Article
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Oliver Feldwick, WARC Best Practice, April 2018
Explains how digital channels, when used well, can play a fundamental and complementary role in brand building.
Article
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Jaime Enrico Singson and Mike McNulty, WARC Best Practice, May 2017
This article explores the notion of what rich media is as well as delving into its formats, channels, providers and the challenges facing it.
Article
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Jaime Enrico Singson, WARC Best Practice, May 2017
This paper explores the key points for the running of a successful rich media campaign and provides examples of case studies that have succeeded in creating compelling rich media content.
Article
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Gian Fulgoni, WARC Best Practice, March 2016
This article explains how marketers can maximize the return on investment in digital marketing, a platform predicted to overtake TV in adspend in 2016.
Case Study
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Cannes Creative Lions, Bronze, Creative Strategy Lion, 2019
Tommy Hilfiger, a clothing brand, launched an adaptive clothing line in the US that makes clothing more accessible for people with disabilities.
Case Study
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Cannes Creative Lions, Gold, Creative Strategy Lion, 2019
Ruavieja, an alcoholic digestive liquor from Pernod Ricard, created a tool that predicted how much time people had left together in an emotional film to encourage brand recognition and awareness in Spain.
Case Study
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Cannes Creative Lions, Bronze, Creative Strategy Lion, 2019
Vicks India, a brand of over-the-counter medications, launched #TouchOfCare in India, which featured the stories of two women and their families to highlight Vicks as embracing care for all families.
Case Study
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Cannes Creative Lions, Grand Prix, Creative Strategy Lion, 2019
Volvo, an automotive brand, launched the E.V.A (equal vehicles for all) initiative globally to encourage the sector to take automotive safety seriously for all people.
Case Study
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Cannes Creative Lions, Gold, Creative Strategy Lion, 2019
The Canadian Down Syndrome Society (CDSS), a non-profit organization, created the Endangered Syndrome video campaign in North America to get people with Down syndrome put on the endangered species list.
Case Study
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Cannes Creative Lions, Silver, Creative Strategy Lion, 2019
Back Market, a supermarket specialising in refurbished products, reused old tweets from celebrities speaking about its products to make it look as though they were promoting the brand in the present to successfully launch in the US.
Case Study
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Cannes Creative Lions, Gold, Creative Strategy Lion, 2019
Libresse, a brand of feminine hygiene products, increased market share in Scandinavia by launching Viva La Vulva, a lip sync video that encouraged women not to be ashamed and to love their vulvas.
Case Study
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SABRE Awards, South Asia, Integrated Marketing, 2019
Horlicks, a malted milk drink brand, raised awareness of the issue of student suicides across India during exam season by launching PR and films that showed mothers the importance of mental nutrition, as well as physical.
Case Study
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SABRE Awards, South Asia, Best In Show, 2019
The Mahindra Foundation, a non-profit organisation, launched a short film that showed the dire consequences of restricting girls from education in India.
News
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22 July 2019
Consumers respond far more favourably to digital ads that are viewed on trusted editorial sites, suggesting that high-quality journalism has a “halo effect” and generates a more engaged audience for advertisers.
Case Study
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MIXX Awards, Gold, Video Advertising, 2019
Doritos, a tortilla chip brand produced by PepsiCo, created an interactive video experience for mobile that allowed consumers in Turkey to experience its new Cool & Hot Doritos.
Case Study
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MIXX Awards, Bronze, Social Media, 2019
Vodafone Foundation Turkey, the charitable arm of the telco business, improved the brands positive mentions on social by launching a tweet initiative that allowed users to support stray animals in Turkey.
Case Study
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MIXX Awards, Gold, Virtual Reality, 2019
Vodafone, a telecommunications brand, partnered with Turkish newspaper Hurriyet to create a red button on its website which highlighted the phrases or sentences used in the media that are strengthening negative gender stereotypes.
Case Study
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MIXX Awards, Grand Prix, 2019
Special Olympics Belgium, an organisation that serves athletes with intellectual disabilities, encouraged major brands to sponsor its Olympics in Belgium by launching personalised direct mail, out of home and an emotional online video.
Article
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WARC Best Practice, July 2019
Provides marketers with information and guidance about how reach and frequency help brands identify the optimal advertising mix.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2019
Soft-drink brand Coca-Cola tapped into the relaxation of Saudi Arabia's driving laws to appeal to young women in the country and claw back some market share.
Case Study
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Alvaro Bretel, WARC Prize for MENA Strategy, Shortlisted, 2019
Market-leading interior paints brand Jotun took a creative approach to increase sales of its new product line in the Middle East.
Case Study
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Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Shortlisted, 2019
Food brand Puck's Blue Jar Cheese used a gamification strategy delivered through Snapchat to appeal to kids and mums and fight off other breakfast alternatives in Saudi Arabia and the United Arab Emirates.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2019
Soft drinks giant Coca-Cola used social media to drive its brand message during Ramadan in the Middle East.
Case Study
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Alvaro Bretel, WARC Prize for MENA Strategy, Shortlisted, 2019
Lifebuoy, the soap and hygiene brand, used YouTube ads during Ramadan to promote hand washing and increase sales of its products in the Middle East.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2019
Children's retailer Babyshop used a multichannel approach to redefine its brand strategy during Ramadan in the Middle East.
