Provides guidance, best practice, and reading on viewability - a pressing issue in digital advertising, as agencies are demanding 100% viewability with new verification techniques; improvements can drive a significant ROI improvement.
The May issue of Admap puts the spotlight on data ethics. In this exclusive op ed for WARC, Bob Hoffman, best-selling author, and creator of influential advertising blog The Ad Contrarian, explains how today’s data-obsessed adtech industry is based on tracking and surveillance.
Bot fraud will fall to $5.8bn in 2019, when more attempts at this kind of deception will fail than succeed for the first time, according to a study from trade body the Association of National Advertisers (ANA) and cybersecurity firm White Ops.
Close to three-quarters (71%) of consumers in Asia-Pacific regard security as their top priority when going online, yet two-thirds (67%) of businesses in the region experienced an increase in online fraud-related losses over the past 12 months.
Unilever, the consumer goods giant and second largest advertiser in the world, is launching a “trusted publishers” network with the aim of giving the company more control and visibility over where its ads are placed online.
The purpose of Twitter is to “serve the public conversation”, according to the company’s CFO Ned Segal – and to do that successfully “people need to be able to trust the information they see on Twitter, and they need ...
A blockchain pilot program focused on providing brands with greater transparency around digital advertising has reported a significant lift in performance when optimized against programmatic discrepancies.
Project Brand Integrity is a new initiative launching today which aims to protect European brands from association with illegal stolen content by alerting advertisers or their agencies to ads running on pirate sites in Europe.
As influencer marketing has grown – it is forecast to be worth somewhere between $5bn and $10bn by 2020 – so too has the potential for fraud, and marketers need to proceed with caution, warns an LA-based industry expert.
Dan Calladine, WARC Exclusive, December 2018
Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.