Brand partnerships

Brand

1,032 results found

Sort by

Article • WARC Best Practice, December 2018

Provides guidance and reading on a now common aspect of brand building – partnerships – in which two or more brands collaborate for mutual benefit.

Safaricom plc: Chapa Dimba Na Safaricom

Case Study • SABRE Awards, Africa, Consumer Marketing (New Product), Gold, 2019

The Chapa Dimba Na Safaricom Football Tournament, a national football tournament, increased awareness across Kenya by launching a series of press releases and feature stories, in addition to offering a trip to London as the grand prize.

BWL Agency: Homecoming

Case Study • SABRE Awards, Africa, Media, Arts, and Entertainment, Gold, 2019

The Homecoming Project, a platform for cultural exchange, launched in Nigeria and offered an opportunity for 3,000 of Nigeria’s diaspora to rediscover Nigeria.

Philips: #ShaveToRemember

Case Study • SABRE Awards, Africa, Digital Campaign, Gold, 2019

Philips, an electronics company, launched a mobile barbershop in partnership with the Nelson Mandela Foundation to give the famous Nelson Mandela line haircut to people in Johannesburg, symbolising Mandela's values in a divided world.

Niantic’s augmented future

Article • Sam Peña-Taylor, Event Reports, MWC Barcelona, February 2019

Niantic is the $4bn startup behind the mobile gaming hit Pokémon Go, but the company goes far deeper than just the game as it vies for a position at the crossroads of augmented reality.

Coca-Cola and Fonterra in strategic Asian alliance

News • 08 May 2019

The Coca-Cola Company has teamed up with New Zealand dairy co-op Fonterra to explore new opportunities in the soft drinks category across South East Asia.

Anheuser-Busch: Raising the Bar – A Stock Imagery Refresh

Case Study • SABRE Awards, North America, Beverage, Gold, 2019

Anheuser-Busch, a brewing company, promoted social good platform, Elevate, by launching a free repository of high-quality beer imagery in the US.

Banfield Pet Hospital: Banfield Foundation Becomes the Calm Before the Storm

Case Study • SABRE Awards, North America, Animal Care, Gold, 2019

Banfield Pet Hospital, a privately owned company that operates veterinary clinics, developed pet disaster preparedness kits to educate US pet owners on the need for a disaster plan for pets and increase its foundation donations.

Clorox® Total 360® System: A Game Changer in Fighting Outbreaks

Case Study • SABRE Awards, North America, Product Media Relations, Gold, 2019

Clorox, a manufacturer and marketer of consumer and professional products, promoted its new cleaning system among American professionals by giving them materials to promote the product as part of the fight against germs.

Beautyrest Be More Awake Campaign

Case Study • SABRE Awards, North America, Home & Furniture, Gold, 2019

Beautyrest, a mattress company, increased brand awareness in the US by partnering with composer Max Richter, who played his original 8-hour concert while people enjoyed a good night’s sleep on a Beautyrest mattress.

Microsoft: Making Gaming More Inclusive with the Xbox Adaptive Controller

Case Study • SABRE Awards, North America, Technology: Hardware, Gold, 2019

Microsoft, a technology company, launched the Xbox Adaptive Controller in the US to help gamers with limited mobility.

Pacira Pharmaceuticals: Choices Matter – An In-Depth Analysis of the Opioid Epidemic and Overprescribing in America

Case Study • SABRE Awards, North America, Pharmaceutical: Rx, Gold, 2019

Pacira Pharmaceuticals, a pharmaceutical company, showed US women the dangers of opioids after surgery by launching national research and revealing the data findings via an advocacy event and microsite.

Michelin: Teens Prove Their #StreetTread

Case Study • SABRE Awards, North America, Marketing to Youth, Gold, 2019

Michelin, a tyre manufacturer, increased awareness of the importance of tyre maintenance among young people in the US by launching limited edition trainers that could only be acquired through tyre checks.

Netflix: Prosocial – Changing the Conversation Around 13 Reasons Why

Case Study • SABRE Awards, North America, Issues Management, Gold, 2019

Netflix, a film and TV streaming service, launched a series of support videos and resources ahead of the second season release of its series 13 Reasons Why in the US, which covers a series of difficult and sensitive subjects, including suicide.

