News
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20 January 2020
Almost a quarter (23%) of all new food product launches in the UK last year were labelled as vegan, up from 17% in 2018, confirming that the meat-free consumer trend is growing apace, a new report from Mintel has revealed.
Article
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Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
News
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15 January 2020
The environmental efforts of companies are often seen as little more than greenwash, but the announcement by BlackRock that its future investment decisions will be focused on environmental sustainability potentially opens up opportunities for ...
News
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07 January 2020
Tourism Australia and Bega Cheese are among the brands to feel the effects of the bushfires that continue to sweep across southeast Australia devastating communities and claiming lives.
News
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18 December 2019
India faces complex agricultural issues which the government is attempting to address, but brands can also play a role by tapping into the mobile and app-based “agritech” revolution that is helping transform each stage of the agriculture value ...
Article
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Sam Peña-Taylor, Event Reports, Festival of Marketing, October 2019
The sharing economy is in transition away from the sale of access to resources and toward services that can give users access to a community.
Article
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Amandeep Singh, WARC Exclusive, December 2019
India may have come a long way since The Green Revolution and farm mechanisation was introduced, however the situation for farmers has not, and remains a serious issue that brands need to tackle to empower these large communities.
Article
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Euromonitor Strategy Briefings, December 2019
Discusses the trends and influencers for PET bottles in the global retail consumer goods marketplace.
News
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03 December 2019
People are increasingly concerned about the environment, with a majority of UK consumers claiming to reject brands whose environmental reputation falls short of their expectations.
Article
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Crawford Hollingworth and Liz Barker, The Behavioural Architects, December, 2019
Looks at the unintended consequences of behavioural science and identifies a series of wider-reaching holistic effects from nudging and steering behaviour which can have a significant impact on the overall outcome of a nudge or intervention.
Case Study
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MRS Awards, Finalist, MRS Award for Applications of Research, 2019
Reckitt Benckiser, a consumer goods company, investigated the reasons for disappointing face mask sales and how it could empower consumers to take responsibility for their health in India.
Case Study
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MRS Awards, Finalist, MRS Award for Public Policy/Social Research, 2019
PwC, a multinational professional services network, launched the Future of Government project, an ambitious effort to ask serious questions about what kind of a society we want Britain to be.
Case Study
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MRS Awards, Finalist, Jeremy Bullmore Award for Creative Development Research, 2019
The Department of Health and Social Care, a UK government department, launched a multi-methodological research approach which identified key insights that led to the 'Every Day is Different' campaign.
Case Study
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MRS Awards, Finalist, MRS Award for New Consumer Insights, 2019
WWF, a non-governmental organisation for wilderness protection, used AI image analysis across social media to understand consumer attitudes towards the brand in the UK.
News
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28 November 2019
Useless emails – unactionable one-word pleasantries – are costing the planet, according to new research that suggests how one less email a day from every adult in the UK would save as much carbon as 81,152 flights to Madrid.
Article
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David Tiltman, WARC Webinars, November 2019
David Tiltman, VP of content at WARC, looks at what senior marketers are most excited about and worried by in the year ahead.
News
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22 November 2019
The prolonged trade dispute between China and the US is having significant knock-on effects in terms of consumer sentiment and spending behaviour in both countries, a new study has revealed.
Article
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WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 Data Report adopts the STEIP methodology to cover five drivers of change that will affect marketers next year: Society, Technology, Economy, Industry and Policy.
Opinion
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Gabey Goh, November 2019
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Article
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WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
Article
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WARC Trends, November 2019
Part of WARC's Marketer’s Toolkit 2020, this chapter offers a deep dive into social and consumers trends that brands are prioritising in 2020.
Opinion
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Anna Hamill, November 2019
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Opinion
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Anna Hamill, November 2019
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
News
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12 November 2019
As another record-breaking Singles Day unfolded Monday – sales on Tmall alone hit 10 billion yuan in little over 90 seconds – three environmental NGOs have highlighted the issue of the packaging waste generated by such events.
News
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08 November 2019
Many leading brands are making well-publicised efforts to improve sustainability and their green credentials, but if some marketers have any lingering doubts about the commercial benefits of adopting such an approach, then a new survey should allay ...
