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Research on WARC, Tracjectory, August, 2019
5G – the fifth generation of mobile telecommunications – focuses not on mobile phones, but rather on supporting the entirety of the Internet of Things and the explosion in the flow of data that will come with it.
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Low Lai Chow, Event Reports, Retail Asia Conference, May 2019
According to The Economist Intelligence Unit (EIU), retail trends in Asia are set to shift amidst the backdrop of a potential global trade war remains the top concern for the global economy this year.
Highlights some of the most pressing opportunities and challenges for media owners from the 2019 Cannes Lions, and features an interview with Jeffrey Katzenberg, founder of mobile video start-up Quibi.
China has taken a leadership role on the global technology stage, with Chinese tech brands now considered trailblazers rather than copycats, according to the latest China Internet Trends Report.
In the last five years we have seen a global shift in where consumers are spending their time, with people spending on average over 11 hours a day consuming media in some form across platforms – which has affected how people find their news.
Many brands are still tilting their expenditure significantly towards incentives – such as price promotions – rather than advertising, a trend that frequently reflects a failure to keep pace with evolving consumer habits, but also ...
People wanting to get onto social media is what is now driving internet penetration across Asia, where social usage is generally above the global average – to the point where one observer has described it as an “addiction”.
Malaysia’s OTT landscape is facing a period of change as increased choice and more free content puts pressure on existing business models which have largely relied on subscriptions.
Even as print sales are falling, mobile has significantly boosted local media audiences and is helping local newsbrands reach a younger demographic, new research shows.
The amount of time spent by global consumers accessing the mobile internet has grown from 80 minutes a day in 2015 to 130 minutes a day in 2019, according to ROI agency Zenith.
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Low Lai Chow, Event Reports, Digital in 2019 Social Breakfast Singapore, April 2019
In 2018, nearly a million people went online for the first time every single day, propelling the world’s internet population now to almost 4.4 billion.
Today’s search landscape is a melting pot of disruption and change and it is important that brands learn how to navigate this complex search landscape, tailoring their marketing approach accordingly.
Explores how digital audio advertising has evolved from a virtually non-existent industry to a mature and conditioned market, and identifies what is needed to drive the space forward.
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Geoffrey Precourt, Event Reports, ARF AUDIENCExSCIENCE, April 2019
Nielsen, the research firm, has found that an increase in media consumption has not automatically led to similar growth of advertising spend within the wider marketing mix.
People are now considering and consuming entertainment in fundamentally new ways, according to a new study which claims entertainment is now as critical as health.
India’s economy is growing, driven by an emerging middle class that will account for half the population within a few years and will lead to increasing product premiumisation, a leading business executive believes.
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Dan Calladine, WARC Exclusive, December 2018
Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.
Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability.
