Adidas Originals, a sneaker brand, launched a campaign in India to position their sustainability commitments, educate, influence and create advocacy through the media and sustainability influencer network, influence the youth and establish relevance and dominate the category with a high SOV.
Kenneth Chan, Davy Law, WARC Awards for Asian Strategy, 2021
Sportswear brand Nike ran a video and social media campaign in Hong Kong that aimed to create a home workout trend during the Covid-19 lockdown to boost Nike Training Camp (NTC) app use, increase engagement and grow revenue.
YouTube Works for Brands, India, Best Long Form Storytelling, 2021
Puma, an athletic apparel brand, ran a social media campaign featuring unconventional female influencers to encourage women to own their individuality, and drive awareness and sales for its women's sneakers in India.
The Grand Prix winner of the 2021 Creative Effectiveness Lions, Nike’s Dream Crazy proves that successful brands are the ones that can appeal to our needs as human beings, writes Walnut’s Cristina Balanzo.
As one of the world biggest brands, Nike has continued to grow and innovate despite the impact of COVID-19. Andy Walker, VP, Creative, at Nike and a juror for the Entertainment – Sports category at Cannes Lions 2021, shared with WARC’s Anna Hamill the secret to Nike’s creative culture, why ‘Dream Crazy’ connected and tackling big issues.
Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2021
Nike, a clothing brand, transformed city walls into Nike stores in Brazil by getting artists to add its new Air Max models to their graffiti characters and using geolocation to unlock sales for those models for people that visited the art.
Adidas, a sports brand, increased site traffic and revenue in Turkey by launching an e-game event to give sports fans something to look forward to after the COVID-19 pandemic halted live sports events.