Article
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Oliver Feldwick, WARC Best Practice, April 2018
Explains how digital channels, when used well, can play a fundamental and complementary role in brand building.
Article
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Jaime Enrico Singson and Mike McNulty, WARC Best Practice, May 2017
This article explores the notion of what rich media is as well as delving into its formats, channels, providers and the challenges facing it.
Article
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Jaime Enrico Singson, WARC Best Practice, May 2017
This paper explores the key points for the running of a successful rich media campaign and provides examples of case studies that have succeeded in creating compelling rich media content.
Article
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Gian Fulgoni, WARC Best Practice, March 2016
This article explains how marketers can maximize the return on investment in digital marketing, a platform predicted to overtake TV in adspend in 2016.
Case Study
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SABRE Awards, EMEA, Consumer Products, Gold, 2019
Banking brand HSBC ‘stole’ the identity of TV mathematician Rachel Riley to educate customers in the UK about the dangers of cyber crime.
Case Study
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SABRE Awards, EMEA, Not-For-Profit Organizations, Gold, 2019
Vidchui, an organisation that helps aurally impaired people, created a live opera stunt backed by social media to persuade young people in Ukraine to get their hearing checked.
Case Study
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SABRE Awards, EMEA, Social Media/Social Networking Campaign, Gold, 2019
Fast-food brand Burger King used a single tweet against rap artist Kanye West to connect with young millennials.
Case Study
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SABRE Awards, EMEA, Technology: Software & Services, Gold, 2019
Online employment and careers site LinkedIn used a real-time, real-life film of a job interviewee to boost awareness of its role in building a supportive community for its members.
Case Study
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SABRE Awards, EMEA, Transportation & Logistics, Gold, 2019
Russian airline Aeroflot created a pet therapy programme for autistic children, using its own sniffer dogs, to celebrate its 95th anniversary and grow brand love.
Case Study
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SABRE Awards, EMEA, Pharmaceutical: Rx, Gold, 2019
Merck Sharp & Dohme, the multinational pharmaceutical company, ran a multichannel campaign to raise awareness of its HPV vaccine among teens and their parents in Slovakia.
Case Study
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SABRE Awards, EMEA, Educational & Cultural Institutions, Gold, 2019
The Institution of Engineering and Technology, one of the world’s largest engineering institutions, created a music video engineered entirely by children to encourage more of them into science, technology, engineering and mathematics (STEM) subjects in the UK.
Case Study
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SABRE Awards, EMEA, United Kingdom and Ireland (Small Budget), Gold, 2019
Mineral water brand Evian created a social media campaign – based on its above-the-line Babies execution – that gave users their own ‘baby double’ image, to drive awareness of its sponsorship of the Wimbledon Tennis Championships.
Case Study
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SABRE Awards, EMEA, Multicultural Marketing, Gold, 2019
Tourism body, Visit Oslo, invited gay people from not-so-gay-friendly countries, to join the Oslo Pride Parade and position the city as a safe one for LGBQT+ visitors.
Case Study
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SABRE Awards, EMEA, Technology: Hardware, Gold, 2019
Mobile phone brand Huawei, produced an online video starring actors Thomas Turgoose and Stephen Graham to raise awareness of its Mate 20 Pro’s battery charging feature and boost sales in the run-up to Christmas in the UK.
Case Study
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SABRE Awards, EMEA, Marketing to Women, Gold, 2019
Energy drink brand Carabao created a media relations campaign based around Google image searches to showcase the brand’s ethos as one that resonated with young women in the UK.
Case Study
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SABRE Awards, EMEA, Marketing to Youth, Gold, 2019
RFSU, the Swedish Association for Sexuality Education, created a short film backed by digital content to boost condom use among young Scandinavians, aged 18 to 25.
Case Study
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SABRE Awards, EMEA, Branded Journalism, Gold, 2019
Electronics brand Sony created a community-led website and supporting social media campaign to appeal to photography enthusiasts and boost awareness and sales of its Alpha camera range.
Case Study
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SABRE Awards, EMEA, Web-Based Business, Gold, 2019
Online retailer eBay rescued the physical goal in which the winning goal in the 2014 FIFA World Cup was scored, and invited fans in Germany to bid on it, to coincide with the 2018 World Cup.
Case Study
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SABRE Awards, In2 EMEA, Best Persuasive Content, Gold
Trygg Trafikk, the Norwegian Council for Road Safety, encouraged parents to secure their infant children facing the rear of the car through a video dramatizing the small battles parents fight with children every day.
Case Study
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SABRE Awards, In2 EMEA, Best Use of Gamification/User-Generated Contests, Gold
HP, the multination information technology company, hosted an inventive e-sports tournament to advertise its 'OMEN by HP PC' gaming brand at Gamescom, the trade fair in Germany.
Case Study
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SABRE Awards, In2 EMEA, Best in Crowdsourcing & Co-Creating, Gold
Photobox, the European online photo printing company, associated itself with social media platform Instagram by creating a photography competition.
Case Study
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SABRE Awards, In2 EMEA, Best in Brand Animation, Gold
The Pokémon Company, the Japanese company responsible for the Pokémon media franchise, created buzz globally among lapsed players of the Pokémon GO videogame by creating a fake nature documentary.
Case Study
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SABRE Awards, In2 EMEA, Best Meme/Viral Campaign, Gold
Lidl, the discount supermarket chain, increased reach and engagement on Facebook in Romania by acknowledging its haters online.
Case Study
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SABRE Awards, In2 EMEA, Best in Audio: Podcasts + Music, Gold
OBOS, the Norwegian cooperative building association, increased its reach by sponsoring the Oslo Sommertid festival.
Case Study
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SABRE Awards, Africa, Employee Communications, Gold, 2019
Telkom, a telecommunications company, encouraged its employees in South Africa to interact with its fraud team and better understand its anti-fraud policies by creating a game show involving the employees themselves.
