Article
•
WARC Best Practice, April 2019
Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.
Article
•
WARC Best Practice, January 2019
Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.
Article
•
Rachael Smith, WARC Best Practice, December 2018
Outlines the six ways to effectively blend brand purpose and data ethics.
Article
•
David L. Smith, WARC Best Practice, May 2018
ETL (Extract, Transform, Load) allows marketers to combine multiple data sources and contributes to increased data hygiene, which is essential for effective marketing.
Article
•
Verity Gill, WARC Best Practice, October 2017
Six key steps to help marketers navigate the volume and complexity provided by big data and glean meaningful insights.
Article
•
Jo Blazey, WARC Best Practice, October 2017
This article looks at how marketers can prepare for the introduction of the General Data Protection Regulation (GDPR), a European piece of legislation that will come into effect in 2018.
Article
•
Michael Plimsoll, WARC Best Practice, July 2017
This article provides a best practice guide to setting up and getting the best from aData Management Platform (DMP), which allows businesses to collect, integrate, manage, segment and activate large volumes of customer data across marketing channels.
Article
•
Marie Stafford, WARC Best Practice, April 2017
This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.
Article
•
Geoffrey Precourt, Event Reports, MMA Impact: Build the future, March 2019
The MARS Project, an effort led by the Mobile Marketing Association (MMA), aims to offer a guide to the design and management of modern marketing organizations.
Article
•
Reed Karaim, Event Reports, KNect365 Marketing, Analytics and Data Science (MADS) Conference, April 2019
Cisco, the tech and digital services provider, surveyed over 3,000 of its customers and found that most had gleaned benefits from the roll out of the General Data Protection Regulation (GDPR).
News
•
07 June 2019
Marketers in Thailand are among the most confident in Southeast Asia when asked about their companies’ approach to omnichannel marketing, a recent survey has found.
News
•
05 June 2019
At Apple’s annual conference for developers, the tech giant announced a suite of new tools with privacy at the core of the offer that is designed to differentiate it from other big-name service providers – that and an astronomically ...
News
•
04 June 2019
Agencies need to build tighter relationships between disciplines like creative and media, as the decoupling of these activities usually leads to a damaging commoditisation of their work.
Article
•
Geoffrey Precourt, Event Reports, ARF AUDIENCEXSCIENCE, April 2019
Research by Sequent Partners and the Alliance for Inclusive and Multicultural Marketing (AIMM) found significant gaps in the data used to inform multicultural campaigns.
News
•
20 May 2019
McDonald’s, the global QSR, has used its popular Monopoly app, based on the board game, to optimise its digital advertising and drive footfall in Australian stores.
Article
•
Anna Hamill, WARC Exclusive, May 2019
Diageo, the multinational drinks company, is prioritising responsible data handling, combating ad fraud and finding the right balance on personalisation.
News
•
08 May 2019
Whiskey at lunchtime and tentpole campaigns are no longer enough, says Publicis’ former chief executive, as he defends the company’s $4.4 billion purchase of a data company.
Article
•
Geoffrey Precourt, Event Reports, 4A's Decisions 20/20, March 2019
Decoupling media and creative often turns the work of media agencies into a commodity, whereas a more holistic approach can deliver significant benefits for marketers.
Opinion
•
Claire Hadfield, Danny McCarthy, Ian Thomas and Rob McKendrick, May 2019
The May issue of Admap puts the spotlight on data ethics. Danny McCarthy from the Co-op explains the organisation’s work with the Open Data Institute (ODI) which is helping them progress against their vision of being ‘Trusted with Data’.
Article
•
Joseph Suriya, Admap, May 2019
Companies need to consider how they will ensure usage of Artificial Intelligence (AI) is not just effective from a business perspective, but also ethical.
Opinion
•
Rachel Glasser, May 2019
The May issue of Admap puts the spotlight on data ethics. Taking inspiration from the EU’s General Data Protection Regulations (GDPR), the California Consumer Privacy Act (CCPA) comes into effect in January 2020.
Article
•
Emma Firth, Admap, May 2019
The 2018 Facebook and Cambridge Analytica scandal demonstrated how the current data model is broken and how little control individuals have over data shared with third parties.
Article
•
Charla Griffy-Brown, Admap, May 2019
Marketing AI solutions offer ways to leverage enormous supplies of data to anticipate the customer’s next move and personalise the customer experience.
Article
•
Admap, May 2019
A summary of new thinking and best practice on data ethics from Admap.
News
•
19 April 2019
German publisher Axel Springer is using machine learning to fuse disparate data sources and create three-dimensional “maps” that cluster users around likely interest groups.
