Article
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WARC Best Practice, January 2020
This article examines and provides guidance for marketers attempting to understand awareness, covering approaches, definitions and key insights.
Article
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Alex Brownsell, Event Reports, Thinkbox: Destination effectiveness - Travel brands on TV, September 2019
Looks at the rebranding of UK travel brand Thomson in line with parent company TUI.
News
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20 November 2019
With consumers bombarded by thousands of advertising messages every day, and with the great majority of ads, regardless of platform, receiving very low levels of attention, key experts in the so-called “attention economy” have launched The ...
News
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14 November 2019
News brands affect behaviour change at two key points in the buying journey, according to research from Newsworks.
Article
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Denise Turner, WARC Exclusive, November 2019
Research into the impact of news media on campaign outcomes including brand knowledge, purchase intent and customer loyalty.
Opinion
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BrandIndex, November 2019
Global Village saw the biggest uplift in Ad Awareness in the UAE in October following the multicultural attraction’s re-opening campaign Global Village is the brand that has achieved the greatest uplift in its Ad Awareness in the UAE in October.
Opinion
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BrandIndex, November 2019
Restaurant chain IHOP is the brand that has most successfully boosted awareness during October. IHOP saw a sharp uptick in advertising awareness this past month after it launched a campaign that featured Addams Family-themed menu adaptations.
Opinion
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BrandIndex, November 2019
During October, Marmite achieved the highest uplift in Ad Awareness of any brand in the UK with a +7.0 change.
Article
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Emma Jeffers, WARC Exclusive, October 2019
Reveals insights and findings from Ocean Outdoor and Unibail-Rodamco-Westfield’s research into the impact of digital out-of-home (DOOH) as a broadcast channel and how live broadcasts and pre-scheduled content drives brand affinity and engagement.
Opinion
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BrandIndex, October 2019
This month, mineral water Aqua is the brand which has achieved the highest uplift in its Ad Awareness over the past month in Indonesia.
Opinion
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BrandIndex, October 2019
This month, Apple’s iPhone achieved the highest uplift in Ad Awareness of any brand in the UK with a +7.9 change Made in the company’s clean and crisp style, Apple’s latest advert displays the key features behind Apple’s newest range of iPhones, including enhanced cameras, facial recognition technology and the fastest processing chip ever used in a mobile phone.
Opinion
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BrandIndex, October 2019
The US fried chicken chain, Popeyes, saw its advertising awareness go flying after a quick reaction to selling out of its crispy chicken sandwich nationwide.
Opinion
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BrandIndex, September 2019
During August, chocolate malt drink Milo is the brand which has achieved the highest uplift in its Ad Awareness over the past month.
Opinion
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BrandIndex, September 2019
During August, the brand with the highest uplift in Ad Awareness in the US is Capital One. One of America’s largest bank chains, Capital One, is seeing advertising gains after announcing a partnership with pop-star Taylor Swift to launch her new album, Lover.
Opinion
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BrandIndex, September 2019
During August, Tesco achieved the highest uplift in Ad Awareness of any brand in the UK with a change in score of 4.3.
News
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09 August 2019
Australian online home improvement marketplace hipages is making a big bet on TV – signing on as a major sponsor of season 15 of The Block, which will begin airing in August.
Article
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Gabey Goh, Event Reports, Advertising Week APAC, July 2019
Looks at how Australian online home improvement marketplace hipages is making a big bet on TV through a sponsorship deal with Australian TV series The Block.
Opinion
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BrandIndex, August 2019
In July, EuroMillions achieved the highest uplift in Ad Awareness of any brand in the UK, followed in second place by its closely-linked parent company The National Lottery.
Opinion
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BrandIndex, August 2019
In July, the brand with the highest uplift in Ad Awareness in the US was Amazon Prime. Following its namesake shopping holiday, Amazon Prime continues to see a steady increase in advertising awareness across the United States.
Research Paper
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Fei Wang and Shu Li, International Journal of Market Research, Vol. 61, No. 4, 2019, pp. 380-393
How children assess a product's brand and other perceptual attributes is one of the primary issues of consumer socialization.
Opinion
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BrandIndex, July 2019
Grab, the Singapore-based technology company offering ride-hailing transport services, food delivery and payment solutions, is the brand which has achieved the highest uplift in its Ad Awareness over the past month.
Opinion
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BrandIndex, July 2019
This month, Santander achieved the highest uplift in Ad Awareness of any brand in the UK with a +7.9 change in score.
Article
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Alex Brownsell, Event Reports, Thinkbox: Supercharge: transform your business with TV, May 2019
Peloton, the US exercise equipment manufacturer, used TV media to launch its product in the UK, driving awareness, word-of-mouth advocacy and exceeding its sales targets.
Opinion
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BrandIndex, June 2019
In May, Sainsbury’s achieved the highest uplift in Ad Awareness of any brand in the UK – a +7.5 change in score.
Opinion
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BrandIndex, June 2019
During May, Red Bull earned the biggest rise in its advertising awareness in the United States among brands tracked by YouGov.
