The news cycle related to COVID-19 no longer influences trends on the FMCG market in Southeast Asia. Instead, new socio-economic and behavioural patterns are shaping the future state of the industry, according to a study by Nielsen.
The lockdown witnessed not just an increase in gaming as more people were playing and using games as a way to stay connected, but also the growth of Twitter conversations around this topic, creating a huge opportunity to reach fans who don’t just ...
As countries ease and then tighten restrictions, the timetable to recovery remains uncertain. Dr Rodney Collins PhD considers how culture plays an outsized role in the responses that diverse peoples take to the re-opening process.
In the ‘new normal’ people will frequently encounter social distancing issues; it’s an area fraught with problems for retailers and public transport operators but behavioural science offers some pointers.
New research from Google and the Behavioural Architects seeks to understand the complexities of the purchase decision process at a time when e-commerce is erupting as a result of COVID-19 – here’s what you need to know.
Report from the strategy consultancy Cordão, in Brazil, that looks at lessons from the pandemic for marketers, with perspectives both from the Brazilian viewpoint and insights from other global brand experts.
Results of the tech firm’s study into employee behaviour during the radical and unprecedented shift to fully remote working in the wake of the COVID-19 pandemic hold lessons about the new realities of life and work and how to adapt to them.
Brands will need to adopt a more localised and age-segmented approach to marketing rather than relying on homogenous, macro trends in order to account for the unevenly distributed cognitive and behavioural effects of the pandemic.
Brands that act as “corporate allies” to the lesbian, gay and bisexual communities by featuring same-sex couples in ads are likely to see an uplift in purchase and recommendation intent among these audiences, a study in the Journal of Advertising ...
Pubs and hairdressers have reopened in many parts of the UK in a move that points towards a return to normality, but a YouGov poll last week indicated public ambivalence as people continue to feel worried and uncertain; in times like this, ...
The novel coronavirus outbreak is causing one of the most widespread behaviour shifts in recent times – Illuminera Institute’s Ashok Sethi highlights what marketers can draw from behavioural science theories and how it can be applied to marketing strategies as new behaviours unlock new triggers.