News
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29/09/2020
The emphasis of FMCG spending in India is changing, while the willingness of Indian consumers to spend on luxury and entertainment will be limited by financial and safety factors, according to the fifth edition of Nielsen’s COVID-19 Evolving ...
Article
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Research on WARC, August 2020
Neo-banks – digital only or app-based banks such as Monzo and Starling in the UK – are changing the dynamics of business banking.
News
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29/09/2020
More Singaporeans are concerned about the economy than health threats during the COVID-19 pandemic, according to a newly launched Anxiety Index by Wunderman Thompson Singapore.
News
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28/09/2020
COVID-19 and recession mean the next 18-24 months will be a difficult time in which resilience planning will be essential for businesses everywhere; a new white paper from WGSN sets out what marketers need to know. The Value Shift, from WGSN, ...
Opinion
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Kawal Shoor, September 2020
Kawal Shoor offers a breakdown of The Womb's research into India's silent majorities and the questions that marketers must now ask themselves about untapped opportunities to engage.
Article
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Brian Carruthers, Event Reports, Back to Business, September 2020
This article examines actions taken by UK marketers during the 2008 recession that are equally applicable in 2020.
Article
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Research on WARC, September 2020
Provides insights from over 180 conversations done by The Womb’s planners and researchers in the three phases of India's lockdown.
Article
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Callum Saunders, WARC Exclusive, September 2020
Grocery shopping mindsets are changing as a result of the pandemic and it will be vital for brands to embrace new behaviours to capitalise on throughout 2021.
Article
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Callum Saunders, WARC Exclusive, September 2020
As grocery brands battle for market share, a focus on brand purpose through connecting with local communities and supporting the less privileged will drive brand trust.
Article
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Mukta Lad, WARC Exclusive, September 2020
A Powered by Nine webinar shed light on what Christmas 2020 means for brands, advertisers and consumers in Australia.
Opinion
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Rob Clapp, September 2020
This month: what this year’s festive holiday season holds, the state of TikTok as its ban approaches and how YouTube is moving to the TV screen.
Article
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Geoffrey Precourt, WARC Exclusive, July 2020
John Hancock, the insurance and investment company, has developed its marketing strategy and capabilities in response to the spread of COVID-19.
Article
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Low Lai Chow, Event Reports, APAC Financial Services Webcast Week, May 2020
Forrester, the research firm, surveyed consumers in various Asian markets to understand their financial needs and attitudes towards brands in this sector.
News
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03/09/2020
J.P. Morgan Private Bank, the financial-services provider, uses the “4Rs” of “respect”, “relevant”, “recognition” and “results” to help guide its strategy aimed at meeting the needs of affluent consumers.
Article
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Geoffrey Precourt, WARC Exclusive, July 2020
J.P Morgan Private Bank, a financial-services provider focused on high-net-worth individuals, has built a marketing strategy that reflects the distinct character of this cohort.
News
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01/09/2020
Australians are spending significantly more time online engaging with business news and information content as well as personal finance information, according to new data from Nielsen.
Article
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Chalinee Hirano, WARC Exclusive, Spotlight Thailand, September 2020
New research from Far East Fame Line DDB breaks down how Thai consumers have adapted post-lockdown and outlines the differences across generations.
Opinion
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Gabey Goh, September 2020
With international travel still up in the air, how can brands in Thailand reset marketing strategy to better connect with COVID-impacted local consumers? WARC's Asia Editor, Gabey Goh, introduces a deep-dive into the insights you need to know.
News
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01/09/2020
Marketers of consumer packaged goods, like food products, should consider five different shopper segments - ranging from “unfazed normals” and “struggling worriers” to “shook-up savers” - as they craft their value propositions David Gryga, US ...
Article
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Suppakit Limboonsong, WARC Exclusive, Spotlight Thailand, September 2020
The economic impact of the pandemic will be heavy, but the Thais are resilient people, adept to change in creative ways, with opportunities for brands to thrive.
Article
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Issarisa Khamswas, WARC Exclusive, Spotlight Thailand, September 2020
Breaking down the new value exchange that travel brands will need to grab the attention and wallets of Thai consumers changed by the impact of the COVID-19 pandemic.
Article
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Stephen Whiteside, Event Reports, Ipsos 2020 Food Industry Summit, August 2020
Research firm Ipsos has built out a way to construct meaningful value propositions at a time of disruption in normal business patterns.
Article
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Sam Peña-Taylor, WARC Exclusive, August 2020
Offers an overview of the Christmas season in the United Kingdom and what brands should expect consumers to spend in 2020, given the impact of COVID-19 and the recession.
News
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20/08/2020
The COVID-19 lockdown has spurred many Indians to rethink their current lifestyles and needs, with many now observant of their consumer behaviour and specifically their spending habits.
Article
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Stephen Whiteside, Event Reports, ARF SHOPPERxSCIENCE, August 2020
IRI, the research firm, has outlined various strategies that can assist consumer-packaged goods brands as they respond to the on-going COVID-19 pandemic and related economic downturn.
