While many of L'Oréal's brands are foreign, L'Oréal China’s Katia Lan says the cosmetics giant is able to connect with Chinese consumers through intangible cultural heritage. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Unlike more affordable alternatives, mid to high-end beauty brands require credibility and endorsement, and Unilever’s Anson Zhao explains how they are crucial in determining success in the highly competitive China market. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more . Key insights: New skincare and beauty brands that want to stand out must establish a positioning and credible endorsements that are relevant to the Chinese market.
Yili, a dairy brand, launched a campaign in China to trial a new, scientific way of delivering optimal beverages to consumers based on their body stats, driving brand differentiation, and enhancing its brand image.