Opinion
•
Ete Davies, April 2021
Even though right now booking a holiday abroad could land you with a £5000 fine, travel brands are readying themselves for the prospect of resumption of service in the not too distant future.
Article
•
Gabey Goh, WARC Exclusive, April 2021
Bhaskar Choudhuri, Asia Pacific chief marketing officer of Lenovo PCs and Smart Devices speaks to WARC about the rare opportunity to work on the B2C and B2B segments simultaneously and how its marketing initiatives are unified under the global company vision of “smarter technology for all”.
Article
•
Research on WARC, April 2021
Assesses the post-pandemic stickiness of product subscriptions.
Article
•
Michelle Watson, WARC Exclusive, April, 2021
Advises brands on how to blend in-store and digital commerce experiences to suit post-pandemic consumer needs.
Opinion
•
Geoff Northcott, April 2021
AKQA’s Geoff Northcott, Jury President of the 2021 Creative Business Transformation Lions, explores how brands can embrace a transformational culture and unlock progress through creativity.
Opinion
•
WARC, March 2021
Derek Tan, Chief Brand Officer, Carsome, tells WARC how the online used car trading platform has collaborated with partners from various industries to not only introduce innovation and convenience to its customers but also enhance its dealers’ user experience with the brand and most importantly, grow the brand.
Data
•
Rob Clapp, WARC Data Points (GlobalWebIndex), March 2021
An overview of the brand actions that most appeal to Indian consumers.
Data
•
Rob Clapp, WARC Data Points (GlobalWebIndex), March 2021
An overview of the brand actions that most appeal to Australian consumers.
Article
•
Jon Buss, WARC Exclusive, March 2021
Offers advice for brands on how to organise information on the web.
Article
•
Taranjeet Singh, WARC Exclusive, March, 2021
Criteo’s Taranjeet Singh says the pandemic introduced convenience to consumers through online shopping and they are now used to having faster and better services and having products delivered to them.
Opinion
•
Gonzalo Brujo, March 2021
Gonzalo Brujo, Global President, Interbrand is on the Business-to-Business jury for the 2021 WARC Awards for Effectiveness, in association with LIONS. Here he talks about the importance of listening, what B2C businesses can learn from the B2B sector and how to develop digital brand experiences.
Article
•
Low Lai Chow, Event Reports, CX Trends, February 2021
COVID-19 has transformed customer behaviour and sharpened the focus on customer experience.
Article
•
Low Lai Chow, Event Reports, CX Trends, February 2021
Grab’s digital transformation before the onset of the pandemic allowed the ride-hailing company to be well-positioned to face the crisis.
Article
•
WARC Strategy Toolkit, March 2021
Offers guidance on planning as a job role via a selection of papers that cover the basic principles of planning and definitions of great planning practice.
Article
•
WARC Strategy Toolkit, March 2021
This module has been assembled with one simple aim: to give the reader a thorough grounding in how to think about brands.
Article
•
Mudit Jaju, WARC Exclusive, March 2021
Explores the technology requirements for brands wishing to sell via social commerce.
Article
•
Brian Carruthers, Event Reports, Retail Week's Accelerating Ecommerce Week, February 2021
Retailers had to rapidly pivot to online shopping during 2020 and will have to further refine their e-commerce strategies in 2021.
Article
•
Low Lai Chow, WARC Exclusive, February 2021
Skincare brand Kiehl's, part of the L'Oréal Luxe portfolio, launched its Singapore e-boutique last November.
News
•
16 February 2021
Myriad local languages and digital literacy barriers mean brands in India require specific voice technology solutions.
News
•
16 February 2021
The decision of furniture retailer Heal’s to invest in a live chat function was based primarily on improving the customer experience rather than any explicit commercial expectations, but it has proved hugely successful in generating leads and driving
Article
•
WARC Best Practice, February 2021
Explores how the way brands think about customer experience (CX) is changing as they compete hard for customers’ attention in an omni-channel world with more consumer touchpoints.
Article
•
Kiron Kesav, WARC Exclusive, February, 2021
PHD Media’s Kiron Kesav says automotive brands in Southeast Asia, even those already recovering from periods of lockdown, have to adapt to shifting themes in a post-pandemic world.
Article
•
Brian Carruthers, Event Reports, Retail Week's Accelerating Ecommerce Week, February, 2021
Furniture retailer Heal’s offers some advice on personalisation and how to choose your tech.
News
•
12 February 2021
Conversational AI-based solutions helped APAC businesses be more effective during the pandemic but failed to raise the customer experience (CX) bar, according to Forrester.
Article
•
WARC Best Practice, February 2021
A summary of new thinking and best practice on communicating value.
