Article
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WARC Best Practice, December 2018
This article examines and provides guidance for marketers attempting to understand awareness, covering approaches, definitions and key insights.
Research Paper
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Fei Wang and Shu Li, International Journal of Market Research, Vol. 61, No. 4, 2019, pp. 380-393
How children assess a product's brand and other perceptual attributes is one of the primary issues of consumer socialization.
Opinion
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BrandIndex, July 2019
This month, Santander achieved the highest uplift in Ad Awareness of any brand in the UK with a +7.9 change in score.
Opinion
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BrandIndex, July 2019
Grab, the Singapore-based technology company offering ride-hailing transport services, food delivery and payment solutions, is the brand which has achieved the highest uplift in its Ad Awareness over the past month.
Article
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Alex Brownsell, Event Reports, Thinkbox: Supercharge: transform your business with TV, May 2019
Peloton, the US exercise equipment manufacturer, used TV media to launch its product in the UK, driving awareness, word-of-mouth advocacy and exceeding its sales targets.
Opinion
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BrandIndex, June 2019
In May, Sainsbury’s achieved the highest uplift in Ad Awareness of any brand in the UK – a +7.5 change in score.
Opinion
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BrandIndex, June 2019
During May, Red Bull earned the biggest rise in its advertising awareness in the United States among brands tracked by YouGov.
Opinion
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BrandIndex, June 2019
Amazon.ae is the brand which achieved the largest rise in its Ad Awareness in the UAE during May. The uplift coincides with Amazon and Souq announcing the launch of Amazon.ae at the beginning of the month.
Opinion
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BrandIndex, June 2019
During May, Telstra was the brand that achieved the highest uplift in its Ad Awareness of any brand in the Asia Pacific region.
Opinion
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BrandIndex, May 2019
The brand which achieved the largest rise in Ad Awareness in the UAE during April was ADNOC Distribution.
Opinion
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BrandIndex, May 2019
During April, Home Depot was the brand that earned the biggest rise in its advertising awareness in the US.
Opinion
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BrandIndex, May 2019
M1 is the brand which has achieved the highest uplift in Ad Awareness of any brand in Singapore over the past month.
Opinion
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BrandIndex, May 2019
Marks & Spencer achieved the highest uplift in Ad Awareness of any brand in the UK during April – a +8.9 change in score.
News
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24 April 2019
The US Open Tennis Championships took the difficult step of replacing its long-standing logo, but found that introducing a new insignia better served its brand in a variety of ways.
Article
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Stephen Whiteside, Event Reports, BRITE, March 2019
The US Open Tennis Championships launched a new logo in 2018, a strategic decision that was intended to achieve various goals.
News
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05 April 2019
Japan, France and Spain are emerging “hubs of growth” for Chinese brands seeking to expand overseas, although overall awareness of Chinese brands in international markets has declined over the past three years, a new report has found.
Opinion
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BrandIndex, April 2019
The ad which achieved the highest uplift in awareness in the UK during March was from the National Lottery, as it launched Set for Life, its first new game in 13 years.
Opinion
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BrandIndex, April 2019
Samsung Galaxy is the brand that achieved the biggest rise in Ad Awareness in the US during March. At the start of the month, Samsung Galaxy’s Ad Awareness score (whether someone has seen or heard an advert broadcast by a company in the past two weeks) was 17%.
Opinion
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BrandIndex, April 2019
Samsung is the brand that has achieved the greatest uplift in its Ad Awareness in both the UAE and KSA in March.
Opinion
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BrandIndex, April 2019
During March, Changi Airport was the brand which achieved the highest uplift in its Ad Awareness. The rise coincided with the upcoming opening of Jewel, the brand’s new ‘go-to’ destination in Singapore.
News
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28 March 2019
Since the global recession in the mid-00s, marketing effectiveness has declined to a greater extent in the financial services category than any other – largely because it has prioritised performance marketing, according to Les Binet.
Article
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Anna Hamill, Event Reports, Effective marketing in Financial Services, February 2019
Financial services marketing has declined in effectiveness since the mid-00s recession, and marketers must reinvest in long-term brand building to turn it around.
Research Paper
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IAB, April, 2018
IAB Video Center conducted a primary consumer research study to gain a deeper understanding of digital video viewers and their connection with direct brands in the US, which found that:
Opinion
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, March 2019
This month, Bia Ha Noi is the brand which has achieved the highest uplift in its Ad Awareness in Vietnam.
Opinion
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BrandIndex, March 2019
This month, Haribo achieved the highest uplift compared to January in Ad Awareness of any brand in the UK.
