online.
The heads of the Association of New Zealand Advertisers and the Commercial Communications Council have published an open letter calling on the international advertising community to use its clout to force changes at Facebook.
Several major brands in New Zealand are reported to have withdrawn advertising from Google and Facebook, or are considering doing so, following the livestreaming of the massacre in Christchurch last week that left 50 people dead.
Chancellor Philip Hammond has taken up a recommendation from an independent report and asked the Competition and Markets Authority (CMA) to conduct a review of the digital advertising market in the UK.
Explores how the roles of modern men in society are changing and advises on how marketers should respond to this behavioural change in order to effectively advertise to men, particularly across different cultures and at a time of social change.
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
Sam Clough, WARC Best Practice, July 2016
This article seeks to establish best practices for marketing to children, both causes of parental spending and consumers in their own right - an attractive audience for marketers, they exert influence far beyond toys, to supermarket shops, family holidays, and even the car.
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