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Apple Podcasts overtakes Spotify in downloads

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of Apple Podcasts and Spotify's share of podcast downloads.

Shopee and Shein were the top shopping apps in 2021

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of the top shopping apps by number of downloads in 2021.

Connecting the dots from mini-golf and influenza to mobile gaming and COVID-19

Opinion • Ben Bring, January 2022

Drawing parallels between mini-golf and mobile gaming in a pandemic may seem peculiar, but Ben Bring, VP at AdColony explains how this this scenario offers marketers another way of reaching a wider, or conversely, an even more targeted audience.

Half of US podcast listeners are light listeners

Data • Rob Clapp, WARC Data Points (Curated), November 2021

An overview of podcast audiences in the United States.

Digital gratitude, the blame game and one shot to impress

Opinion • Gregg Ostrowski, November 2021

AppDynamics’ Gregg Ostrowski says these are the three new customer dynamics that will shape technologists’ thinking in 2022.

TV and social advertising over indexes when compared to consumption

Data • James McDonald, WARC Data Points (Curated), November 2021

An overview of the global investment gap between advertising spend and media consumption.

iQIYI, Subscribers, Q1 2018–

Data • WARC Data Points (Dynamic), November 2021

An overview of iQIYI's subscribers.

Spotify to have more than 400m users by end of 2021

Data • Rob Clapp, WARC Data Points (Curated), November 2021

An overview of Spotify's monthly active users.

Weixin/WeChat, Monthly active users, Q1 2013–

Data • WARC Data Points (Dynamic), November 2021

An overview of Weixin/WeChat's monthly active users.

QQ, Mobile monthly active users, Q1 2013–

Data • WARC Data Points (Dynamic), November 2021

An overview of QQ's mobile monthly active users.

Search and social are most popular for brand research in China

Data • Cinzia Petio, WARC Data Points (GlobalWebIndex), November 2021

An overview of the online sources used to look for information on brands, products and services in China.

Gaming and esports in Vietnam: A new arena for brands

Article • Vero, Research on WARC, November 2021

Along with the rapid growth of the esports industry, we are witnessing a significant increase in gaming content creators.

Advertising is Amazon's quickest growing business, up 50%

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of Amazon's business segments in Q3 2021.

The New York Times, Subscriptions, Q1 2015–

Data • WARC Data Points (Dynamic), October 2021

An overview of The New York Times' subscriptions by business segment.

How the UK prepared for a new online audience currency

Opinion • Julie Forey, October 2021

Julie Forey explains why the UK online audience measurement trade body adopted a single-source, multi-device panel to monitor digital content consumption.

Roku, Hours streamed, Q3 2016–

Data • WARC Data Points (Dynamic), October 2021

An overview of Roku's hours streamed.

Roku, Active accounts, Q3 2016–

Data • WARC Data Points (Dynamic), October 2021

An overview of Roku's active accounts.

Audiences use an average of five video streaming services

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of AVOD and SVOD audiences in 2020 and 2021.

What we know about audience measurement

Article • WARC Best Practice, October 2021

Summarises the insights from a series of key papers addressing audience measurement, the quantifying of the number of people exposed to advertising across any given media; this includes radio listenership, TV viewing, newspaper and magazine readership, and traffic on websites.

Commerce and video streaming are most important trends for APAC marketers

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of the most significant consumer behaviours affecting the marketing industry in Asia Pacific.

The rural marketing playbook: Data-backed insights from the real world

Article • Ed Pank, Kunal Sinha and Biprorshee Das, WARC Webinars, October 2021

Provides insights exposing the grassroots realities of the rural economy in India and data that identifies growth opportunities.

Alibaba, Active users, Q2 2012–

Data • WARC Data Points (Dynamic), October 2021

An overview of Alibaba's active users.

Alibaba, Gross Merchandise Value, 2012–

Data • WARC Data Points (Dynamic), October 2021

An overview of Alibaba's Gross Merchandise Value.

Audiences spend 10 seconds reading an email, down 15%

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of the time consumers spend reading an email between 2011 and 2021.

Sports viewership on Twitch has more than doubled

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of the number of hours of sports content watched on Twitch.

The Marketer’s Toolkit 2022: Global Trends Report

Article • WARC Exclusive, November 2021

The Global Trends Report, part of the Marketer’s Toolkit 2022, identifies five trends that will disrupt existing global marketing practices.
Rethinking brand for the rise of digital commerce

Article • WARC Exclusive, June 2021

This WARC white paper looks at rethinking how the marketing discipline should approach brand, media and performance marketing – and reframe it for a world of digital commerce.
The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
The WARC Guide to shoppable media

Article • WARC Best Practice, March 2021

A summary of new thinking and best practice on shoppable media.
Global Ad Trends: COVID-19 One Year On

Data • Rob Clapp, WARC Data, April 2021

This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include: