Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.
Details key points that brands need to know about GDPR (General Data Protection Regulation) and explains how it provides an opportunity for brands to address key issues with digital marketing and build consumer trust.
Adrian Newby, WARC Best Practice, March 2018
Provides publishers with essential information on how to prepare for the General Data Protection Regulation, which increases compliance obligations around the collection and processing of personal data.
Marie Stafford, WARC Best Practice, April 2017
This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.
Gives an overview of political, social and technological shifts impacting brand safety at a high level and looks tospecific challenges in five categories currently undergoing rapid transformation: Connected TV, Digital Out-of-Home, Location Data, Audio and Gaming.
Three weeks after the UK formally left the European Union, it has emerged that Google plans to move the accounts of its British users to a US jurisdiction and intends to require them to acknowledge these new terms of service.
Catharine P. Taylor, Event Reports, CES, January 2020
The CMO Growth Council, a joint venture of the ANA Masters Circle and Cannes Lions, meets periodically with the goal of future-proofing marketing and modernizing the role of the CMO amid unprecedented industry change. At a meeting in Las Vegas, attendees discussed:
The likely “death” of the third-party cookie provides an opportunity for marketers to reinvent the digital marketing ecosystem, according to Randall Rothenberg, CEO of the Interactive Advertising Bureau (IAB), the trade body.
The California Consumer Privacy Act (CCPA) comes into force this month and is expected to prompt a ripple effect across the US, leading most marketers to identify data privacy as one of their most important issues for 2020.
Advertisers that use real-time bidding in the UK will soon have clear guidance, especially around the use of data, after the Internet Advertising Bureau (IAB) released a six-point action plan in response to an official probe by the Information ...
Analysing the results of a global WARC survey of senior strategists, The Future of Strategy report provides both quantitative and qualitative data on the current state and future expectations of the discipline.