Case Study
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MRS Awards Papers, Highly Commended, Public Policy/Social Research, 2021
Ipsos MORI, a market research company, launched a campaign in the UK to conduct population surveillance studies to track the prevalence of COVID-19 and COVID-19 antibodies.
Case Study
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MRS Awards Papers, Finalist, Insight Management, 2021
Network Rail, a public sector company, launched a campaign in Britain to develop a business intelligence platform that brought together multiple data sources in a simple way.
Case Study
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MRS Awards Papers, Finalist, New Consumer Insights, 2021
Unilever, a consumer goods company, devised a new methodology called the CMI People Data Centre (PDC) Digital Store Census that could be used worldwide to analyse consumer shopping behaviour to get products on the right shelf, in the right shops.
Opinion
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Jon Clarke, November 2021
2021 has been a turbulent year for B2B marketers from a data perspective. Jon Clarke of Cyance reviews the current landscape and shares his thoughts on how the data landscape will shift in 2022 and how B2B marketers can capitalise.
Article
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Mukta Lad, Event Reports, FUTR Asia 2021 Summit, October 2021
Plenty of data is available but it has to be tangible to be useful and R3’s Penelope Siraj discussed how this can be done during her presentation at the FUTR Asia 2021 summit.
Article
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WARC Exclusive, November 2021
The Global Trends Report, part of the Marketer’s Toolkit 2022, identifies five trends that will disrupt existing global marketing practices.
Opinion
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Cathy Taylor, November 2021
Charisse Hughes, SVP/Global Chief Marketing Officer of The Kellogg Company, talks to US Commissioning Editor Cathy Taylor for WARC Marketer’s Toolkit about purpose, first-party data, and how its vast brand portfolio allows for marketing experimentation. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Opinion
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Anna Hamill, November 2021
Martha Velando is the Chief Marketing Officer for luxury jeweller De Beers. She spoke to WARC’s Anna Hamill for Marketer’s Toolkit 2022 about scaling up omnichannel strategies, focusing on effectiveness, and why shoppers expect more from brands on sustainability. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Article
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Daniel Wong-Chi-Man, WARC Exclusive, November 2021
Panels will continue to play an important role filling measurement gaps that technology cannot account for.
Article
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Sangeeta Tanwar, Event Reports, Building Resilient Brands: India Festive Season 2021 Summit, October 2021
COVID-19 has impacted the consumer outlook for brands and panelists at InMobi’s Building Resilient Brands: India Festive Season 2021 Summit list the key strategies that marketers should focus on during this festive season to drive consumer spend.
Article
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Maren Seitz, WARC Best Practice, October 2021
Considers the impact of the demise of third-party cookies on marketing measurement.
Opinion
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Farhan Khan, September 2021
Brainchild Communications’ Farhan Khan explains how his media agency is steering advertisers towards growing digital sophistication before the death of the third party cookie in 2023.
Article
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Sam Peña-Taylor, Event Reports, DMEXCO, September 2021
Explores MMA research into marketing organisation capability building in order to ensure future growth.
Article
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Colin Lewis, WARC Best Practice, September 2021
The pandemic-fuelled growth of e-commerce has also propelled Retail Media into the spotlight.
Article
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Brian Carruthers, Event Reports, DMEXCO Conference, September 2021
HSBC’s global CMO believes that interpreting data, and fusing this information with insights, is the “special responsibility” of the marketing team.
Opinion
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Nial Ferguson, August 2021
The debate around consumer data and privacy has focused largely on the big ad tech players, but OTT businesses shouldn’t be complacent, cautions Sourcepoint’s Nial Ferguson.
Article
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Waqar Ahmed Riaz, WARC Exclusive, August 2021
Data can be of immense monetary value to a business, but only if its source is based on real and consistent value in the lives of consumers.
Article
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David Tiltman and Alex Brownsell, WARC Exclusive, July 2021
WARC’s Alex Brownsell, senior editor for media and editor of the WARC Guide to the future of identity, takes us through the implication of Google postponing its ban on third-party cookies, the best way for brands to avoid any data disruptions, and what the future of identity will really look like.
Article
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Satish Krishnamurthy and Vishwajit Vyas, WARC Trends, July 2021
TBWA\India’s Satish Krishnamurthy and Vishwajit Vyas say the kirana mom-and-pop shops’ communal commerce during the pandemic shows that networked commerce is the new retail reality in India.
Article
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Rob Berjon, WARC Webinars, July 2021
Robin Berjon, VP Data Governance at The New York Times, explains why user identity is only ever meaningful – and meaningfully actionable – in a specific context, and shares the Times’s vision for the future of contextual targeting.
Article
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Mukta Lad, Event Reports, Adobe summit, April 2021
Australian telco Telstra explains why personalised experiences are important and how they can be created at scale by using data, artificial intelligence and machine learning.
Article
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Jennifer Pelino, WARC Exclusive, July 2021
Implications for the advertising industry as it navigates new data privacy and compliance rules.
Article
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Jen Gulling, WARC Exclusive, July 2021
Advice for brands as they evaluate first-, second- and third-party data sources.
Opinion
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Robin Berjon, July 2021
Contextual identity is a transition from indiscriminately finding people to finding high quality knowledge about people, writes The New York Times’s Robin Berjon.
Opinion
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Reshma Karnik, July 2021
Only players that have quality audience data, track consumer journeys, make data addressable and diversify to different cookieless identity strategies will survive.
