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Game on: How brands can leverage SEA’s mobile gaming boom

Opinion • Gabey Goh, July 2021

In this edition of Spotlight Southeast Asia, WARC Asia Editor Gabey Goh looks at how can brands plug in and play with the region’s mobile gamers.

Mobile gaming: Consumer sentiment data

Article • WARC Exclusive, Spotlight SEA, July 2021

Analyses data from ongoing surveys of Southeast Asian consumers, provided by GWI.

Levelling up: How brand marketers can do more with and for Thailand’s mobile gamers

Article • Umamon Siriluksanaporn, WARC Exclusive, Spotlight SEA, July 2021

POKKT’s Umamon Siriluksanaporn says the rise in mobile gaming, internet and smartphone usage is providing brand marketers with a unique environment to engage with Thailand’s customers over a fully digital spectrum.

How brand marketers can do more with and for SEA’s mobile gamers: A Vietnamese perspective

Article • Ho Phu Hai and Soumik Parida, WARC Exclusive, Spotlight SEA, July 2021

Marketers can successfully target the right audience for their campaigns if they understand Vietnam’s mobile gamer demographics, say RMIT University’s Dr Ho Phu Hai and Dr Soumik Parida.

Ultimate guidelines for Indonesia’s mobile gaming landscape

Article • Rommy Yosef Pantouw, WARC Exclusive, Spotlight SEA, July 2021

Amid the pandemic’s deep impact on Indonesia’s consumer behaviours, dentsu X’s Rommy Yosef Pantouw looks at how brands can tap opportunities in the burgeoning mobile gaming market.

Media Owner Profile: Spotify

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region.

Netflix marketing spend grows 39% as competition heats up

Data • Rob Clapp, WARC Data Points, July 2021

An overview of Netflix's marketing spend and subscriber growth.

Ear we go: The audio-branding opportunity

Opinion • Charles Vallance, July 2021

Nearly 15 years after the invention of the smartphone, we may have reached our peak screen threshold, writes VCCP’s Charles Vallance.

Nestle’s post-pandemic focus: Agility, engagement, and DCO

Article • Robert Heeg, Event Reports, IAB Interact, May 2021

Tina Beuchler, Global Head of Media & Agency Operations, Nestlé on the challenges and opportunities in a changed world.

A third of internet users listen to podcasts each month

Data • Rob Clapp, WARC Data Points, June 2021

An overview of podcast audiences across 20 markets.

Influencer marketing: Consumer sentiment data

Article • WARC Exclusive, Spotlight India, June 2021

Analyses data from ongoing surveys of Indian consumers, provided by GWI.

APAC media in the new normal: How to maximise effectiveness

Article • Adriaan Nel and Amit Chaubey, WARC Exclusive, July 2021

The pandemic has resulted in fundamental shifts in people’s retail and media behaviour.

Word-of-mouth is most popular way to discover brands in China

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), June 2021

An overview of brand discovery in China.

Ad-supported mobile games attract the most committed players

Data • Rob Clapp, WARC Data Points, June 2021

An overview of the popularity of different types of mobile gaming, whether with ads or with in-app purchases.

Post-pandemic social trends

Article • Peter Gasston and Camila Toro, WARC Exclusive, June 2021

The pandemic forced socialising online.

Media subscription services see better retention post-COVID

Data • Rob Clapp, WARC Data Points, June 2021

An overview of global media subscriptions and their retention rate before and after COVID-19.

Voice of the consumer: Lifestyles survey 2021 – key insights

Article • Euromonitor Strategy Briefings, May 2021

Analyses key aspects of consumers in a variety of settings including at home, at work, in-stores and online across 40 key markets.

Renaissance in the living room – connected TV on the rise

Article • Sam Peña-Taylor, Event Reports, Advertising Week Europe, May 2021

Linear viewing is up across Europe, driving adoption of CTV services as high-reach shared viewing delivers new ad possibilities.

More than half of consumers use online review sites

Data • Cinzia Petio, WARC Data Points, May 2021

An overview of consumer interest in crowd-sourced review platforms in Great Britain and the United States.

Ad blocking reaches 843m users worldwide

Data • Rob Clapp, WARC Data Points, May 2021

An overview of ad blocking on mobile and desktop devices worldwide.

Mexico, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Mexico between 2013 and 2020.

Brazil, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Brazil between 2013 and 2020.

North America, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in North America between 2013 and 2020.

Austria, Media consumption overview, 2017-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Austria between 2017 and 2020.

Saudi Arabia, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Saudi Arabia between 2013 and 2020.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Rethinking brand for the rise of digital commerce

Article • WARC Exclusive, June 2021

This WARC white paper looks at rethinking how the marketing discipline should approach brand, media and performance marketing – and reframe it for a world of digital commerce.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
The WARC Guide to Marketing in the gaming ecosystem

Article • WARC Best Practice, September 2020

A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide.
Global Ad Trends: State of The Industry 2020/21

Data • James McDonald, Rob Clapp, WARC Data, November 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include:
The WARC Guide to new research in marketing

Article • WARC Best Practice, January 2021

A summary of new thinking and best practice on new research in marketing.