Opinion
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Matt Hamilton, January 2020
Cinema may find itself an unlikely beneficiary of the battle to de-throne Netflix as the leading global content streaming business, writes Matt Hamilton, Head of AV, Wavemaker Imagine a world without Netflix.
News
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22 August 2019
The global cinema advertising market is growing faster than any other medium except internet, according to a new WARC report – this despite the rise of streaming services that might be expected to eat into cinema attendances.
Opinion
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James McDonald, August 2019
WARC’s latest Global Ad Trends has found that cinema growth will outpace the global ad market this year, while UK admissions were at a record high in 2018.
News
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29 July 2019
KFC, the QSR chain, has taken its campaign to tackle negative perceptions of the brand – focusing on its taste compared to the numerous copycat brands on the UK high street – into cinemas.
Article
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Alex Brownsell, Event Reports, DCM Cinema Media Showcase, July 2019
KFC tailored ad content to the feature film being viewed by cinema-goers, in an effort to challenge the way UK consumers viewed its brand.
News
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19 July 2019
Digital Cinema Media (DCM), the company responsible for selling 82% of cinema ads in the UK, has reported a 12% increase in year-on-year adspend in the first half of 2019 and that it expected “huge audiences” in the second half.
Article
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Michael Tull, WARC Exclusive, June 2019
Looks at how cinema can be used to launch campaigns by delivering powerful messaging, increased ROI and strong emotional connections for brands.
Article
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Alex Brownsell, WARC Exclusive, April 2019
MESH Experience, the market research company, presented new research into cinema media in a WARC Webinar alongside National CineMedia and Screenvision Media.
Article
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Fiona Blades, Doug Pulick and Sarah Barasch, WARC Webinars, March 2019
Fiona Blades, president and chief experience officer at MESH Experience, Doug Pulick, SVP of research at National CineMedia and Sarah Barasch, SVP of insights and measurement at Screenvision Media, analyse how cinema compares to all other touchpoints.
News
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05 January 2018
RIYADH: Ending Saudi Arabia’s 35-year ban on cinema theatres is one of the liberalising reforms attributed to Crown Prince Mohammed bin Salman and international cinema brands have been quick to respond to the opportunity.
Article
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Val Morgan and Kantar Millward Brown, Research on WARC, June 2017
This study by Val Morgan and Kantar Millward Brown offers insights into the impact of cinema advertising on audience reach, based on data from 60 Australian campaigns.
News
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14 June 2017
MUMBAI: Not only do India's cinema audiences tend to be young and affluent – an attractive demographic for brands – they are also more likely to pay attention to ads in this medium than on television, a new study says.
News
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30 May 2017
DELHI: After a lacklustre couple of years for Indian cinema, a brace of blockbuster movies is helping to boost the industry's fortunes, at the same time a forecast growth of 15% in cinema advertising revenues hints at the new opportunities for ...
Article
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Admap, April 2017, pp. 8-8
This infographic is based on research from GlobalWebIndex, in which more than 24,000 cinema goers from across the globe were surveyed on their internet habits.
News
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21 December 2016
LOS ANGELES: Disney has become the first studio to pass the $7bn mark for global box office receipts thanks to the success of its brands including Lucasfilm, the makers of the Star Wars franchise, and Marvel, the producer of superhero stories.
Article
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WARC Webinars, September 2016
This Warc webinar presents new, unpublished research from MESH and National CineMedia about the impact of cinema advertising.
Article
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Admap, December 2015, pp. 48-49
This short article compiles statistics on media consumption, based on data from GlobalWebIndex.
Article
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Alanna Cole-Baker, MEC, November 2013
This article discusses cinema visitor numbers in the UK, finding that numbers continue to grow and that engagement is high.
Article
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Blackett Ditchburn, Admap, November 2013, pp. 41-43
This article discusses the rise of cinema-going amongst the over-55s and analyses how advertisers should adapt to his development.
Article
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Franck Sarrazit and Gerardo Fuksman, KANTAR TNS, In Focus, June 2013
This article looks at how marketers can create or change consumer habits. It explains, from a psychological perspective, what habits are and how they are triggered and uses the study of eating popcorn in cinemas to demonstrate the importance of context.
Article
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USA TouchPoints, 2013
This article highlights how American consumers use media channels throughout their day, using data from USA TouchPoints.
Article
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Admap, February 2011, pp. 48-49
For the February 2011 Admap edition, Adstats covers admission trends and advertising spend in cinema, which is forecast to grow 3.7%.
Article
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Millward Brown Knowledge Point, 2009
The cinema offers a good opportunity to reach a younger audience across the globe. The “cinema experience”, with its shared nature, tends to lead to greater attention being paid to advertising, making it more memorable, so cinema ads can boost the impact of a TV campaign.
Article
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Peter Howard-Williams, Admap, December 1993
By 1984, the cinema audience had been almost wiped out by TV, tacky and vanishing theatres and some pretty bad films.
