Mukta Lad, Event Reports, FUTR Asia Summit, October 2021
GSK Consumer Healthcare’s Shawn Roy examines the key consumer and marketing trends that brands need to look at over the next five years as the world moves from the pandemic to endemic stage of COVID-19.
Marketer’s Toolkit 2022, which launches today, includes a series of reports aimed at helping marketers identify disruptive trends, and adapt swiftly to exploit the opportunities being created. Aditya Kishore, WARC Insight Director, explains why it ’ s bigger than ever.
Kari Callahan, Amazon’s Director of Global Media, Portfolio and Insights, discusses pandemic shopping and the blending of branding and e-commerce in this interview for WARC’s Marketers Toolkit 2022 with US Commissioning Editor Cathy Taylor. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Robbie Millar, VP – Global Marketing at brewing giant Carlsberg, speaks to WARC’s Anna Hamill for Marketer’s Toolkit 2022 about why brand fundamentals still matter in e-commerce, transparency on sustainability and building long-term consumer connections. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Claire Low, Marketing Director - Confectionery at Cadbury, Halls and Trebor, spoke to WARC’s Anna Hamill for Marketer’s Toolkit 2022 about portfolio management during COVID, seamless brand experiences, and why e-commerce strategies need to start with the basics. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022, launching soon. Click here to register your interest .
Sam Peña-Taylor, Event Reports, Kantar Talks, September 2021
A new set of restrictions on in-store promotions and advertising is set to come into force in the UK, forcing brands and retailers to adapt ahead of the changes – here Kantar experts explore the impact of the new regulations and what to do about it.
There’s much speculation about the longer-term impacts of the pandemic on consumer behaviour. Following the recent ‘collective pause for reflection’, there is every chance that people will increasingly favour smaller product sizes, says MMR’s Andy Wardlaw.
Data show the Chinese cosmetics market is projected to grow to $26bn by 2023 and that Chinese consumers use both online and offline channels to evaluate and purchase, but consumer loyalty in the Chinese market appears to be in decline.