News
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17 June 2019
Many brands are still tilting their expenditure significantly towards incentives – such as price promotions – rather than advertising, a trend that frequently reflects a failure to keep pace with evolving consumer habits, but also ...
News
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11 June 2019
People wanting to get onto social media is what is now driving internet penetration across Asia, where social usage is generally above the global average – to the point where one observer has described it as an “addiction”.
News
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11 June 2019
Malaysia’s OTT landscape is facing a period of change as increased choice and more free content puts pressure on existing business models which have largely relied on subscriptions.
News
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11 June 2019
Even as print sales are falling, mobile has significantly boosted local media audiences and is helping local newsbrands reach a younger demographic, new research shows.
News
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10 June 2019
The amount of time spent by global consumers accessing the mobile internet has grown from 80 minutes a day in 2015 to 130 minutes a day in 2019, according to ROI agency Zenith.
Article
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Low Lai Chow, Event Reports, Digital in 2019 Social Breakfast Singapore, April 2019
In 2018, nearly a million people went online for the first time every single day, propelling the world’s internet population now to almost 4.4 billion.
News
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04 June 2019
Podcasting, the digitally-downloadable radio format, is fast entering the mainstream across the world.
Article
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Tom Webster, Admap, June 2019
Highlights four key obstacles in podcasting, derived from findings of the flagship study of consumer media and technology habits by Edison Research.
Article
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Sophie Harding, Admap, June 2019
Today’s search landscape is a melting pot of disruption and change and it is important that brands learn how to navigate this complex search landscape, tailoring their marketing approach accordingly.
Article
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Admap, June 2019
A summary of new thinking and best practice on audio from Admap.
Article
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Oliver Deane, Admap, June 2019
Explores how digital audio advertising has evolved from a virtually non-existent industry to a mature and conditioned market, and identifies what is needed to drive the space forward.
Article
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Anil Thakraney, Event Reports, Content Marketing Summit Asia, May 2019
Vodafone Idea, India’s largest telecommunications provider, is engaging Gen Z as the brand’s next growth sector.
Article
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Geoffrey Precourt, Event Reports, ARF AUDIENCExSCIENCE, April 2019
Nielsen, the research firm, has found that an increase in media consumption has not automatically led to similar growth of advertising spend within the wider marketing mix.
News
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22 May 2019
People are now considering and consuming entertainment in fundamentally new ways, according to a new study which claims entertainment is now as critical as health.
News
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17 April 2019
India’s economy is growing, driven by an emerging middle class that will account for half the population within a few years and will lead to increasing product premiumisation, a leading business executive believes.
Article
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Research on WARC, Ipsos Connect, Q1 2019
Trends in internet usage, tech ownership and the connected home in Great Britain in Q1 of 2019.
Research Paper
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Marcello Garritano and Ana Alvarez, ESOMAR, Latin America, 2019
Sanofi, a pharmaceutical company, used real-time experience tracking to uncover the behaviours of the hard-to-reach audience of doctors in Brazil.
Article
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Anil Thakraney, Event Reports, ISA Ceo Conference, March 2019
Predictions for the future of India’s consumer landscape, covering connectivity, the middle-class economy, technology, business models and shopping.
News
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25 March 2019
Singaporeans spend a total of 7.44 hours each week playing video games, the highest rate in Asia and the third highest in the world, according to a new global study of gaming habits across nine countries.
Article
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Nisa Bayindir and Duncan Kavanagh, Research on WARC, March 2019
Gaming entertainment has come a long way, but evolving trends, such as mobile gaming, spectator gaming and cloud gaming have brought big changes to the industry.
News
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07 March 2019
Indian news aggregator Dailyhunt says it will attract 325 million monthly active users by the end of this financial year and could have doubled revenue to between $80m and $100m.
Research Paper
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IAB, February, 2018
Outlines a study conducted in the US on Personal Prime Time that focuses on the consumer journey by mapping the when, why, and how through which consumers are creating their own Prime Times, the moment of high value and high engagement, across content and devices throughout their day.
Article
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Nicole Greenfield-Smith, WARC Exclusive, March 2019
Explores the diversified role played by video in media consumption, and how different need states influence decisions to watch broadcast TV, SVOD, BVOD and online video content.
Article
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Katrin Roscher, WARC Best Practice, February 2019
Looks at how to market to Nigeria's large, complex and highly diverse population of 191 million.
Article
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Research on WARC, January 2019
China remains the world’s largest contributor of new ad dollars despite rapid consumerisation, though its advertising intensity has trended down to a prospective 0.67% GDP in 2019.
