Article
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WARC Best Practice, April 2019
Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.
Article
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WARC Best Practice, January 2019
Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.
Article
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Rachael Smith, WARC Best Practice, December 2018
Outlines the six ways to effectively blend brand purpose and data ethics.
Article
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Marie Stafford, WARC Best Practice, April 2017
This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.
Article
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WARC Best Practice, May 2019
Details key points that brands need to know about GDPR (General Data Protection Regulation) and explains how it provides an opportunity for brands to address key issues with digital marketing and build consumer trust.
News
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10 May 2019
The issues surrounding ethical data collection and usage long predate GDPR and the marketing industry can take some useful lessons from the financial sector, according to a team at analytics firm Marketscience Truesight.
News
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09 May 2019
Almost a year on from the implementation of GDPR, marketers are generally confident about their compliance levels and there is evidence that increased consumer trust in brands has helped drive better customer engagement for email marketing.
News
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09 May 2019
The California Consumer Privacy Act, due to take effect in January next year, will trigger significant changes and review of existing relationships between businesses and their vendors and service providers.
News
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09 May 2019
A combination of consumer concerns, government regulation and the example provided by GDPR means that marketers across Asia are increasingly having to consider how they use personal data.
News
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07 May 2019
The computer graphics in 2001: A Space Odyssey still look pretty good more than 50 years after the film was released – and the central theme of man v computer seems more resonant than ever today, when AI and how it’s being used have ...
Opinion
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Lena Roland, May 2019
The May issue of Admap puts the spotlight on data ethics . According to the Open Data Institute, data ethics is “a branch of ethics that evaluates data practices with the potential to adversely impact on people and society – in data collection, sharing and use”.
Opinion
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Dr Johnny Ryan, May 2019
The current state of adtech is putting brands at risk by placing ads in unsavoury online environments, next to questionable content.
Opinion
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Dax the Duck, May 2019
The May issue of Admap looks at data ethics. DuckDuckGo, an internet search engine, uses keyword-based advertising as its primary business model.
Opinion
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Dr. Ann Cavoukian, May 2019
Dr. Ann Cavoukian is a three-term Information & Privacy Commissioner of Ontario, Canada and creator of Privacy by Design (PbD), a framework that seeks to proactively embed privacy into the design specifications of information technologies, networked infrastructure and business practices, thereby achieving the strongest protection possible.
Article
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Joseph Suriya, Admap, May 2019
Companies need to consider how they will ensure usage of Artificial Intelligence (AI) is not just effective from a business perspective, but also ethical.
Article
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Admap, May 2019
A summary of new thinking and best practice on data ethics from Admap.
Article
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Gerard M. Stegmaier and Mark Quist, Admap, May 2019
The California Consumer Privacy Act of 2018 (CCPA) will transform the legal compliance requirements for businesses that buy, sell, and use personal information throughout the global advertising ecosystem.
Article
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David Dixon, Sebastian Shapiro and Nicole Wolf, Admap, May 2019
The implications surrounding marketing and digital measurement in a post-GDPR world are just beginning to emerge and while GDPR only covers Internet users in the EU, its reach and implications stem far beyond.
Opinion
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Bob Hoffman, May 2019
The May issue of Admap puts the spotlight on data ethics. In this exclusive op ed for WARC, Bob Hoffman, best-selling author, and creator of influential advertising blog The Ad Contrarian, explains how today’s data-obsessed adtech industry is based on tracking and surveillance.
Opinion
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Rachel Glasser, May 2019
The May issue of Admap puts the spotlight on data ethics. Taking inspiration from the EU’s General Data Protection Regulations (GDPR), the California Consumer Privacy Act (CCPA) comes into effect in January 2020.
Article
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Emma Firth, Admap, May 2019
The 2018 Facebook and Cambridge Analytica scandal demonstrated how the current data model is broken and how little control individuals have over data shared with third parties.
Article
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Mark Parsons, Admap, May 2019
Looks at the significant move towards stronger data protection compliance by marketers and organisations in the APAC region, driven by evolving consumer expectations as to how their data will be used.
Opinion
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Claire Hadfield, Danny McCarthy, Ian Thomas and Rob McKendrick, May 2019
The May issue of Admap puts the spotlight on data ethics. Danny McCarthy from the Co-op explains the organisation’s work with the Open Data Institute (ODI) which is helping them progress against their vision of being ‘Trusted with Data’.
News
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03 May 2019
Tencent, the Chinese tech giant, believes its concept of “tech for good” combines the socially beneficial uses of artificial intelligence for, say, medical research, with a social contract between stakeholders over the use of personal ...
Article
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John Mitchison, Admap, May 2019
While the GDPR has ultimately been a success and remains a key opportunity for businesses, there continues to be a lot of uncertainty surrounding the data and marketing industry.
