Article
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WARC Best Practice, April 2019
Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.
News
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16 January 2020
Google will begin phasing out cross-website cookie tracking on its dominant browser, Chrome, forcing one of the biggest changes to the makeup of digital advertising since its inception.
Article
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WARC Best Practice, January 2020
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
Article
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Research on WARC, December 2019
Looks at how travel brands are using data-driven marketing to achieve peak personalisation.
News
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13 December 2019
New research explores how creatives and strategists can bridge the gap with researchers for better advertising - here’s what you need to know.
News
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05 December 2019
Scottish distiller William Grant successfully appealed to a non-traditional audience of younger, tech-savvy drinkers with a novel use of data to not only create a new product but also to inform the marketing.
Article
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Brian Carruthers, Event Reports, Social Media Week, November 2019
Looks at how distiller William Grant created and marketed a new whisky brand.
Opinion
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Jenny Chan, November 2019
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Opinion
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Cathy Taylor, November 2019
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Opinion
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Jonathan Hart and James Hollow, October 2019
Designing experiences for data not people should now be an industry norm, argue MullenLowe’s Jonathan Hart and James Hollow – we can no long reason our way into strategies or creative directions when we have the simultaneous ability to empirically create insight and test our assumptions.
News
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14 October 2019
Travel technology company Amadeus has launched its advertising platform travel audience in Asia Pacific, which is aimed at helping advertisers reach consumers in the largest and fastest growing travel market in the world.
Opinion
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Belinda Barker, October 2019
Recent research by The World Media Awards suggested that creativity has been usurped by storytelling and authenticity.
Article
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Sanjay Nazerali, Admap, October 2019
Looks at how brands can deliver experience beyond exposure by leveraging data and technology differently to deliver personal, valuable, immersive experiences at scale.
Article
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WARC Exclusive, October 2019
Summarises the discussions and ideas of the CMO Growth Council, a collection of the marketing industry’s top talent.
News
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11 September 2019
Target, the retailer, is using media insight and strategy as a means of achieving brand differentiation among consumers, an effort driven in large part by Roundel, the company’s in-house media unit.
News
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06 September 2019
Mobile ad request volume and eCPMs grew significantly in the first half of the year, according to Smaato, the global in-app advertising platform, with South Korea and India in particular reporting “phenomenal” increases.
Article
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Reed Karaim, Event Reports, ANA Digital & Social Media Conference, July 2019
Target, the retailer, has built an in-house media shop that works on campaigns for its own brand and for third-party marketers.
News
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29 August 2019
Direct mail has proved to be an effective channel for thredUP, an e-commerce site selling second-hand clothes, to connect with particular groups of consumers.
Article
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Stephen Whiteside, Event Reports, CommerceNext, July 2019
ThredUp, an e-commerce platform that specializes in second-hand clothing, has successfully made use of direct mail for specific objectives.
Article
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Low Lai Chow, Event Reports, ATS Singapore, June 2019
Trying new things is “the only way to survive right now” for big companies such as P&G says its digital transformation, marketing and communications director, Alexandra Volger.
News
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31 July 2019
Understanding audiences through data could be the main strength for legacy magazine brands as they strive to adapt in the digital age.
Research Paper
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Research on WARC, July 2019
Commissioned by dataxu, this whitepaper presents the current perceptions of media agencies, brands, and consumers around the existing and future state of the TV landscape in Australia.
Research Paper
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Research on WARC, July 2019
Commissioned by dataxu, this whitepaper presents the current perceptions of media agencies, brands, and consumers around the existing and future state of the TV landscape in Singapore.
Opinion
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David Fletcher, July 2019
Creative Data Judge and Chief Data Officer at Wavemaker David Fletcher explores the themes that arose from the Cannes Creative Data Lions 2019.
News
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11 July 2019
At a time when it has never been more challenging to make sense of all the data that swirls around a brand, and simultaneously never been more possible to do so, marketers need to understand the fundamentals of data-driven storytelling.
