Case Study
•
YouTube Works for Brands, US, The Underdog, 2021
The Oklahoma Tourism and Recreation Department, a governmental department, increased visits to Oklahoma during the COVID-19 pandemic by launching a YouTube video series that promoted socially-distanced activities the state had to offer.
Case Study
•
YouTube Works for Brands, US, Big Screen Big Results, 2021
Comedy Central, a cable TV channel, increased online interaction and promoted its new show among US consumers by airing the first episode for free on YouTube and creating specially-tailored promo videos.
Case Study
•
YouTube Works for Brands, US, Breaking Barriers, 2021
GoDaddy, an internet domain registrar and web hosting company, increased subscribers and organic traffic during the COVID-19 pandemic by launching a YouTube series of tutorial content to support and inspire small businesses during the volatility of 2020.
Case Study
•
YouTube Works for Brands, US, Media Innovation, 2021
M&Ms, a chocolate brand, increased sales of its classic variants in the US by launching a series of TV spots supported by YouTube pre-roll ads and dynamic videos during The Oscars.
Case Study
•
MMA Smarties, Silver, EMEA, 2020
Elidor, a haircare brand, positioned itself as a brand that contributes positively to society and cares about women's development in Turkey by collaborating with an online education platform.
Case Study
•
MMA Smarties, Bronze, EMEA, 2020
Ford Focus, an automobile brand, achieved a wide reach in Turkey with its interactive Instagram campaign.
Case Study
•
MMA Smarties, Gold, EMEA, 2020
Coca-Cola, a soft drink brand, set out to help local restaurants in Turkey by advertising on their behalf with a dynamic banner campaign following the re-opening of restaurants after the COVID-19 lockdown.
Case Study
•
MMA Smarties, Silver, EMEA, 2020
Yali Spor, a sportswear retailer, merged Google Analytics and CRM data to reduce the cost of sales and increase the conversion rate and return on investment (ROI).
Case Study
•
MMA Smarties, Silver, EMEA, 2020
Coca-Cola, a soft drink brand, increased revenue by leveraging esports in Turkey.
Case Study
•
MMA Smarties, Silver, EMEA, 2020
Always, a menstrual hygiene brand, launched its platform The New Brave to build affinity with Always consumers in the UAE, Saudi Arabia, South Africa and Pakistan.
Case Study
•
MMA Smarties, Bronze, EMEA, 2020
Rich's, a family-owned food company, developed a WhatsApp chatbot and promoted it across Africa using social media, email and SMS marketing, and QR code stickers.
Case Study
•
MMA Smarties, Gold, EMEA, 2020
Love Beauty and Planet, a personal care brand, helped to rebuild Turkish forests after forest fires with a video campaign.
Case Study
•
MMA Smarties, Gold, EMEA, 2020
Isbank, a banking brand, connected with millennial and Gen Z consumers in Turkey by focusing on esports and creating a sub-brand called Maximum Gaming.
Case Study
•
MMA Smarties, Gold, EMEA, 2020
KFC, a fast-food brand, raised brand awareness in Germany with a TikTok hashtag challenge.
Case Study
•
MMA Smarties, Gold, EMEA, 2020
McDonald's, a fast-food brand, launched a sound-driven gamified mobile campaign in the Middle East that encouraged people to carry out safe hygiene practices during the COVID-19 pandemic.
Case Study
•
MMA Smarties, Silver, EMEA, 2020
Tinkies, a sponge cake brand, encouraged consumers in South Africa to create and own moments by giving its audience a platform to Celebrate Everything with Tinkies.
Case Study
•
MMA Smarties, Bronze, EMEA, 2020
MultiChoice, a pay TV operator, used lookalike audiences and geotargeting to drive subscriptions to both its premium bundle (DStv) and its more affordable bundle (GOtv) across Africa.
Article
•
James Hankins and Shann Biglione, WARC Exclusive, April 2021
Discusses how marketers can use share of search as a metric and if this could be a new way to prove the effectiveness of advertising.
Case Study
•
MMA Smarties, Gold, Turkey, 2020
Vodafone, a telecommunications campaign, helped to feed stray animals across Turkey during the COVID-19 pandemic by creating an online feeding machine that provided containers of food outside Vodafone stores when Twitter users tweeted with the campaign hashtag.
Case Study
•
MMA Smarties, Silver, Turkey, 2020
Vodafone, a telecommunications brand, supported women in Turkey suffering from domestic violence during the COVID-19 pandemic by launching an app they could turn to for support, help and advice.
Case Study
•
MMA Smarties, Silver, Turkey, 2020
Turkcell, a mobile phone operator, increased night-time sales in Turkey by designing a special landing page for its night-time shoppers that provided exclusive offers during certain hours.
Case Study
•
MMA Smarties, Bronze, Turkey, 2020
World Mobile, a mobile phone network, increased app downloads in Turkey by launching a series of TV ads tailored to different audiences depending on what programme they were watching.
Case Study
•
MMA Smarties, Bronze, Turkey, 2020
Mercedes-Benz, an automotive brand, promoted its new A-Class Sedan model in Turkey by creating voice activated video ads that interacted with the car's new voice command feature.
Article
•
Christian Polman, WARC Exclusive, April 2021
Used effectively, a new ‘share of search’ metric will enhance C-suite credibility for CMOs, says Christian Polman, Managing Director UK, Looping Group.
Article
•
Sam Peña-Taylor, Event Reports, DMX Dublin, March 2021
Share of search has been shown to be a remarkably accurate proxy for share of voice and therefore market share – three experts consider its advantages and limitations.
