Article
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WARC Best Practice, July 2019
Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.
Article
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WARC Best Practice, May 2019
Details key points that brands need to know about GDPR (General Data Protection Regulation) and explains how it provides an opportunity for brands to address key issues with digital marketing and build consumer trust.
Article
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WARC Best Practice, April 2019
Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.
Article
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Rachael Smith, WARC Best Practice, December 2018
Outlines the six ways to effectively blend brand purpose and data ethics.
Article
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Adrian Newby, WARC Best Practice, March 2018
Provides publishers with essential information on how to prepare for the General Data Protection Regulation, which increases compliance obligations around the collection and processing of personal data.
Article
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Jo Blazey, WARC Best Practice, October 2017
This article looks at how marketers can prepare for the introduction of the General Data Protection Regulation (GDPR), a European piece of legislation that will come into effect in 2018.
Article
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Marie Stafford, WARC Best Practice, April 2017
This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.
News
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22 January 2020
Facial recognition technology is under new scrutiny following the appearance of a draft EU paper on the subject and disagreement between leading protagonists about how best to move forward.
News
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21 January 2020
Adtech firms have come under fire for “having their heads in the sand” with regards to data privacy and for failing to appreciate context when it comes to brand safety.
News
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16 January 2020
Google will begin phasing out cross-website cookie tracking on its dominant browser, Chrome, forcing one of the biggest changes to the makeup of digital advertising since its inception.
News
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15 January 2020
A new initiative in India will give the country’s more than 560 million internet users a digital account aggregator, which will bring a totally new level of control over their digital financial data.
News
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15 January 2020
Rather than vacuum up every statistical nugget allowed by law, Apple believes that “data minimization” – collecting and processing the smallest amount of information necessary to provide a service – is the best policy.
Article
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ARF - Knowledge at Hand, October 2019
Describes the results of the ARF’s second annual Privacy Study which surveyed 1,100 US consumers on their attitudes and concerns about data privacy.
Article
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Sam Peña-Taylor, WARC Exclusive, January 2020
Provides both a topline and a more detailed breakdown of the Accenture-owned design agency’s trend predictions for the year ahead.
Article
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Stephen Whiteside, Event Reports, CES 2020
Apple, the technology giant, is making privacy a core point of brand differentiation at a time of rising anxiety around this subject.
Article
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Hilary Gentile, Admap, January 2020
Healthcare marketers need to manage two types of data: medical data and consumer data, and the situation presents unique challenges when it comes to privacy and integration.
Article
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Admap, January 2020
A summary of new thinking and best practice on digital strategy in healthcare marketing from Admap.
Article
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Marie Stafford, Admap, January 2020
When it comes to the healthcare category and data, a brand’s attention to privacy will be a differentiator going forward, as tension around data sharing is heralding in a new age of privacy, as many question the ethics of wholesale data gathering, and raising the stakes for brands to put ethics around their data.
News
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18 December 2019
Privacy and brand safety in a programmatic world, a slowdown in social media growth and the advertising potential provided by gaming and podcasts are the three main themes to emerge from an analysis of readership across all of this year’s Global ...
Article
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Gabe Morazan, WARC Exclusive, December 2019
Looks at how brands can use newfound data awareness to actually drive improved digital experiences for their users.
News
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13 December 2019
Following a 12-week consultation period, the Australian government has issued its response to the Australian Competition and Consumer Commission’s (ACCC) digital platform inquiry report.
News
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13 December 2019
Marketers need to place a clearer financial value on the returns delivered by intangible assets such as brands, an article in the Journal of Advertising Research (JAR) has argued.
News
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11 December 2019
Apple’s Safari browser is used by over half of Americans and over a fifth of the worlds mobile internet browsers, so when the iPhone maker announced two years ago that it would stop websites from tracking users around the internet there was ...
Article
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Benoit Cacheux, WARC Exclusive, December 2019
Outlines research into consumer expectations around personalised advertising, shopping experiences and customer services.
News
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06 December 2019
Instagram, the Facebook-owned photo and video-sharing platform, will require all new users to provide their date of birth in a move that the company says will help to keep young people safer.
