Article
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WARC Best Practice, February 2020
Explores current thought and reading on the connection between creativity and effectiveness, a relationship for which there is compelling evidence, especially in terms of creating brand fame: a driver of long-term performance.
Article
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WARC Exclusive, April 2020
Provides lessons learned by the best-performing brands in the WARC Rankings 2020 and the strategies they used to achieve success in 2019 awards shows.
Article
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WARC Best Practice, April 2020
Explores the current thinking and writing on the subject of low-budget marketing, a hazy category of marketing, WARC generally defines low budgets as $0-$500,000.
Opinion
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WARC from Home, March 2020
WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown.
Opinion
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Lucy Aitken, March 2020
Lucy Aitken spotted three themes among the case studies featured in this year’s Effective 100 rankings.
Case Study
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Case Studies on WARC, 2018
Discount supermarket Lidl grew sales of its fresh fruits and vegetables by championing its lettuce and turning it into a pop-culture icon in Portugal.
Rankings
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Rankings Articles, March 2020
The WARC Effective 100 is an annual ranking of the world’s most awarded campaigns and companies for effectiveness.
Case Study
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Case Studies on WARC, 2018
Peruvian bank BCP achieved brand and business results by celebrating the strength and perseverance of Peruvian soccer fans.
Case Study
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Case Studies on WARC, 2018
The Czech Insurance Association raised awareness of the dangers of using phones while driving by placing the emphasis on the people that survive car crash victims.
Case Study
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Case Studies on WARC, 2018
Millie’s Library, an e-book subscription service, increased registrations and grew awareness by appealing to avid Korean readers.
Case Study
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Case Studies on WARC, 2018
Coffee brand Nescafé reversed a sales decline and improved its perception as a socially committed brand in Mexico through a campaign that got people closer to its CSR program.
Article
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WARC Evidence, March 2020
Details how marketers should be using creativity to drive effectiveness by looking at studies that prove the link between the two and advising on successful creative strategy.
Case Study
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Case Studies on WARC, 2018
Sports betting operator Supermatch increased in popularity with a campaign that celebrated Uruguayans’ passion for football.
Article
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Josie Tutty, Event Reports, Mumbrella MSIX, February 2020
DDB managing director, strategy and innovation Leif Stromnes and chief creative officer Ben Welsh explain how an over-reliance on rationality is endangering creativity in marketing.
Case Study
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Case Studies on WARC, 2018
French telco Bouygues Telecom stood out among bigger competitors at Christmas through an emotional campaign showing the role of technology in bringing people together.
Case Study
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Case Studies on WARC, 2018
Bank Itaú Unibanco grew new accounts and consideration by siding with the people of Argentina at a time of economic uncertainty and giving them a convincing reason to become customers.
Case Study
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Case Studies on WARC, 2016
Hungarian beer Soproni reversed an eight-year-long volume decline and improved brand metrics through a new communication platform rooted in Hungarian culture.
Case Study
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Case Studies on WARC, 2018
Minecraft, the Microsoft-owned video game, built excitement for the launch of a game update by engaging its environmentally-conscious players in a community effort to aid coral growth in the oceans.
News
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03 March 2020
Burger King’s The Whopper Detour, by FCB New York, is the most creatively celebrated campaign of 2019, according to the WARC Creative 100, announced today, while McCann New York tops the the creative agencies ranking.
Opinion
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Brian Carruthers, March 2020
Accessibility and brand activism emerged as key features of the top 10 campaigns in this year’s WARC Creative 100 rankings.
Rankings
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Rankings Articles, March 2020
The WARC Creative 100 is an annual ranking of the world’s most awarded campaigns and companies for creativity.
Case Study
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Jenny Chan, Case Studies on WARC, ROI Festival, October 2019
Famed Chinese water brand Nongfu Spring released new bottle designs that are covered with drawings of emperors, concubines and empress dowagers, alongside humorous monologues that left good impressions on consumers.
Case Study
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Jenny Chan, Case Studies on WARC, ROI Festival, October 2019
Real Leaf (a bottled tea brand owned by Coca Cola) in Taiwan deepened the value proposition of its new green tea product into a rallying cry to destress and chill out.
Case Study
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Jenny Chan, Case Studies on WARC, ROI Festival, October 2019
KFC's keen insight into the struggles of young white-collar workers in urban China led to a campaign that framed its breakfast offering as helping the overworked.
Case Study
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Jenny Chan, Case Studies on WARC, ROI Festival, October 2019
Guerlain kept pace with the times in China and moved decisively to tap on period-piece culture to gain resonance with beauty fans enthusiastic about palace politics prevalent in the drama.
