Home Topics Media channels & touchpoints Digital media

Digital media

Latest
Most Read

Filter by

Digital media effectiveness (6,081)

Digital media consumption (1,061)

Digital media planning & buying (1,010)

Digital media research (547)

Real-time marketing (511)

Brand safety (256)

In-game advertising (220)

Online ad fraud (213)

Ad blocking (177)

Viewability (167)

Search in

Case Studies (1)

Articles (382)

Research Papers (73)

News (189)

Opinion (23)

Data (393)

Rankings (0)

Show only

Recommended

(60)

Videos

(11)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

1,061 results found

Reset Filters

Search in

Case Studies (1)

Articles (382)

Research Papers (73)

News (189)

Opinion (23)

Data (393)

Rankings (0)

Show only

Recommended

(60)

Videos

(11)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

1,061 results found

Sort by

TikTok’s Fahad Osman: “embrace the unpredictable, be prepared to pivot”

Opinion • Chiara Manco, April 2021

Fahad Osman, Regional Director, Global Business Marketing, METAP at TikTok, will be judging the 2021 WARC Prize for MENA Strategy. Here, he talks to WARC’s Chiara Manco about how marketers can respond to consumers’ needs, the importance of letting go of control to remain agile, and the value of empathetic insight.

Two in three adults prefer digital finance services

Data • Rob Clapp, WARC Data Points, April 2021

An overview of consumer preference for digital finance services across 17 markets.

Three-fifths of Southeast Asians use social networks to learn more about brands and products

Data • Marte Aune, WARC Data Points (GlobalWebIndex), April 2021

An overview of online sources used by Southeast Asian consumers to learn more about brands and products.

How data impoverishment continues to deepen the digital divide

Opinion • Richard Neish, April 2021

The past year has seen an increase in streaming and a surge in e-commerce. Behind those headlines, however, the reality is very different for many people, says Richard Neish.

Media strategy through volatility

Article • WARC Exclusive, April 2021

This report looks at the strategies and approaches of some of the world’s most awarded campaigns for media excellence in 2020.

Livestreamed gaming audience to top 700m this year

Data • Cinzia Petio, WARC Data Points, April 2021

An overview of livestreamed gaming audiences worldwide between 2019 and 2024.

Strategic partnerships in the Philippines: How to forge stronger connections across the new consumer journey

Article • Maita Consulta, WARC Exclusive, Spotlight SEA, April 2021

Mediabrands Philippines’ Maita Consulta shares how to approach issues of brand awareness, engagement and transactions with customers on their radically mutating consumer journey in the Philippines.

The forecast for Japan's digital ad market? Somewhat sunny

Article • Low Lai Chow, Event Reports, MadTech Japan, March 2021

The outlook for the Japanese advertising market is getting rosier amid improving market conditions.

Over half of adults feel comfortable buying medications online

Data • Rob Clapp, WARC Data Points, March 2021

An overview of consumer interest in buying prescription medication online across 17 markets.

28% of Americans listen to a podcast every week

Data • Cinzia Petio, WARC Data Points, March 2021

An overview of podcast and online audio consumption in the United States.

Traditional sports more popular than e-sports among older gamers

Data • Rob Clapp, WARC Data Points, March 2021

An overview of how long gamers spend watching e-sports and traditional sports content.

In India, content is not confined to a single platform

Article • Mukta Lad, WARC Exclusive, March, 2021

Quality content is available across many formats and ABP Network’s chief revenue officer Mona Jain shows how media planning can and ought to be screen-agnostic.

Influencer marketing’s impact on shoppable media

Article • Kaho Yamada, WARC Exclusive, March 2021

Explains how brands can use influencer marketing as a sales channel.

Two in five consumers have a next gen TV

Data • James McDonald, WARC Data Points, February 2021

An overview of internet-connected TV penetration (smart TVs and connected TVs) globally.

Consumer spending on mobile apps continues to rise

News • 15 February 2021

Global consumer spending in the top 100 non-game subscription-based apps grew to a record $13bn in 2020, representing a 34% year-on-year increase from the $9.

Media generation gap widens during lockdown

News • 09 February 2021

There was a significant drop in the correlation between how the younger and older generations spent their time with commercial media during lockdown 2020, a new IPA report finds.

YouTube, Facebook failing to attract e-sports fans from Twitch

Data • Rob Clapp, WARC Data Points, February 2021

An overview of Twitch, YouTube Gaming Live and Facebook Gaming consumption and audiences in 2019 and 2020.

Connecting Africa: the scramble to unlock the world’s last billion

News • 03 February 2021

Home to most of the “last billion” people globally still not properly connected to the internet, Africa is at the centre of a 21st century equivalent of a “gold rush” as tech giants like Google and Facebook are racing to establish the digital infrast

B2B 내 채널 변화: 기술 및 통신 시장에서 변화하는 전략

Article • WARC Exclusive, February 2021

Spotify 관련 기술 및 통신 분야에서의 B2B 마케팅 분석.

Media Owner Profile: Spotify

Data • Rob Clapp, WARC Data Points, February 2021

This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region.

Media Owner Profile: Roku

Data • Rob Clapp, WARC Data Points, February 2021

This Media Owner Profile of Roku includes global data on company revenue by segment, user penetration and consumption plus average revenue per user.

Sport turns to short-form content as new business models grow

Data • Rob Clapp, WARC Data Points, February 2021

An overview of global growth areas in sports media consumption and business model adoption.

Africa’s heterogeneous middle class: A 10-city study of consumer lifestyle indicators

Research Paper • James Lappeman, Lara du Plessis, Emma Ho, Ellen Louw and Paul Egan, Int. Journal of Market Research, Vol. 63, No. 1, 2021, pp. 58-85

Income and living standards measures have long been used in market research and marketing in Africa. This study examined a set of lifestyle indicators (both belongings and behaviors) to determine their success in profiling middle-class consumers in sub-Saharan Africa.

Digital 2021: Life lived online

News • 28 January 2021

In a year when online time rocketed due to the pandemic, the average global internet user now spends two of every seven days of the week online, with around seven hours per day or 42% of our waking lives online.

Asia over-indexes for livestreamed video consumption

Data • Rob Clapp, WARC Data Points, January 2021

An overview of video streaming by content type (on-demand or live) in Asia and globally.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
The WARC Guide to Planning for Attention

Article • WARC Best Practice, June 2020

A summary of new thinking and best practice on Planning for Attention, from the WARC Guide.
What's working in social

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in social.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
The WARC Guide to Marketing in the gaming ecosystem

Article • WARC Best Practice, September 2020

A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide.
Global Ad Trends: State of The Industry 2020/21

Data • James McDonald, Rob Clapp, WARC Data, November 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include: