Cinema
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Article • WARC Best Practice, April 2019
Article • Michael Tull, WARC Best Practice, June 2017
Case Study • MRS Awards, Finalist, MRS Award for Media Research, 2019
Case Study • Account Planning Group - (UK), Entrant, 2019
Article • WARC Category Intelligence, October 2019
Case Study • ARF Ogilvy Awards, Bronze, 2019
Research Paper • Doug Pulick, Sarah Barasch, Jennifer Friedlander and Fiona Blades, ARF Experiential Learning, AUDIENCExSCIENCE, April 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Case Study • SABRE Awards, EMEA, Healthcare Providers, Gold, 2019
Case Study • Patricia Miret, Patricia Urgoiti, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019
Article • Alex Brownsell, WARC Exclusive, April 2019
Article • Fiona Blades, Doug Pulick and Sarah Barasch, WARC Webinars, March 2019
Case Study • Benjamin Davis, WARC Media Awards, Shortlisted, Effective Channel Integration, 2018
Article • WARC Evidence, October 2018
Case Study • MMA Smarties, Gold, Vietnam, 2018
Case Study • Jay Chiat Strategic Excellence Awards, Shortlist, Product/Service, 2018
Case Study • Joe Smith, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2018
Case Study • Emvies, Best Media Innovation, Cinema, 2018
Case Study • Adele Meer, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2018
Case Study • Institute of Advertising Practitioners in Ireland, Grand Prix, ADFX Awards, 2018
Article • Marianne Vita, WARC Best Practice, September 2018
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Case Study • Marketing Society UK, Excellence Awards, Winner, Brand extension, 2018
Case Study • AME Awards, Bronze, 2018
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Article • Alex Brownsell
MESH Experience, the market research company, presented new research into cinema media in a WARC Webinar alongside National CineMedia and Screenvision Media. -
Article • 08 April 2019
The latest research on advertising in cinemas shows that movies are seeing a resurgence in popularity among young and senior audiences alike – and that cinemas are a positive environment in which people are more emotionally engaged, and receptive to advertising. -
Article • Fiona Blades, Doug Pulick and Sarah Barasch
Fiona Blades, president and chief experience officer at MESH Experience, Doug Pulick, SVP of research at National CineMedia and Sarah Barasch, SVP of insights and measurement at Screenvision Media, analyse how cinema compares to all other touchpoints. -
Article • 26 October 2018
Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability. -
Article • Marianne Vita
Focuses on the role and effectiveness of premium multi-screen video in a marketer’s video plan and identifies six key elements of a strong video ad platform. -
Article • Michael Tull
This article explains how using cinema in the media mix can help build brands and deliver impact and cost efficiency in today's cross-media landscape.