Article
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WARC Best Practice, September 2019
Summarises the insights from a series of key papers addressing client-agency relationships, which has seen many changes with globalisation and digital transformation.
Article
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Deb Giampoli and Karen Adams, WARC Best Practice, October 2018
Highlights characteristics of the most effective teams, barriers to integration, and “how-to’s” for marketers attempting to “orchestrate” the work of multiple agencies and other partners.
Article
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Deb Giampoli and Karen Adams, WARC Best Practice, August 2018
Outlines the skills marketers need to enable their agency’s creative team to deliver the best work.
Article
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WARC Exclusive, April 2020
Provides lessons learned by the best-performing brands in the WARC Rankings 2020 and the strategies they used to achieve success in 2019 awards shows.
Article
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Bruno Gralpois, WARC Best Practice, April 2020
This article dives into best practices for agency management, including: what is required for a strong agency partnership, how to conduct a successful agency search, ways of getting your agency to deliver outstanding work.
Article
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Deb Giampoli, WARC Best Practice, March 2020
This article advises marketers on how to improve the agency selection process.
Article
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WARC Exclusive, February 2020
This white paper, the result of a partnership between WARC and MediaLink, examines the trend of in-housing in 2020 and beyond, focusing on implications for programmatic, creative, talent, and the future.
News
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06 February 2020
An individual’s effectiveness is down to more than winning extra business, according to a new report into consultancy performance reviews – and agencies can take learnings from this.
Article
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Steven Wales, ANA Magazine, Forward, January 2020
Attempting to alter a corporate process or way of working that affects hundreds of people, both inside a global organization and externally with strategic partners, is the task InterContinental Hotels Group (IHG) set when founding its Agency Strategy and Operations team.
Article
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Richard Benyon, ANA Magazine, Forward, November 2019
While much has been written about agency evaluations from the client's perspective, there's been little coverage of the agency's side and its specific practices and behaviors.
Article
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Geoffrey Precourt, Event Reports, Festival of Media LATAM, November 2019
The Clorox Company, which makes products ranging from bleach to charcoal and salad dressing, has a major presence in Latin America, and is making sure its brand strategies are fit for purpose in the region.
Article
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Geoffrey Precourt, Event Reports, ANA Masters of Marketing Conference, October 2019
Wieden+Kennedy, the agency, is developing an agency culture that reflects the evolving contours of the marketing universe.
News
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29 October 2019
The key to productive agency work is a combination of a longer relationship, and a careful balance of scope and budget, a new report finds.
Opinion
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Amy Rodgers & Dr. Emma Slade, October 2019
Powerful as MarTech might be, it does not replace an agency for strategic insight – Amy Rodgers and Dr Emma Slade explore the practitioners’ view.
News
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22 October 2019
Over the course of a year, Shell, the multinational oil and gas company, undertook a project to rethink its creative and media relationships at both a global and local level.
Article
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Sam Peña-Taylor, Event Reports, Festival of marketing, October 2019
Shell, the oil and gas company, rethought and reviewed its creative and media agency roster to set itself up for the future – and found far deeper value in collaborating closely and at a high level with agency partners.
Article
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Anna Hamill and Dom Boyd, Admap, October 2019
Looks at how, in 2018, TSB Bank – one of the UK’s leading challenger banks – experienced the most challenging year in its history and the lessons it learned from this experience.
News
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26 September 2019
Advertisers are not particularly worried about potential conflicts of interest when media planning and buying are performed by the same agency, but they are far more concerned when media rebates are not disclosed.
News
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25 September 2019
While many of the winners of the Creative Strategy Lions, Cannes Lions’ newest awards, were examples of product development rather than traditional campaign work, the Grand Prix and Gold-winning campaigns demonstrated the value of a more long-term ...
Article
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Amy Rodgers, Neil Godber and Emily Rule, WARC Webinars, September 2019
Looks at what strategists are most concerned about in the industry today by revealing findings from the 2019 Future of Strategy report.
News
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18 September 2019
Client-side media and marketing professionals have a lower opinion of media and media agencies than they did two years ago, according to new research from ID Comms.
News
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17 September 2019
More than two-thirds of advertisers have updated their media agency contracts within the past three years – and one-third in the past year alone – in response to concerns about transparency and alleged rebates in the media buying ecosystem, ...
Article
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WARC Exclusive, August 2019
Analysing the results of a global WARC survey of senior strategists, The Future of Strategy report provides both quantitative and qualitative data on the current state and future expectations of the discipline.
Article
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Ben Lincoln, ANA Magazine, July 2019
Outlines the seven agency models – a mix of in-house, holding, and speciality – built to succeed in 2019 and beyond.
Article
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Robin Seasock, ANA Magazine, Forward, July 2019
Outlines the four levels of an agency management program which delivers relevant insights to all stakeholders for swift, effective decision making.
