Advertising best practice, evidence and insights

Case Study • SABRE Awards, EMEA, Gold, 2021

Kaspersky, a cyber security brand, launched its global programme Exploring Russia to give small teams and start-ups access to the resources and expertise of large corporations.

Mastercard: Connecting the Falklands

Case Study • SABRE Awards, EMEA, Gold, 2021

Mastercard and Square, two financial services companies, partnered with the Falkland Islands Government to solve one of the greatest challenges facing the Islands' small- and medium-sized businesses: accepting card and digital payments.

Cargus: Never Have I Ever Sent

Case Study • SABRE Awards, EMEA, Gold, 2021

Cargus, a courier brand, launched its humorous campaign Never Have I Ever Sent to educate people about what can and can't be sent in the post.

Visa: #WhereYouShopMatters

Case Study • SABRE Awards, EMEA, Gold, 2021

Visa, a financial services company, supported small- and medium-sized businesses (SMBs) in the Middle East during the COVID-19 pandemic with its #WhereYouShopMatters campaign.

Echosens ‘2.0’: Brand as the platform for innovative B2B change management

Article • Sue Mizera and James Risch, WARC Exclusive, July 2021

This in-depth case study explores the creation of a vision, mission and core values for a pharmaceutical technology company to develop a clear B2B brand strategy that underpinned a new strategic focus for the organisation for the long term.

How Diesel‘s HypeRoom revolutionised B2B buying platforms

Article • Sam Peña-Taylor, Event Reports, Lions Live, June 2021

Diesel, the Italian fashion brand, responded to lockdown restrictions on showroom visits from business-to-business buyers by creating a digital showroom experience that points to an e-commerce future which feels more like a videogame.

What's working in social

Article • WARC Category Intelligence, June 2021

Global strategies, campaign updates and trends in social.

Facebook: #LoveLocal

Case Study • Rifaat Fakih, Jennifer Fischer, WARC Prize for MENA Strategy, Shortlisted, 2021

Social network Facebook crafted a locally focused campaign to raise its profile in Jordan, Lebanon and Egypt as the leading platform for small and medium-sized businesses.

Google: Know what your data knows

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Google, a technology company, turned a typical March Madness sponsorship into a demonstration of Google Cloud AI technology by making game predictions on live TV in the US.

The power of programmatic digital OOH in driving B2B brand consideration

Opinion • Andreas Soupliotis, June 2021

Advances in digital screens, data-driven targeting and audience measurement are making OOH a more relevant channel for business-to-business marketers.

TikTok: Hive

Case Study • MMA Smarties, Silver, MENA, 2020

TikTok, a social media platform, hosted a virtual even to bring people together in the Middle East after a year of COVID-19.

RAKBANK: Convertsations - Kickstarting new SMEs amidst the Pandemic

Case Study • MMA Smarties, Gold, MENA, 2020

RAKBANK, a banking brand, launched its Conversations campaign to help new small- and medium-sized enterprises (SMEs) establish themselves in the UAE during the COVID-19 pandemic.

Amazon: Making small, powerful