Article
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Ken Chan, WARC Exclusive, September 2021
VMLY&R’s Ken Chan analyses the implications and applications of diversity, equality and inclusion (DEI) for brand planning, creative development, marketing and media.
Article
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WARC Exclusive, August 2021
Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on post-COVID-19 opportunities.
Article
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Graziela Di Giorgi, WARC Exclusive, Spotlight Brazil, August 2021
This article looks at how agency-client relationships can be affected in tumultuous times, and offers advice on how to ensure they can endure regardless.
Opinion
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Silvan Zingg, July 2021
Relationships aren’t easy – between brands and agencies as well as in life. This is especially true once you get past the honeymoon stage; that time when you both still believed that anything is possible.
Data
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Rob Clapp, WARC Data Points (Curated), July 2021
An overview of the advertiser strategies currently being pursued.
Article
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Christine Moore, WARC Exclusive, June 2021
Based on interviews with 100 North American procurement and sourcing leaders, this article examines how the client–agency relationship is shifting post-pandemic.
Opinion
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WARC, May 2021
Jury members of this year’s WARC Awards for Asian Strategy talk about what they are looking for in this year’s entrants, the role of strategy in their businesses and their future hopes for the discipline.
Opinion
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César Vacchiano, April 2021
SCOPEN’s Agency Scope study compares the relationship between clients and agencies across Brazil and China, based on interviews with each country’s largest companies according to adspend to explore their attitudes and perceptions of agency partners.
Article
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WARC Strategy Toolkit, March 2021
This article looks at the nuts and bolts of bringing a marketing strategy to life – how to write a creative brief, and how to brief it successfully.
Opinion
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Tati Lindenberg, February 2021
Tati Lindenberg, Vice-President of Marketing for Dirt Is Good (Persil, OMO), Unilever, is chairing the Brand Purpose category in this year’s WARC Awards for Effectiveness . Here, she talks about clear KPIs, Disney’s Christmas film and why brands need to drive action.
Opinion
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Dhiren Amin, February 2021
Dhiren Amin is Heinz Kraft’s CMO Asia and will chair the Instant Impact Jury at this year’s WARC Awards for Effectiveness . Here, he offers entrants advice on what to include in their papers.
News
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12 February 2021
During the pandemic, agencies and clients have fallen into a familiar recessionary pattern, with clients cutting budgets and agencies feeling squeezed.
Opinion
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Simon Woolley, February 2021
B2B organisations are proactively plotting brand stretch and moves into new geographies and industries in 2021, but their PR and Marketing agencies aren’t on the same page, says Simon Woolley.
Article
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Stephen Whiteside, Event Reports, 4A's Decisions 2021 conference, January 2021
A study commissioned by the 4A’s, the trade body, and Google, the tech giant, outlined various growth opportunities for agencies.
News
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10 February 2021
Brands now value resilience in their agency partners more than simple functional competence, while agencies have noted how brands have become more willing to take risks, a new study finds.
Article
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Bruno Gralpois, WARC Exclusive, February, 2021
This article examines the increased tension in client–agency relationships amid the COVID-induced recession, and how to make 2021 an opportunity to renew and refresh these partnerships.
Article
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Mel Arrow, WARC Exclusive, January, 2021
For high-growth challenger brands, getting the right structures in place alongside agency partnerships and a smart talent strategy will set the foundations of long-term growth.
Opinion
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Vlad Komanicky, December 2020
The pandemic has put client-agency relationships under tremendous strain as fast-changing circumstances put immense pressures on both parties - here’s how to alleviate them, says Alchemists’ Vlad Komanicky.
News
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10 December 2020
Research suggests that the jolt of the pandemic has nudged clients into taking more ambitious bets in creative and strategic fields.
News
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01 December 2020
Media transformation may have sped up as a result of the coronavirus pandemic, but new research shows agency models are lagging behind their clients’ expectations.
News
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24 November 2020
The coming decade will redefine the consumer landscape and the approaches taken by brands and agencies, according to a new report from the Institute of Practitioners in Advertising (IPA) which identifies five core relationship models for effective ma
Article
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Event Reports, DigiCon Omni virtual conference, October 2020
Omnicon Media Group’s Stephen Li takes a reflective look at how the developments of the year have impacted the marketing and advertising industry.
News
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19 November 2020
A new guide for advertisers on how to work successfully with media agencies has been launched by the ISBA in partnership with consultancy ID Comms.
Article
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Sarah Cucchiara, ANA, Forward, November 2020
Choosing between in-house and outsourced marketing is an age-old debate, and there has been much discussion about brands opting to bring their outsourced agency work in-house.
Article
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WARC Exclusive, November 2020
Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
