Article
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WARC Best Practice, August 2019
Provides marketers with information and guidance on harnessing grassroots activism and provoking people into taking action for change.
News
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06 August 2019
Diageo, the drinks behemoth headquartered in the UK has announced that it will spend heavily on adapting 11 of its African breweries to green energy and water recovery, as it pursues the goal of becoming totally green.
Article
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Anna Hamill, WARC Exclusive, Cannes Lions, June 2019
The Body Shop, an international beauty retail chain, has moved beyond brand purpose to integrate activist principles into the company, beyond its marketing communications.
News
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04 July 2019
Both PepsiCo and Nestlé have announced some potentially significant packaging developments in the war on plastic waste, but as consumer sentiment shifts, observers suggest there are opportunities to completely rethink the role of packaging.
Article
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Admap, July 2019
A summary of new thinking and best practice on premiumisation from Admap.
Article
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Tom Doctoroff, Admap, July 2019
Looks at the evolving motivations of China’s emerging affluent class – primarily in their 30s and 40s – due to rising incomes and expanding lifestyle choices.
Article
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Vicky Bullen and Elayne Read, Admap, July 2019
Taking inspiration from fashion, grocery, alcohol and beauty, four key themes have been identified that embody the new codes of luxury today and the cultural and consumer movements driving these.
News
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04 June 2019
Since 1877, the Italian pasta brand, Barilla, has been supplying the global appetite for Italian food, but the challenges facing food brands are changing, as is the conversation around sustainability.
News
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28 May 2019
Recommerce, or the buying and selling of used and previously owned goods, may be in its infancy in China compared to the West, but there is growing evidence that Chinese consumers, especially younger shoppers, are embracing the trend.
Research Paper
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Deanna Elstrom and Emi Nishiyama, ESOMAR, Asia Pacific, 2019
Lux, a Unilever-owned haircare brand, conducted a quantitative study to ascertain where personal "pain points" are from the perspective of today’s Japanese women.
Research Paper
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Crawford Hollingworth, Melissa Gill, Jonathan Hanratty and Sam Paul, ESOMAR, Asia Pacific, 2019
Australian Red Cross, a humanitarian aid organisation, used behavioural research and insights to reduce the amount of unrequested goods sent from Australia during times of humanitarian crises in the Pacific Region.
Research Paper
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Sushma Panchawati, Dave Rees and Jimvarghese Mukuzhical, ESOMAR, Asia Pacific, 2019
A study looked for patterns and themes in how people live and function in their homes – as well as what home feels like from an emotional perspective – to show how homes are changing and affecting consumer behaviour.
News
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20 May 2019
From Taobao to Tmall,com, Alibaba’s commercial activities are vast, but now the Chinese e-commerce giant is keen to highlight its philanthropic efforts, which extend globally.
News
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06 May 2019
National Geographic has joined forces with innovation consultancy R/GA, inviting Australians to submit ideas about how to tackle the problem of plastic waste that is despoiling the country’s coastline and marine life.
Research Paper
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Yoon-Joo Lee and Eric Haley, Journal of Advertising Research, Digital First, April 2019
This study investigated the effects of consumers' underlying value orientations to determine whether consumers respond differently to corporate social responsibility (CSR) initiatives depending on age.
Research Paper
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Claudia A. Rademaker, Marla B. Royne, and Mikael Andéhn, Journal of Advertising Research, Digital First, April 2019
This study underscores the importance of considering a medium's broader effects. Research demonstrates that a medium's perceived eco-harmful impact affects communication effectiveness because a medium itself can act as a constituent of the message.
News
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18 April 2019
Iceland made headlines last Christmas for its strident ad against the use of palm oil, which the supermarket chain said it would excise from is own-brand products.
Article
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Brian Carruthers, Event Reports, Advertising Week Europe, March 2019
UK supermarket Iceland and campaign group Greenpeace’s created the extremely popular Rang-tan film, which caused a stir in 2018 for its anti-palm oil message.
Research Paper
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Carolina Andrea Porcari, María Muzio, Rosaline Hester and Sabrina Scolnic, ESOMAR, Latin America, 2019
Coca-Cola, a drinks brand, localized its communications in South Latin America while continuing to reinforce the "international power" of the brand.
Article
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Research on WARC, April, 2019
Provides a better understanding of the initial signals on how Generation Z will be different to, or the same as, previous generations.
Article
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Livio Martucci, WARC Exclusive, April 2019
Offers brand managers and marketers advice on how to tackle plastic packaging in the FMCG industry and how big data and an authentic approach towards corporate social responsibility can help drive brand loyalty.
News
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02 April 2019
Four fifths of consumers globally believe companies should help improve the environment, according to a recent survey by Nielsen, and brands are starting to respond with increasingly bold messages and commitments.
Opinion
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Rebecca Hemmings, April 2019
Getting involved in cause-based marketing is nowadays a priority for businesses, as brands that ‘do good’ through corporate social responsibility are continuing to increase in popularity.
Article
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Crawford Hollingworth and Sarah Murray, Admap, April 2019
Looks into how behavioural economics can be used to create effective communications for a sustainable future.
Article
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Admap, April 2019
A summary of new thinking and best practice on sustainability from Admap.
