Article
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WARC Best Practice, January 2020
This article examines and provides guidance for marketers attempting to understand awareness, covering approaches, definitions and key insights.
Opinion
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BrandIndex, September 2020
Dunkin’, the coffee-and-donut chain, saw Ad Awareness increase by more than any other brand in the US during August.
Opinion
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BrandIndex, September 2020
During August, EE achieved the highest uplift in Ad Awareness of any brand in the UK with a +10.3 change.
Opinion
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BrandIndex, September 2020
Sweet tea Tehbotol Sosro is the brand that has achieved the highest uplift in its Ad Awareness during August.
Opinion
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BrandIndex, September 2020
During August, Panda achieved the highest uplift in Ad Awareness of any brand in Saudi Arabia. Panda, the retail company, enjoyed the greatest improvement in Ad Awareness of any brand during August.
Opinion
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BrandIndex, August 2020
During July, Peacock was the brand that achieved the greatest increase in ad awareness in the US. Peacock, NBCUniversal’s new streaming platform, is showing off its feathers – and Americans are noticing.
Opinion
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BrandIndex, August 2020
During July, McDonald’s achieved the highest uplift in Ad Awareness of any brand in the UK with a +9.9 point rise.
News
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08/07/2020
The most effective advertising is based on emotions but advertisers can also refine their efforts further to boost awareness and recall – and the peak-end rule applies not just to video ads, as a recent study shows, but to the wider consumer ...
Opinion
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BrandIndex, July 2020
E-commerce platform Lazada is the brand that has achieved the highest uplift in its Ad Awareness during June.
Opinion
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BrandIndex, July 2020
During June, McDonald’s achieved the highest uplift in Ad Awareness of any brand in the UK with a +9.4 point rise.
Opinion
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BrandIndex, June 2020
During May, soft drinks brand Vimto achieved the highest uplift in Ad Awareness of any brand in Saudi Arabia.
Opinion
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BrandIndex, June 2020
Carvana, the online used car retailer, saw the greatest uplift in Ad Awareness of any US brand during May.
Opinion
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BrandIndex, June 2020
During May, KFC achieved the highest uplift in Ad Awareness of any brand in the UK with a +10.7 rise.
Opinion
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BrandIndex, May 2020
Mobile-video platform Quibi saw the greatest increase in ad awareness in the US during April. Quibi might be going after YouTube.
Opinion
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BrandIndex, May 2020
During April, Dubai Police saw the highest uplift in Ad Awareness of any brand in the UAE. As the world fights COVID-19, Dubai Police are educating and advising the public on how to protect themselves in the midst of this health crisis and also sharing thanks and appreciation to the frontline police personnel.
Opinion
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BrandIndex, May 2020
During April, food delivery platform Foodpanda is the brand that has achieved the highest uplift in its Ad Awarenes.
Opinion
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BrandIndex, May 2020
During April, EE achieved the highest uplift in Ad Awareness of any brand in the UK with a +6.3 rise.
Opinion
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BrandIndex, April 2020
During March, streaming platform Disney+ achieved the highest uplift in Ad Awareness of any brand in the UK with a +11.2 change in score.
Opinion
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BrandIndex, April 2020
During March, beer brand Guinness achieved the highest increase in Ad Awareness of any brand in the US.
Opinion
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BrandIndex, April 2020
During March, Dettol saw the highest uplift in Ad Awareness of any brand in the UAE. The brand is continuing to use various channels to voice public service messages to “help stop the spread of respiratory viruses” and inform viewers on how to stay protected from germs (in a variety of scenarios, including travelling and playing sports).
Opinion
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BrandIndex, April 2020
Disinfectant brand Dettol is the brand that has achieved the highest uplift in its Ad Awareness during March.
Opinion
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BrandIndex, March 2020
During February, high street fashion retailer Marks & Spencer achieved the highest uplift in Ad Awareness of any brand in the UK.
Opinion
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BrandIndex, March 2020
Planters registered the highest increase in Ad Awareness of any brand in the US during February . Cuteness sells – and nut company Planters’ latest ad campaign is yet another example of that.
Opinion
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BrandIndex, March 2020
During February, Colgate achieved the highest uplift in Ad Awareness of any brand in the UAE. This success follows the launch of its new product, Natural Extracts toothpaste, containing activated charcoal and mint.
News
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04/03/2020
KitchenAid, the appliance brand owned by Whirlpool, deployed a smart ad sequencing strategy as it engaged consumers on YouTube, the video-sharing platform.
