Article
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WARC Best Practice, September 2020
Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.
Article
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WARC Best Practice, July 2020
Details key points that brands need to know about GDPR (General Data Protection Regulation) and explains how it provides an opportunity for brands to address key issues with digital marketing and build consumer trust.
Article
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WARC Best Practice, May 2020
Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.
Article
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Rachael Smith, WARC Best Practice, December 2018
Outlines the six ways to effectively blend brand purpose and data ethics.
Article
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Adrian Newby, WARC Best Practice, March 2018
Provides publishers with essential information on how to prepare for the General Data Protection Regulation, which increases compliance obligations around the collection and processing of personal data.
Article
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Jo Blazey, WARC Best Practice, October 2017
This article looks at how marketers can prepare for the introduction of the General Data Protection Regulation (GDPR), a European piece of legislation that will come into effect in 2018.
Article
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Marie Stafford, WARC Best Practice, April 2017
This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.
Article
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ANA 2020 Media & Measurement Conference, Event Reports, September 2020
Procter & Gamble, the consumer packaged goods manufacturer, is pushing for cross-platform measurement and heightened transparency in the media ecosystem.
News
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23/09/2020
More US consumers in 2020 are ready to hand over sensitive data like their social security numbers, financial and medical information, than in both the previous two years, according to the Advertising Research Foundation’s (ARF) third annual ...
News
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22/09/2020
Far from harming the business outcomes of advertisers’ digital marketing, the end of third-party cookies and current audience targeting practices may actually make things better, according to Dr Augustine Fou.
Article
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Dr. Augustine Fou, WARC Exclusive, September 2020
Audience targeting using third party (3P) cookies is under pressure from privacy regulations.
Opinion
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Sam Peña-Taylor, September 2020
With the announcement of a new health-tracking device, Halo, Amazon takes a step in the direction of probably the most disruptable marketplace, healthcare.
News
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01/09/2020
Apple and Facebook have clashed over the need for app developers to secure permission to collect user data, and the dispute is likely to have major ramifications for brands and publishers.
Article
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Research on WARC, August 2020
Examines the impact of the COVID-19 crisis on e-commerce companies and their website personalisation strategies.
News
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19/08/2020
The data that powers the smart technologies credited with improving people’s lives is also central to cybersecurity threats, privacy scandals and the sometimes questionable practices of tech giants; it’s having an impact across everything from ...
Article
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Low Lai Chow, Event Reports, Adobe Experience Makers Live, July 2020
How Singapore Tourism Board is using data to make its marketing smarter.
Article
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Brian Carruthers, WARC Exclusive, Nudgestock, June 2020
Patrick Fagan, former lead psychologist at Cambridge Analytica, ponders the ethical dimensions of psychographic targeting.
News
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04/08/2020
While Microsoft seems at first sight an unlikely candidate to acquire a big chunk of the English-speaking operations of TikTok, there are several reasons why the enterprise software and services business is having another go at the consumer market.
News
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04/08/2020
Advertisers, agencies, publishers, adtech firms and trade associations have joined together to launch the Partnership for Responsible Addressable Media, a timely initiative given recent changes around cookies and mobile IDs.
News
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03/08/2020
A draft mandatory code from the Australian Competition & Consumer Commission aims to enable local media to bargain with Google and Facebook to receive fair payment for their news content.
News
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31/07/2020
Under pressure, the young and controversial social media app TikTok has laid down a challenge to its competitors: match us on our radical transparency and show the world your code – but does it actually signal a significant change for the app? On ...
News
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29/07/2020
Tencent-owned WeChat has officially ceased operations in India, in compliance with a ban issued by the government last month.
News
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28/07/2020
The Australian Competition and Consumer Commission (ACCC) has launched federal court proceedings against Google over its alleged misleading of consumers to obtain more personal information for the use in targeted advertising.
Article
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Kunal Sinha, WARC Trends, July 2020
With the long-term fate of TikTok in major markets like Australia and India uncertain, while major media outlets like ABS-CBN in the Philippines shut down – the media landscape is about to enter a period of volatility that advertisers must be prepared for.
Opinion
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Charles Mi, July 2020
ADARA's Charles Mi offers some advice for brands looking to realign tracking and customer identity efforts in preparation for a cookie-less ecosystem.
