Article
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Reed Karaim, Event Reports, KNect365 Marketing, Analytics and Data Science (MADS) Conference, April 2019
LendingTree, the financial services company, has found that a shift to focusing on customer lifetime value has helped inform its marketing and broader strategy.
Article
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Research on WARC, April, 2019
Provides a better understanding of the initial signals on how Generation Z will be different to, or the same as, previous generations.
Article
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Research on WARC, April 2019
Looks at our ageing societies and the challenges and opportunities they face as ageing generations are having larger effects on populations around the world.
Article
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Euromonitor Strategy Briefings, March 2019
Reviews the global demographic setup, income and key traits of Baby Boomers, while giving insights and examples into what businesses can do to target this consumer segment.
News
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12 March 2019
Many Vietnamese consumers are forced to turn to loan sharks for any borrowing needs – a majority do not have bank accounts – but with increased regulation in this area, consumer finance firms are stepping in to provide a legitimate ...
News
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26 February 2019
Fears about slowing economic growth may be hanging over China’s retail sector, but the country’s wealthy appear relatively untroubled.
News
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25 February 2019
Tech giant Apple is reportedly planning to launch a new credit card with investment bank Goldman Sachs that would link users to new smart features on the iPhone.
News
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21 February 2019
Across Europe, the use of notes and coins is declining. In the UK, cash usage is declining faster than in most places - none of those countries have any robust plans.
News
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23 January 2019
The popularity of digital payments in Australia continues to increase, new research reveals, with almost the whole population now aware of this option, and over 70% saying they’ve made at least one digital payment in the last 12 months.
Article
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Gunny Scarfo and Ben Zeidler, WARC Webinars, December 2018
Gunny Scarfo and Ben Zeidler, co-founders of Nonfiction Research, go behind the scenes of Nonfiction's unusual research approach, which included interviews with bank robbers, bank executives, Wall Street analysts, and shopping addicts.
Case Study
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MRS Awards, Finalist, MRS Award for Financial Services Research, 2018
Schroders, a multinational asset management company, created a behavioural finance and investor education platform in the UK, which produced bespoke research to offer a new approach to investor support.
Research Paper
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MRS Awards, Finalist, MRS Award for Financial Services Research, 2018
Money Advice Service (MAS), a free and impartial financial advisor in the UK, launched a survey to discover gaps in children’s financial knowledge so it could better prepare them for future financial decisions.
Opinion
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Gunny Scarfo & Ben Zeidler, November 2018
Research into the secret financial lives of Americans reveals some important lessons for the wider marketing community, according to Gunny Scarfo and Ben Zeidler of Nonfiction Research.
News
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27 November 2018
China’s economic life is moving rapidly online, which can make life easier in many ways for many people but it is a development that is not without challenges for some sections of society either.
News
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21 November 2018
Open Banking is a nebulous term that is more likely to alarm consumers than excite them about the possibilities it can offer, according to new research, which suggests how it should best be packaged and communicated.
Article
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Brian Carruthers, Event Reports, MRS Financial Services Research, November 2018
The payments landscape is changing rapidly as consumers turn away from cash to embrace a variety of digital options – and their behaviour adapts accordingly.
Research Paper
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Camila Borja and Luciano Lauri Pires, ESOMAR, Fusion, 2018
ITAU, a Brazilian publicly quoted bank, created design sprints and used a mixed methodology research approach to identify pain points for its users in Brazil, which would help improve its service.
News
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09 October 2018
New migrants to Australia are breaking common stereotypes with sophisticated customer journeys and purchasing behaviours, according to industry-first research.
Article
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Brooke Hemphill, Event Reports, Advertising Week APAC, August 2018
New migrants to Australia are breaking common stereotypes with sophisticated customer journeys and purchasing behaviours.
Article
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Gunny Scarfo, Ben Zeidler, Research on WARC, September, 2018
A significant number of Americans are leading double lives when it comes to money; although their lives look normal, privately they are in need of help with money and the emotions around it – and the financial industry could provide this.
Article
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Geoffrey Precourt, Event Reports, ANA Data and Measurement conference, September 2018
Northwestern Mutual, the financial-services provider, has sought to differentiate its brand from the sea of sameness that typically defines its category.
News
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05 September 2018
NEW DELHI: A good monsoon results in increased spending in rural India, but brands are also benefiting from increased investment in infrastructure covering everything from roads and electricity to banking.
News
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03 September 2018
LONDON: In the last year, the startup bank has grown swiftly. Each month, more than 60,000 new customers open bank accounts; growth targets for the next two years are in the millions.
Article
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Sam Peña-Taylor, WARC Exclusive, August 2018
Monzo has built a following and a community around its product, allowing it to grow swiftly, build new and category-changing features, and attract a generation that has an uncomfortable relationship to money.
Article
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Trajectory, Research on WARC, August 2018
Discusses the future of the UK leisure economy and disputes a potential end of the ‘Play Society’.
