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Bose: #DiscoveredAtHome

Case Study • DMA (UK), Silver, 2021

Bose, an audio equipment brand, connected with young people at home during the COVID-19 global lockdown by inviting up and coming UK artists to perform to millions of people from their homes.

Virgin Media: Twitter Street

Case Study • DMA (UK), Gold, 2021

Virgin Media, a telco brand, used Twitter to increase donations to vendors of the street newspaper Big Issue.

International Olympic Committee / The Coca-Cola Company: I Belong Here: The Olympics: Tokyo 2020

Case Study • DMA (UK), Silver, 2021

The International Olympic Committee, a non-governmental sports organisation, and The Coca-Cola Company, a beverage company, increased engagement among young audiences for the Toyko 2020 Olympics with a digital and social campaign that showed its inclusive nature.

Oreo: The Playful Network

Case Study • DMA (UK), Gold, 2021

Oreo UK, a biscuit brand owned by Mondelez International, used humour to connect with people in the UK during the COVID-19 pandemic by launching The Playful Network.

Cadbury: Worldwide Hide

Case Study • DMA (UK), Silver, 2021

Cadbury, a chocolate brand, invited people in the UK to hide virtual Easter eggs for each other to find.

Exel Composites: For forward thinkers, by forward thinkers

Case Study • DMA (UK), Silver, 2021

Exel Composites, a fibreglass composite brand, used videos and 3D animation to educate consumers about its products.

Lynx: LynXmas, Smell Ready for Christmas

Case Study • DMA (UK), Gold, 2021

Lynx, a deodorant owned by Unilever, increased sales and value share of Lynx Africa in the UK.

Relate: Let's Talk The Joys of Later Life Sex

Case Study • DMA (UK), Gold, 2021

Relate, a relationship charity, encouraged older people in the UK to talk openly about sex and intimacy.

The National: The Middle East Explained

Case Study • DMA (UK), Gold, 2021

The National, a Middle Eastern news source, relaunched in the UK and the USA to create a clear and unbiased view of the region.

Samsung: Don't Just Watch

Case Study • DMA (UK), Bronze, 2021

Samsung, an electronics brand, launched a segmented campaign that used wellbeing ambitions to encouraged UK consumers to buy the Galaxy Watch3 and use it to make healthy lifestyle changes.

The Commonwealth War Graves Commission: War Graves Week

Case Study • DMA (UK), Gold, 2021

The Commonwealth War Graves Commission (CWGC), an intergovernmental organisation, launched a geo-targeting campaign to make the plight of victims of war more personal in the UK.

VOXI: Eyes On

Case Study • DMA (UK), Silver, 2021

VOXI, a mobile network, boosted its social media presence among young creatives in the UK by launching an Instagram competition that provided prizes to support them during the pandemic.

Mazda: Optimising online conversion for Mazda UK

Case Study • DMA (UK), Bronze, 2021

Mazda, an automotive brand, increased online engagement during COVID-19 lockdowns in the UK by launching a data-driven campaign that improved content and optimised CTAs.

Cadbury: Twirl Orange Presale

Case Study • DMA (UK), Gold, 2021

Mondelez, a confectionary brand, generated hype for its re-release of its Twirl Orange chocolate bar.

PayPal: How our data-fuelled imagination made it a Christmas to remember

Case Study • DMA (UK), Gold, 2021

PayPal, a financial technology brand, positioned itself as the ultimate means to refresh old Christmas traditions and create new ones in the UK, US and Germany.

Sohonet: Realise Your Vision

Case Study • DMA (UK), Bronze, 2021

Sohonet, a community-of-interest network, increased sales and demand in the UK by launching a hero video and industry interviews with filmmakers.

Solace Women's Aid: #MakeItStop

Case Study • DMA (UK), Gold, 2021

Solace Women's Aid, a charity working to prevent abuse against women and girls, raised funds and awareness in the UK with its Christmas #MakeItStop campaign.

BT Sport: The Unseen Stats

Case Study • DMA (UK), Gold, 2021

BT Sport, a group of pay television sports channels, used data to wake up the UK to the online abuse epidemic.

BT: Hope United

Case Study • DMA (UK), Silver, 2021

BT Group, a telco brand, leveraged the Euro 2020 football tournament to educate people in the UK about how to tackle online abuse.

Dove: How Dove found Beauty in the time of COVID.

Case Study • DMA (UK), Silver, 2021

Dove, a personal care brand, collaborated with real frontline workers during the COVID-19 pandemic to help promote their message and encourage people to take the necessary precautions.

National Premier League Tennis (NPL): ReplAI Boosts NPL Social Engagement

Case Study • DMA (UK), Silver, 2021

National Premier League Tennis (NPL), a tennis tournament, used AI to raise the tennis competition's profile and generate excitement among players and spectators.

Moleskine: Global ecommerce platform redesign for Moleskine

Case Study • DMA (UK), Bronze, 2021

Moleskine, a manufacturer and product designer, increased online orders on its website in the UK by redesigning its website with a simplified homepage and personalised features to set it apart from third-party platforms.

RNID: Mishearing Something?

Case Study • DMA (UK), Bronze, 2021

RNID, a charitable organisation, promoted its digital hearing check tool in the UK by launching a humorous campaign that highlighted commonly misheard phrases.

Salesforce: Developers YouTube Trust Campaign

Case Study • DMA (UK), Bronze, 2021

Salesforce, a software company, increased brand trust among its consumers by launching a paid media campaign on YouTube and purpose-built short-form video content.

OCBC Nisp: #Save20 director mix

Case Study • MMA Smarties, Indonesia, Bronze, 2021

OCBC, the financial services company, aimed to deliver both OCBC brand value and convert young people to use Nyala in Indonesia.

The Marketer’s Toolkit 2022: Global Trends Report

Article • WARC Exclusive, November 2021

The Global Trends Report, part of the Marketer’s Toolkit 2022, identifies five trends that will disrupt existing global marketing practices.
Rethinking brand for the rise of digital commerce

Article • WARC Exclusive, June 2021

This WARC white paper looks at rethinking how the marketing discipline should approach brand, media and performance marketing – and reframe it for a world of digital commerce.
The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
The WARC Guide to shoppable media

Article • WARC Best Practice, March 2021

A summary of new thinking and best practice on shoppable media.
Global Ad Trends: COVID-19 One Year On

Data • Rob Clapp, WARC Data, April 2021

This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include: