Article
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WARC Best Practice, July 2019
Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.
Article
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WARC Best Practice, May 2019
Details key points that brands need to know about GDPR (General Data Protection Regulation) and explains how it provides an opportunity for brands to address key issues with digital marketing and build consumer trust.
Article
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WARC Best Practice, April 2019
Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.
Article
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Rachael Smith, WARC Best Practice, December 2018
Outlines the six ways to effectively blend brand purpose and data ethics.
Article
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Adrian Newby, WARC Best Practice, March 2018
Provides publishers with essential information on how to prepare for the General Data Protection Regulation, which increases compliance obligations around the collection and processing of personal data.
Article
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Jo Blazey, WARC Best Practice, October 2017
This article looks at how marketers can prepare for the introduction of the General Data Protection Regulation (GDPR), a European piece of legislation that will come into effect in 2018.
Article
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Marie Stafford, WARC Best Practice, April 2017
This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.
Opinion
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Brian Carruthers, March 2020
At a time when data privacy concerns are growing, people’s worries can take some unexpected directions according to Jamie Bartlett.
Opinion
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Sandra Matz, March 2020
Cambridge Analytica has shaped people’s views of psychological targeting. Professor Sandra Matz argues for an ethical approach that can restore its reputation.
Article
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WARC Best Practice, March 2020
Explores the value of brand trust to companies as it grows in importance due to greater use of consumer data.
Opinion
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Alan Mitchell, March 2020
As part of the WARC Guide to segmentation, Alan Mitchell argues that responsible marketers need to be prepared for a new frontier of real marketing segmentation led by data relationships.
Article
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WARC Best Practice, March 2020
A summary of new thinking and best practice on making segmentation work, from the WARC Guide.
News
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10 March 2020
A resounding 72% of Americans say internet companies should not release any data about users to political campaigns wanting to target voters with ads.
Article
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Andrew Hill, WARC Exclusive, February 2020
Andrew Hill, APAC client director at Edge by Ascential, makes the argument for reallocating attention to other parts of the shopper journey - such as working with retailers on optimising the product page.
Article
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Cory Nicely, WARC Exclusive, February 2020
R/GA Sydney’s Cory Nicely outlines what marketers can do to recalibrate and shift strategies away from hypertargeting to better messaging.
Article
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Suzanne Croxford, WARC Exclusive, February 2020
It might be hard for consumers to see or even believe, but Wunderman Thompson’s Suzanne Croxford argues that many brands truly understand that consumer trust is inextricably tied to the way personal data is used by companies.
News
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21 February 2020
Three weeks after the UK formally left the European Union, it has emerged that Google plans to move the accounts of its British users to a US jurisdiction and intends to require them to acknowledge these new terms of service.
News
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19 February 2020
Microsoft, the technology company, believes that trust is a vital brand attribute that must be embedded throughout its entire organisation, rather than solely being a message promoted in a campaign.
Article
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WARC Exclusive, February 2020
Mark Wagman, managing director at MediaLink, presents the four key themes that are shaping programmatic.
News
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18 February 2020
Moving towards “The Next Web”, where cookies play a much less important role, will require a major shift in how advertisers engage with consumers online.
Article
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WARC Exclusive, February 2020
Alex Propes, senior director of public policy and international at the IAB, discusses CCPA and how brands should be thinking in an increasingly 'privacy first' landscape.
Article
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WARC Exclusive, February 2020
WARC's US commissioning editor Cathy Taylor discusses the key themes from The Marketer's Toolkit 2020 with a focus on how the America's responded.
Article
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Geoffrey Precourt, Event Reports, IAB Annual Leadership Meeting, February 2020
The Interactive Advertising Bureau (IAB), the industry body, anticipates a significant change in the digital-marketing economy with moves towards “The Next Web”.
Article
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Geoffrey Precourt, Event Reports, CES, January 2020
Microsoft, the tech giant, is seeking to build differentiation around the values that guide its customer experience and wider strategy.
News
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12 February 2020
The likely “death” of the third-party cookie provides an opportunity for marketers to reinvent the digital marketing ecosystem, according to Randall Rothenberg, CEO of the Interactive Advertising Bureau (IAB), the trade body.
