Research Paper•
GlobalWebIndex (GWI), Research on WARC, March 2020
Details data collected by GlobalWebIndex between March 5-12 in the US and UK regarding the coronavirus outbreak, which is causing fluid and unpredictable changes to our day-to-day lives, and businesses everywhere are understandably worried about the impact it will have on them.
Australia’s fast-moving consumer goods (FMCG) producers have a role to play in reassuring consumers during the country’s latest period of crisis, and in giving them something to look forward to, a new report says.
Article•
Heather Dansie and Lisa Cowie, WARC Exclusive, March 2020
Research by Starcom UK and Twitter into the motivations behind social activism, and consumer expectations of brands in relation to issues such as climate change and poverty.
Sales of plant-based meat substitutes grew by 18% in the US last year, new data shows, with further growth expected as new products continue to hit the market.
A spreading coronavirus outbreak could erase $211 billion from the combined economies of Asia-Pacific this year, according to a stark report from ratings agency S&P Global that was released at the end of last week.
A number of global brands have been advised to conduct human rights due diligence on their factories in China, as a new report suggests conditions in some resemble forced labour.
This year’s Valentine’s Day was especially lovely as I received overwhelming interest around a topic that is close to the hearts of many of my colleagues, friends and family.
As many as 36.7 million city-dwellers will change the way they travel over the next ten years and, by 2030, greener means of transport will represent 49% of all trips undertaken within cities, versus 46% for cars (which currently account for 51% of ...
At least six in ten (61%) global consumers say they would be less willing to buy a company’s product if they found it performed poorly on environmental practices, a new survey has revealed.
Growing activism (of the non-political variety) and a focus on the local are among the trends that youth media brand MTV has identified in its latest survey of India’s huge young population.
Many brands recognise the need for sustainability, but a new study confirms the issue’s commercial importance because 23% more US consumers now say they prioritise sustainability in their food and drink choices compared to last year.
Danone, L'Oréal and Samsung are among more than 100 brands whose ads unwittingly appeared alongside climate misinformation videos on YouTube and the news comes as a survey of leading digital marketers confirms that brand safety remains a top ...
From the climate crisis to plastics pollution, people everywhere are increasingly concerned about the environment, and marketers need to have a response in 2020 to the growth of “conscious consumerism”.
Almost a quarter (23%) of all new food product launches in the UK last year were labelled as vegan, up from 17% in 2018, confirming that the meat-free consumer trend is growing apace, a new report from Mintel has revealed.
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
The environmental efforts of companies are often seen as little more than greenwash, but the announcement by BlackRock that its future investment decisions will be focused on environmental sustainability potentially opens up opportunities for ...
Tourism Australia and Bega Cheese are among the brands to feel the effects of the bushfires that continue to sweep across southeast Australia devastating communities and claiming lives.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
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