Matthew Schwartz, ANA, ANA Magazine, March 2021
The uptick in digital video and the decline in TV signals a shakeup to the marketing supply chain that branded studios can address, especially as the needs of CMOs change and the nature of the brand/consumer relationship evolves.
The coming decade will redefine the consumer landscape and the approaches taken by brands and agencies, according to a new report from the Institute of Practitioners in Advertising (IPA) which identifies five core relationship models for effective ma
The Gorilla Glue Company, the adhesives manufacturer, has yielded numerous benefits from handling television advertising through an in-house agency that is involved in every aspect of making its spots.
European organisations are leading the way in bringing their programmatic operations in house, according to a new report from the Interactive Advertising Bureau which suggests that this may be a consequence of GDPR and their greater ability to manage
3M, the owner of brands like Post-it notes, Scotch tape and Scotch-Brite cleaning products, has found success with a hybrid agency/in-house model that may be useful for other clients taking ownership of certain media duties.