Opinion
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Rob Clapp, January 2021
This month: how regulation may challenge Facebook’s reliance on Instagram and WhatsApp, how FMCG brands are growing in China, and the role of digital audiences for publishers.
News
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14 January 2021
WhatsApp has sought to reassure its users over privacy fears after a planned update to its terms caused a surge in downloads of rival messaging services Telegram and Signal.
Article
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Research on WARC, January 2021
This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
News
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11 January 2021
The UK’s Competition and Markets Authority will investigate whether Google’s plan to disable third-party cookies on its Chrome browser would cause ad spend in the country to become even more concentrated in the advertising giant’s hands.
News
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08 January 2021
WhatsApp, the Facebook-owned messenger service, has updated its privacy policy in which users must agree to share their personal data with the social network or lose access.
News
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23 December 2020
With close to a third of the world’s population on WhatsApp, brands can’t ignore the messaging platform as a potential channel and the company is actively seeking a closer relationship with businesses.
Article
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Low Lai Chow, Event Reports, The Drum Digital Summit, November 2020
Data safety needs to take on equal importance in marketing considerations as new data regulations and privacy laws take effect worldwide.
News
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16 December 2020
Big tech companies are once again under the spotlight over how they collect and use personal data, with the European Union unveiling tough new rules, and US regulators announcing a probe into a number of major tech players.
Opinion
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Brian Wieser, December 2020
Brian Wieser, GroupM’s Global President of Business Intelligence, talks to WARC’s Alex Brownsell about the rise of Netflix, the fall of Quibi and the prospect of Facebook or Google being broken up.
Article
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WARC Webinars, December 2020
Helps marketers put their 2021 plan in context and seek new opportunities to develop effective strategies to grow their business.
News
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09 December 2020
The cookie is about to crumble as a result of growing data privacy regulations, and its demise through 2021 remains a core challenge for nearly half the advertising industry (49%), research finds.
Article
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Low Lai Chow, Event Reports, The Drum Digital Summit, November 2020
WhatsApp’s Eshan Ponnadurai shares how the messaging app has adapted its product strategy to meet changing user needs.
News
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30 November 2020
A draft Personal Information Protection Law and the censure of app operators for a lax approach to consumer data privacy signal that China’s government is intent on bringing an end to what one observer described as a “wild era” for the country’s
News
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27 November 2020
Well known on the world stage for its activism on data protection, the European Union is now proposing legislation that would create a single data marketplace across the bloc to facilitate sharing.
Research Paper
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Abhinav Mohan, Ashwini Bagkar, Somdipta Maity, Umesh Krishna, ESOMAR Conference papers, APAC, 2020
InMobi Pulse, a mobile research platform, partnered with mobile-first brand Swiggy to leverage micro-segmentation and solve the problem of low app retention in India.
Data
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Zoe McCready, WARC Data Points, November 2020
An overview of the importance of societal topics on marketing strategies in 2021.
Article
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WARC Exclusive, November 2020
Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
Article
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WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Opinion
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David Tiltman, November 2020
WARC’s annual Marketer’s Toolkit looking at the year ahead is being released this week. Head of Content David Tiltman looks back at a tumultuous 2020.
Article
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WARC Best Practice, November 2020
Explores consumers' increasing concern about privacy and data protection and how companies can rebuild trust by proactively embracing data ethics in an era where the Internet of Things and smart cities heighten privacy issues.
News
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10 November 2020
Clients want full targeting and measurement capabilities on TV streaming services to match other digital channels but these services are coming of age amid renewed regulatory fervor and as the public becomes increasingly privacy-conscious.
News
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04 November 2020
APAC consumers ranked the misuse of data as the number one source of distrust in the technology industry, according to a new dentsu international study.
Opinion
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Alex Brownsell, October 2020
Retail media is rising up the agenda, with brands dedicating more spend to performance channels. Cara Pratt, SVP at Kroger Precision Marketing, talks to Alex Brownsell for WARC Marketer's Toolkit 2021 about how the grocer is using customer data to close the loop between ad investment and customer purchase.
Data
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Rob Clapp, WARC Data Points, October 2020
An overview of how European advertisers, agencies and publishers are considering solutions to data protection regulation and browser cookie controls.
News
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26 October 2020
Six state-owned bank branches in China found themselves in trouble last week after they were fined over infringements of consumer personal data rights, in a sign that the authorities fully intend new consumer protection laws to make an impact.
