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Millennials and Gen Z shape China’s recovery

News • 22 October 2020

As China’s economy continues to rebound in the third quarter, the spending habits and preferences of millennial and Gen Z consumers are crucial to the future wellbeing of the country’s consumer market, according to a recent study.

CMO Conversations: Erica Probst, Head of Sales, YouTube

Opinion • Alex Brownsell, October 2020

Video consumption soared during lockdown, including a notable spike in viewing on connected TV devices. Erica Probst, YouTube’s Head of Sales for UK and Ireland, explains to WARC’s Alex Brownsell how the platform is targeting both brand and activation ad dollars in 2021 and beyond.

Three-quarters of Chinese gamers are in tier 3 to 5 cities

Data • Rob Clapp, WARC Data Points, October 2020

An overview of gaming audiences in China.

The State of the Industry: Mobile Marketing in India 2020

Data • WARC Data, October 2020

Summarises the findings of WARC's latest mobile marketing survey, conducted across India on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Video adspend bucks H1 digital dip

News • 15 October 2020

Digital adspend in the UK dipped 5% in the first half of 2020, according to the latest IAB UK figures – this despite people spending significantly more time online during lockdown.

The non-stop ARF introduces “Universe Study” to align digital contact points

Opinion • Geoffrey Precourt, October 2020

The Advertising Research Foundation (ARF), the industry body, is focused on enhancing digital measurement and boosting diversity in marketing research, reports Geoffrey Precourt, WARC’s US editor.

A third of UK football fans want exclusive content

Data • Rob Clapp, WARC Data Points, October 2020

An overview of consumer interest and planned activities among UK football fans.

Asian m-commerce uptake well ahead of other regions

Data • Rob Clapp, WARC Data Points, October 2020

An overview of device penetration for e-commerce by region.

Five trends shaping China’s internet economy in 2020

Article • Joey Liu, WARC Trends, October 2020

South China Morning Post’s Joey Liu offers an overview of the key macro-trends driving China’s internet economy.

Social commerce sees growth spurt in Southeast Asia

News • 07 October 2020

Growing digital usage, greater adoption of social shopping technologies and a global pandemic has accelerated social commerce in Southeast Asia, according to a new study by AI-based tech solutions provider iKala.

Twitch audiences have stayed above two million since April

Data • Rob Clapp, WARC Data Points, October 2020

An overview of Twitch audience numbers and hours watched per month.

TikTok experiences surging growth in Europe

News • 04 October 2020

TikTok, the short-form video-sharing social network, is recording phenomenal growth in western Europe as more people seek entertainment during lockdowns that have been imposed to combat the coronavirus pandemic.

Verizon Media looks to a world beyond keyword blocking

Article • Brian Carruthers, Event Reports, DMEXCO @home, September 2020

This article examines Verizon Media’s pan-European research into the value of news and journalism.

Winning customer loyalty by enhancing the viewing experience

Opinion • Mark Inskip, September 2020

Video streaming services must do more to convert potential audiences into loyal customers, writes Kantar’s Mark Inskip.

Gamers receptive to advertising but one-fifth try to avoid

Data • Rob Clapp, WARC Data Points, September 2020

An overview of global gamer audiences' attitudes to advertising.

The rise of digital in business banking: Are neobanks disrupting the business banking market?

Article • Research on WARC, August 2020

Neo-banks – digital only or app-based banks such as Monzo and Starling in the UK – are changing the dynamics of business banking.

Chinese consumers prefer to buy luxury clothes and jewellery in-store

Data • Rob Clapp, WARC Data Points, September 2020

An overview of luxury goods consumers in Mainland China and Hong Kong and online and offline retail.

E-commerce past its peak in the US and EU

Data • Rob Clapp, WARC Data Points, September 2020

An overview of e-commerce's share of non-food retail sales in 2020.

Global online content consumption doubles in wake of COVID

News • 23 September 2020

Daily online content consumption around the world has soared since the start of the COVID-19 pandemic, doubling on average from 3 hours 17 minutes to 6 hours 59 minutes, a new study finds.

What we know about audience measurement

Article • WARC Best Practice, September 2020

Summarises the insights from a series of key papers addressing audience measurement, the quantifying of the number of people exposed to advertising across any given media; this includes radio listenership, TV viewing, newspaper and magazine readership, and traffic on websites.

AVOD growth outpacing paid subscription services in the US

Data • Rob Clapp, WARC Data Points, September 2020

An overview of the growth of OTT services in the United States during the coronavirus (COVID-19) outbreak.

Gaming boost in APAC shows long-term potential, but less so in China or Vietnam

Data • Rob Clapp, WARC Data Points, September 2020

An overview of gaming audiences in Asia Pacific during the coronavirus (COVID-19) outbreak.

Smart speakers moving beyond the living room and basic tasks

Data • Rob Clapp, WARC Data Points, September 2020

An overview of global uses for smart speakers and their location.

UK children now spend more on video games than books

News • 17 September 2020

Children’s spending habits in the UK shifted decisively towards online games since lockdown began earlier this year, according to a new survey that also found children have been saving record amounts of their pocket money.

In-app shopping activity hits new highs in Europe

News • 16 September 2020

Europe saw a 35% rise in e-commerce app installs during the coronavirus pandemic – 12% higher than during the final-quarter holiday shopping season in 2019 – underlining the need for brands to establish a shopping app strategy.

Marketing in the gaming ecosystem

Article • WARC Best Practice, September 2020

A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide.
What we know about combining TV with digital media

Article • WARC Best Practice, July 2020

Provides marketers with information and guidance about combining TV and digital media strategies.
The WARC Guide to Planning for Attention

Article • WARC Best Practice, June 2020

A summary of new thinking and best practice on Planning for Attention, from the WARC Guide.
The impact of COVID-19 on media strategy

Article • MediaSense, WARC Exclusive, March 2020

An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
Marketer's Toolkit 2020

Article • WARC Trends, November 2019

WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
Marketer's Toolkit 2020: Data Report

Article • WARC Trends, November 2019

WARC's Marketer’s Toolkit 2020 Data Report adopts the STEIP methodology to cover five drivers of change that will affect marketers next year: Society, Technology, Economy, Industry and Policy.