Jamie Brighton, WARC Best Practice, January 2018
Key tips on delivering effective digital customer experiences, an area of increasing importance as customers are putting less emphasis on the products they buy from brands and more on the experience they receive.
Frank van den Driest, Steven Berkhout and Meghna Jain, WARC Best Practice, May 2017
This article examines ten drivers of successful customer-centric and insight-led organisations, with advice on how to optimise an insights strategy, and how to develop both organisational and individual insights capabilities.
Stuart Crawford-Browne, WARC Best Practice, July 2016
This article considers best practices for not only providing consumers with products but with experiences that reflect the values, interests, and benefits of the brand in a way that is relevant and engaging.
Singapore Life, a five-year-old fintech startup, turned a profit in its first year of trading in a fast-changing landscape thanks to a focus on giving the customer the sort of straightforward experience the sector hasn’t offered before, ...
Brands operating in China need to consider that competition in future will be focused on consumer time – effectively the only market that matters – and not on concepts such as product category or territory dominance, a leading ...
Low Lai Chow, Event Reports, Retail Asia Conference, May 2019
Zhang Tianbing, Deloitte Asia-Pacific’s consumer product and retail industry lead believes that the future competition that brands will have to fight will be for consumers’ time, not product category or territory dominance.
To be successful in future, brands will need to ditch long-held and generic demographic segmentation labels, such as ‘millennials’, and instead focus on needs-based communities and on how they can anticipate changes in the emotional ...
Reforms to the Australian health insurance market not only forced a major overhaul of the business operations of comparethemarket.com but also prompted a rethink of the marketing function, according to the CMO of the comparison website.
With a commanding 50% share of the passenger car market in India, Maruti Suzuki’s marketing strategy has taken a different direction to its rivals as it deploys celebrities to promote sales channels rather than particular auto brands.
The explosion of e-commerce around the world is changing how consumers shop, with subsequent implications for the way marketing teams work, as e-commerce needs to become an integral part of marketing and sales strategies.
Dan Calladine, WARC Exclusive, December 2018
Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.
John Sills, WARC Best Practice, April 2018
Explores the importance of customer experience in creating long-term sustainable success for organisations and how to systematically deliver an experience that is valuable for the customer and the business.