Article
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Sangeeta Tanwar, Event Reports, NGCX Summit Asia, June 2021
Brand advocacy leads to brand trust and the promotion of products and services by buyers, so brands that master the art of advocacy will win the consumers of the future.
Article
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Laura Liang, WARC Exclusive, Spotlight China, June 2021
The term “direct to consumer” or DTC may have been coined by Western brands it is not an entirely new concept in China where DDB China Group’s Laura Liang says the mature e-commerce scene has produced pioneer brands that have been following the DTC business model.
Article
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Mukta Lad, Event Reports, Adobe Summit, April 2021
Artificial intelligence, analytics and automation are among the fundamental technologies that can give organisations the edge when it comes to enhancing customer experience.
Article
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Nick Liddell , WARC Best Practice, June 2021
This article looks at service blueprints, customer journeys and brand experience mapping.
Opinion
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Sega Cheng, June 2021
Live-commerce or live-selling is an emerging new trend in e-commerce and iKala’s Sega Cheng shares three ways that brands can take this fast-growing channel to the next level.
Opinion
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Gabey Goh, May 2021
To succeed in post-pandemic contexts, marketers will need to have a holistic understanding of what drives retention and accurately estimate customer value, argues WARC’s Asia Editor, Gabey Goh.
Article
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RJ Paculan and Jean Arboleda, WARC Exclusive, Spotlight SEA, May 2021
TBWA’s RJ Paculan and Jean Arboleda believe dark social communities are a great opportunity for brands to develop meaningful connections with Filipino consumers.
Article
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Leigh Gammons, WARC Best Practice, May, 2021
A five-step guide for how brands with legacy infrastructure can digitise customer onboarding.
Article
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WARC Exclusive, May 2021
This report, developed in association with HP Graphic Arts, is an analysis of successful case studies that use packaging as lead media, with a focus on those that utilise variable product packaging through digital printing.
Article
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Gabey Goh, WARC Exclusive, May 2021
The convergence of adtech and martech can better tailor the customer experience to the individual – WARC’s Gabey Goh speaks to Oracle and Wunderman Thompson about how much of this is evident in APAC marketing.
Article
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Stephen Whiteside, Event Reports, MM+M Transform, May 2021
GoodRx, a digital-first healthcare company which helps US consumers find lower prices for prescription drugs, is tackling an affordability and empathy gap in the industry.
Article
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Bryce Whitwam, Adjunct Instructor, New York University School of Professional Studies, WARC Trends, May 2021
NYU’s Bryce Whitwam introduces the fundamentals of New Retail, which integrates online and offline into a single customer experience by using technology and data to improve the overall customer experience.
Article
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Upland BlueVenn, Research on WARC, May, 2021
Poor data quality, a lack of skills and knowledge, and a lack of data and tech are barriers preventing marketers from fully personalising marketing messages to an individual.
Article
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Flaviano Faleiro, WARC Best Practice, May 2021
Accenture Interactive’s Flaviano Faleiro says companies are moving from conventional customer experience (CX) philosophy towards a more holistic customer-centric strategy called the “business of experience” (BX) – an approach centred on delivering exceptional experiences that respond to customers’ frequently changing needs.
Article
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Brian Carruthers, Event Reports, MRS Future of B2B Research event, May 2021
Looks at how Colt Technology Services developed a Net Easy Score (NES) to better understand the impact of everyday interactions with its customers.
Article
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Mukta Lad, Event Reports, Adobe Summit, April 2021
Artificial Intelligence or AI can help drive results for e-commerce players and Adobe’s Ryan Green explains how the company’s Adobe Sensei technology is able to unlock innovation for digital merchandisers.
Article
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WARC Category Intelligence, May 2021
Global strategies, campaign updates and trends in tech-enabled marketing.
Article
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WARC Best Practice, May 2021
Explores the current thinking and writing on the subject of customer-centricity, the ethos that places good service and customer-experience at the heart of a brand's strategy.
Article
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WARC Best Practice, May 2021
A summary of new thinking and best practice on customer retention.
Opinion
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Simon Levitt, May 2021
Winning WARC Media Awards campaigns highlight the opportunity for brands to use AI to learn and predict customer behaviour patterns, enhancing the entire customer journey.
Opinion
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Steven Van Belleghem, May 2021
Companies will need to find solutions that do not require consumers to make difficult choices that often leave them feeling guilty, says Steven Van Belleghem.
Opinion
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Gabey Goh, May 2021
Shoppable media is the latest marketing opportunity and WARC’s Gabey Goh says the upcoming eTail Asia 2021 conference will outline the key drivers of this shoppable trend and what it means for marketers.
Article
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WARC Best Practice, May 2021
With many brands now using chatbots as a marketing tool, this article examines the benefits, purposes and future of chatbots.
Article
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Brian Carruthers, Event Reports, Mediatel: Future of Brands & Marketing
Maplin, the electronics retail chain, closed its stores in mid-2018 but was reborn six months later as an online-only operation.
Article
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WARC Category Intelligence, April 2021
Global strategies, campaign updates and trends in the luxury category.
