SABRE Awards, North America, Marketing to Youth, Gold, 2019
Michelin, a tyre manufacturer, increased awareness of the importance of tyre maintenance among young people in the US by launching limited edition trainers that could only be acquired through tyre checks.
SABRE Awards, Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting, In2, 2019
Conoco, a multinational energy corporation, launched its Choose Go campaign among millennials in the US by creating an anime-style content series based on insights into their interests and social conversations.
MMA Smarties, Bronze, North America, 2018
Bridgestone, an auto and truck parts manufacturer, produced online video content during its sponsorship of the Winter Olympics, which was optimized for mobile to further increase brand recognition following their successful Summer Olympic campaign.
SABRE Awards, Gold, APAC, Energy & Natural Resources, 2018
Shell Myanmar, an oil and gas company, introduced a road safety initiative focusing on the Yangon-Mandalay highway in partnership with the Myanmar Red Cross Society (MRCS) and Global Road Safety Partnership (GRSP).
SABRE Awards, Gold, APAC, South-East Asia, 2018
Shell, an oil and gas company, increased its brand preference and share of voice in Malaysia by launching an emotion-tracking study to track how drivers feel during their journeys, in order to improve their experience.
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Chevron Philippines, an energy corporation and marketer of Caltex fuels, created the Liter Lottery, which turned petrol pumps into slot machines and offered people the chance to win a free tank of fuel.
Reynold D’Silva and Aoi Tanaka-Ivanovic, WARC Exclusive, February 2018
Suggests how brands can take advantage of the online customer journey, especially social media, to inform automotive purchases, including examples of campaigns from India, Philippines, Korea, Australia and Thailand.
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