Article
•
Rob Sellers & Dulcie Omonubi, WARC Exclusive, January, 2021
As niche offerings and challenger brands capture emerging demographics, can the mass market brand compete with innovation?
News
•
19 January 2021
Up to a quarter of online shoppers in KSA and UAE are new to the experience and started as a result of the pandemic.
Article
•
WARC Exclusive, January 2021
Examines the trends developing through the growth of e-commerce during the COVID-19 pandemic in the Kingdom of Saudi Arabia and the United Arab Emirates.
News
•
07 January 2021
Life is hard – so buying your brand should be as easy as possible, a new trend report on WARC indicates.
News
•
07 January 2021
India’s leading car-sales platforms, CarWale and CarTrade, have seen a 175% surge in inquiries for used cars since the easing of lockdown as commuters look to avoid crowded public transport.
News
•
06 January 2021
Live events suffered during 2020, but ‘hybrid’ (digital/physical) events can offer a way forward, allowing a modular approach that can accommodate pandemic restrictions as they vary across the world.
Article
•
OMD, Research on WARC, January, 2021
An overview of the key consumer signals to help plan for the year ahead, following the unprecedented and transformational events of 2020.
News
•
18 December 2020
The idea that employees play a vital role in the customer experience is nothing new in commerce, but US retail giant Walmart is taking the notion one step further – by turning its workers into small-scale influencers, Modern Retail reports.
Article
•
Euromonitor Strategy Briefings, December 2020
The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Article
•
Euromonitor, Research on WARC, December 2020
The combination of officially mandated shutdowns and radical cutbacks in consumer demand due to COVID-19 is reshaping physical space and the surge in demand for e-commerce is putting pressure on brick-and-mortar operators.
Article
•
Euromonitor Strategy Briefings, December 2020
This report examines how shopping is being reinvented in the home and garden industry. ‘Shopping reinvented’ is one of the eight most influential megatrends shaping consumer markets.
Article
•
Christophe Castagnera, WARC Exclusive, December 2020
For brands hamstrung by a lack of live events during COVID-19, ‘hybrid’ events can offer a way forward.
Opinion
•
Simon Dale, December 2020
Adobe’s Simon Dale outlines how the smart tourism that delivers personalised and contactless experiences can help the APAC tourism industry accelerate its post-pandemic recovery.
Article
•
Rico Chan, WARC Exclusive, December 2020
Shoppable content provides a frictionless ‘browsing-to-buying’ window for brands.
Research Paper
•
David Evans, ESOMAR Conference papers, Insights Festival, 2020
Technology company Microsoft examined the concept of emotional peaks and pits to uncover brand memories to aid its move from product-oriented company to a service-based model.
Opinion
•
Christian Polman, December 2020
2020 has been a challenging year for almost every industry. Organisations have put a necessary focus on cutting costs to survive the period of turmoil – the effects of which continue to reverberate across business and society. As the full economic toll of COVID-19 continues to sink in, there’s little doubt that one major casualty has been the marketing and media industry, as the last IPA Bellwether report showed .
Opinion
•
Nicola Niesl, December 2020
In a final instalment of category-specific touchpoint investigations, Kantar’s Nicola Niesl looks at touchpoint effectiveness for retail brands.
Article
•
Jidi Guo, WARC Exclusive, Spotlight China, December 2020
Inner Chapter’s Jidi Guo argues that it’s time for foreign brands to take a serious look at where they fit within China’s changing culture and to stop seeking a way in via “culture hacks”.
Article
•
WARC Category Intelligence, December 2020
Global strategies, campaign updates and trends in the tech and electronics category.
Research Paper
•
MRS Awards Papers, Finalist, MRS Award for Innovation in Data Analytics, 2020
Colt, a network and communications provider, developed a bespoke machine learning tool and increased its net promoter score (NPS).
Research Paper
•
MRS Awards Papers, Finalist, MRS Award for Business-to-Business Research, 2020
Colt, a network and communications provider, developed a bespoke machine learning tool and increased its net promoter score (NPS).
Research Paper
•
MRS Awards Papers, Finalist, MRS Award for Applications of Research, 2020
LATAM Airlines, an airline holding company, developed a calculator that monetised net promoter scores to facilitate decision making regarding customer experience (CX).
Research Paper
•
MRS Awards Papers, Winner, MRS Award for Business-to-Business Research, 2020
City and Guilds (C&G) Group, a leader in skills development, revitalised its programme and provided new insights to shape business actions and drive change.
News
•
03 December 2020
For all the optimism surrounding COVID-19 vaccines and their possible imminent deployment, mass distribution remains some months away; the home-based lives of 2020 will continue well into 2021 and brands will need to respond accordingly.
News
•
03 December 2020
Companies that focus their organisation around delivering exceptional experiences for customers, employees and society grow their profitability year-on-year at rates which are at least six times that of their industry peers, according to a new study.
