Article
•
WARC Best Practice, June 2019
Explores how the way brands think about customer experience (CX) is changing as they compete hard for customers’ attention in an omni-channel world with more consumer touchpoints.
Article
•
WARC Best Practice, March 2019
Explores the current thinking and writing on the subject of customer-centricity, the ethos that places good service and customer-experience at the heart of a brand's strategy.
Article
•
John Sills, WARC Best Practice, October 2018
Explores several strategies for companies wishing to utilise customer feedback, so they can make effective, ongoing improvements.
Article
•
John Sills, WARC Best Practice, April 2018
Explores the importance of customer experience in creating long-term sustainable success for organisations and how to systematically deliver an experience that is valuable for the customer and the business.
Article
•
Jamie Brighton, WARC Best Practice, January 2018
Key tips on delivering effective digital customer experiences, an area of increasing importance as customers are putting less emphasis on the products they buy from brands and more on the experience they receive.
Article
•
Stuart Crawford-Browne, WARC Best Practice, July 2016
This article considers best practices for not only providing consumers with products but with experiences that reflect the values, interests, and benefits of the brand in a way that is relevant and engaging.
Article
•
WARC Exclusive, June 2019
Provides a bite-sized summary of the industry trends picked up on by WARC at the 2019 Cannes Lions Festival.
Opinion
•
Sam Peña-Taylor, June 2019
Though the CMO is a powerful position in the business, it requires constant adaptation to survive. At Cannes Lions, WARC’s Sam Peña-Taylor heard executives from Tencent and LVMH explain their view of the future for the profession.
News
•
18 June 2019
“Going local” is now a core strategy for start-ups looking to reach the vast customer base outside major Indian cities – and that means using the right regional language.
Article
•
WARC Best Practice, June 2019
Explores the changing behaviours and expectations of luxury consumers whose idea of luxury is becoming more experiential and immersive, and driven by technology and on–the–go lifestyles.
Article
•
Geoffrey Precourt, Event Reports, MMA Impact: Build the future, March 2019
Research funded by the Mobile Marketing Association (MMA) has highlighted three core pillars of marketing, or “stacks”, for brands to consider.
News
•
13 June 2019
WarnerMedia, the media and entertainment company owned by AT&T, is taking inspiration from the consumer packaged goods industry as it develops a new digital streaming service.
News
•
06 June 2019
Capri Holdings, the new owner of Versace, is investing in marketing and brick-and-mortar stores as it aims to double sales of the luxury fashion brand to $2bn.
Article
•
Nick Geoghegan, WARC Webinars, June 2019
Discusses several key behaviours that allow DTC challengers to compete with the market leader and win.
News
•
04 June 2019
International fast food brands operating in China are having to look beyond simply expanding their footprint and localising their menus, as domestic brands improve their offer and food delivery apps change consumer expectations.
Article
•
Lamberto Ferrara and Joe Roberts-Walker, Admap, June 2019
Demystifies the voice technology space, by exploring how it will develop over the next five years and offering guidance to media agencies and brands.
Article
•
Low Lai Chow, WARC Exclusive, May 2019
A major theme at SXSW was disruption – here’s what marketers can do to counter disruption among people, brand experiences and business.
News
•
29 May 2019
Luxury companies’ failure to stem the growth of counterfeiting reflects a weakening of brands in which luxury is a signal but one that rarely delivers an experience, a new report suggests.
Article
•
Stephen Whiteside, Event Reports, ARF AUDIENCExSCIENCE, April 2019
WarnerMedia, the media company owned by AT&T, is set to disrupt the streaming-video industry with a new platform, and is drawing inspiration from the consumer-packaged goods (CPG) sector.
News
•
16 May 2019
Accenture Interactive, the marketing-focused arm of consulting firm Accenture, believes it stands apart from traditional holding companies in its organizational structure and its focus on acting as a cohesive “experience agency” for ...
Article
•
Anna Hamill, WARC Exclusive, May 2019
Diageo, the multinational drinks company, is prioritising responsible data handling, combating ad fraud and finding the right balance on personalisation.
Article
•
WARC Best Practice, May 2019
Explores how best to utilise the omnichannel model to offer seamless shopping experiences to customers.
Article
•
Reed Karaim, Event Reports, ANA Advertising Financial Management Conference, April 2019
Accenture Interactive, a marketing-focused arm of consulting firm Accenture, believes it is building a different type of agency than the legacy models that pervade the industry.
Opinion
•
Steven Van Belleghem, May 2019
Companies like KFC, Volvo, and ASOS, are using artificial intelligence to add value for customers. Steve Van Belleghem explores how.
Article
•
Ryan Arshad, WARC Webinars, May 2019
Discusses the core drivers of building 'brand relatability' vs brand relevancy and why and how the mindset of millennials and Gen Z differs when it comes to financial brand consideration.
