Article
•
Graziela Di Giorgi, WARC Exclusive, Spotlight Brazil, August 2021
This article looks at how agency-client relationships can be affected in tumultuous times, and offers advice on how to ensure they can endure regardless.
Opinion
•
Vlad Komanicky, December 2020
The pandemic has put client-agency relationships under tremendous strain as fast-changing circumstances put immense pressures on both parties - here’s how to alleviate them, says Alchemists’ Vlad Komanicky.
Article
•
Eva Landuyt and David Strome, WARC Exclusive, October 2020
Like most things during the COVID-19 pandemic, pitching has been forced to evolve – by adhering to six key principles, pitches can run smoothly during this volatile time.
News
•
03 September 2020
A new study finds that more than half of large global companies are now using some in-house creative capability, as the benefits and difficulties of the arrangement become clear in the mainstream.
News
•
01 April 2020
Over half of ad agency CEOs say they’re ready to do business despite the current crisis, and they feel confident they can respond to client briefs despite the constraints of remote working, a new survey suggests.
Article
•
Bruno Gralpois, WARC Best Practice, April 2020
This article dives into best practices for agency management, including: what is required for a strong agency partnership, how to conduct a successful agency search, ways of getting your agency to deliver outstanding work.
Article
•
WARC Best Practice, March 2020
A look at the rise of virtual pitching in a time of social distancing, and how it can keep business moving.
Article
•
Deb Giampoli, WARC Best Practice, March 2020
This article advises marketers on how to improve the agency selection process.
News
•
21 October 2019
Over the course of a year, Shell, the multinational oil and gas company, undertook a project to rethink its creative and media relationships at both a global and local level.
Article
•
Sam Peña-Taylor, Event Reports, Festival of marketing, October 2019
Shell, the oil and gas company, rethought and reviewed its creative and media agency roster to set itself up for the future – and found far deeper value in collaborating closely and at a high level with agency partners.
News
•
19 February 2019
A study of senior client-side marketers in the UK has revealed key insights about how brands’ decision-makers – including companies like Unilever, The Economist, and Diageo – see the agency landscape, their own relationships, and wh
News
•
03 June 2018
HOLLYWOOD, FL: 360i, the agency, believes that “no-pitch” ways of trying out potential client–agency relationships could help establish more effective partnerships.
Article
•
Geoffrey Precourt, Event Reports, ANA Media conference, March 2018
Anheuser-Busch InBev, the brewing giant, conducted a high-profile review of its media duties around the world to ensure they were truly fit for purpose.
Opinion
•
Malcolm White, April 2018
If words reflect their cultures, then Malcolm White suggests, we need some new words to reflect the reality of the current marketing communications culture. It is time to rename the chemistry meeting.
News
•
29 January 2018
LONDON: It is almost exactly a year since Marc Pritchard, Procter & Gamble’s Chief Brand Officer, delivered his landmark speech demanding greater transparency in the digital supply chain, and it appears ongoing concern is prompting brands t
News
•
14 November 2017
LONDON: Accenture’s acquisition of Karmarama in November last year sparked a flurry of debate about the role of consultancies in the marketing sector, but the chairman of the creative agency has “definitely no regrets” about the mov
Opinion
•
4A's, March 2017
With the backdrop of its 100 th anniversary, the 4A's (American Association of Advertising Agencies) has opened its files of history to provide a series of informational nuggets that, in part, articulate the history of not just the venerated trade organization but the industry it represents as well.
Opinion
•
Mark Hadfield, January 2017
Far too often agencies are advising their clients to stand up for a clear bold positioning without listening to their own advice, argues Mark Hadfield from iris.
Article
•
Urey Onuoha, ANA, December 2016, pp. 14-16
This article tells the story of the growing number of creative agencies that are refusing to offer creative speculation when pitching for new business.
Article
•
Jody Sutter, WARC Exclusive, New Business Guide, October 2016
This article offers a seven-step approach that can help agencies create a plan for new business and understand their position in a rapidly changing landscape.
Article
•
WARC Exclusive, New Business Guide, October 2016
This article aims to help agencies qualify new business opportunities with a set of criteria to identify which opportunities to pitch for.
Article
•
WARC Exclusive, February 2015
This article provides marketers with information and guidance for managing relationships with advertising agencies.
Article
•
Kevin Allen, Admap, November 2012, pp. 38-39
The author, a veteran of the global advertising business, and the MasterCard pitch winner with 'Priceless', offers ten tips on how to win business, using examples from his own experiences and those of other agencies.
Article
•
Brian Carruthers, WARC Exclusive, July 2012
Kevin Allen's book draws on two decades of working at the top of the advertising industry to offer insights and advice on how to win business pitches.
Article
•
Chuck Kapelke, ANA, June 2012, pp. 5-6
For marketers, the process of finding the right agency can be complex and time-consuming. Equally, agencies may find it unnerving and have no protection against their pitched ideas being used without compensation.
