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Audiences split on the return to cinemas

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), September 2021

An overview of consumers' comfort with visiting the cinema across six markets.

UK, Media consumption, Over-55

Data • Cinzia Petio, WARC Data Points (Dynamic), February 2021

An overview of media consumption among over-55 in the UK

UK, Media consumption, 35-54

Data • Cinzia Petio, WARC Data Points (Dynamic), February 2021

An overview of media consumption in the UK in 2020

UK, Media consumption, all adults

Data • Cinzia Petio, WARC Data Points (Dynamic), February 2021

An overview of media consumption in the UK in 2020

UK, Media consumption, 16-34

Data • Cinzia Petio, WARC Data Points (Dynamic), February 2021

An overview of media consumption in the UK in 2020

Has James Bond killed UK cinema?

News • 05 October 2020

The decision to push back the release of the latest James Bond film into 2021 was the trigger for Cineworld’s decision to temporarily close (again) its screens in the UK and US; it comes at a time when the industry was allowing itself some optimism f

US cinemas weigh up an uncertain future

News • 17 September 2020

There are serious concerns about whether many cinemas in the US will be able to survive the pandemic, especially after disappointing returns for Tenet, the $200m spy-fi thriller directed by Christopher Nolan that was supposed to give a lift to the be

One-third of APAC consumers say they will visit the cinema less often after COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), September 2020

An overview of leisure activities in seven Asia Pacific markets after the coronavirus (COVID-19) outbreak.

Vlogs are one of the fastest growing sources for brand discovery

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), September 2020

An overview of brand and product discovery among Gen Z and Baby Boomer consumers.

Reigniting interest in cinema

News • 11 June 2020

Cinema faces a double challenge in wooing back film fans, needing to reassure them about safety as the COVID-19 threat lingers and to persuade them that the out-of-home experience on offer is preferable to paying to view a movie premiere in their own

How cinema can challenge the rise of in-home movie premieres

Article • Alex Brownsell, WARC Exclusive, June 2020

Advice for cinema companies on how to revive consumer interest in the medium after COVID-19 lockdown restrictions have been lifted.

Two in five Americans will only feel comfortable outside in over six months

Data • Rob Clapp, WARC Data Points (Curated), April 2020

An overview of when consumers in the United States expect to feel comfortable doing out-of-home activities in the face of the novel coronavirus (COVID-19) outbreak.

Consumer spend on video-on-demand overtakes cinema

Data • Rob Clapp, WARC Data Points (Curated), March 2020

An overview of consumer spend on the video entertainment market, including cinema and video-on-demand breakdown, between 2015 and 2019.

Streaming Wars: What the future of streaming has in store for us

Opinion • Matt Hamilton, January 2020

Cinema may find itself an unlikely beneficiary of the battle to de-throne Netflix as the leading global content streaming business, writes Matt Hamilton, Head of AV, Wavemaker

Cinema ad market shrugs off OTT threat

News • 21 August 2019

The global cinema advertising market is growing faster than any other medium except internet, according to a new WARC report – this despite the rise of streaming services that might be expected to eat into cinema attendances.

Sofa or silver screen? How cinema is faring in the age of Netflix

Opinion • James McDonald, August 2019

WARC’s latest Global Ad Trends has found that cinema growth will outpace the global ad market this year, while UK admissions were at a record high in 2018. Netflix’s rise appears to have had little impact on the allure of the silver screen, writes WARC Data's Managing Editor, James McDonald.

KFC taps cinema context for incremental reach

News • 28 July 2019

KFC, the QSR chain, has taken its campaign to tackle negative perceptions of the brand – focusing on its taste compared to the numerous copycat brands on the UK high street – into cinemas.

How KFC used the cinema experience to combat negative brand perceptions

Article • Alex Brownsell, Event Reports, DCM Cinema Media Showcase, July 2019

KFC tailored ad content to the feature film being viewed by cinema-goers, in an effort to challenge the way UK consumers viewed its brand.

UK cinemas see record audiences and adspend

News • 18 July 2019

Digital Cinema Media (DCM), the company responsible for selling 82% of cinema ads in the UK, has reported a 12% increase in year-on-year adspend in the first half of 2019 and that it expected “huge audiences” in the second half.

The Blockbuster Effect: How cinema can help campaigns to launch with impact

Article • Michael Tull, WARC Exclusive, June 2019

Looks at how cinema can be used to launch campaigns by delivering powerful messaging, increased ROI and strong emotional connections for brands.

Cinema ‘turbocharges’ channel planning in combination with TV and online media

Article • Alex Brownsell, WARC Exclusive, April 2019

MESH Experience, the market research company, presented new research into cinema media in a WARC Webinar alongside National CineMedia and Screenvision Media.

Cinema as a superhero medium

Article • Fiona Blades, Doug Pulick and Sarah Barasch, WARC Webinars, March 2019

Fiona Blades, president and chief experience officer at MESH Experience, Doug Pulick, SVP of research at National CineMedia and Sarah Barasch, SVP of insights and measurement at Screenvision Media, analyse how cinema compares to all other touchpoints.

Global cinema chains eye Saudi opportunities

News • 05 January 2018

RIYADH: Ending Saudi Arabia’s 35-year ban on cinema theatres is one of the liberalising reforms attributed to Crown Prince Mohammed bin Salman and international cinema brands have been quick to respond to the opportunity.

US, Cinema sites by type

Data • WARC Data Points (Curated), December 2017

An overview of the number of cinema sites in the United States by type between 1995–2016.

The power of the big screen: The role of cinema advertising in Australia's media mix

Article • Val Morgan and Kantar Millward Brown, Research on WARC, June 2017

This study by Val Morgan and Kantar Millward Brown offers insights into the impact of cinema advertising on audience reach, based on data from 60 Australian campaigns.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What we know about cinema advertising

Article • WARC Best Practice, March 2021

The latest research on advertising in cinemas shows that movies are seeing a resurgence in popularity among young and senior audiences alike – and that cinemas are a positive environment in which people are more emotionally engaged, and receptive to advertising.
How does effectiveness vary by media channel?

Article • WARC Evidence, October 2018

Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability.
The impact of COVID-19 on media strategy

Article • MediaSense, WARC Exclusive, March 2020

An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
Global Ad Trends: The Adspend Outlook

Data • James McDonald, Rob Clapp, WARC Data, February 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts by medium, market, platform and product category.
The role of premium multi-screen video in an ad campaign

Article • Marianne Vita, WARC Best Practice, September 2018

Focuses on the role and effectiveness of premium multi-screen video in a marketer’s video plan and identifies six key elements of a strong video ad platform.