Article
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WARC Best Practice, July 2019
Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.
Article
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WARC Best Practice, May 2019
Details key points that brands need to know about GDPR (General Data Protection Regulation) and explains how it provides an opportunity for brands to address key issues with digital marketing and build consumer trust.
Article
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WARC Best Practice, April 2019
Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.
Article
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Rachael Smith, WARC Best Practice, December 2018
Outlines the six ways to effectively blend brand purpose and data ethics.
Article
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Adrian Newby, WARC Best Practice, March 2018
Provides publishers with essential information on how to prepare for the General Data Protection Regulation, which increases compliance obligations around the collection and processing of personal data.
Article
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Jo Blazey, WARC Best Practice, October 2017
This article looks at how marketers can prepare for the introduction of the General Data Protection Regulation (GDPR), a European piece of legislation that will come into effect in 2018.
Article
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Marie Stafford, WARC Best Practice, April 2017
This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.
Article
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Tara Beard-Knowland, Steven Ginnis, Research on WARC, Ipsos MORI, August, 2019
With people laying out their everyday light-hearted views – and deepest darkest secrets – for all to see,the amount of data readily available to anyone inclined to look is staggering, which raises important questions around the principles and legitimacy of analysing individuals’ data.
Article
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Alex Brownsell, Event Reports, Cannes Lions, June 2019
Reddit co-founder and CEO Steve Huffman outlines the social platform’s approach to advertising, data privacy and brand safety.
Article
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David G.W Birch, Admap, August 2019
Looks at cashless developments around the world and what this means for consumers' privacy.
Article
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Admap, August 2019
A summary of new thinking and best practice on the future of payments from Admap.
News
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31 July 2019
Websites that embed Facebook’s ‘Like’ button are now jointly liable for the initial processing of user data and must get consent from European Union visitors before transferring it to the social network, or be able to ...
News
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23 July 2019
Online publishers using metered paywalls that have been relying on the capability to intercept incognito mode sessions on Google Chrome will soon have to rethink their strategy.
Article
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Matthias Matthiesen, WARC Best Practice, July 2019
Provides an overview of some of the most prominent data protection regulations around the world and explains what they mean for business.
News
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04 July 2019
Data and technology are central to the future of brand marketing, but marketers first need to join all the dots – internally and externally – while all the time protecting privacy and addressing regulatory concerns, according to the ...
Article
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Anna Hamill, Event Reports, Cannes Lions, June 2019
Data and technology can be a complex issue for marketers to get right, according to Raja Rajamannar, the CMO of financial services brand Mastercard.
News
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14 June 2019
The worldwide children’s digital advertising market is expected to grow by more than 20% per year between 2018 and 2021, by when it will be worth US$1.7bn, or the equivalent of 37% of all children’s advertising spend.
Article
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Davide C. Orazi and Greg Nyilasy, Journal of Advertising Research, Vol. 59, No. 2, 2019, pp. 137-141
This article examines how wearable technology can help marketers match message content with the audience’s personal dispositions or emotional states.
Article
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Low Lai Chow, Event Reports, Digital in 2019 Social Breakfast Singapore, April 2019
With multiple changes afoot in digital, data privacy is just one in a number of areas with serious implications for the industry.
News
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05 June 2019
At Apple’s annual conference for developers, the tech giant announced a suite of new tools with privacy at the core of the offer that is designed to differentiate it from other big-name service providers – that and an astronomically ...
Article
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Lamberto Ferrara and Joe Roberts-Walker, Admap, June 2019
Demystifies the voice technology space, by exploring how it will develop over the next five years and offering guidance to media agencies and brands.
News
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31 May 2019
Britons are spending more time online than ever – estimated at around 50 days a year – yet they are increasingly concerned about the risks posed by the internet and support tighter regulation of social media sites, a new study has ...
News
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24 May 2019
It is almost exactly a year since the European Union’s General Data Protection Regulation (GDPR) came into force, but a new survey of consumers in six major markets has found just 8% feel they better understand how their data is used.
News
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24 May 2019
Brands that have allocated budgets to location-marketing are likely to be encouraged by findings from a new survey of US consumers, which suggests they are mostly comfortable with the experience despite some privacy concerns.
News
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10 May 2019
The issues surrounding ethical data collection and usage long predate GDPR and the marketing industry can take some useful lessons from the financial sector, according to a team at analytics firm Marketscience Truesight.
