Brands have become increasingly concerned about where their online ads are being placed, but this concern can be over-cautious when advertisers blacklist content on premium publisher sites without an understanding of the context of the editorial.
Brands around the world are starting to seriously evaluate the potential of TikTok as an advertising channel, although measurement and brand safety issues may be stumbling blocks, according to a new WARC report.
Brands worried about the prospect of their ads appearing on fake news sites may need to refine their programmatic strategies and allow for greater human oversight of campaigns, a paper in the Journal of Advertising Research (JAR) has argued.
The heads of the Association of New Zealand Advertisers and the Commercial Communications Council have published an open letter calling on the international advertising community to use its clout to force changes at Facebook.
Several major brands in New Zealand are reported to have withdrawn advertising from Google and Facebook, or are considering doing so, following the livestreaming of the massacre in Christchurch last week that left 50 people dead.
Project Brand Integrity is a new initiative launching today which aims to protect European brands from association with illegal stolen content by alerting advertisers or their agencies to ads running on pirate sites in Europe.
Dan Calladine, WARC Exclusive, December 2018
Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.