Article
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Geoffrey Precourt, Event Reports, ARF AUDIENCExSCIENCE, April 2019
Nielsen, the research firm, has found that an increase in media consumption has not automatically led to similar growth of advertising spend within the wider marketing mix.
News
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17 April 2019
India’s economy is growing, driven by an emerging middle class that will account for half the population within a few years and will lead to increasing product premiumisation, a leading business executive believes.
Article
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Research on WARC, Ipsos Connect, Q1 2019
Trends in internet usage, tech ownership and the connected home in Great Britain in Q1 of 2019.
Research Paper
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Marcello Garritano and Ana Alvarez, ESOMAR, Latin America, 2019
Sanofi, a pharmaceutical company, used real-time experience tracking to uncover the behaviours of the hard-to-reach audience of doctors in Brazil.
Article
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Anil Thakraney, Event Reports, ISA Ceo Conference, March 2019
Predictions for the future of India’s consumer landscape, covering connectivity, the middle-class economy, technology, business models and shopping.
Article
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Nisa Bayindir and Duncan Kavanagh, Research on WARC, March 2019
Gaming entertainment has come a long way, but evolving trends, such as mobile gaming, spectator gaming and cloud gaming have brought big changes to the industry.
News
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25 March 2019
Singaporeans spend a total of 7.44 hours each week playing video games, the highest rate in Asia and the third highest in the world, according to a new global study of gaming habits across nine countries.
News
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07 March 2019
Indian news aggregator Dailyhunt says it will attract 325 million monthly active users by the end of this financial year and could have doubled revenue to between $80m and $100m.
Research Paper
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IAB, February, 2018
Outlines a study conducted in the US on Personal Prime Time that focuses on the consumer journey by mapping the when, why, and how through which consumers are creating their own Prime Times, the moment of high value and high engagement, across content and devices throughout their day.
Article
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Nicole Greenfield-Smith, WARC Exclusive, March 2019
Explores the diversified role played by video in media consumption, and how different need states influence decisions to watch broadcast TV, SVOD, BVOD and online video content.
Article
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Katrin Roscher, WARC Best Practice, February 2019
Looks at how to market to Nigeria's large, complex and highly diverse population of 191 million.
Article
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Research on WARC, January 2019
China remains the world’s largest contributor of new ad dollars despite rapid consumerisation, though its advertising intensity has trended down to a prospective 0.67% GDP in 2019.
Article
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David Tiltman and Sophie Harding, WARC Webinars, February 2019
Sophie Harding, trends and Insights Director at Mindshare, and David Tiltman, VP content at WARC, discover the key challenges facing marketers in 2019, derived from the Marketer's Toolkit.
News
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04 February 2019
The Philippines leads the world in terms of time spent online and social media usage, according to a new global study into digital trends across 230 countries and territories.
Article
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Dan Calladine, WARC Webinars, January 2019
Details the major technology and media trends marketers should be looking out for in 2019 and what the implications are for brands.
Article
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Anil Thakraney, Event Reports, India Digital Summit, January 2019
As India’s internet and mobile connectivity has grown at pace, telcos – and regulators – are gearing up for the new era of 5G and connecting India’s rural areas.
News
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15 January 2019
Smart speaker ownership levels are growing fast and diverting consumer attention from their various screens, according to new research.
Article
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Stephen Whiteside, Event Reports, CES 2019, January 2019
Smart speakers are influencing a wide range of consumer habits, according to research by NPR, the public radio broadcaster, and Edison Research, the research firm.
Article
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Research on WARC, Ipsos Connect, Q4 2018
Trends in internet usage, tech ownership and the connected home based on a face-to-face survey via IpsosMORI in Great Britain.
Article
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Dan Calladine, WARC Exclusive, December 2018
Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.
News
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20 December 2018
With more than half of Southeast Asia now online, the retail climate in the region is changing fast and both brands and retailers have an opportunity to “to really know their customer”, according to a regional Google executive.
Article
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Low Lai Chow, Event Reports, #Ready, November 2018
Retail brands must focus on truly knowing their customer, using data effectively and understand the online environment to find success in 2019.
Article
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WARC Best Practice, December 2018
Summarises the insights from a series of key papers addressing audience measurement, the quantifying of the number of people exposed to advertising across any given media; this includes radio listenership, TV viewing, newspaper and magazine readership, and traffic on websites.
Article
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Adam Smith, Rob Norman, Research on WARC, November 2018
This report examines current and future trends in the global video industry, including a decline in linear TV ratings (especially among younger audiences) and increasing data application to linear television.
Research Paper
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Jennifer Roberton and Matt Browne, ESOMAR, Fusion, 2018
Respondi, the market researcher, and the research non-profit Center for American Progress partnered in France, Germany and the UK to understand whether connected technologies are beneficial or detrimental to well-being.
