As more countries begin to ease their Covid-19 restrictions, there’s one inevitable question that everyone is asking: what does the “New Normal” look like? Clearly, we can’t just assume that behaviours newly acquired or significantly boosted during an unprecedented crisis will automatically continue afterwards.
Mobile advertising was much less affected by the coronavirus pandemic when compared to desktop advertising during the first three months of 2020, according to PubMatic.
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
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Biprorshee Das, Event Reports, MMA and McKinsey webinar, April 2020
The Mobile Marketing Association APAC hosted a webinar with McKinsey on the perspectives on COVID-19 and its implications/learnings for consumer and retail companies.
Provides insights into the outlook of Indians towards the COVID-19 pandemic, the changing consumer sentiments, and evolving media consumption in India.
The number of internet users in rural areas of India has surpassed those living in metropolitan cities for the first time, according to a new report that also found women partly responsible for driving the trend along with better connectivity and ...
Gaming has seen an incredible upswing in usage as India continues its COVID-19 lockdown measures, but why aren't consumer brands embracing this interactive medium to engage with audiences, asks Kunal Sinha.
It’s likely that while you read this, Spotify is streaming a song or a podcast; as this sentence is written, the Sweden-headquartered service is playing music to soothe and focus – as a result, lockdown has delivered a strong end to Spotify’s first ...
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Henry Manampiring, WARC Exclusive, April 2020
TBWA’s Henry Manampiring believes that brands miss out on opportunities when targeting solely based on generational assumptions and advocates for a different approach.
The fact that online activity has increased everywhere during lockdown is no surprise – figures show almost half of internet users spending longer on social media – but marketers may be more interested in how much of this new behaviour sticks after ...
It’s not only screen time that has risen during lockdown – people are listening to more radio and to more podcasts, and more people are showing interest in making podcasts.
Overall free commercial time (FCT) in India grew 7% in week 15, or April 11-27, compared with the previous week covering April 4-10, according to the latest data from Broadcast Audience Research Council (BARC) India and Nielsen.
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Fabernovel, WARC Best Practice, April 2020
Sina Weibo played a central role during the COVID-19 crisis, during which Chinese consumers flocked to express themselves, seek reliable information and debate over hot topics that were viewed over 12.4 billion times.
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Sam Peña-Taylor, WARC COVID-19 Series, April 2020
A distillation of Mary Meeker’s annual Internet Trends report, with particular reference to the COVID-19 crisis and topics of interest to WARC readers.
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Josie Tutty, WARC COVID-19 Series, April 2020
Research from Kantar suggests that if brands don’t exploit the situation, downplay or mock the crisis, or actively encourage restricted behaviour, then brands have a licence to communicate.
Coronavirus has forced much societal change in China and that includes a surge in internet usage in lower tier cities, as previously tech-resistant consumers, especially older generations, embrace smartphones and other devices to keep in touch.
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Yasmin Hannah Ramle, WARC COVID-19 Series, April 2020
Cognito’s Yasmin Hannah Ramle outlines how brands can tap into consumer sentiment data to inform more empathic communications, as the on-going COVID-19 pandemic necessitates a new approach for Ramadan and Eid.
As India enters its fifth week of a nationwide COVID-19 lockdown, social media use has rocketed, according to a new study, and with many marketing campaigns and product launches on hold, brands are looking to influencers to stay in touch with ...
WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
Explores the growing popularity of TikTok, a mobile video app with a global userbase among teen and young adult audiences, and what opportunities the platform presents for marketers.
