Article
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Brian Carruthers, Event Reports, Advertising Week Europe, May 2021
An Amazon campaign that aimed to boost awareness and product discoverability for its whiskies led to Diageo reappraising its media strategy in Germany.
Data
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Rob Clapp, WARC Data Points, June 2021
An overview of global marketing budgets by medium.
Opinion
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Alex Brownsell, May 2021
Divergence in how digital media giants define privacy may cause headaches for marketers, writes Alex Brownsell.
Article
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Pete Buckley and Gareth Price, WARC Exclusive, May 2021
Facebook’s Pete Buckley and Gareth Price draw on new research from Oxford University and Kantar to highlight the power of multiplicity in brand building.
Article
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Gabey Goh, WARC Exclusive, May 2021
The convergence of adtech and martech can better tailor the customer experience to the individual – WARC’s Gabey Goh speaks to Oracle and Wunderman Thompson about how much of this is evident in APAC marketing.
Article
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GroupM, Research on WARC, March, 2021
This report considers how where brands can handle a world dominated by e-commerce, how global marketers can deal with the mass migration from linear TV to streaming services, and how brands can establish trust and credibility among consumers.
Article
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Jodie Brookton, WARC Exclusive, May, 2021
As travel starts up again post-COVID 19, brands will need to ensure their search strategy is optimised to capitalise.
Article
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Karen Nelson-Field, Mike Follett and Ian Edwards, WARC Exclusive, May 2021
WARC talks attention with Karen Nelson-Field, CEO and founder of Amplified Intelligence, Mike Follett, managing director at Lumen Research, and Ian Edwards, head of connection planning at Facebook.
Article
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Clare Vigers, WARC Exclusive, May, 2021
UK research from Two Circles on delivering greater impact for brand investment into women’s sport.
Opinion
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Valeria Corna, May 2021
Brands including McDonald’s, Global Pride, Grab and OREO have defied COVID-19 to deliver rich digital customer experiences.
Data
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Rob Clapp, WARC Data Points, May 2021
An overview of the opt-in rate for app tracking among iOS 14 users (those that can allow or reject app tracking).
Opinion
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Gabey Goh, May 2021
Shoppable media is the latest marketing opportunity and WARC’s Gabey Goh says the upcoming eTail Asia 2021 conference will outline the key drivers of this shoppable trend and what it means for marketers.
Opinion
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Pierce Cook-Anderson, April 2021
Data
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Rob Clapp, WARC Data, April 2021
This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include:
Article
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Julien Normand, WARC Exclusive, April, 2021
Publicis Media’s Julien Normand says marketing and communications professionals have abandoned decades of accumulated knowledge and benchmarks for digital solutions in a world where the old marketing rules don’t apply and the newest is always the best.
Article
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Grace Kite and Gemma Spence, WARC Exclusive, April 2021
WARC talks digital rent and digital availability with Grace Kite, founder of Gracious Economics, and Gemma Spence, chief commerce officer at PHD Media.
Article
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essence , Research on WARC, April, 2021
A report by media agency Essence explores the huge increase in exposure to and exploration of gaming, as well as the opportunities for brands and marketers.
Article
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Marisa Beazel, WARC Exclusive, April, 2021
As the world begins to cautiously open up and vaccines become more readily available, now is the time for travel brands to begin preparing for vacation-hungry tourists.
Article
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Rafael Martin and Staffan Holgersson, WARC Exclusive, April 2021
With the traditional B2B marketing playbook in need of a refresh, marketers need a new approach to channel planning, say global media agency Essence’s Rafael Martin and Staffan Holgersson.
Data
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Cinzia Petio, WARC Data Points, March 2021
An overview of marketers' change in their approach to advertising investment as a consequence of COVID-19.
Opinion
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Oliver Eriksson, March 2021
The proof of authenticity and provenance offered by non-fungible tokens or NFTs opens up numerous possibilities for brands to use as a way to encourage loyalty, long-term fan engagement and advocacy.
Article
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Jane Ostler, WARC Exclusive, Spotlight US, March 2021
Explains why direct integrations with publishers may be one path forward for marketers in a post-cookie world.
Opinion
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Poonam Kumar, Irene Joshy and Pablo Gomez, March 2021
To master the new rules of marketing effectiveness post-pandemic, brands must be agile and focus on risk intelligence to grow; they have to get creative right as content consumption soars; and they must use insights and data strategically to tap media and communication opportunities.
Opinion
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Rob Foster, March 2021
Google has killed not just the cookie but also the key work-around that many marketers were relying on. Rob Foster, Senior Consultant at The Observatory International, says the real solution is fundamental rewiring of their approach to data.
Opinion
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Rob Clapp, March 2021
This month: How advertisers can double their return on investment (ROI), some of the challenges and opportunities for B2B marketers and the future landscape of TV advertising and audiences.
