Spotify, the streaming music site, has seen significant shifts in device usage and in the type of audio that users across Southeast Asia are listening to during lockdowns, which has potentially important ramifications for marketers.
A day after their CEOs appeared in front of a Congressional committee to reject allegations of being anti-competitive, Big Tech – Alphabet, Amazon, Apple and Facebook – “all hit match-winning home runs”, in the words of one analyst, with their Q2 ...
Dating apps have evolved to enable users to find social connections generally as well as romance, and in doing so are giving brands more opportunities to create moments which are worth talking about.
The fifth research wave provides an updated view on many of the themes covered previously, as well as examining new topics such as worries over a second wave, and reactions to initiatives such as track-and-trace.
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Alex Brownsell, Event Reports, ANA Digital and Social Media Conference, July 2020
Understanding the differences between “power”, “mainstream” and “casual” gamers is vital to brands that want to connect with people who are engaged in this pastime.
A new report from the consultancy explores which existing trends have accelerated under COVID-19 and what new behaviours have emerged that marketers need to know.
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OMG Omnicom MediaGroup, Research on WARC, July 2020
Insights into evolving media consumption habits, content formats, and media platforms and brands that are seeing increased adoption in India during the COVID-19 outbreak.
The extended lockdown period has restricted physically visiting the workplace for many, socialization, travel and general recreation, which will change how we move, work, learn, live, play, travel and govern.
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Kantar Technology Team, WARC Trends, July 2020
COVID-19 has accelerated the arrival of India’s sixth era of internet evolution, driven by rapid increase in digital reach and width of usage amongst current internet users.
As well as introducing consumers to new digital media channels – from e-commerce to livestreaming – the COVID-19 lockdown may have a positive long-term impact on the number of people spending money on in- and out-of-home entertainment, research ...
New figures show that the Amazon-owned streaming service, Twitch, saw a massive increase in hours watched on its platform in Q2, cementing its place as the dominant video game streaming service.
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Alex Duncan, Kawo, Research on WARC, June 2020
It can be hard to get one's head around the complexity, depth and breadth of China’s social media landscape, with many in the West unfamiliar with sites beyond the omnipotent all-in-one super app, WeChat.
The coronavirus pandemic has sent internet use rocketing in the UK, a new report from Ofcom says – and some observers think it could grow further in the weeks ahead.
Details the high volume of social media chatter about TV during the COVID-19 pandemic, analyzing Twitter trending topics during evenings from March 16 – April 26, 2020.
WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
