GlobalWebIndex (GWI), Research on WARC, March 2020
Details data collected by GlobalWebIndex between March 5-12 in the US and UK regarding the coronavirus outbreak, which is causing fluid and unpredictable changes to our day-to-day lives, and businesses everywhere are understandably worried about the impact it will have on them.
China’s rapidly growing outbound tourism market is a boon for overseas retailers, many of whom are now embracing the Chinese preference for mobile payments and finding that going digital also improves their marketing and inventory management.
For all of the progress that fintechs have brought in terms of what banking products could and should feel like, new data show that very few people are using these services as their main bank and shines a light on the UK’s mobile banking behaviour.
Rural India remains largely a cash economy but that will change in the future and finance brands have to be alert to where they can intervene digitally, according to the managing director of Mahindra Finance.
Explores the global trends and key drivers of fast-changing consumer behavior around the world, looking at how consumers are embracing the tangible lifestyle benefits of new apps, devices and IoT-enabled smart homes.
Malaysians are being more fiscally prudent heading into 2020, choosing to defer spending on discretionary products, according to the latest Consumer Sentiment Index from the Malaysia Institute of Economic Research.
Crawford Hollingworth and Liz Barker, The Behavioural Architects, December, 2019
Looks at the unintended consequences of behavioural science and identifies a series of wider-reaching holistic effects from nudging and steering behaviour which can have a significant impact on the overall outcome of a nudge or intervention.
A borrowing trend is on the rise in Europe as more consumers struggle to keep up with increases to the cost of living, yet, as financial challenges mount, basic financial literacy among consumers is on the decline, a new survey has found.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.