Article
•
WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in the financial services category.
Article
•
WARC COVID-19 Series, June 2020
Shows how behaviours are changing during and after the COVID-19 pandemic and provides a behavioural road map for how to communicate today and in the foreseeable future.
Article
•
Stephen Whiteside, WARC Exclusive, June 2020
How consumers make purchases could permanently change following the COVID-19 pandemic, a shift that will require marketers to reconsider this stage of the buying process.
Article
•
Euromonitor Strategy Briefings, May 2020
Looks at how the outbreak of COVID-19 and its global impact is expected to become another generation-defining crisis for millennials and Gen Z.
Opinion
•
Tim Denyer, Emma Ramsay and Mark Murray Jones, June 2020
The gap between situational change and reality creates tension. Brands that respond to these tensions stand the best chance of successfully navigating COVID-19 and the oncoming recession.
Article
•
GlobalWebIndex, Research on WARC, June 2020
Examines how consumer sentiment is being impacted as restrictions continue to ease in many parts of the world and more countries enter a recovery phase of the COVID-19 pandemic.
Article
•
AdSpark, Research on WARC, May 2020
A deep dive into how the Filipino identity is seen through, and shaped by, the COVID-19 pandemic.
Opinion
•
Cathy Taylor, May 2020
Consumers in the US display a mix of eagerness and caution about returning to various pre-lockdown behaviors, according to research from The Harris Poll.
Article
•
WARC Exclusive, May 2020
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
Article
•
Biprorshee Das, WARC COVID-19 Series, MMA and McKinsey webinar, April 2020
The Mobile Marketing Association APAC hosted a webinar with McKinsey on the perspectives on COVID-19 and its implications/learnings for consumer and retail companies.
Opinion
•
Rob Campbell, May 2020
Marketing in the COVID-19 crisis This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.
Article
•
Anna Shin, WARC COVID-19 Series, May 2020
R/GA Singapore’s Anna Shin maps out how the consumer definition of happiness and satisfaction has changed thanks to COVID-19, and how brands need to adapt to thrive.
News
•
14 May 2020
The US may be experiencing a “second mode” in consumer behaviour, as the initial instinct to panic-buy subsides and a degree of retail normality returns, but a new WARC report highlights the difficulties ahead as almost half of consumers expect to ...
News
•
14 May 2020
Shrinking GDP, plummeting consumer spending – and the worst is yet to come: new data from various sources indicate the scale of the impact that COVID-19 is starting to have on the UK economy and the fears that consumers have for the future.
Opinion
•
Anna Soisalo, May 2020
Traditional financial services brands were struggling to compete with fintech specialists long before Covid-19.
News
•
12 May 2020
Boris Johnson’s Sunday night message to the UK may have confused people, but one thing that is clear is that the economy isn’t about to rebound quickly; brands need to prepare instead for a ‘reboot’ and to address two distinct types of consumer, ...
Article
•
Fiona Blades, WARC COVID-19 Series, May 2020
During COVID-19, consumers are looking for reassurance and humanity from their banks.
Article
•
J. Walker Smith, WARC Exclusive, May 2020
Explains that the idea that all consumers trade down during recessions is overly simplistic.
Article
•
Joan Driggs, WARC Exclusive, May 2020
Applies six lessons from the last recession to today's uncertainty around customer loyalty, the rise of private label, right pricing, sacrificing non-essentials, the joy of upgrading and discounting leads to changing habits.
Article
•
WARC COVID-19 Series, May 2020
A summary of new thinking and best practice on Marketing in the COVID-19 recession, from the WARC Guide.
Article
•
M&CSaatchi, WARC COVID-19 Series, March 2020
Throws light on new consumer behaviour changes during the year's most important marketable festival in Indonesia and how brands can cope with it.
Article
•
Lewis Lim and Charlene Chen, WARC COVID-19 Series, May 2020
New lifestyles that emerge post-pandemic, will require consumer brands to adopt different strategies to re-engage with consumers.
Opinion
•
Denise Turner, May 2020
New research from Newsworks, the marketing body for UK national newspapers, shows that the coronavirus pandemic poses a unique threat to consumers’ key priorities in life.
Article
•
David Atkins, WARC COVID-19 Series, May 2020
Wunderman Thompson’s David Atkins argues that financial services brands could be a large part of the solution amidst the COVID-19 upheaval, but the challenge of trust must first be met.
Article
•
Stephen Whiteside, WARC COVID-19 Series, May 2020
American Express, the credit-card provider, is focusing on “protecting” its customers and brand during the COVID-19 crisis.
