Behavioural insight

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Virgin Media: Twitter Street

Case Study • DMA (UK), Gold, 2021

Virgin Media, a telco brand, used Twitter to increase donations to vendors of the street newspaper Big Issue.

GambleAware: Bet Regret – Tap Out

Case Study • DMA (UK), Gold, 2021

GambleAware, a charity working to minimise gambling-related harm, encouraged bettors in the UK to take time out and think about their bet before placing it.

Jaguar Land Rover: New Jaguar F-TYPE - 'Exhilaration at Every Turn'

Case Study • DMA (UK), Silver, 2021

Jaguar Land Rover, an automobile brand, promoted its F-TYPE model in the UK with a digitised poster and event day.

Toolstation: My Toolstation

Case Study • DMA (UK), Gold, 2021

Toolstation, a tools and building materials brand, encouraged consumers in the UK to purchases from its website instead of via its catalogue.

Hilton: Unlocked – Driving Engagement, keeping Hilton top of mind & keeping our member relationships active.

Case Study • DMA (UK), Silver, 2021

Hilton, a hotel chain, increased bookings in the UK by launching a members-only email programme featuring exclusive content.

IKEA: The Sustainable Everyday

Case Study • DMA (UK), Silver, 2021

IKEA, a furniture brand, nudged consumers in the UK to behave more sustainably.

RSPCA: R - Really, S - Successful, P - Print, C - Christmas, A - Appeal

Case Study • DMA (UK), Silver, 2021

RSPCA, an animal welfare charity, increased donations in the UK by launching a campaign that featured tailored creative based on donor data.

DHSC / NHS Test and Trace: NHS Covid-19 App Launch – Saving lives with an app

Case Study • DMA (UK), Silver, 2021

The Department of Health and Social Care, NHS Test and Trace and HM Government, three bodies committed to reducing COVID-19 infections, launched a campaign in the UK to encourage people to download the NHS Track and Trace app.

Lakeland: A truly personalised myLakeland experience

Case Study • DMA (UK), Bronze, 2021

Lakeland, a chain of kitchenware stores, increased incremental revenue for year two of its myLakeland Club scheme by developing new behaviour-driven segments that featured different variations of content and offers.

Canon: Fueling a virtuous circle of passion, proficiency and purchase propensity

Case Study • DMA (UK), Gold, 2021

Canon, a camera brand, increased sales in the UK with its comprehensive CRM campaign.

Lexus: Experience Amazing

Case Study • DMA (UK), Silver, 2021

Lexus, an automobile brand, used an email-based campaign to provide its UK customers with a top rate experience.

NHS: 'Just'

Case Study • DMA (UK), Silver, 2021

NHS, a publicly funded healthcare system, showed the public was still there to help them with other serious illnesses despite the COVID-19 pandemic by launching a TV and digital campaign that told people to just see their doctor.

BRITA: The Feel Good Filter

Case Study • DMA (UK), Bronze, 2021

Brita UK, a water filter brand, encouraged UK consumers to switch to filtered water by launching a TV ad featuring a nine-year-old girl who showed that making small changes can have a big impact on the environment.

Good Doctor Indonesia: Serba Salah Kompres Atau Bawang? Tanya Dokternya Sekarang!

Case Study • MMA Smarties, Indonesia, Bronze, 2021

Good Doctor, the healthcare brand, carried out a campaign to acquire new users of its app in Indonesia.

Nyala: Save20

Case Study • MMA Smarties, Indonesia, Bronze, 2021

OCBC NISP, the banking and financial services brand, planned a campaign movement to inspire the Indonesian youth to save money and reach their dreams in Indonesia.

Paddle Pop: Let children play

Case Study • MMA Smarties, Indonesia, Silver, 2021

Paddle Pop, the ice cream brand, attempted to build more meaningful connection with its audience in Indonesia.

Nyala: How OCBC NISP promoted financial responsibility through small changes with Nyala's #SAVE20 campaign on TikTok

Case Study • MMA Smarties, Indonesia, Gold, 2021

Nyala, the banking app, wanted to get Indonesian youth to be more financially responsible in Indonesia.

Ford: Live the Ranger life – data beats COVID

Case Study • MMA Smarties, APAC, Bronze, 2021

Ford, a car manufacturer, launched a campaign in Vietnam to encourage sales of the Ford Ranger despite the outbreak of the COVID-19 pandemic.

Bliblimart: m-Select campaign takes grocery shopping from bricks to clicks

Case Study • MMA Smarties, APAC, Silver, 2021

Blibli, an e-commerce brand, launched a campaign in Indonesia during the COVID-19 pandemic to promote Bliblimart.

Lifebuoy: Every prayer starts with a clean pair of hands

Case Study • MMA Smarties, APAC, Gold, 2021

Lifebuoy, a soap brand, launched the Every Prayer Starts with a Clean Pair of Hands campaign in Vietnam to promote hygiene for the Lunar New Year during the COVID-19 pandemic.

Lifebuoy: COVID-19 hyper alert system

Case Study • MMA Smarties, APAC, Silver, 2021

Lifebuoy, a soap brand, launched a campaign in Vietnam to make the Ministry of Health's (MOH) 5K Regulation more memorable.

Dove: #CheckYourself

Case Study • MMA Smarties, Gold, X (Global), 2021

Dove, a personal care brand, launched a campaign in Sweden to educate young women about the importance of self-checking for signs of breast cancer and amplify the association between Dove and Pink Ribbon.

Ad Council / Brady: End family fire – no extra life

Case Study • MMA Smarties, Best in show, North America, 2021

Brady, a US non-profit organisation advocating for gun control, raised awareness of how easy access to guns is a key driver of gun suicide in the USA.

NRMA Insurance: First Saturday

Case Study • APG (AUS), Gold, 2021

NRMA Insurance, an insurance brand, encouraged Australians to take steps to make their homes safer during the coronavirus pandemic by launching a dedicated platform.

Every Kiwi Vote Counts: Meddle in the New Zealand Election

Case Study • APG (AUS), Bronze, 2021

Every Kiwi Vote Counts, a non-partisan initiative, harnessed the power of social networks to mobilise overseas New Zealanders (Kiwis) to vote in the country's 2020 election.

Rethinking brand for the rise of digital commerce

Article • WARC Exclusive, June 2021

This WARC white paper looks at rethinking how the marketing discipline should approach brand, media and performance marketing – and reframe it for a world of digital commerce.
The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Insights from the 2021 Creative Effectiveness Lions winners

Article • WARC Exclusive, August 2021

Highlighting trends among the campaigns entered into the 2021 Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
The WARC Guide to communicating value

Article • WARC Best Practice, February 2021

A summary of new thinking and best practice on communicating value.
The WARC Guide to new research in marketing

Article • WARC Best Practice, January 2021

A summary of new thinking and best practice on new research in marketing.
What we know about consumer decision making

Article • WARC Best Practice, December 2021

Looks at the processes through which people make decisions, often sub-conscious, instinctive and driven by bias, and how to work with these processes effectively.