Procter & Gamble: Always Fights to #EndPeriodPoverty

Case Study • SABRE Awards, North America, Corporate Social Responsibility, Gold, 2019

Always, the sanitary products brand, launched a campaign in the US and Canada to end period poverty among young girls, which resulted in 15 million pad donations.

Johnson & Johnson Consumer, Inc: #HowWeCare

Case Study • SABRE Awards, North America, Integrated Marketing, Gold, 2019

TYLENOL, a pain relief brand, increased brand awareness in the US by launching a video campaign and a support platform for caregivers that shares their personal experiences with caregiving.

HealthyWomen: The HealthiHer Movement

Case Study • SABRE Awards, North America, PR Agency Marketing, Silver, 2019

HealthyWomen, a non-profit women’s health organisation, encouraged American women to look after their health by conducting a nationwide health survey and promoting the results through social and its website.

BioMarin Pharmaceuticals: Hemophilia – The Musical

Case Study • SABRE Awards, North America, Special Event, Gold, 2019

BioMarin, a biotechnology company, increased awareness of theatre as therapy for people dealing with a bleeding disorder in the US by producing Hemophilia: The Musical.

Spotify tests voice-enabled ads with Unilever

News • 06 May 2019

Spotify, the Swedish music-streaming platform, has begun testing voice-enabled audio ads for one of its own podcasts as well as a branded playlist from Unilever, the consumer goods giant.

Big Bazaar: The Wedding Home

Case Study • Jaiprakash Tekwani, WARC Awards, Shortlisted, Effective Content Strategy, 2019

Retailer Big Bazaar used a multichannel approach to position itself as a player in the wedding market in India and boost sales, especially in the fashion and home sectors.

Stayfree: How pads bridged the gap from periods to progress

Case Study • Toru Jhaveri, Sanchari Chakrabarty, Natasha Bohra, Abhishek Shastri, WARC Awards, Shortlisted, Effective Content Strategy, 2019

Feminine care brand Stayfree used a multi-media campaign in India to completely redefine its audience and value proposition.

The Terry Fox Run: Millions of Followers

Case Study • Daisy Qin, WARC Awards, Shortlisted, Effective Content Strategy, 2019

Charitable run brand the Terry Fox Run used a no-budget campaign to boost awareness and increase donations in Canada.

Inorbit Mall: Pink Power

Case Study • Toru Jhaveri, Sanchari Chakrabarty, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

Inorbit Mall, a chain of malls in India, ran a social campaign in support of women entrepreneurs and their budding businesses.

Rexona: Movement for Movement

Case Study • Sumeet Parab, Crisela Cervantes, Jesse Bouman, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

Deodorant and antiperspirant brand Rexona used a multifaceted digital strategy to launch an app that solved mobility challenges for disabled people in Indonesia under its Movement for Movement campaign.

OMO: Less screen time, more play time

Case Study • Soumya Ranjan Panda, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

Detergent brand OMO created a campaign to get mums in Vietnam to spend less time on their phones and more time with their kids in summer, using TV, digital and OOH advertising.

What we know about brand partnerships

Article • WARC Best Practice, December 2018

Provides guidance and reading on a now common aspect of brand building – partnerships – in which two or more brands collaborate for mutual benefit.
Estée Lauder finds the beauty in voice technology

Article • Stephen Whiteside, Event Reports, CommerceNext, July 2018

Estée Lauder, the beauty company, partnered with Google on a voice-led marketing program for its Advanced Night Repair anti-aging product.
GSK’s formula for digital transformation

Article • Stephen Whiteside, Event Reports, Cannes Lions, June 2018

GSK Consumer Healthcare, the pharmaceutical company, has been undergoing a profound digital transformation as it adapts to new consumer and marketplace demands.
Measuring the effectiveness of media partnerships

Article • Steve Gladdis, Admap Magazine, June 2018, pp. 20-21

Shows how a methodology, measurement currency and benchmarks were created to discover the effectiveness of media partnerships.
Media Strategy Report 2018: Insights from the WARC Media Awards

Article • WARC Exclusive, April 2018

Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.
Carat's top 10 trends for 2018

Article • Dan Calladine, WARC Exclusive, January 2018

Ten media and technology trends and their implications for brands, including e-commerce, loyalty, Chinese influence, voice, blockchain and smart cities.