News
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06 May 2019
National Geographic has joined forces with innovation consultancy R/GA, inviting Australians to submit ideas about how to tackle the problem of plastic waste that is despoiling the country’s coastline and marine life.
Research Paper
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Claudia A. Rademaker, Marla B. Royne, and Mikael Andéhn, Journal of Advertising Research, Digital First, April 2019
This study underscores the importance of considering a medium's broader effects. Research demonstrates that a medium's perceived eco-harmful impact affects communication effectiveness because a medium itself can act as a constituent of the message.
Research Paper
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Yoon-Joo Lee and Eric Haley, Journal of Advertising Research, Digital First, April 2019
This study investigated the effects of consumers' underlying value orientations to determine whether consumers respond differently to corporate social responsibility (CSR) initiatives depending on age.
News
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18 April 2019
Iceland made headlines last Christmas for its strident ad against the use of palm oil, which the supermarket chain said it would excise from is own-brand products.
Article
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Brian Carruthers, Event Reports, Advertising Week Europe, March 2019
UK supermarket Iceland and campaign group Greenpeace’s created the extremely popular Rang-tan film, which caused a stir in 2018 for its anti-palm oil message.
Research Paper
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Carolina Andrea Porcari, María Muzio, Rosaline Hester and Sabrina Scolnic, ESOMAR, Latin America, 2019
Coca-Cola, a drinks brand, localized its communications in South Latin America while continuing to reinforce the "international power" of the brand.
Article
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Research on WARC, April, 2019
Provides a better understanding of the initial signals on how Generation Z will be different to, or the same as, previous generations.
Article
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Livio Martucci, WARC Exclusive, April 2019
Offers brand managers and marketers advice on how to tackle plastic packaging in the FMCG industry and how big data and an authentic approach towards corporate social responsibility can help drive brand loyalty.
News
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02 April 2019
Four fifths of consumers globally believe companies should help improve the environment, according to a recent survey by Nielsen, and brands are starting to respond with increasingly bold messages and commitments.
Opinion
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Rebecca Hemmings, April 2019
Getting involved in cause-based marketing is nowadays a priority for businesses, as brands that ‘do good’ through corporate social responsibility are continuing to increase in popularity.
Article
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Crawford Hollingworth and Sarah Murray, Admap, April 2019
Looks into how behavioural economics can be used to create effective communications for a sustainable future.
Opinion
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Duncan Baizley, April 2019
In 2019's post-plastic landscape, brands will need to move beyond simplistic messaging and token gestures and embrace systemic change, as consumers seek meaningful relationships that reflect their own progressive values.
Article
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Julia Wilson, Admap, April 2019
Highlights the forces of change driving the sustainability movement: the environmental challenges impacting people around the world and how governments and corporations are responding.
Article
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Rachel Barton, Masataka Ishikawa, Kevin Quiring and Bill Theofilou, Admap, April 2019
Details the findings of a global study into understanding current global consumers’ preferences, beliefs and behaviours to identify how consumer expectations are evolving.
Article
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Mark Curtis, Admap, April 2019
Details how and why companies must rise to the challenges posed by consumers and redesign their business models around the “circular economy”, where consumers are already active.
Article
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Admap, April 2019
A summary of new thinking and best practice on sustainability from Admap.
Research Paper
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Stacy Wood, Stefanie Robinson and Morgan Poor, Admap, April 2019
Investigates the unique challenges faced by mainstream green brands and how a mainstream brand’s green line is affected by the use of point-of-purchase visual cues.
Opinion
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Chris Arnold, April 2019
For Admap's April issue on sustainability, Chris Arnold, founder, Creative Orchestra, details how doing good for the environment and doing good for humanity go hand in hand, while it is increasingly evident that it’s also a healthy business strategy.
Opinion
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Fiona Ball, April 2019
As part of Admap's April issue on sustainability, Fiona Ball, group head of responsible business, Sky, details the launch of Sky Ocean Rescue, an initiative that sets out to stop our oceans from drowning in plastic, while also inspiring Sky's customers to make simple everyday changes.
Opinion
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Majbritt Rijs, March 2019
Fast fashion is a major polluter, and consumers are increasingly aware. The Numbers Labs’ Majbritt Rijs looks at what consumers really think.
News
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11 March 2019
Plastic is increasingly under the spotlight as the world wakes up to the pollution problem it presents, and both brands and media owners have a role to play in driving change – but they need to be realistic about what they can achieve, a ...
Article
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Anil Thakraney, Event Reports, IAA World Congress, February 2019
P&G’s Chief Brand Officer, Marc Pritchard, believes that a focus on equality, sustainability and technology will drive the future of purpose-driven brands.
Article
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Martin Broad, Nielsen, A Nielsen Insight Report: December 2018
Advertisers in the UK have started to place concerns about plastic in their marketing plans, with references to plastic and plastic waste up four-fold in TV and print communication year on year – and the impact brands can have on helping tackle the problem is only likely to evolve.
News
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01 February 2019
Specificity is a vital component of advertising for environmentally friendly, or “green”, products and services, according to a study published in the Journal of Advertising Research (JAR).
News
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28 January 2019
A new global initiative that aims to cut down the amount of waste generated by packaging is being supported by about 25 consumer goods companies, including Nestlé, PepsiCo, Procter & Gamble and Unilever.
