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WARC Best Practice, July 2019
Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.
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WARC Best Practice, April 2019
Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.
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Rachael Smith, WARC Best Practice, December 2018
Outlines the six ways to effectively blend brand purpose and data ethics.
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David L. Smith, WARC Best Practice, May 2018
ETL (Extract, Transform, Load) allows marketers to combine multiple data sources and contributes to increased data hygiene, which is essential for effective marketing.
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Verity Gill, WARC Best Practice, October 2017
Six key steps to help marketers navigate the volume and complexity provided by big data and glean meaningful insights.
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Jo Blazey, WARC Best Practice, October 2017
This article looks at how marketers can prepare for the introduction of the General Data Protection Regulation (GDPR), a European piece of legislation that will come into effect in 2018.
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Michael Plimsoll, WARC Best Practice, July 2017
This article provides a best practice guide to setting up and getting the best from aData Management Platform (DMP), which allows businesses to collect, integrate, manage, segment and activate large volumes of customer data across marketing channels.
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Marie Stafford, WARC Best Practice, April 2017
This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.
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Stephen Whiteside, WARC Exclusive, March 2020
Williams-Sonoma, a retail group active in the furniture, homewares and appliances categories, is aiming to evolve as COVID-19 transforms the demand pattern in these industries.
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Research on WARC, March 2020
Provides guidance for digital marketers who need to be able to not only recruit the best people, but alsokeep up-to-date with changes in technology and working culture in order to retain them.
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Clement Yip, WARC Exclusive, March 2020
The coronavirus will hasten the digital transformation of vulnerable, traditionally-run consumer retail companies.
News
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12 March 2020
In China, much consumer insight is locked behind the walled gardens of Baidu, Alibaba and Tencent (BAT), so advertisers are exploring how location and payment data can help them with their segmentation.
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11 March 2020
Brands face an “existential crisis” as the implementation of marketing technology poses various challenges ranging from wasted spend to the possible erosion of consumer trust.
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Bhasker Jaiswal, WARC Exclusive, March 2020
Looks at the evolution of segmentation in China from using demographics to integrating offline and online purchase behaviour to track target audiences.
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WARC Exclusive, February 2020
This white paper, the result of a partnership between WARC and MediaLink, examines the trend of in-housing in 2020 and beyond, focusing on implications for programmatic, creative, talent, and the future.
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WARC Best Practice, March 2020
This article provides marketers with information and guidance about using advanced targeted approaches offered by addressable TV.
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WARC Exclusive, February 2020
This report from Accenture Interactive analyzes how manufacturers can reinvent their approach indigital marketplaces.
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Joe Lunn, WARC Exclusive, February 2020
Mindshare’s Joe Lunn points to the work done with Tourism New Zealand and outlines how brands can rethink the use of technology and shift the focus to meaningful engagement with consumers.
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Sonja Leskinen, ANA Magazine, Forward, February 2020
Direct-to-consumer (DTC) and start-up brands have been eating away at the margins of long-stablished legacy brands for years – no industry sector is safe from the onslaught, which is just beginning.
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Jim Andrews, Admap, February 2020
A summary of key trends in the North American sponsorship market.
News
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15 January 2020
Rather than vacuum up every statistical nugget allowed by law, Apple believes that “data minimization” – collecting and processing the smallest amount of information necessary to provide a service – is the best policy.
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ARF - Knowledge at Hand, November 2019
Oracle Data Cloud, the cloud-based data management platform for marketing, offers best practice on audience quality.
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Stephen Whiteside, Event Reports, CES 2020
Apple, the technology giant, is making privacy a core point of brand differentiation at a time of rising anxiety around this subject.
News
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10 January 2020
Healthcare marketers face unique challenges around the use of data – integrating personal medical data with standard marketing data – but if done appropriately this can help brands and institutions connect more effectively with health consumers as ...
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Geoffrey Precourt and Stephen Whiteside, Event Reports, CES, January 2020
Procter & Gamble, the consumer packaged goods manufacturer, is transforming its marketing operations to ensure its messaging remains impactful and relevant to consumers.
