Home Topics Media channels & touchpoints Cinema

Cinema

Latest
Most Read

Filter by

Cinema effectiveness (120)

Cinema planning & buying (72)

Cinema audiences (38)

Search in

Case Studies (74)

Articles (25)

Research Papers (18)

News (1)

Opinion (1)

Data (1)

Rankings (0)

Show only

Recommended

(10)

Videos

(33)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

120 results found

Reset Filters

Search in

Case Studies (74)

Articles (25)

Research Papers (18)

News (1)

Opinion (1)

Data (1)

Rankings (0)

Show only

Recommended

(10)

Videos

(33)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

120 results found

Sort By

Sipsmith: Crossing the Chasm

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Sipsmith, a gin brand, grew penetration in the UK with its campaign We Make Gin, Not Compromises.

Metrolinx: It's Happening

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Metrolinx, a transportation company, established itself as the leader in transit improvement in Canada.

OCBC NISP: Berani Cuan

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

OCBC NISP, the bank, busted investing myths with a disruptive campaign targeting millennials with its wealth management products in Indonesia.

The benefits of using media to surprise and delight

Opinion • Mario Morby, April 2021

Mario Morby discusses how brands including Help for Heroes, Head & Shoulders and wagamama deployed unexpected media touchpoints to increase campaign effectiveness.

What we know about cinema advertising

Article • WARC Best Practice, March 2021

The latest research on advertising in cinemas shows that movies are seeing a resurgence in popularity among young and senior audiences alike – and that cinemas are a positive environment in which people are more emotionally engaged, and receptive to advertising.

BT: Flexible BT TV Launch - Cinema Activation

Case Study • DMA (UK), Gold, 2020

BT TV, a subscription TV service, brought its flexibility to life by pranking cinema-goers to make people take notice.

wagamama: From Bowl to Soul

Case Study • Becky Geiringer, Jane Dorsett, Maria O'Conner, WARC Media Awards, Silver and Path-To-Purchase Award, Effective Channel Integration, 2020

Restaurant chain wagamama put cinema at the heart of a UK multichannel campaign to encourage 'Urban Butterflies' to visit its restaurants more often.

Stirring souls and selling bowls the wagamama way, through the secret power of cinema

Case Study • IPA (UK), Bronze, IPA Effectiveness Awards, 2020

British restaurant chain wagamama outperformed the market during the 'casual dining crunch' by using cinema to launch its campaign From Bowl to Soul.

OldTown White Coffee: Anything is Pause-able with OldTown White Coffee

Case Study • Galen Lau, Su Ling Chan, WARC Awards for Asian Strategy, Entrant, 2020

Coffee brand OldTown White Coffee increased sales and market share by targeting millenials with a multichannel campaign.

OMO: Post-Credit Wash

Case Study • Roy Khachan, Remie Abdo, WARC Prize for MENA Strategy, Bronze, 2020

Detergent brand OMO piggybacked on the Marvel film franchise's famous post-credits scenes to boost sales and appeal to millennials in Lebanon.

Facebook: Beyond the Screen

Case Study • SABRE Awards, Gold, EMEA, 2020

Facebook, a social media platform, improved consumer perception in the UK by launching a feature film that showed the positive impact Facebook can have in real life, beyond the screen.

Jeep: Champion of Adventure at the Winter X Games

Case Study • WARC Cases, 2019

Car brand Jeep refreshed its sponsorship of the Winter X Games in Aspen, Colorado, through an immersive experience that increased leads for its Wrangler vehicles.

OldTown White Coffee: Anything is Pause-able

Case Study • Su Ling Chan, Galen Lau, WARC Awards, Shortlisted, Effective Content Strategy, 2020

Coffee brand OldTown White Coffee increased sales and market share by targeting millenials with a multichannel campaign.

Toyota: Pudgy, a dog with infinite energy

Case Study • WARC Cases, 2019

Car manufacturer Toyota increased sales of its hybrid vehicles in Costa Rica through a humorous commercial that showcased the benefits of hybrid technology.

Google Assistant: OK Google, start the movie

Case Study • WARC Cases, 2018

Tech company Google raised awareness of its Assistant’s use cases in Germany through a cinema execution.

Renault: Dragon's Cave – The Return

Case Study • WARC Cases, 2019

Automaker Renault launched its Kwid Outsider model in Brazil through a film which appealed to pop-culture fans and was promoted Hollywood-style.

Ancestry: Railroad Ties

Case Study • SABRE Awards, IN2, North America, Best in Brand Film/Video, 2020

Family history company, Ancestry used a short TV documentary to bring its data to life and appeal to the descendants of slaves in the US.

The Brand Benefits Study

Research Paper • MRS Awards Papers, Finalist, MRS Award for Media Research, 2019

Pearl & Dean, a cinema advertising company, utilised a unique implicit testing methodology to prove that cinema is instrumental in benefiting brands in the UK.

RNLI: Float to live

Case Study • APG (UK), Entrant, 2019

Charity Royal National Lifeboat Institution (RNLI) launched a campaign in the UK giving instructions on how to best react when falling unexpectedly in cold water.

What’s working in cinema

Article • WARC Category Intelligence, October 2019

Global strategies, campaign updates and channel trends in cinema.

Petco: Holiday Tails

Case Study • ARF Ogilvy Awards (US), Bronze, 2019

Petco, a pet care brand, encouraged US shoppers to shop in its stores over the holiday season by launching an emotive film that celebrates the power of giving.

Brand Purpose and Cinema

Research Paper • Doug Pulick, Sarah Barasch, Jennifer Friedlander and Fiona Blades, ARF Experiential Learning, AUDIENCExSCIENCE, April 2019

Using a new global study, NCM, a wholesaler, and ScreenVision, a media company, put cinema under the spotlight and compared its performance with all other media channels, from TV to digital.

AT&T: The Face Of Distracted Driving

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

AT&T, a telecommunications company, highlighted the dangers of distracted driving by launching a cinema ad that featured two real victims of distracted drivers.

Great Ormond Street Hospital: Superhope

Case Study • SABRE Awards, EMEA, Healthcare Providers, Gold, 2019

Great Ormond Street Hospital (GOSH), the UK children’s hospital, launched an integrated campaign, based on patients as superheroes, to raise awareness of its work and drive patient referrals from Gulf Co-operation Council (GCC) states.

Cinema ‘turbocharges’ channel planning in combination with TV and online media

Article • Alex Brownsell, WARC Exclusive, April 2019

MESH Experience, the market research company, presented new research into cinema media in a WARC Webinar alongside National CineMedia and Screenvision Media.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What we know about cinema advertising

Article • WARC Best Practice, March 2021

The latest research on advertising in cinemas shows that movies are seeing a resurgence in popularity among young and senior audiences alike – and that cinemas are a positive environment in which people are more emotionally engaged, and receptive to advertising.
How does effectiveness vary by media channel?

Article • WARC Evidence, October 2018

Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability.
The role of premium multi-screen video in an ad campaign

Article • Marianne Vita, WARC Best Practice, September 2018

Focuses on the role and effectiveness of premium multi-screen video in a marketer’s video plan and identifies six key elements of a strong video ad platform.
The impact of COVID-19 on media strategy

Article • MediaSense, WARC Exclusive, March 2020

An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
Global Ad Trends: The Adspend Outlook

Data • James McDonald, Rob Clapp, WARC Data, February 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts by medium, market, platform and product category.