China’s rural areas have added three million new internet users in the first half of this year, rising to 26.3% of its total online population - this growth is boosting and is benefiting from this demographic's e-commerce potential. This is ...
Harsh Taneja, Journal of Advertising Research
Higher attention traditionally has translated into higher advertising revenues for media. With a multitude of options to choose from on the Internet, however, advertisers often are tempted to turn away from outlets with mass appeal toward niche outlets, which often have loyal audiences.
It is expected there will be 310 million digital consumers in Southeast Asia by 2025, with each of them spending an average of US$390, according to a new study from Facebook and Bain & Company, the global management consultancy.
Summarises the insights from a series of key papers addressing audience measurement, the quantifying of the number of people exposed to advertising across any given media; this includes radio listenership, TV viewing, newspaper and magazine readership, and traffic on websites.
WhatsApp, the messaging service owned by Facebook, has a strong user base of 68.1 million people in its home market of the US, but this figure is dwarfed by its 340 million users in India, which is WhatsApp’s biggest market by far.
Brian Wieser, GroupM’s Global President, Business Intelligence, casts his eye over the evolving video media landscape and considers the impact of connected TV as part of the September issue of Admap on smarter video planning.
Over the past four years, Google’s Internet Saathi digital literacy program has been a gateway to the internet and smartphones for many women in India and has had a positive effect on 22 million women across the country.
A sharp fall in sales of physical entertainment products in the second quarter highlights the ongoing shift in UK consumer media consumption habits towards streaming products, while the growing preference for Amazon as the source of those items ...
Highlights some of the most pressing opportunities and challenges for media owners from the 2019 Cannes Lions, and features an interview with Jeffrey Katzenberg, founder of mobile video start-up Quibi.
In the last five years we have seen a global shift in where consumers are spending their time, with people spending on average over 11 hours a day consuming media in some form across platforms – which has affected how people find their news.
Many brands are still tilting their expenditure significantly towards incentives – such as price promotions – rather than advertising, a trend that frequently reflects a failure to keep pace with evolving consumer habits, but also ...
Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.