News
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17 October 2019
Sustainability takes many forms and it’s about more than just being green – it’s now about viability, e-commerce firm Rakuten believes.
News
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09 October 2019
Customers in APAC are becoming increasingly environmentally conscious, with growing expectations that the brands catering to them are environmentally responsible, from sourcing to packaging, according to a new study.
News
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08 October 2019
Unilever, one of the world’s biggest packaged goods producers, says it will halve the amount of new plastic it uses in response to rising environmental concerns, especially among younger consumers.
Article
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Anna Hamill, WARC Exclusive, October 2019
Procter & Gamble's chief global brand officer Marc Pritchard explains that growing a brand is tied to having a positive impact on society and the environment.
Research Paper
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Heather Shoenberger, Eunjin (Anna) Kim, and Erika K. Johnson, Journal of Advertising Research
This research suggests that perceived authenticity plays a significant mediating role for the effects of model image modification and body size on consumers’ advertisement and product evaluations.
Opinion
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Majbritt Rijs, September 2019
With Greta Thunberg as their poster girl and Extinction Rebellion as their leading light, Generation Z is leading the charge against fast fashion, says Majbritt Rijs.
Article
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Research on WARC, September 2019
Looks at what the survey data on public attitudes to trust from around the world actually shows.
News
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09 September 2019
A new study illustrates the impact that the BBC’s Blue Planet documentary had on attitudes to environmental issues, nudging around half of people in the UK to reduce plastics waste, and changing the minds of just under a third.
News
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02 September 2019
Brands have an opportunity to win over consumers with a proactive stance on environmental issues and sustainability, according to a new report from Ipsos.
News
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02 September 2019
More than two tonnes of new clothing are bought each minute in the UK, yet in terms of carbon emissions that is at least the equivalent of driving a car around the world six times, according to Oxfam.
Article
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WARC Best Practice, August 2019
Provides marketers with information and guidance on harnessing grassroots activism and provoking people into taking action for change.
News
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06 August 2019
Diageo, the drinks behemoth headquartered in the UK has announced that it will spend heavily on adapting 11 of its African breweries to green energy and water recovery, as it pursues the goal of becoming totally green.
Article
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Anna Hamill, WARC Exclusive, Cannes Lions, June 2019
The Body Shop, an international beauty retail chain, has moved beyond brand purpose to integrate activist principles into the company, beyond its marketing communications.
News
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04 July 2019
Both PepsiCo and Nestlé have announced some potentially significant packaging developments in the war on plastic waste, but as consumer sentiment shifts, observers suggest there are opportunities to completely rethink the role of packaging.
Article
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Tom Doctoroff, Admap, July 2019
Looks at the evolving motivations of China’s emerging affluent class – primarily in their 30s and 40s – due to rising incomes and expanding lifestyle choices.
Article
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Vicky Bullen and Elayne Read, Admap, July 2019
Taking inspiration from fashion, grocery, alcohol and beauty, four key themes have been identified that embody the new codes of luxury today and the cultural and consumer movements driving these.
Article
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Admap, July 2019
A summary of new thinking and best practice on premiumisation from Admap.
News
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04 June 2019
Since 1877, the Italian pasta brand, Barilla, has been supplying the global appetite for Italian food, but the challenges facing food brands are changing, as is the conversation around sustainability.
News
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28 May 2019
Recommerce, or the buying and selling of used and previously owned goods, may be in its infancy in China compared to the West, but there is growing evidence that Chinese consumers, especially younger shoppers, are embracing the trend.
Research Paper
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Crawford Hollingworth, Melissa Gill, Jonathan Hanratty and Sam Paul, ESOMAR, Asia Pacific, 2019
Australian Red Cross, a humanitarian aid organisation, used behavioural research and insights to reduce the amount of unrequested goods sent from Australia during times of humanitarian crises in the Pacific Region.
Research Paper
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Sushma Panchawati, Dave Rees and Jimvarghese Mukuzhical, ESOMAR, Asia Pacific, 2019
A study looked for patterns and themes in how people live and function in their homes – as well as what home feels like from an emotional perspective – to show how homes are changing and affecting consumer behaviour.
Research Paper
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Deanna Elstrom and Emi Nishiyama, ESOMAR, Asia Pacific, 2019
Lux, a Unilever-owned haircare brand, conducted a quantitative study to ascertain where personal "pain points" are from the perspective of today’s Japanese women.
News
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20 May 2019
From Taobao to Tmall,com, Alibaba’s commercial activities are vast, but now the Chinese e-commerce giant is keen to highlight its philanthropic efforts, which extend globally.
News
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06 May 2019
National Geographic has joined forces with innovation consultancy R/GA, inviting Australians to submit ideas about how to tackle the problem of plastic waste that is despoiling the country’s coastline and marine life.
Research Paper
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Yoon-Joo Lee and Eric Haley, Journal of Advertising Research, Digital First, April 2019
This study investigated the effects of consumers' underlying value orientations to determine whether consumers respond differently to corporate social responsibility (CSR) initiatives depending on age.
