Business & industrial
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Article • Geoffrey Precourt, WARC Exclusive, October 2019
Article • Brian Carruthers, Event Reports, Marketing Week Insight Show, March 2019
Case Study • SABRE Awards, Asia-Pacific, Real Estate & Construction , Gold, 2019
Case Study • SABRE Awards, Asia-Pacific, Transportation & Logistics, Gold, 2019
Case Study • SABRE Awards, Asia-Pacific, Chemicals & Industrials, Gold, 2019
Case Study • Tania Patel, Shekhar Pandey, WARC Prize for Asian Strategy, Entrant, 2019
Case Study • Angira Lahiri, WARC Prize for Asian Strategy, Entrant, 2019
Case Study • Varchas Sinha, Yousuf Rangoonwala, WARC Prize for Asian Strategy, Entrant, 2019
Case Study • SABRE Awards, South Asia, Superior Achievement in Creativity, 2019
Case Study • SABRE Awards, South Asia, Industrial/Manufacturing, 2019
Article • Mary Connors, Event Reports, ANA Masters of B2B Marketing, May 2019
Case Study • Design Business Association, Silver, 2019
Case Study • Marketing Society UK, The Brave Awards, Highly Commended, 2019
Case Study • Design Business Association, Silver, 2019
Case Study • Design Business Association, Bronze, 2019
Article • Reed Karaim, Event Reports, ANA Advertising Financial Management Conference, April 2019
Case Study • SABRE Awards, EMEA, Educational & Cultural Institutions, Gold, 2019
Case Study • SABRE Awards, EMEA, Product Media Relations (consumer media), Gold, 2019
Case Study • SABRE Awards, EMEA, Chemicals & Industrials, Gold, 2019
Case Study • SABRE Awards, In2 EMEA, Best in Brand Narratives, Gold
Case Study • SABRE Awards, In2 EMEA, Best in Brand Film/Video, Gold
News • 16 May 2019
Case Study • SABRE Awards, North America, Chemicals & Industrials, Gold, 2019
Case Study • SABRE Awards, North America, Global Campaign, Gold, 2019
Case Study • SABRE Awards, North America, Employer Branding , Gold, 2019
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Article • Geoffrey Precourt
Bain & Company, the consultancy, has identified the primary drivers of success for brands that are launching new products, features, campaigns, and so on. -
Article • Mary Connors
Bain & Company, the consultancy, has established a pyramid of values that separate the top-performing business-to-business (B2B) operators from the competition. -
Case Study • Ed Schindler
Andersen Windows, a windows manufacturer, increased sales of its custom-sized windows in the US through paid search, social and digital ads. -
Case Study • Matt Wyatt
Purplebricks, an online estate agent, increased its brand consideration and website traffic by launching a series of TV commercials that showed how an unconventional choice like Purplebricks could save people from 'commisery'. -
Article • Colin Shaw
Explains the emotions that drive and destroy values, how to evoke deliberate emotions in consumers and what this kind of approach means in the omnichannel experience. -
Research Paper • Lei Liu, Jin Zhang and Hean Tat Keh
Surprisingly little empirical research has examined the effects of event marketing at the company level.