Opinion
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Warwick Cairns, September 2021
The power to punish transgressors underpins advertising regulations, but Warwick Cairns ponders what happens when there are no regulations at all.
Article
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David Puttnam, WARC Exclusive, September 2021
David Puttnam, Chair of the House of Lords Select Committee on Democracy and Digital Technologies, and a former advertising executive, argues that the unchecked power of digital platforms is fueling climate disinformation, and that more regulation is needed.
Article
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WARC Exclusive, August 2021
Examines the implications of the new HFSS (high in fat, sugar and salt) food laws in the UK, and particularly their impact on marketers.
Article
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Arielle Garcia, WARC Exclusive, July 2021
An overview of the consumer data privacy regulation globally.
Article
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Callum Saunders, WARC Best Practice, July 2021
Advice for marketers selling food or drink products high in (saturated) fat, salt or sugar.
Opinion
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Biprorshee Das, June 2021
In this edition of Spotlight India, WARC India Editor Biprorshee Das looks at the evolution of influencer marketing in India and, given its tremendous potential, how marketers can get it right by addressing the concerns about it.
Article
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WARC Exclusive, Spotlight India, June 2021
Analyses data from ongoing surveys of Indian consumers, provided by GWI.
Article
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Naresh Gupta, WARC Exclusive, Spotlight India, June 2021
Bang in the Middle’s Naresh Gupta explains the rise of participative culture and the influencer movement, before outlining responsible and sound practices that are required of both marketers and influencers.
Article
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Research on WARC, June 2021
500 Indian influencers and industry marcomm leaders weigh in on influencer marketing shifts in India in 2021.
Article
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Euromonitor Strategy Briefings, May 2021
A category analysis of beer in the US, including 2020 impact and recovery and opportunities post-pandemic.
Opinion
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Naresh Gupta, March 2021
India’s recently-issued IT guidelines seeking to regulate content on social media, digital news and OTT are being viewed as excessive. While entertainment content should not be left unmonitored, there must be a more liberal approach to crafting and implementing rules.
Article
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Stephen Whiteside, Research on WARC, March 2021
A study published in the Journal of Marketing highlighted several opportunities and risks that may come from using genetic data in marketing campaigns.
Opinion
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Ben Willee, February 2021
In Australia, Facebook has gone nuclear in response to the government’s News Media Bargaining Code. Spinach’s Ben Willee on what all this means for advertisers.
News
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10 February 2021
Innovation, digital transformation and experimentation offer differentiation opportunities to healthcare brands competing in a highly-regulated category, according to Stephen Moy, CEO of creative agency Barbarian.
Article
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Research on WARC, February 2021
Online safety and regulation has been an issue for a number of years, with high profile incidents fuelling concerns among both the public and advertisers.
Article
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Steven Moy, WARC Exclusive, February 2021
As a highly regulated category, health and wellness brands can sometimes struggle to differentiate their brand from competitors.
News
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15 January 2021
Google has taken the extraordinary step of trialling the suppression of search results that link to commercial news outlets, part of a campaign against the proposed News Media Bargaining Code, as the search giant claims the draft law will undermine t
News
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11 January 2021
The UK’s Competition and Markets Authority will investigate whether Google’s plan to disable third-party cookies on its Chrome browser would cause ad spend in the country to become even more concentrated in the advertising giant’s hands.
News
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08 January 2021
The online gaming sector in India generated $174m in revenues in 2020, compared with $97.
Article
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Low Lai Chow, Event Reports, The Drum Digital Summit, November 2020
Data safety needs to take on equal importance in marketing considerations as new data regulations and privacy laws take effect worldwide.
News
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16 December 2020
Big tech companies are once again under the spotlight over how they collect and use personal data, with the European Union unveiling tough new rules, and US regulators announcing a probe into a number of major tech players.
News
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09 December 2020
The cookie is about to crumble as a result of growing data privacy regulations, and its demise through 2021 remains a core challenge for nearly half the advertising industry (49%), research finds.
News
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30 November 2020
Facebook, Google and other tech giants will face more scrutiny in the UK from next year after the government announced that it is creating a new regulator to govern the behaviour of platforms which currently dominate the market.
News
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27 November 2020
Well known on the world stage for its activism on data protection, the European Union is now proposing legislation that would create a single data marketplace across the bloc to facilitate sharing.
News
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23 November 2020
Google, the US internet giant, announced last week that it has reached agreement with six French newspapers and magazines over copyright payments and that talks with other media groups are continuing with the aim of reaching a “framework agreement” b
