Research on WARC, Tracjectory, August, 2019
5G – the fifth generation of mobile telecommunications – focuses not on mobile phones, but rather on supporting the entirety of the Internet of Things and the explosion in the flow of data that will come with it.
Digital marketing relies heavily on data, technology and what can be measured, but there is an urgent need for marketers to make sense of the data and, crucially, to understand what it can and can’t do – which is where a history lesson ...
Jo Bowman, Event Reports, Nudgestock, June 2019
In the digital world everything can be measured, with the result that marketers are biased towards the illusion of certainty that figures bring and neglect the crucial observations of behavioural specialists.
The May issue of Admap puts the spotlight on data ethics. In this exclusive op ed for WARC, Bob Hoffman, best-selling author, and creator of influential advertising blog The Ad Contrarian, explains how today’s data-obsessed adtech industry is based on tracking and surveillance.
Covers the current thinking and reading on the subject of artificial intelligence, a significant step for any industry that manipulates large quantities of data and has to make quick decisions based on those findings; in marketing the implications of AI are far-reaching.
Deloitte Digital, the creative digital consultancy, is seeking to leverage “emotional datasets” that can help it develop stronger creative, and thus build deeper relationships and engagement with customers.
Data is central to advertising’s quest to better target and personalise communications but the reliability and provenance of that data and the point at which its use becomes intrusive are issues on which marketers’ views differ.
Laurent Florès, International Journal of Market Research, Vol. 60, No. 4, 2018, pp. 341-343
As market researchers get largely criticized in their ability to properly measure the world we live in, the author argues that they should reconsider "survey methods" less as "traditional research" and more as a "paradigm" in the Khunian sense.
Jem Fawcus, WARC Exclusive, July/August 2018, pp. 47-47
This book by Sam Knowles shows readers how to tell powerful and purposeful stories by using data and statistics as the foundations and provides the tools, permission, and confidence to use data with more impact.
MIAMI BEACH, FL: Marketing researchers must find the right balance of new analytic techniques and more traditional forms of audience measurement, according to Artie Bulgrin, EVP/strategy & insights at MediaScience.
Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.