Research Paper
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GlobalWebIndex (GWI), Research on WARC, March 2020
Details data collected by GlobalWebIndex between March 13-16th in the US and UK, dedicated to the travel andtransportation industries in the coronavirus outbreak.
Research Paper
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GlobalWebIndex (GWI), Research on WARC, March 2020
Details data collected by GlobalWebIndex between March 5-12 in the US and UK regarding the coronavirus outbreak, which is causing fluid and unpredictable changes to our day-to-day lives, and businesses everywhere are understandably worried about the impact it will have on them.
Article
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Brian Carruthers, Event Reports, QUAL360 Europe, February 2020
Banking is a notoriously difficult sector to research, but Lloyds Banking Group has found a way that offers promise.
News
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11 March 2020
COVID-19 is already creating a realignment of consumers’ values and viewpoints in China, where medicines, face masks and alcohol hand cleansers are now the must-have items.
News
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04 March 2020
Consumers in South Africa, hit by rising living costs and growing job insecurity, are showing marked changes in their spending patterns, a new study shows.
News
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03 March 2020
Fear that the ongoing novel coronavirus outbreak may hurt personal financial health is the top concern across Asia, according to a recent study conducted by Kantar.
Article
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Dan Calladine, WARC Webinars, January 2020
Dan Calladine, head of media futures at Carat, discusses the recently released annual report highlighting ten consumer, media and technology trends for 2020 – and their implications for brands.
Article
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Grace Francis, WARC Exclusive, January 2020
Generation X spends a third more on products and services than millennials, but are still often overlooked by marketers.
News
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24 January 2020
China’s rapidly growing outbound tourism market is a boon for overseas retailers, many of whom are now embracing the Chinese preference for mobile payments and finding that going digital also improves their marketing and inventory management.
Article
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Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
News
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08 January 2020
For all of the progress that fintechs have brought in terms of what banking products could and should feel like, new data show that very few people are using these services as their main bank and shines a light on the UK’s mobile banking behaviour.
News
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07 January 2020
Rural India remains largely a cash economy but that will change in the future and finance brands have to be alert to where they can intervene digitally, according to the managing director of Mahindra Finance.
Article
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Research on WARC, December 2019
Explores the global trends and key drivers of fast-changing consumer behavior around the world, looking at how consumers are embracing the tangible lifestyle benefits of new apps, devices and IoT-enabled smart homes.
News
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17 December 2019
Uber, the ride-hailing company, is expanding its slate of financial-services products, an initiative that is supported by a large and unique dataset.
Article
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Stephen Whiteside, Event Reports, Money 20/20, October 2019
Uber, the ride-sharing platform, has begun expanding into financial services with products that are aimed at its passengers and drivers.
Article
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Anil Thakraney, Event Reports, Chief Digital Officers' Summit, November 2019
Ramesh Iyer, vice chairman and managing director, Mahindra Finance outlines the challenges of serving rural consumers in India and how digital could be the key to unlocking potential.
News
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12 December 2019
Malaysians are being more fiscally prudent heading into 2020, choosing to defer spending on discretionary products, according to the latest Consumer Sentiment Index from the Malaysia Institute of Economic Research.
Article
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Stephen Whiteside, Event Reports, Money 20/20, October 2019
Greenhouse by Wells Fargo, a financial-services offering centered around a mobile app, has based its approach on using digital tech to solve long-term consumer painpoints.
News
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04 December 2019
Businesses looking to expand in Malaysia need to offer digital wallet payment options, as these cover a much greater proportion of the population than credit cards.
Article
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Lin Liu, Admap, December 2019
China is rapidly evolving, and that means brands must rethink well-worn strategies for the country’s biggest holiday, Chinese New Year.
Article
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Anish Daryani, Admap, December 2019
Ramadhan is one of the most important rituals in the Islamic calendar, and consumer behaviour changes to accommodate religious rituals such as iftaar, prayer and fasting.
Article
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Crawford Hollingworth and Liz Barker, The Behavioural Architects, December, 2019
Looks at the unintended consequences of behavioural science and identifies a series of wider-reaching holistic effects from nudging and steering behaviour which can have a significant impact on the overall outcome of a nudge or intervention.
Research Paper
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MRS Awards, Winner, MRS Award for Financial Services Research, 2019
RBS (Royal Bank of Scotland), a banking brand, launched real-time customer communication research in the UK to understand how it could get consumers to switch banks.
News
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29 November 2019
A borrowing trend is on the rise in Europe as more consumers struggle to keep up with increases to the cost of living, yet, as financial challenges mount, basic financial literacy among consumers is on the decline, a new survey has found.
Article
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Research on WARC, November 2019
This Faber Novel report studies brand immersion strategies that can reach out to an untapped, community-based niche market of close to 70 million Chinese residing outside China.
