Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2019
Mars, the confectionery giant, has a commitment to responsible marketing that helps steer its communications activity in various ways.
Opinion
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Chris Bennett, June 2019
Ensuring brand safety is a basic requirement of digital advertising. Now it’s time to consider brand suitability, says Chris Bennett of Pixability.
News
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13 May 2019
Singapore’s parliament last week overwhelmingly voted in favour of controversial legislation that gives the authorities sweeping new powers to order the correction or removal of online content.
News
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09 May 2019
A combination of consumer concerns, government regulation and the example provided by GDPR means that marketers across Asia are increasingly having to consider how they use personal data.
News
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08 May 2019
TikTok, the Chinese short-form video-sharing app, is stepping up its efforts to woo users and advertisers in India even as the threat of further legal action hangs over it.
Article
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Jake Dubbins and Harriet Kingaby, Admap, May 2019
Increasingly, brands – and the platforms that they advertise on – are making headlines for all the wrong reasons, causing damage to brand reputation amid fake news, hate speech and ad fraud.
Article
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Gerard M. Stegmaier and Mark Quist, Admap, May 2019
The California Consumer Privacy Act of 2018 (CCPA) will transform the legal compliance requirements for businesses that buy, sell, and use personal information throughout the global advertising ecosystem.
News
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02 May 2019
Bot fraud will fall to $5.8bn in 2019, when more attempts at this kind of deception will fail than succeed for the first time, according to a study from trade body the Association of National Advertisers (ANA) and cybersecurity firm White Ops.
News
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01 May 2019
As “gatekeepers” to most Australians’ food and beverage shopping, the nation’s four major supermarket chains can play a much more active role in people’s health, a new report suggests.
News
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25 April 2019
Gaming is big business in China – the video gaming market is four times bigger than the movie industry – but recent regulatory interventions have the potential to reshape the environment.
News
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10 April 2019
The topic of content moderation has become an increasing priority for social media companies and those that do business with them.
News
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09 April 2019
Media companies including ESPN and Turner are carving out new content opportunities following last May’s Supreme Court decision to lift a 1992 ban on sports betting.
News
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08 April 2019
Individual executives at social media companies could be held personally liable for harmful content distributed on their platforms, according to plans drawn up by the British government.
Opinion
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Anna Hamill, April 2019
When a gunman killed 50 Muslim worshippers and seriously injured dozens more in the peaceful city of Christchurch, New Zealand, shock reverberated around the world that such an act could happen in a country best known for its spectacular landscapes and friendly people.
News
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04 April 2019
Big tech is expressing alarm over the Lion City’s latest proposals to protect its citizens from fake news with its Protection from Online Falsehoods and Manipulation Bill.
News
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02 April 2019
Google has stopped carrying advertisements in China for two sites that help web users in the country find ways to get around censorship laws.
News
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29 March 2019
Unilever, the consumer goods giant and second largest advertiser in the world, is launching a “trusted publishers” network with the aim of giving the company more control and visibility over where its ads are placed online.
News
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28 March 2019
The World Federation of Advertisers (WFA) has called on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and hateful content.
News
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27 March 2019
The heads of the Association of New Zealand Advertisers and the Commercial Communications Council have published an open letter calling on the international advertising community to use its clout to force changes at Facebook.
News
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25 March 2019
A war of words has erupted between two of the biggest brewers in America, leading to MillerCoors taking legal action against Anheuser-Busch InBev over a Bud Light ad shown during the Super Bowl.
News
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20 March 2019
Several major brands in New Zealand are reported to have withdrawn advertising from Google and Facebook, or are considering doing so, following the livestreaming of the massacre in Christchurch last week that left 50 people dead.
News
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19 March 2019
As part of its efforts to address consumer privacy concerns, Google plans on doing more with less customer data, according to Prabhakar Raghavan, SVP, Ads & Commerce.
News
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14 March 2019
Chancellor Philip Hammond has taken up a recommendation from an independent report and asked the Competition and Markets Authority (CMA) to conduct a review of the digital advertising market in the UK.
News
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05 March 2019
TikTok, the Chinese mini-video music app, has hit the big time, registering one billion downloads on iOS and Android globally.
News
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22 February 2019
YouTube has said it has terminated over 400 channels and got rid of millions of comments following creator, user, and advertiser concerns that the platform was facilitating paedophile networks.
