News
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08 January 2020
For all of the progress that fintechs have brought in terms of what banking products could and should feel like, new data show that very few people are using these services as their main bank and shines a light on the UK’s mobile banking behaviour.
News
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07 January 2020
Rural India remains largely a cash economy but that will change in the future and finance brands have to be alert to where they can intervene digitally, according to the managing director of Mahindra Finance.
Article
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Research on WARC, December 2019
Explores the global trends and key drivers of fast-changing consumer behavior around the world, looking at how consumers are embracing the tangible lifestyle benefits of new apps, devices and IoT-enabled smart homes.
News
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17 December 2019
Uber, the ride-hailing company, is expanding its slate of financial-services products, an initiative that is supported by a large and unique dataset.
Article
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Stephen Whiteside, Event Reports, Money 20/20, October 2019
Uber, the ride-sharing platform, has begun expanding into financial services with products that are aimed at its passengers and drivers.
Article
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Anil Thakraney, Event Reports, Chief Digital Officers' Summit, November 2019
Ramesh Iyer, vice chairman and managing director, Mahindra Finance outlines the challenges of serving rural consumers in India and how digital could be the key to unlocking potential.
News
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12 December 2019
Malaysians are being more fiscally prudent heading into 2020, choosing to defer spending on discretionary products, according to the latest Consumer Sentiment Index from the Malaysia Institute of Economic Research.
Article
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Stephen Whiteside, Event Reports, Money 20/20, October 2019
Greenhouse by Wells Fargo, a financial-services offering centered around a mobile app, has based its approach on using digital tech to solve long-term consumer painpoints.
News
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04 December 2019
Businesses looking to expand in Malaysia need to offer digital wallet payment options, as these cover a much greater proportion of the population than credit cards.
Article
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Lin Liu, Admap, December 2019
China is rapidly evolving, and that means brands must rethink well-worn strategies for the country’s biggest holiday, Chinese New Year.
Article
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Crawford Hollingworth and Liz Barker, The Behavioural Architects, December, 2019
Looks at the unintended consequences of behavioural science and identifies a series of wider-reaching holistic effects from nudging and steering behaviour which can have a significant impact on the overall outcome of a nudge or intervention.
Article
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Anish Daryani, Admap, December 2019
Ramadhan is one of the most important rituals in the Islamic calendar, and consumer behaviour changes to accommodate religious rituals such as iftaar, prayer and fasting.
Case Study
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MRS Awards, Winner, MRS Award for Financial Services Research, 2019
RBS (Royal Bank of Scotland), a banking brand, launched real-time customer communication research in the UK to understand how it could get consumers to switch banks.
News
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29 November 2019
A borrowing trend is on the rise in Europe as more consumers struggle to keep up with increases to the cost of living, yet, as financial challenges mount, basic financial literacy among consumers is on the decline, a new survey has found.
Article
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Research on WARC, November 2019
This Faber Novel report studies brand immersion strategies that can reach out to an untapped, community-based niche market of close to 70 million Chinese residing outside China.
News
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01 November 2019
Revenues from digital financial services in six of Southeast Asia’s largest markets are forecast to soar to at least US$38bn by 2025, up from US$11bn in 2018, according to a joint report from Google, the Singapore state investment fund Temasek, and ...
Article
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Aditya Kilpady, WARC Exclusive, Spotlight India, October 2019
India is still at an early adoption stage and it is critical that the right environment for digital payments must include a comprehensive cyber security strategy supported by a robust framework to help all stakeholders in the ecosystem.
Opinion
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Gabey Goh, October 2019
Payments are changing the shape of Indian commerce and brands need to be aware of the changes taking place.
News
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23 September 2019
Indian consumers are gearing up for the festive season, especially Diwali at the end of October, but a recent nationwide survey provides a mixed picture for retailers and FMCG brands in the months ahead.
News
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20 September 2019
Card payments accounted for almost 80% of retail sales in the UK last year, according to a new industry report that confirms the steady decline of cash usage in transactions.
Article
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Russ Lidstone, WARC Exclusive, September 2019
Outlines the changes occurring in the banking sector and what banks need to do to appeal to younger cohorts.
Article
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Alex Brownsell, WARC Exclusive, August 2019
Amy Moussavi, Snap’s soon-to-depart Head of Consumer Insights, and Jason Mander, Chief Research Officer at GlobalWebIndex take a closer look at the Gen Z cohort in an effort to better understand their motivations, attitudes and purchasing power.
News
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12 August 2019
More people now have access to mobile devices (96%) than bank accounts (89%), so it is not surprising that established financial institutions are increasingly forming partnerships with mobile payment providers or developing their own services.
News
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12 August 2019
Frictionless commerce is on the rise but what remains important for retailers is “to look at what triggers the customer to buy, and how they actually buy it”, said Anke Zeller, vice president of group strategy for payment solutions ...
News
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08 August 2019
There is a paradigm shift coming as the retail experience moves from being centred on checking out to checking in, but an industry observer warns of possible privacy issues and discrimination against low-income people.
