Article
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WARC Best Practice, April 2019
Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.
Article
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Marie Stafford, WARC Best Practice, April 2017
This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.
News
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21 January 2020
Adtech firms have come under fire for “having their heads in the sand” with regards to data privacy and for failing to appreciate context when it comes to brand safety.
News
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15 January 2020
A new initiative in India will give the country’s more than 560 million internet users a digital account aggregator, which will bring a totally new level of control over their digital financial data.
Article
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Sam Peña-Taylor, WARC Exclusive, January 2020
Provides both a topline and a more detailed breakdown of the Accenture-owned design agency’s trend predictions for the year ahead.
Article
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Dan Calladine, WARC Exclusive, January 2020
Ten consumer, media and technology trends – and their implications for brands – for 2020, the year in which the marketplace is set to converge around the global tech-giant ecosystems.
Article
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WARC Best Practice, January 2020
Details how marketers can use personalisation effectively, including which media work best and why a two-way conversation with the consumer is essential.
Article
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Hilary Gentile, Admap, January 2020
Healthcare marketers need to manage two types of data: medical data and consumer data, and the situation presents unique challenges when it comes to privacy and integration.
Article
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Gabe Morazan, WARC Exclusive, December 2019
Looks at how brands can use newfound data awareness to actually drive improved digital experiences for their users.
News
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11 December 2019
Apple’s Safari browser is used by over half of Americans and over a fifth of the worlds mobile internet browsers, so when the iPhone maker announced two years ago that it would stop websites from tracking users around the internet there was ...
Article
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Jean-Christophe Conti, WARC Exclusive, December 2019
Explores the possible uses of mobile ID data to inform targeting in digital out-of-home.
News
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28 November 2019
Australian consumers are adamant that organisations should not track their behaviour without getting explicit permission first, according to research commissioned by Which-50.
News
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21 November 2019
Most US adults (77%) have heard something about how companies use the personal data they collect and most (81%) think the potential risks outweigh the benefits – a view that tends to be supported by the behaviour of parts of the adtech industry.
Article
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Mike Wells, WARC Exclusive, November 2019
In a digitised world, smart use of data can provide useful insight into how customer journeys can be optimised.
News
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19 September 2019
General Motors, the automotive brand, is drawing on a uniquely rich dataset and placing a focus on the customer as it continues to tap into the opportunities provided by digital technology.
Article
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Geoffrey Precourt, Event Reports, ANA Data and Measurement Conference, September 2019
General Motors, the auto brand, is using data and analytics to help drive its digital transformation in various ways.
Opinion
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Redickaa Subrammanian, September 2019
As data privacy concerns mount among regulators, advertisers need to prepare while continuing to meet consumer demands.
Opinion
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Lucy Aitken, August 2019
WARC’s Lucy Aitken interviewed Scott Marsden, head of global media at Spotify and chair of the Best Use of Data category at the 2019 WARC Media Awards.
Article
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Tara Beard-Knowland, Steven Ginnis, Research on WARC, Ipsos MORI, August, 2019
With people laying out their everyday light-hearted views – and deepest darkest secrets – for all to see,the amount of data readily available to anyone inclined to look is staggering, which raises important questions around the principles and legitimacy of analysing individuals’ data.
Opinion
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Bob Cook, July 2019
There is plenty of health data in the world, but the problem is in structuring and working through it to find new breakthroughs.
Research Paper
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Research on WARC, July 2019
Commissioned by dataxu, this whitepaper presents the current perceptions of media agencies, brands, and consumers around the existing and future state of the TV landscape in Australia.
Research Paper
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Research on WARC, July 2019
Commissioned by dataxu, this whitepaper presents the current perceptions of media agencies, brands, and consumers around the existing and future state of the TV landscape in Singapore.
News
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05 July 2019
Major online platforms that currently dominate the UK digital advertising market will come under intense scrutiny after the country’s competition watchdog launched an official investigation into their practices, including how they use ...
Article
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Sam Peña-Taylor, Event Reports, I-COM Data Creativity Awards, May 2019
In France, Heineken created a Facebook Messenger chatbot to bring in consumer data by rewarding with redeemable points those people that shared their bar tab or drinks photos.
Article
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Brian Carruthers, Event Reports, MMA Impact, May 2019
Starling is one of the UK’s new disruptor banking brands, which in two years has gone from a standing start to having 600,000 customers.
