Provides guidance and reading on the topic of Ad blocking, the process through which a consumer can opt-out of receiving marketing messages; how it affects publishers' business models and how it is reaching crisis point.
Google has announced that its Chrome browser will block all “disruptive” ads that are displayed alongside short-form videos of eight minutes duration or less, while it also reviews its own websites, such as YouTube, for compliance.
Caroline Lancelot Miltgen, Anne-Sophie Cases, and Cristel Antonia Russell, Journal of Advertising Research, Vol. 59, No. 4, 2019, pp. 414-432
Social-networking sites, such as Facebook, are an important and fast-growing advertising channel. Because access to social-networking sites may happen through different devices, it is important to identify whether the drivers and mitigating factors affecting responses to social-networking-site advertising differ between consumers who access Facebook primarily on PCs versus on mobile phones.
Damien Chaney and Karim Ben Slimane, International Journal of Market Research, Vol. 61, No. 5, 2019, pp. 468-477
This article adopts an institutional view to rethink consumer resistance. Two types of consumers who resist market domination are identified: "rebels" and "entryists." Rebels are able to consume but do not want to and oppose all or part of the market, whereas entryists want to consume but are kept out of the market.
Brands risk alienating consumers and damaging the effectiveness of their campaigns if they over-target their ads, according to a new survey that warns of growing antipathy towards advertising in the UK.
DENVER: Consumers appear to be shunning some of the trends predicated for digital advertising in 2018, according to a new survey which explored attitudes towards video ads, social media, ad blocking and other current issues.
NEW YORK: Pi-hole, a free, open-source software package for the Raspberry Pi basic computer, enables users to block ads and halt trackers across an entire network, potentially creating “a black hole for internet advertisements”.
NEW YORK: Marketers may not fully understand “the distinctive media and market behavior” of millennials and Generation Z, according to Scott McDonald, the president/CEO of the Advertising Research Foundation (ARF).
NEW YORK: One of the first online-only magazines, Salon, has unveiled a new feature on its site that will allow the publisher to find revenue even when a user has an ad blocker: by giving them the option to donate unused computing power “to ...
SAN FRANCISCO: Google has announced that it is rolling out a new tool that will enable users to exert more control over so-called “reminder ads” – those often annoying ads that follow users around the internet based on browsing ...
NEW YORK: With both Google and Apple taking steps to introduce ad blocking features to their browsers, the tech giants are not only addressing the current concerns of users but also potentially changing the way the web works.