Looks at a range of trends that may prevail in 2020 and the effects these will have for marketers, including added value, social self-care and overt privacy.
China’s rural areas have added three million new internet users in the first half of this year, rising to 26.3% of its total online population - this growth is boosting and is benefiting from this demographic's e-commerce potential. This is ...
Research Paper•
Harsh Taneja, Journal of Advertising Research
Higher attention traditionally has translated into higher advertising revenues for media. With a multitude of options to choose from on the Internet, however, advertisers often are tempted to turn away from outlets with mass appeal toward niche outlets, which often have loyal audiences.
Article•
Yousuf Rangoonwala, Aniruddh Subramanian and Nikhil Pillai, WARC Exclusive, Spotlight India, October 2019
India’s continued ecommerce growth hinges on adapting content and experiences to younger consumers in multiple languages as use of digital payments grows in tandem.
Looks at the impact when advertising appears in channels that make people feel bad, or alongside unsafe content and how best to manage your brand communication.
It is expected there will be 310 million digital consumers in Southeast Asia by 2025, with each of them spending an average of US$390, according to a new study from Facebook and Bain & Company, the global management consultancy.
Article•
Craig Charney, Research on WARC, October 2019
This research looks at consumer concerns, digital disconnects, and economic nationalism in the US and China. To download the full report, go to this link: www.amanewyork.org/techlash.
Southeast Asia’s internet economy is on course to reach US$100bn this year, representing a 39% increase from $72bn in 2018, and is then expected to triple in size to $300bn by 2025.
Voice assistants have grown in popularity over in recent times, and with a wealth of data on people’s adoption, usage and openness to smart technologies, brands can create valuable experiences.
Shows for the first time the awareness of emerging technologies such as driverless cars, artificial intelligence and foldable smartphones amongst the British public.
Summarises the insights from a series of key papers addressing audience measurement, the quantifying of the number of people exposed to advertising across any given media; this includes radio listenership, TV viewing, newspaper and magazine readership, and traffic on websites.
WhatsApp, the messaging service owned by Facebook, has a strong user base of 68.1 million people in its home market of the US, but this figure is dwarfed by its 340 million users in India, which is WhatsApp’s biggest market by far.
Awareness about voice assistant devices is fast growing in India but its usage, is still limited to basic tasks, according to a new report by Isobar India.
Brian Wieser, GroupM’s Global President, Business Intelligence, casts his eye over the evolving video media landscape and considers the impact of connected TV as part of the September issue of Admap on smarter video planning.
Over the past four years, Google’s Internet Saathi digital literacy program has been a gateway to the internet and smartphones for many women in India and has had a positive effect on 22 million women across the country.
A sharp fall in sales of physical entertainment products in the second quarter highlights the ongoing shift in UK consumer media consumption habits towards streaming products, while the growing preference for Amazon as the source of those items ...
Article•
Low Lai Chow, Event Reports, Retail Asia Conference, May 2019
According to The Economist Intelligence Unit (EIU), retail trends in Asia are set to shift amidst the backdrop of a potential global trade war remains the top concern for the global economy this year.
Highlights some of the most pressing opportunities and challenges for media owners from the 2019 Cannes Lions, and features an interview with Jeffrey Katzenberg, founder of mobile video start-up Quibi.
China has taken a leadership role on the global technology stage, with Chinese tech brands now considered trailblazers rather than copycats, according to the latest China Internet Trends Report.
In the last five years we have seen a global shift in where consumers are spending their time, with people spending on average over 11 hours a day consuming media in some form across platforms – which has affected how people find their news.
Many brands are still tilting their expenditure significantly towards incentives – such as price promotions – rather than advertising, a trend that frequently reflects a failure to keep pace with evolving consumer habits, but also ...
Explores the growing popularity of TikTok, a mobile video app with a global userbase among teen and young adult audiences, and what opportunities the platform presents for marketers.
Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.
