Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.
Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.
Michael Plimsoll, WARC Best Practice, July 2017
This article provides a best practice guide to setting up and getting the best from aData Management Platform (DMP), which allows businesses to collect, integrate, manage, segment and activate large volumes of customer data across marketing channels.
Marie Stafford, WARC Best Practice, April 2017
This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.
With policymakers in China yet to reach a consensus on how to protect consumer privacy, one consultant argues they should look to the California Consumer Privacy Act (CCPA) for guidance rather than the EU's General Data Protection Regulation ...
Jenny Chan, WARC Exclusive, November 2019
China is gradually changing its attitude on data privacy after blatant data breaches, with the most recent high-profile scandal involving Chinese fintech company Samoyed Holding, accused of collecting mobile phone information without consent.
Laurent Florès, International Journal of Market Research, Vol. 61, No. 5, 2019, pp. 466-467
This article examines blockchain technology and its expected impact on the market research industry. Blockchain technology can record all data transactions and exchanges over time, in a secured and trustworthy way, thanks to an anonymous and decentralized system.
Discusses the findings of a research project carried out in conjunction with BDO and the University of Bristol, which took the form of an online survey of more than 750 brands and agencies based in the Americas, Europe and APAC.
Dollar Shave Club, the direct-to-consumer grooming brand owned by Unilever, has enhanced its data capabilities so that it can operate in the most nimble, impactful way when it comes to tapping the power of this information stream.
Voice and the rise of home devices and smart speakers are opening up new possibilities for researchers, enabling respondents to engage beyond simply typing a response and creating opportunities for ongoing dialogue.
The August issue of Admap puts the spotlight on the future of payments. Sanjib Kalita, from Money20/20 and Guppy, explains key trends in payments, including digital identities, data as a value driver and the importance of brand trust.
Robert Stratton and Dirk Beyer, ARF Experiential Learning, AUDIENCExSCIENCE, April 2019
Neustar, a technology company, conducted a series of sensitivity analyses on a regression-based data science operation, using data drawn from three different synthetic domains and connected by a synthetic Identity graph.
Analysing the results of a global WARC survey of senior strategists, The Future of Strategy report provides both quantitative and qualitative data on the current state and future expectations of the discipline.
Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.