Data
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Rob Clapp, WARC Data Points, January 2021
An overview of video streaming by content type (on-demand or live) in Asia and globally.
Article
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Dan Calladine, WARC Webinars, January 2021
Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.
News
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15 January 2021
Pandemic and lockdown has led to a further blurring of the boundaries between work and home and what was the third space; a report from Trajectory posits the development of a fourth space.
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of growth in time spent gaming and spending on video games in the United States among older audiences.
News
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13 January 2021
The worth of Asia’s online video market exceeded $30 billion for the first time in 2020, new research shows, as revenue from paid subscriptions overtook ad revenue, again for the first time.
News
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13 January 2021
Video game streaming might feel like quite a new medium, but the numbers are already colossal, according to new data from StreamElements, a streaming platform tools company, and measurement firm Arsenal.
Article
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Research on WARC, January 2021
This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of the number of subscription video-on-demand (SVOD) services used by households in the United States and Western Europe.
Article
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OMD, Research on WARC, January, 2021
An overview of the key consumer signals to help plan for the year ahead, following the unprecedented and transformational events of 2020.
Article
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Euromonitor, Research on WARC, December 2020
The combination of officially mandated shutdowns and radical cutbacks in consumer demand due to COVID-19 is reshaping physical space and the surge in demand for e-commerce is putting pressure on brick-and-mortar operators.
Data
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Rob Clapp, WARC Data Points, December 2020
An overview of new digital activities in Japan during the coronavirus (COVID-19) outbreak.
Article
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Euromonitor Strategy Briefings, December 2020
This report examines how shopping is being reinvented in the home and garden industry. ‘Shopping reinvented’ is one of the eight most influential megatrends shaping consumer markets.
Data
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Rob Clapp, WARC Data Points, December 2020
An overview of mobile and desktop consumption by activity.
Opinion
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Christian Polman, December 2020
2020 has been a challenging year for almost every industry. Organisations have put a necessary focus on cutting costs to survive the period of turmoil – the effects of which continue to reverberate across business and society. As the full economic toll of COVID-19 continues to sink in, there’s little doubt that one major casualty has been the marketing and media industry, as the last IPA Bellwether report showed .
Article
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Oliver Sweet and Aude Charbonneau, WARC Exclusive, Spotlight China, December 2020
Ethnographic work by IFF and Ipsos reveal the untapped opportunity for brands in meeting the demands of China’s smaller cities.
Data
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Rob Clapp, WARC Data Points, December 2020
An overview of e-sports activity among 13 to 18 year olds across 13 different countries.
News
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10 December 2020
Consultancy giant Nielsen plans to update the way it measures TV ratings to better mirror audiences, who are consuming live and on-demand TV via multiple devices and channels, showing how digital is now a core part of the medium.
Data
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Rob Clapp, WARC Data Points, December 2020
An overview of online consumption in Southeast Asia before, during and after the coronavirus (COVID-19) outbreak.
Research Paper
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MRS Awards Papers, Finalist, MRS Award for Media Research, 2020
The BBC, a British public service broadcaster, developed Compass, an audience measurement tool, to provide crucial data to help the BBC serve its audiences.
News
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03 December 2020
“Work-from-home” professionals in the US have sent daytime TV figures soaring, new data from research firm Nielsen reveals.
Opinion
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Isaac Hopkins, November 2020
Livestreams offer a way for brands to stay relevant and discoverable in a retail world that’s increasingly online-first, writes GWI’s Isaac Hopkins.
Article
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Ramona Daniel, Research on WARC, November, 2020
COVID-19 has been a true game changer in terms of media consumption habits and purchasing behaviour, both accelerating existing trends and forcing new behaviours for many people.
Data
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James McDonald, Rob Clapp, WARC Data, November 2020
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption and cost inflation this year and next. Key findings include:
Opinion
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Keith Lee, November 2020
ADA's Keith Lee believes that despite restricted budgets, financial services marketers must still invest time and resources to smooth out the digital customer journey and leverage data-driven communications for better outcomes.
Article
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Stephen Whiteside, Event Reports, 3AF 2020 Virtual Asian Marketing Summit, October 2020
A survey by Vox, the media company, and SightX, the research-software provider, identified a major gap between the current digital experience and consumers’ ideal online environment.
