B2B audiences
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News • 12 January 2021
Opinion • Michelle Thomas and Charles Baker, December 2020
Article • Brian Carruthers, Event Reports, DMWF Virtual, September 2020
Article • WARC Category Intelligence, December 2020
Case Study • Yem Meng Chong, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Bella Handfield, Scindya Datt, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Business-to-Business Research, 2020
News • 07 December 2020
Case Study • Jason Jahn, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Case Study • Gio Gatchalian, Carlo Samaniego, Angelica Gahoy, Carina Rigor, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Case Study • Carl Daji, Adeline Kwek, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Article • Geoffrey Precourt, Event Reports, ANA Masters of Marketing Week, October 2020
Article • Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2020
News • 25 November 2020
Case Study • Fabian Preiss, WARC Media Awards, Bronze, Best Use of Data, 2020
Case Study • Jason Jahn, WARC Media Awards, Entrant, Best Use of Data, 2020
Article • Geoffrey Precourt, Event Reports, ANA Masters of B2B Marketing, October 2020
Article • Stephen Whiteside, WARC Exclusive, November, 2020
Article • Stephen Whiteside, Event Reports, B2B World Fest, November 2020
Case Study • Angus Bannerman, Mark Newton, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Case Study • Filipe Gouveia, Lucy Skorodelova, WARC Media Awards, Entrant, Effective Channel Integration, 2020
News • 17 November 2020
Case Study • ShiQi Lee, Mark Haycock, Adrian Adshade, WARC Media Awards, Bronze, Effective Channel Integration, 2020
Case Study • SABRE Awards, Gold, South Asia, 2020
News • 12 November 2020
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Article • WARC Best Practice, April 2020
Provides guidance and reading on business-to-business marketing; similar to B2C marketing in its emphasis on human traits, but very different in terms of budget size and a greater emphasis on relationships and networks. -
Article • Vincent Rousselet, WARC Best Practice, June 2019
Looks at the creation of a B2B marketing strategy, highlighting what is the same and what is different between B2C marketing and marketing aimed at selling to businesses. -
Article • Brian Carruthers and Aron Hayes-Davidson, Event Reports, IPA EffWeek, October 2019
Looks at research from Les Binet and Peter Field into how marketing effectiveness works in B2B. -
Article • John Obrecht, ANA, B2B Marketer, November 2019, pp. 0-0
The long-expected convergence of B2B and B2C marketing is gaining momentum as business and consumer buyers show increasingly similar behaviors, notes a report by Forrester. -
Article • Jo Bowman, WARC Exclusive, November 2019
Professors Jenni Romaniuk and John Dawes of the Ehrenberg-Bass Institute answer questions about the Laws of Growth and how to use them. -
Article • WARC Exclusive, February 2020
Outlines the results of a survey of business-to-business marketers that sought to understand their use of brand purpose.