The Insurance Regulatory and Development Authority of India (Irdai) has asked insurers to ensure that advertisements of insurance products are clear and do not convey a fabricated sense of security to prospective customers.
Tobacco firms in the UK are accused of circumventing laws that stipulated unbranded brown packaging for products, through a variety of strategies that have helped brands stand out while staying within the letter of the law.
Video-streaming has brought many benefits, not least choice and the growing amount of original content, but piracy remains a major problem, which is why a group of telcos and other industry players have joined forces to tackle the issue.
Two months after the UK’s Information Commissioner’s Office (ICO) published a hard-hitting report about the adtech industry’s misuse of personal data, the watchdog has revealed that “nothing” has been resolved at this ...
Volkswagen and Philadelphia cheese are the first brands to fail the Advertising Standard Authority’s new rules on gender stereotyping in ads, which came into force in June, with industry bodies expressing surprise and concern at the bans.
The Coca-Cola Company has faced criticism in Hungary from a member of the country’s ruling ultra-conservative Fidesz party over a series of ads that promote LGBT acceptance, and were timed to run alongside the major international music and ...
Following the furore over a recent "brownface" advertisement, the Advertising Standards Authority of Singapore (ASAS) plans to issue a recommendation that marketers “take special care” when their projects involve race and ...
Popular Chinese social commerce platform Xiaohongshu is reported to have been removed from a range of Android app stores in the country, with fake reviews aimed at boosting product sales being a possible cause.
Websites that embed Facebook’s ‘Like’ button are now jointly liable for the initial processing of user data and must get consent from European Union visitors before transferring it to the social network, or be able to ...
Videos on YouTube that feature children who appear to be under the age of 13 are among the most popular on the platform despite the company’s stated policy that its site is not intended for children under that age, a new study has revealed.
Australia is likely to open the world’s first office dedicated to policing Facebook and Google following recommendations from the country’s consumer watchdog, which spent the past 18 months examining the dominance of leading digital ...
Major online platforms that currently dominate the UK digital advertising market will come under intense scrutiny after the country’s competition watchdog launched an official investigation into their practices, including how they use ...
Explores how the roles of modern men in society are changing and advises on how marketers should respond to this behavioural change in order to effectively advertise to men, particularly across different cultures and at a time of social change.
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
This article seeks to establish best practices for marketing to children, both causes of parental spending and consumers in their own right - an attractive audience for marketers, they exert influence far beyond toys, to supermarket shops, family holidays, and even the car.
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