National Geographic has joined forces with innovation consultancy R/GA, inviting Australians to submit ideas about how to tackle the problem of plastic waste that is despoiling the country’s coastline and marine life.
Claudia A. Rademaker, Marla B. Royne, and Mikael Andéhn, Journal of Advertising Research, Digital First, April 2019
This study underscores the importance of considering a medium's broader effects. Research demonstrates that a medium's perceived eco-harmful impact affects communication effectiveness because a medium itself can act as a constituent of the message.
Yoon-Joo Lee and Eric Haley, Journal of Advertising Research, Digital First, April 2019
This study investigated the effects of consumers' underlying value orientations to determine whether consumers respond differently to corporate social responsibility (CSR) initiatives depending on age.
Livio Martucci, WARC Exclusive, April 2019
Offers brand managers and marketers advice on how to tackle plastic packaging in the FMCG industry and how big data and an authentic approach towards corporate social responsibility can help drive brand loyalty.
Four fifths of consumers globally believe companies should help improve the environment, according to a recent survey by Nielsen, and brands are starting to respond with increasingly bold messages and commitments.
In 2019's post-plastic landscape, brands will need to move beyond simplistic messaging and token gestures and embrace systemic change, as consumers seek meaningful relationships that reflect their own progressive values.
For Admap's April issue on sustainability, Chris Arnold, founder, Creative Orchestra, details how doing good for the environment and doing good for humanity go hand in hand, while it is increasingly evident that it’s also a healthy business strategy.
As part of Admap's April issue on sustainability, Fiona Ball, group head of responsible business, Sky, details the launch of Sky Ocean Rescue, an initiative that sets out to stop our oceans from drowning in plastic, while also inspiring Sky's customers to make simple everyday changes.
Plastic is increasingly under the spotlight as the world wakes up to the pollution problem it presents, and both brands and media owners have a role to play in driving change – but they need to be realistic about what they can achieve, a ...
Martin Broad, Nielsen, A Nielsen Insight Report: December 2018
Advertisers in the UK have started to place concerns about plastic in their marketing plans, with references to plastic and plastic waste up four-fold in TV and print communication year on year – and the impact brands can have on helping tackle the problem is only likely to evolve.
A new global initiative that aims to cut down the amount of waste generated by packaging is being supported by about 25 consumer goods companies, including Nestlé, PepsiCo, Procter & Gamble and Unilever.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.