Article
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WARC Best Practice, July 2019
Provides marketers with information and guidance about combining TV and digital media strategies.
Article
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Oliver Feldwick, WARC Best Practice, April 2018
Explains how digital channels, when used well, can play a fundamental and complementary role in brand building.
Article
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Jaime Enrico Singson and Mike McNulty, WARC Best Practice, May 2017
This article explores the notion of what rich media is as well as delving into its formats, channels, providers and the challenges facing it.
Article
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Jaime Enrico Singson, WARC Best Practice, May 2017
This paper explores the key points for the running of a successful rich media campaign and provides examples of case studies that have succeeded in creating compelling rich media content.
Article
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Alex Zhang, WARC Best Practice, July 2020
Brands are now looking to transform the way they reach customers, but not all transformation is always good - here are three steps to adjust to the post-COVID e-commerce world.
Article
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John Phillips, WARC Exclusive, July 2020
Offers advice for how media owners can grow subscription businesses to help counteract any decline in ad revenues.
Article
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IAB Europe, Research on WARC, July 2020
Highlights key trends in attitudes to Digital Video Advertising.
News
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29 June 2020
Nike last week reported an unexpected quarterly loss because of widespread store closures forced on it by the COVID-19 pandemic, but the situation would have been worse without digital sales taking up some of the slack.
Opinion
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Lee Lythe, June 2020
Digital is the ideal channel as advertisers switch to outcomes-based media buying, writes Lee Lythe, Chief Investment Officer at Spark Foundry UK.
Article
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Low Lai Chow, Event Reports, Sitecore virtual summit, June 2020
The APAC region will continue to lead in adoption and use of digital and mobile channels for purchases, long after COVID-19 lockdown measures are lifted.
News
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18 June 2020
Ad buyers expect a 20% cut in budgets this year compared to 2019 because of the coronavirus pandemic and its subsequent economic effects, finds a survey by the Interactive Advertising Bureau (IAB).
Article
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Prof. Karen Nelson-Field and Jonathan Waite, WARC Webinars, June 2020
Professor Karen Nelson-Field, Founder and CEO, Amplified Intelligence and Jonathan Waite, Senior Director, Global Media Partnerships, Dentsu Aegis Network answer questions and help plan your attention strategy.
Article
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GroupM, Research on WARC, June 2020
Gives an overview of political, social and technological shifts impacting brand safety at a high level and looks tospecific challenges in five categories currently undergoing rapid transformation: Connected TV, Digital Out-of-Home, Location Data, Audio and Gaming.
Article
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Joe Marchese, WARC Exclusive, June 2020
The advertising ecosystem is broken and needs to be fixed.
Article
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Caroline Beesley, WARC Exclusive, June 2020
Looks at Co-op's approach of testing new innovations to better understand consumer attention.
Article
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Robert Wegenek, WARC Exclusive, June 2020
Considers some of the potential impacts as we head towards an addressable world.
Article
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Jonathan Waite, WARC Exclusive, June 2020
The current impression measurement system is confused and needs challenge and disruption.
Opinion
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Professor Karen Nelson-Field, June 2020
Human attention, as a measure of effectiveness, is fast becoming a unit of trade. Media effectiveness research continues to find imbalance that disadvantages advertisers.
Article
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WARC Best Practice, June 2020
A summary of new thinking and best practice on Planning for Attention, from the WARC Guide.
Article
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Jerry Daykin, WARC Exclusive, June 2020
In recent years questions around the digital media supply chain have been widely discussed in the marketing industry and exactly how brands have reacted has varied considerably.
News
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04 June 2020
COVID-19 has ended years of double-digit growth for the digital advertising industry in Europe, but new figures from IAB Europe indicate that its decline in 2020, at -5.5%, will be far less than that experienced by all other media, at -21.3%.
Opinion
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James McDonald, June 2020
COVID-19 has upended adspend forecasts. Here, James McDonald, WARC Data's managing editor, explains some of the reasoning behind the revised outlook presented in the latest Global Ad Trends report.
Article
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Jack Shearring, WARC Exclusive, May 2020
Explores the impact of Google’s decision to phase out third-party cookies from its Chrome browser.
Article
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Elizabeth Lane, WARC Exclusive, May 2020
Research from IAB UK and Kantar into the brand building capabilities of digital display media.
Opinion
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Michael Levine, May 2020
Big step forward for social commerce Facebook announced on May 19 plans for Facebook Shops as part of a webcast conducted by Mark Zuckerberg.
