Case Study
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DMA (UK), Gold, 2020
NHS England, a healthcare service, encouraged more people to consider a career in nursing by using real nurses and patients in its campaign.
Case Study
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DMA (UK), Gold, 2020
Scania, a manufacturer of commercial vehicles, increased web traffic and achieved an ROI of £220:1 with its compelling campaign that took consumers on an online journey.
Case Study
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DMA (UK), Grand Prix, 2020
BT Sport, a group of pay television sports channels, collaborated with Google Cloud, Opta and Squawka to write the script for the entire 2019/20 season using artificial intelligence.
Case Study
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DMA (UK), Gold, 2020
Paypal, an online payments brand, shone a light on the utility and ubiquity of its payment product range during a time of disruption for communities and families.
Case Study
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DMA (UK), Gold, 2020
The Guardian, a British newspaper, boosted sales in Berlin, Germany, by 84%.
Case Study
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DMA (UK), Gold, 2020
Rockwool, a British mineral wool insulation manufacturer, saw unprecedented levels of engagement with its video-based campaign The 7 Strengths of Stone.
Case Study
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DMA (UK), Gold, 2020
Sainsbury's, a UK supermarket brand, launched a gamified campaign that motivated people to build up their Nectar points and spend them on their big Christmas shop at Sainsbury's.
Case Study
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DMA (UK), Gold, 2020
O2, a telecommunications brand, re-engaged audiences with a campaign that increased the number of people downloading and using the O2 Priority app in the UK.
Case Study
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DMA (UK), Gold, 2020
Médecins Sans Frontières (MSF) UK, an international medical NGO, drove donations by targeting segments of the public based on their interests and hobbies.
Case Study
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DMA (UK), Gold, 2020
Klarna, a financial services brand, launched the world's first bot-free sneaker raffle as part of its campaign Heartbeats 4 Sneakers, generating huge PR and views on YouTube.
Case Study
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DMA (UK), Gold, 2020
Toyota, an automotive brand, used hyper-personalised emails to pull consumers back to its service centres in the UK, consequently driving revenue of more than £5m.
Case Study
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DMA (UK), Gold, 2020
ODEON Cinemas, a cinema company, set out to extend the emotive, joyful experience of a cinema visit all the way from the ticket booking journey to the point of consideration.
Case Study
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DMA (UK), Gold, 2020
Hyperoptic, an internet service provider, boosted its share of the UK broadband market with a world-first use of algorithms by developing a hyper-optimum bidding strategy.
Case Study
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DMA (UK), Gold, 2020
World Animal Protection (WPA), an animal welfare organisation, set out to pressure travel industry giants to stop promoting dolphin entertainment with its campaign Don't Be Fooled by a Smile.
Case Study
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DMA (UK), Gold, 2020
Sainsbury's, a UK supermarket brand, increased brand loyalty by awarding Top Buyer recognition badges to frequent customers.
Opinion
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Lena Roland, January 2021
Despite the turbulence of last year – or, perhaps, because of it – the marketing community unveiled a wide range of research and fresh thinking that can help boost effectiveness in 2021 and beyond.
Opinion
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Paul Coxhill, January 2021
One of WARC’s roles is to show the industry what great effective marketing looks like. Today’s launch of the WARC Effectiveness Awards will be a key way to do that, says WARC MD Paul Coxhill.
News
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12 January 2021
WARC today launches The WARC Effectiveness Awards in association with LIONS, a new worldwide competition that integrates the WARC/LIONS Creative Effectiveness Ladder and promises feedback from judges to all shortlisted entrants and winners across the
Case Study
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WARC Cases, 2019
Automotive brand Volkswagen earned media attention and grew conversion rate in Malaysia with an s-commerce campaign during the 12.12 online shopping festival.
Article
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WARC Best Practice, January 2021
A summary of new thinking and best practice on new research in marketing.
Opinion
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Jenni Romaniuk, January 2021
Two recent Freakonomics podcasts are provocatively titled Does Advertising Actually Work? Ah to be in a simple world where the answer to this question is yes or no. The podcast comes down on the side of mainly no. It showcased speakers reporting on studies that conclude advertising spend, with its weak or non-existent effect on sales, is largely a waste of resources that are better returned to customers or shareholders.
Article
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WARC Webinars, December 2020
Helps marketers put their 2021 plan in context and seek new opportunities to develop effective strategies to grow their business.
Case Study
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WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Mobile phone operator Tri used TV sponsorship to create a TV quiz game and drove growth and engagement for its UnlimitedAlwaysOn product in Indonesia during Ramadan.
Case Study
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Oliver Scargill, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
British insurer Direct Line ran a sponsorship campaign with broadcast partner Film on 4 to engage a younger audience and grow brand awareness and consideration.
Case Study
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Imogen Bourke, Alana Zervos, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Strepsils, the medicated lozenge brand, harnessed the power of music fandom to increase sales in Hong Kong.
