Alex Brownsell, WARC Exclusive, August 2019
Jon Steinback, Facebook’s Director of Product Marketing for EMEA and Global Channels, spoke exclusively to WARC to provide more detail about the company’s attempts to create a safer environment for brands.
More than 80% of US consumers say they would reduce or stop altogether purchases of products that advertised near extreme or dangerous content, according to a new survey which also finds that consumers define brand safety more broadly than ...
Highlights some of the most pressing opportunities and challenges for media owners from the 2019 Cannes Lions, and features an interview with Jeffrey Katzenberg, founder of mobile video start-up Quibi.
A new body, the Global Alliance for Responsible Media, aims to improve digital safety for internet users, at a time when consumers expect advertisers to be accountable for the content they appear alongside and brand safety is becoming ...
Brands have become increasingly concerned about where their online ads are being placed, but this concern can be over-cautious when advertisers blacklist content on premium publisher sites without an understanding of the context of the editorial.
Brands around the world are starting to seriously evaluate the potential of TikTok as an advertising channel, although measurement and brand safety issues may be stumbling blocks, according to a new WARC report.
Brands worried about the prospect of their ads appearing on fake news sites may need to refine their programmatic strategies and allow for greater human oversight of campaigns, a paper in the Journal of Advertising Research (JAR) has argued.
The heads of the Association of New Zealand Advertisers and the Commercial Communications Council have published an open letter calling on the international advertising community to use its clout to force changes at Facebook.
Dan Calladine, WARC Exclusive, December 2018
Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.