Article
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WARC Best Practice, January 2020
This article examines and provides guidance for marketers attempting to understand awareness, covering approaches, definitions and key insights.
Opinion
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BrandIndex, May 2020
Mobile-video platform Quibi saw the greatest increase in ad awareness in the US during April. Quibi might be going after YouTube.
Opinion
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BrandIndex, May 2020
During April, EE achieved the highest uplift in Ad Awareness of any brand in the UK with a +6.3 rise.
Opinion
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BrandIndex, May 2020
During April, food delivery platform Foodpanda is the brand that has achieved the highest uplift in its Ad Awarenes.
Opinion
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BrandIndex, May 2020
During April, Dubai Police saw the highest uplift in Ad Awareness of any brand in the UAE. As the world fights COVID-19, Dubai Police are educating and advising the public on how to protect themselves in the midst of this health crisis and also sharing thanks and appreciation to the frontline police personnel.
Opinion
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BrandIndex, April 2020
Disinfectant brand Dettol is the brand that has achieved the highest uplift in its Ad Awareness during March.
Opinion
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BrandIndex, April 2020
During March, Dettol saw the highest uplift in Ad Awareness of any brand in the UAE. The brand is continuing to use various channels to voice public service messages to “help stop the spread of respiratory viruses” and inform viewers on how to stay protected from germs (in a variety of scenarios, including travelling and playing sports).
Opinion
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BrandIndex, April 2020
During March, beer brand Guinness achieved the highest increase in Ad Awareness of any brand in the US.
Opinion
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BrandIndex, April 2020
During March, streaming platform Disney+ achieved the highest uplift in Ad Awareness of any brand in the UK with a +11.2 change in score.
Opinion
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BrandIndex, March 2020
During February, Colgate achieved the highest uplift in Ad Awareness of any brand in the UAE. This success follows the launch of its new product, Natural Extracts toothpaste, containing activated charcoal and mint.
Opinion
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BrandIndex, March 2020
Planters registered the highest increase in Ad Awareness of any brand in the US during February . Cuteness sells – and nut company Planters’ latest ad campaign is yet another example of that.
Opinion
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BrandIndex, March 2020
During February, high street fashion retailer Marks & Spencer achieved the highest uplift in Ad Awareness of any brand in the UK.
News
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04 March 2020
KitchenAid, the appliance brand owned by Whirlpool, deployed a smart ad sequencing strategy as it engaged consumers on YouTube, the video-sharing platform.
Article
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Reed Karaim, Event Reports, IAB Annual Leadership Meeting, February 2020
KitchenAid, the home appliances line owned by Whirlpool, leveraged a dynamic YouTube ad campaign to drive brand awareness and recall.
Opinion
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BrandIndex, February 2020
Exercise is all about routine. And it appears that Planet Fitness has a routine of being YouGov’s Ad of The Month every January.
Opinion
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BrandIndex, February 2020
During January, Etihad Airways achieved the highest uplift in Ad Awareness of any brand in the UAE. The rise in ad awareness coincides with a busy communications month for Etihad Airways.
Opinion
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BrandIndex, February 2020
During January, Colgate achieved the highest uplift in Ad Awareness of any brand in the UK . Colgate enjoyed the greatest improvement in ad awareness of any brand during January.
Opinion
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BrandIndex, February 2020
During January, digital payments service ViettelPay is the brand that has achieved the highest uplift in its Ad Awareness.
Opinion
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BrandIndex, January 2020
During December, On the Beach achieved the highest uplift in Ad Awareness of any brand in the UK. With many brands releasing Christmas adverts in November, travel provider On the Beach takes the title as December 2019’s ad of the month.
Opinion
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BrandIndex, January 2020
Peloton raced its way to the top of the US advertising hill in December. Over the last four weeks, the exercise bike brand had one of the most significant increases in Ad Awareness, a YouGov metric that tracks whether someone has seen or heard an advertisement by a company in the past two weeks.
Opinion
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BrandIndex, January 2020
During December, skincare and cosmetics brands Clinique was the brand that achieved the highest uplift in its Ad Awareness.
Opinion
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BrandIndex, January 2020
Hair care brand Sunsilk achieved the biggest uplift in Ad Awareness in the UAE in December. Sunsilk’s ‘Rethink Pink’ campaign has struck a chord with UAE residents, especially women.
Opinion
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BrandIndex, December 2019
Budget accommodation booking platform RedDoorz is the brand that has achieved the highest uplift in its Ad Awareness during November.
Opinion
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BrandIndex, December 2019
Disney+ is the fairest of them all – at least when it comes to advertising awareness. According to YouGov Plan & Track, Disney+ had one of the most significant increases in Ad Awareness scores (which tracks whether someone has seen or heard an advertisement by a company in the past two weeks) between October 24 and November 24.
Opinion
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BrandIndex, December 2019
In November, John Lewis achieved the highest uplift in Ad Awareness of any brand in the UK with a +27.6 change.
