Article
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WARC Best Practice, May 2019
Details key points that brands need to know about GDPR (General Data Protection Regulation) and explains how it provides an opportunity for brands to address key issues with digital marketing and build consumer trust.
Article
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WARC Best Practice, April 2019
Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.
Article
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WARC Best Practice, January 2019
Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.
Article
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Rachael Smith, WARC Best Practice, December 2018
Outlines the six ways to effectively blend brand purpose and data ethics.
Article
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Adrian Newby, WARC Best Practice, March 2018
Provides publishers with essential information on how to prepare for the General Data Protection Regulation, which increases compliance obligations around the collection and processing of personal data.
Article
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Jo Blazey, WARC Best Practice, October 2017
This article looks at how marketers can prepare for the introduction of the General Data Protection Regulation (GDPR), a European piece of legislation that will come into effect in 2018.
Article
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Marie Stafford, WARC Best Practice, April 2017
This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.
Article
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Davide C. Orazi and Greg Nyilasy, Journal of Advertising Research, Vol. 59, No. 2, 2019, pp. 137-141
This article examines how wearable technology can help marketers match message content with the audience’s personal dispositions or emotional states.
Article
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Low Lai Chow, Event Reports, Digital in 2019 Social Breakfast Singapore, April 2019
With multiple changes afoot in digital, data privacy is just one in a number of areas with serious implications for the industry.
News
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05 June 2019
At Apple’s annual conference for developers, the tech giant announced a suite of new tools with privacy at the core of the offer that is designed to differentiate it from other big-name service providers – that and an astronomically ...
News
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31 May 2019
Britons are spending more time online than ever – estimated at around 50 days a year – yet they are increasingly concerned about the risks posed by the internet and support tighter regulation of social media sites, a new study has ...
Article
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Lamberto Ferrara and Joe Roberts-Walker, Admap, June 2019
Demystifies the voice technology space, by exploring how it will develop over the next five years and offering guidance to media agencies and brands.
News
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24 May 2019
Brands that have allocated budgets to location-marketing are likely to be encouraged by findings from a new survey of US consumers, which suggests they are mostly comfortable with the experience despite some privacy concerns.
News
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24 May 2019
It is almost exactly a year since the European Union’s General Data Protection Regulation (GDPR) came into force, but a new survey of consumers in six major markets has found just 8% feel they better understand how their data is used.
News
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10 May 2019
The issues surrounding ethical data collection and usage long predate GDPR and the marketing industry can take some useful lessons from the financial sector, according to a team at analytics firm Marketscience Truesight.
News
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09 May 2019
Almost a year on from the implementation of GDPR, marketers are generally confident about their compliance levels and there is evidence that increased consumer trust in brands has helped drive better customer engagement for email marketing.
News
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09 May 2019
The California Consumer Privacy Act, due to take effect in January next year, will trigger significant changes and review of existing relationships between businesses and their vendors and service providers.
News
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09 May 2019
A combination of consumer concerns, government regulation and the example provided by GDPR means that marketers across Asia are increasingly having to consider how they use personal data.
News
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07 May 2019
The computer graphics in 2001: A Space Odyssey still look pretty good more than 50 years after the film was released – and the central theme of man v computer seems more resonant than ever today, when AI and how it’s being used have ...
Opinion
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Rachel Glasser, May 2019
The May issue of Admap puts the spotlight on data ethics. Taking inspiration from the EU’s General Data Protection Regulations (GDPR), the California Consumer Privacy Act (CCPA) comes into effect in January 2020.
News
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03 May 2019
Tencent, the Chinese tech giant, believes its concept of “tech for good” combines the socially beneficial uses of artificial intelligence for, say, medical research, with a social contract between stakeholders over the use of personal ...
Opinion
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Dr Johnny Ryan, May 2019
The current state of adtech is putting brands at risk by placing ads in unsavoury online environments, next to questionable content.
Article
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John Mitchison, Admap, May 2019
While the GDPR has ultimately been a success and remains a key opportunity for businesses, there continues to be a lot of uncertainty surrounding the data and marketing industry.
Article
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David Dixon, Sebastian Shapiro and Nicole Wolf, Admap, May 2019
The implications surrounding marketing and digital measurement in a post-GDPR world are just beginning to emerge and while GDPR only covers Internet users in the EU, its reach and implications stem far beyond.
Opinion
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Dr. Ann Cavoukian, May 2019
Dr. Ann Cavoukian is a three-term Information & Privacy Commissioner of Ontario, Canada and creator of Privacy by Design (PbD), a framework that seeks to proactively embed privacy into the design specifications of information technologies, networked infrastructure and business practices, thereby achieving the strongest protection possible.
