Article
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Mel Arrow, WARC Exclusive, January, 2021
For high-growth challenger brands, getting the right structures in place alongside agency partnerships and a smart talent strategy will set the foundations of long-term growth.
Opinion
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Vlad Komanicky, December 2020
The pandemic has put client-agency relationships under tremendous strain as fast-changing circumstances put immense pressures on both parties - here’s how to alleviate them, says Alchemists’ Vlad Komanicky.
News
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10 December 2020
Research suggests that the jolt of the pandemic has nudged clients into taking more ambitious bets in creative and strategic fields.
News
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01 December 2020
Media transformation may have sped up as a result of the coronavirus pandemic, but new research shows agency models are lagging behind their clients’ expectations.
News
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24 November 2020
The coming decade will redefine the consumer landscape and the approaches taken by brands and agencies, according to a new report from the Institute of Practitioners in Advertising (IPA) which identifies five core relationship models for effective ma
Article
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Event Reports, DigiCon Omni virtual conference, October 2020
Omnicon Media Group’s Stephen Li takes a reflective look at how the developments of the year have impacted the marketing and advertising industry.
News
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19 November 2020
A new guide for advertisers on how to work successfully with media agencies has been launched by the ISBA in partnership with consultancy ID Comms.
Article
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WARC Exclusive, November 2020
Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
Article
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WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Article
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TD Reply, Research on WARC, November, 2020
The marketing industry has seen more disruption in the past 10 years than in the last 100.
News
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03 November 2020
WARC and SCOPEN, a leading marketing research consultancy, are partnering to produce the AGENCY SCOPE, an independent report on marketer-agency relationships to find out what clients think of their agencies and how they should adapt for future growth
News
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21 October 2020
Nissan, the automaker, has improved its marketing agility and seen an uptick in various performance metrics after deconstructing traditional silos in its in-house and agency teams.
News
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20 October 2020
US fashion does not sell well in China – unlike other foreign brands, from Italy, France and the UK, Chinese consumers see US brands as lacking cachet.
News
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19 October 2020
For brands, the idea of agility is often focused on how they respond to new circumstances, such as that presented by Covid-19, but it does not necessarily mean an immediate change in what they are doing, according to Coca-Cola’s ASEAN director of int
News
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15 October 2020
Business-to-business (B2B) marketers have significant opportunities to broaden their targeting and investment of time and effort as a result of the lower costs of doing business engendered by the COVID-19 pandemic.
Article
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Sam Peña-Taylor, Event Reports, DMEXCO @home, September 2020
Volkswagen (VW), the German carmaker, is going electric; here the brand’s CMO talks about reducing paid media spend, thinking in terms of software, and growing a new category.
Article
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Low Lai Chow, Event Reports, All That Matters, September 2020
Coca-Cola’s Sadaf Zarrar talks through the changes the beverage giant had to make during COVID-19, and how the crisis inadvertently helped up its marketing game.
Article
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Eva Landuyt and David Strome, WARC Exclusive, October 2020
Like most things during the COVID-19 pandemic, pitching has been forced to evolve – by adhering to six key principles, pitches can run smoothly during this volatile time.
Article
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Geoffrey Precourt, Event Reports, Association of National Advertisers, Today’s B2B Buying Realities Conference, September 2020
Business-to-business (B2B) marketing has been transformed by the COVID-19 pandemic, as old norms are replaced by greater flexibility and openness.
Article
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Geoffrey Precourt, Event Reports, the Association of National Advertisers Media and Measurement Conference, September 2020
Nissan, the automaker, has enhanced its creative strategy through transforming its internal structure and agency roster and making full use of data to inform its communications.
Opinion
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Federica Bowman, October 2020
There are moments in your life when many factors come together. You could say, when the stars align, but as someone whose career has been forged on data and facts, such a celestial analogy would be incongruous.
Article
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WARC Best Practice, September 2020
Summarises the insights from a series of key papers addressing client-agency relationships, which has seen many changes with globalisation and digital transformation.
Article
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Sam Hawkey, WARC Exclusive, September 2020
The COVID-19 pandemic has poured light on pre-existing cracks in client-agency relationships, and relationships new to evolve for a new era of marketing volatility.
News
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02 September 2020
The word ‘partnership’ is often used about client-agency relationships, but agencies are often first to be cut when marketing budgets come under pressure; both parties need to be flexible, says executives from Coca-Cola and IAG.
Data
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Zoe McCready, WARC Data Points, August 2020
An overview of strategists' perceptions of their clients' response to the novel coronavirus (COVID-19) outbreak.
