Provides guidance and reading on the topic of Ad blocking, the process through which a consumer can opt-out of receiving marketing messages; how it affects publishers' business models and how it is reaching crisis point.
Brands risk alienating consumers and damaging the effectiveness of their campaigns if they over-target their ads, according to a new survey that warns of growing antipathy towards advertising in the UK.
DENVER: Consumers appear to be shunning some of the trends predicated for digital advertising in 2018, according to a new survey which explored attitudes towards video ads, social media, ad blocking and other current issues.
NEW YORK: Pi-hole, a free, open-source software package for the Raspberry Pi basic computer, enables users to block ads and halt trackers across an entire network, potentially creating “a black hole for internet advertisements”.
NEW YORK: Marketers may not fully understand “the distinctive media and market behavior” of millennials and Generation Z, according to Scott McDonald, the president/CEO of the Advertising Research Foundation (ARF).
NEW YORK: One of the first online-only magazines, Salon, has unveiled a new feature on its site that will allow the publisher to find revenue even when a user has an ad blocker: by giving them the option to donate unused computing power “to ...
SAN FRANCISCO: Google has announced that it is rolling out a new tool that will enable users to exert more control over so-called “reminder ads” – those often annoying ads that follow users around the internet based on browsing ...
NEW YORK: With both Google and Apple taking steps to introduce ad blocking features to their browsers, the tech giants are not only addressing the current concerns of users but also potentially changing the way the web works.
TORONTO: Mastercard, the payments company, believes that providing "uninterrupted" and unique experiences for consumers can help in tackling the growing trend of audiences and platforms blocking out ads.
Dan Calladine, WARC Exclusive, December 2018
Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.