Article
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WARC Best Practice, April 2019
Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.
Article
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WARC Best Practice, August 2019
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
Article
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Low Lai Chow, Event Reports, ATS Singapore, June 2019
Trying new things is “the only way to survive right now” for big companies such as P&G says its digital transformation, marketing and communications director, Alexandra Volger.
News
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31 July 2019
Understanding audiences through data could be the main strength for legacy magazine brands as they strive to adapt in the digital age.
Research Paper
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Research on WARC, July 2019
Commissioned by dataxu, this whitepaper presents the current perceptions of media agencies, brands, and consumers around the existing and future state of the TV landscape in Singapore.
Research Paper
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Research on WARC, July 2019
Commissioned by dataxu, this whitepaper presents the current perceptions of media agencies, brands, and consumers around the existing and future state of the TV landscape in Australia.
News
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11 July 2019
At a time when it has never been more challenging to make sense of all the data that swirls around a brand, and simultaneously never been more possible to do so, marketers need to understand the fundamentals of data-driven storytelling.
Article
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WARC Best Practice, July 2019
Explores how moment marketing can be used to effectively maximise consumers' engagement and purchase through reaching the right audience with relevant content at the right time.
Article
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Sam Knowles, WARC Best Practice, June 2019
Details how to use data and statistics in story telling by providing six golden rules for success.
Opinion
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Stefan Lameire, June 2019
WARC asked Stefan Lameire, until recently Chief Customer and Revenue Officer at Clear Channel International, to predict the trends that will shape OOH in the coming years.
Article
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Stephen Whiteside, Event Reports, IAB NextGen Marketing Summit, June 2019
Hearst Magazines, the publishing company that owns brands including Esquire, Cosmopolitan and Harper’s Bazaar, is putting data at the heart of its digital transformation efforts.
News
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24 May 2019
Brands that have allocated budgets to location-marketing are likely to be encouraged by findings from a new survey of US consumers, which suggests they are mostly comfortable with the experience despite some privacy concerns.
News
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23 May 2019
An ambitious project by KFC China that saw it go deeper into gaming than ever before proved to be effective at driving sales while spending nothing on media.
News
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22 May 2019
HIT, the pest-repellent brand owned by Godrej, successfully unified a broad range of data sources to drive sales and help dengue fever sufferers across India.
Article
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Sam Peña-Taylor, Event Reports, I-COM Data Creativity Awards, May 2019
E-sports are big in China, so fast food chain KFC found a novel way to tap into fans’ interest with its KI Colonel.
News
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20 May 2019
McDonald’s, the global QSR, has used its popular Monopoly app, based on the board game, to optimise its digital advertising and drive footfall in Australian stores.
Article
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Sam Peña-Taylor, Event Reports, I-COM Data Creativity Awards, Winner - General Category, May 2019
Godrej’s HIT brand, a consumer insect repellent brand, worked with Mindshare in India to push its place in the combat against dengue fever, an insect-borne disease, by bringing together a community of donors.
Article
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Anna Hamill, WARC Exclusive, May 2019
Diageo, the multinational drinks company, is prioritising responsible data handling, combating ad fraud and finding the right balance on personalisation.
Article
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Geoffrey Precourt, Event Reports, ANA Media Conference, April 2019
Brands may need to rethink their approach to content in order to have the desired impact among consumers.
Opinion
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Lena Roland, May 2019
The May issue of Admap puts the spotlight on data ethics . According to the Open Data Institute, data ethics is “a branch of ethics that evaluates data practices with the potential to adversely impact on people and society – in data collection, sharing and use”.
Article
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Oliver Feldwick, Admap, May 2019
As non-human actors that think fundamentally unlike us, are being asked to make decisions and take actions that affect us, there are very valid concerns around possible negative or unintended impacts of AI.
Article
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Charla Griffy-Brown, Admap, May 2019
Marketing AI solutions offer ways to leverage enormous supplies of data to anticipate the customer’s next move and personalise the customer experience.
Opinion
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Amrita Randhawa, April 2019
Looking at the WARC Media 100, the increasing sophistication of campaigns that use geographic data and targeting, and the seamless integration of those data sets, stands out as a key differentiator.
Rankings
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Rankings Articles, April 2019
Discusses lessons from the top Media 100 campaigns, including an interview with Stephen Allan, Chief Executive Officer, MediaCom and the top 2019 campaigns.
News
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11 April 2019
The increasing availability and reach of data-driven advertising within online retail environments promises to take performance media to the next level, a new WARC report says.
