Customers in APAC are becoming increasingly environmentally conscious, with growing expectations that the brands catering to them are environmentally responsible, from sourcing to packaging, according to a new study.
A new study illustrates the impact that the BBC’s Blue Planet documentary had on attitudes to environmental issues, nudging around half of people in the UK to reduce plastics waste, and changing the minds of just under a third.
Diageo, the drinks behemoth headquartered in the UK has announced that it will spend heavily on adapting 11 of its African breweries to green energy and water recovery, as it pursues the goal of becoming totally green.
Both PepsiCo and Nestlé have announced some potentially significant packaging developments in the war on plastic waste, but as consumer sentiment shifts, observers suggest there are opportunities to completely rethink the role of packaging.
Recommerce, or the buying and selling of used and previously owned goods, may be in its infancy in China compared to the West, but there is growing evidence that Chinese consumers, especially younger shoppers, are embracing the trend.
Crawford Hollingworth, Melissa Gill, Jonathan Hanratty and Sam Paul, ESOMAR, Asia Pacific, 2019
Australian Red Cross, a humanitarian aid organisation, used behavioural research and insights to reduce the amount of unrequested goods sent from Australia during times of humanitarian crises in the Pacific Region.
Sushma Panchawati, Dave Rees and Jimvarghese Mukuzhical, ESOMAR, Asia Pacific, 2019
A study looked for patterns and themes in how people live and function in their homes – as well as what home feels like from an emotional perspective – to show how homes are changing and affecting consumer behaviour.
National Geographic has joined forces with innovation consultancy R/GA, inviting Australians to submit ideas about how to tackle the problem of plastic waste that is despoiling the country’s coastline and marine life.
Yoon-Joo Lee and Eric Haley, Journal of Advertising Research, Digital First, April 2019
This study investigated the effects of consumers' underlying value orientations to determine whether consumers respond differently to corporate social responsibility (CSR) initiatives depending on age.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.