Article
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WARC Best Practice, July 2019
Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.
Article
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WARC Best Practice, April 2019
Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.
Article
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Rachael Smith, WARC Best Practice, December 2018
Outlines the six ways to effectively blend brand purpose and data ethics.
Article
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David L. Smith, WARC Best Practice, May 2018
ETL (Extract, Transform, Load) allows marketers to combine multiple data sources and contributes to increased data hygiene, which is essential for effective marketing.
Article
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Verity Gill, WARC Best Practice, October 2017
Six key steps to help marketers navigate the volume and complexity provided by big data and glean meaningful insights.
Article
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Jo Blazey, WARC Best Practice, October 2017
This article looks at how marketers can prepare for the introduction of the General Data Protection Regulation (GDPR), a European piece of legislation that will come into effect in 2018.
Article
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Michael Plimsoll, WARC Best Practice, July 2017
This article provides a best practice guide to setting up and getting the best from aData Management Platform (DMP), which allows businesses to collect, integrate, manage, segment and activate large volumes of customer data across marketing channels.
Article
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Marie Stafford, WARC Best Practice, April 2017
This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.
News
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15 January 2020
Rather than vacuum up every statistical nugget allowed by law, Apple believes that “data minimization” – collecting and processing the smallest amount of information necessary to provide a service – is the best policy.
Article
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ARF - Knowledge at Hand, November 2019
Oracle Data Cloud, the cloud-based data management platform for marketing, offers best practice on audience quality.
Article
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Stephen Whiteside, Event Reports, CES 2020
Apple, the technology giant, is making privacy a core point of brand differentiation at a time of rising anxiety around this subject.
Article
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Geoffrey Precourt and Stephen Whiteside, Event Reports, CES, January 2020
Procter & Gamble, the consumer packaged goods manufacturer, is transforming its marketing operations to ensure its messaging remains impactful and relevant to consumers.
Article
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Hilary Gentile, Admap, January 2020
Healthcare marketers need to manage two types of data: medical data and consumer data, and the situation presents unique challenges when it comes to privacy and integration.
Article
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Marie Stafford, Admap, January 2020
When it comes to the healthcare category and data, a brand’s attention to privacy will be a differentiator going forward, as tension around data sharing is heralding in a new age of privacy, as many question the ethics of wholesale data gathering, and raising the stakes for brands to put ethics around their data.
Article
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Benoit Cacheux, WARC Exclusive, December 2019
Outlines research into consumer expectations around personalised advertising, shopping experiences and customer services.
News
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04 December 2019
By 2025, 80% of marketers who have invested in personalisation will abandon their efforts due to lack of ROI, the perils of customer data management or both, according to Gartner.
Article
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Weiqiang Hang and Timothy Banks, International Journal of Market Research, Vol. 61, No. 6, 2019, pp. 601-620
Pack or product classification is a quite common task in market research, particularly for sales tracking audits and related services.
Case Study
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MRS Awards, Finalist, MRS Award for Insight Management, 2019
Barclays UK, a banking brand, built upon its existing customer experience research platform to revolutionise the insights it provides through customer feedback dashboards in the UK.
News
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02 December 2019
Marketers have made considerable progress to become more data-driven, yet there remain numerous barriers preventing them from getting the most out of data, a new survey has revealed.
Opinion
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Cadi Jones, December 2019
Brands focusing ad investment on premium video inventory are being punished by legacy ad tech models, argues Cadi Jones, Commercial Director EMEA at Beeswax.
Case Study
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MRS Awards, Finalist, MRS Award for International Research, 2019
BBC World Service, an international broadcaster, uncovered how many people watch its content globally to help reach underserved audiences through its Global Audience Measure.
Article
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David Tiltman, WARC Webinars, November 2019
David Tiltman, VP of content at WARC, looks at what senior marketers are most excited about and worried by in the year ahead.
Article
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Geoffrey Precourt, Event Reports, Festival of Media LATAM, November 2019
The Clorox Company, which makes products ranging from bleach to charcoal and salad dressing, has a major presence in Latin America, and is making sure its brand strategies are fit for purpose in the region.
Article
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WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 Data Report adopts the STEIP methodology to cover five drivers of change that will affect marketers next year: Society, Technology, Economy, Industry and Policy.
Article
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WARC Trends, November 2019
Part of WARC's Marketer’s Toolkit 2020, this chapter offers a deep dive into the regulation and policy trends affecting marketing plans in 2020.
