Article
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Research on WARC, June 2021
500 Indian influencers and industry marcomm leaders weigh in on influencer marketing shifts in India in 2021.
Opinion
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Naresh Gupta, March 2021
India’s recently-issued IT guidelines seeking to regulate content on social media, digital news and OTT are being viewed as excessive. While entertainment content should not be left unmonitored, there must be a more liberal approach to crafting and implementing rules.
Article
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Stephen Whiteside, Research on WARC, March 2021
A study published in the Journal of Marketing highlighted several opportunities and risks that may come from using genetic data in marketing campaigns.
Opinion
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Ben Willee, February 2021
In Australia, Facebook has gone nuclear in response to the government’s News Media Bargaining Code. Spinach’s Ben Willee on what all this means for advertisers.
News
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10 February 2021
Innovation, digital transformation and experimentation offer differentiation opportunities to healthcare brands competing in a highly-regulated category, according to Stephen Moy, CEO of creative agency Barbarian.
Article
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Research on WARC, February 2021
Online safety and regulation has been an issue for a number of years, with high profile incidents fuelling concerns among both the public and advertisers.
Article
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Steven Moy, WARC Exclusive, February 2021
As a highly regulated category, health and wellness brands can sometimes struggle to differentiate their brand from competitors.
News
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15 January 2021
Google has taken the extraordinary step of trialling the suppression of search results that link to commercial news outlets, part of a campaign against the proposed News Media Bargaining Code, as the search giant claims the draft law will undermine t
News
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11 January 2021
The UK’s Competition and Markets Authority will investigate whether Google’s plan to disable third-party cookies on its Chrome browser would cause ad spend in the country to become even more concentrated in the advertising giant’s hands.
News
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08 January 2021
The online gaming sector in India generated $174m in revenues in 2020, compared with $97.
Article
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Low Lai Chow, Event Reports, The Drum Digital Summit, November 2020
Data safety needs to take on equal importance in marketing considerations as new data regulations and privacy laws take effect worldwide.
News
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16 December 2020
Big tech companies are once again under the spotlight over how they collect and use personal data, with the European Union unveiling tough new rules, and US regulators announcing a probe into a number of major tech players.
News
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09 December 2020
The cookie is about to crumble as a result of growing data privacy regulations, and its demise through 2021 remains a core challenge for nearly half the advertising industry (49%), research finds.
News
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30 November 2020
Facebook, Google and other tech giants will face more scrutiny in the UK from next year after the government announced that it is creating a new regulator to govern the behaviour of platforms which currently dominate the market.
News
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27 November 2020
Well known on the world stage for its activism on data protection, the European Union is now proposing legislation that would create a single data marketplace across the bloc to facilitate sharing.
News
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23 November 2020
Google, the US internet giant, announced last week that it has reached agreement with six French newspapers and magazines over copyright payments and that talks with other media groups are continuing with the aim of reaching a “framework agreement” b
Article
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WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Article
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WARC Exclusive, November 2020
Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
News
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27 October 2020
The rise and rise of live-streaming e-commerce in China has inevitably led to more scrutiny from regulators.
Article
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Geoffrey Precourt, Event Reports, Association of National Advertisers Masters of Marketing Week, October 2020
Procter & Gamble (P&G), the consumer-packaged goods giant, is baking the concept of “citizenship” into its brand-building efforts.
News
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21 October 2020
Following an investigation that lasted over a year, the US Justice Department has issued an antitrust lawsuit against Google, claiming the search giant has made it impossible for rivals to compete by making its search engine the default across a rang
News
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05 October 2020
Most Indian consumers (75%) feel that children are being misled in many advertisements for apps, gaming and other online services, according to a survey by social community platform Local Circles.
News
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30 September 2020
From next year, Australian broadcasters will no longer need to air an annual quota of 260 hours of kids’ programming, along with 130 hours of pre-school content, following a government shake up of regulations.
News
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07 September 2020
With Chinese authorities planning to tighten regulations covering livestreaming in the country, brands will likely have to reassess their use of influencers.
News
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06 September 2020
Comparative advertisements which are not factual and are inaccurate with claims that can’t be substantiated by the company would be treated as misleading advertisements according to soon-to-be-released guidelines by the India government.
