Article
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WARC Best Practice, July 2019
Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.
Article
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WARC Best Practice, April 2019
Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.
Article
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Rachael Smith, WARC Best Practice, December 2018
Outlines the six ways to effectively blend brand purpose and data ethics.
Article
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David L. Smith, WARC Best Practice, May 2018
ETL (Extract, Transform, Load) allows marketers to combine multiple data sources and contributes to increased data hygiene, which is essential for effective marketing.
Article
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Verity Gill, WARC Best Practice, October 2017
Six key steps to help marketers navigate the volume and complexity provided by big data and glean meaningful insights.
Article
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Jo Blazey, WARC Best Practice, October 2017
This article looks at how marketers can prepare for the introduction of the General Data Protection Regulation (GDPR), a European piece of legislation that will come into effect in 2018.
Article
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Michael Plimsoll, WARC Best Practice, July 2017
This article provides a best practice guide to setting up and getting the best from aData Management Platform (DMP), which allows businesses to collect, integrate, manage, segment and activate large volumes of customer data across marketing channels.
Article
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Marie Stafford, WARC Best Practice, April 2017
This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.
Research Paper
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Robert Stratton and Dirk Beyer, ARF Experiential Learning, AUDIENCExSCIENCE, April 2019
Neustar, a technology company, conducted a series of sensitivity analyses on a regression-based data science operation, using data drawn from three different synthetic domains and connected by a synthetic Identity graph.
Opinion
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Sanjib Kalita, August 2019
The August issue of Admap puts the spotlight on the future of payments. Sanjib Kalita, from Money20/20 and Guppy, explains key trends in payments, including digital identities, data as a value driver and the importance of brand trust.
Research Paper
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Maria Domoslawska and Jake Moskowitz, ARF Experiential Learning, AUDIENCExSCIENCE, April 2019
Emodo, the software company, conducted research to determine if a simple, cost-effective method could be developed to assess data quality.
Research Paper
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IAB Europe Research Awards, Winner, Advertising Solutions, 2019
Co-op, the supermarket, used AI and machine learning to optimise its data collection so it can make strategic changes seamlessly and continuously in its campaigns in Denmark.
Article
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Brooke Hemphill, Event Reports, Mumbrella360, June 2019
Mass personalisation is only possible with the help of data and businesses need to prioritise first-party data, says Richard Taylor and Ben Willee of full-service agency Spinach.
Article
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Alex Brownsell, Event Reports, Programmatic Pioneers Summit, May 2019
Finnish conglomerate K Group partnered with local media owner Sanoma to target audiences through motivational-based segmentation.
News
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10 July 2019
AirAsia’s plans to become the “Amazon of online travel” may be ambitious but they are “very doable”, according to the company’s deputy CEO of technology and digital.
Article
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Low Lai Chow, Event Reports, Skift Forum Asia, May 2019
AirAsia has its sights set on a travel ecosystem play as it invests in complimentary business ventures.
News
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04 July 2019
Data and technology are central to the future of brand marketing, but marketers first need to join all the dots – internally and externally – while all the time protecting privacy and addressing regulatory concerns, according to the ...
News
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02 July 2019
German publisher Axel Springer has reinvented itself as a digital business over the past decade, moving from a point where just 1% of profits came from digital products to the current position where they generate around 80%.
Article
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Anna Hamill, Event Reports, Cannes Lions, June 2019
Data and technology can be a complex issue for marketers to get right, according to Raja Rajamannar, the CMO of financial services brand Mastercard.
News
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25 June 2019
Businesses in the US and UK are losing money because of a failure to share data internally and because of bad data, new research claims.
Article
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Geoffrey Precourt, Event Reports, MMA Impact: Build the future, March 2019
The MARS Project, an effort led by the Mobile Marketing Association (MMA), aims to offer a guide to the design and management of modern marketing organizations.
Article
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Reed Karaim, Event Reports, KNect365 Marketing, Analytics and Data Science (MADS) Conference, April 2019
Cisco, the tech and digital services provider, surveyed over 3,000 of its customers and found that most had gleaned benefits from the roll out of the General Data Protection Regulation (GDPR).
News
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07 June 2019
Marketers in Thailand are among the most confident in Southeast Asia when asked about their companies’ approach to omnichannel marketing, a recent survey has found.
News
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05 June 2019
At Apple’s annual conference for developers, the tech giant announced a suite of new tools with privacy at the core of the offer that is designed to differentiate it from other big-name service providers – that and an astronomically ...
News
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04 June 2019
Agencies need to build tighter relationships between disciplines like creative and media, as the decoupling of these activities usually leads to a damaging commoditisation of their work.
