Harley-Davidson, a motorcycle manufacturer, launched an email campaign featuring cinemagraphs, carousels and GIFs to give UK consumers a taste of the freedom they can experience when driving a Harley-Davidson.
TalkTalk, a telecommunications company, showed consumers how important it was to them during the coronavirus pandemic by launching an email campaign that told their story of lockdown life in usage data.
NSPCC, a charity campaigning and working in child protection, launched an email campaign that provided tailored tips and activities to parents with the aim of helping them build stronger bonds with their babies.
Land Rover UK, an automobile brand, promoted the launch of its new Range Rover Sport model by creating an integrated digital user journey that used email to reveal personalised offers and showcase the car’s credentials.
Les Binet and Peter Field, Institute of Practitioners in Advertising, October 2018
Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing still works.
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