Article
•
WARC Best Practice, May 2020
Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.
Article
•
WARC Best Practice, July 2019
Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.
Article
•
WARC Best Practice, May 2019
Details key points that brands need to know about GDPR (General Data Protection Regulation) and explains how it provides an opportunity for brands to address key issues with digital marketing and build consumer trust.
Article
•
Rachael Smith, WARC Best Practice, December 2018
Outlines the six ways to effectively blend brand purpose and data ethics.
Article
•
Adrian Newby, WARC Best Practice, March 2018
Provides publishers with essential information on how to prepare for the General Data Protection Regulation, which increases compliance obligations around the collection and processing of personal data.
Article
•
Jo Blazey, WARC Best Practice, October 2017
This article looks at how marketers can prepare for the introduction of the General Data Protection Regulation (GDPR), a European piece of legislation that will come into effect in 2018.
Article
•
Marie Stafford, WARC Best Practice, April 2017
This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.
News
•
08 July 2020
A sweeping new security law in Hong Kong has raised questions for big tech companies’ operations in the territory, with Facebook, Google and Twitter temporarily blocking authorities’ access to user data; TikTok – under pressure around the world for ...
Article
•
Prof. Karen Nelson-Field and Jonathan Waite, WARC Webinars, June 2020
Professor Karen Nelson-Field, Founder and CEO, Amplified Intelligence and Jonathan Waite, Senior Director, Global Media Partnerships, Dentsu Aegis Network answer questions and help plan your attention strategy.
News
•
10 June 2020
Businesses in the UK, already struggling financially as a result of lockdown, also fear that the progress they have made in gaining consumer trust about how their personal data is handled could be undermined by the government’s Test, Track and ...
Article
•
Jack Shearring, WARC Exclusive, May 2020
Explores the impact of Google’s decision to phase out third-party cookies from its Chrome browser.
News
•
25 May 2020
Restrictions imposed to tackle the COVID-19 pandemic has forced millions of people to work and shop from their homes, so it is concerning that a new survey has found 40% of APAC consumers have reported breaches of their personal data by someone who ...
News
•
14 May 2020
Singapore consumers don’t trust data and technology when it comes to making meaningful decisions that have a significant, long-term impact on their lives.
Article
•
Kate Scott-Dawkins and Mark Syal, Research on WARC, May 2020
With so little certainty around what brand marketers should expect over the coming decade, this research sets out to identify the boundaries of expectation and the areas of conventional wisdom and agreement.
Article
•
Jenny Chan, WARC COVID-19 Series, April 2020
A Forrester report examines how COVID-19 is altering customer expectations in China after the recent COVID-19 pandemic.
Opinion
•
Rob Trono, April 2020
Fake news, online harassment, extremism – digital platforms are invariably at the centre of such activities and that’s because of the flaws inherent in their design.
Opinion
•
Alex Wilman, April 2020
The use of artificial intelligence in marketing is at a tipping point, suggests Alex Wilman. It’s important brands understand what consumers will and won’t tolerate.
News
•
01 April 2020
Twice as many consumers say TV ads create a more positive image of brands than say the same about common digital formats, an extensive new survey reveals.
Article
•
WARC Best Practice, April 2020
Examines the decline of the third-party cookie, its impact on the tracking of online audiences, and potential alternatives and solutions being explored by advertisers and media owners.
Opinion
•
Brian Carruthers, March 2020
At a time when data privacy concerns are growing, people’s worries can take some unexpected directions according to Jamie Bartlett.
Opinion
•
Sandra Matz, March 2020
Cambridge Analytica has shaped people’s views of psychological targeting. Professor Sandra Matz argues for an ethical approach that can restore its reputation.
Article
•
WARC Best Practice, March 2020
Explores the value of brand trust to companies as it grows in importance due to greater use of consumer data.
Article
•
WARC Best Practice, March 2020
A summary of new thinking and best practice on making segmentation work, from the WARC Guide.
News
•
10 March 2020
A resounding 72% of Americans say internet companies should not release any data about users to political campaigns wanting to target voters with ads.
Opinion
•
Alan Mitchell, March 2020
As part of the WARC Guide to segmentation, Alan Mitchell argues that responsible marketers need to be prepared for a new frontier of real marketing segmentation led by data relationships.
