Research Paper
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Daniel Bone, Research on WARC, March 2020
COVID-19 has brought into focus how the FMCG industry provides critical value on a daily basis for those in need of basic necessities.
Article
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Josie Tutty, Event Reports, Future TV Advertising Forum, February 2020
ViacomCBS' Christian Kurtz presented new research that reveals what watching TV really means to consumers around the world.
News
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24 March 2020
Australia’s fast-moving consumer goods (FMCG) producers have a role to play in reassuring consumers during the country’s latest period of crisis, and in giving them something to look forward to, a new report says.
Article
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Josie Tutty, Event Reports, Future TV Advertising Forum, February 2020
Using an analysis of the Australian Effies database, consultant Robert Brittain revealed that single long term, complex campaigns are more effective than multiple shorter campaigns.
News
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23 March 2020
Commercial broadcasters in Australia are currently losing a third of viewing time to streaming services, to which two-thirds (66%) of Australian households are signed up, yet a leading industry analyst believes broadcasters can recapture these lost ...
News
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20 March 2020
Nearly three quarters of Australians are convinced a recession is headed their way, according to a new survey by market research group Ekas, a greater proportion than those concerned by the spread of the coronavirus. While 73.1% were worried ...
Article
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Research on WARC, March 2020
The FMCG industry is already playing a leadership role in these unprecedented times of uncertainty and insecurity.
Article
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Allan Breiland and Natalie Stanbury, WARC Exclusive, March 2020
Offers an overview of a recent study by IAB Australia and Kantar into the effect of digital media on brand building.
Article
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Josie Tutty, Event Reports, Future TV Advertising Forum, February 2020
GroupM and Havas Media Group executives discuss the future of media agencies.
Article
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Josie Tutty, Event Reports, Future TV Advertising Forum, February 2020
Research into Australia’s changing video content consumption habits and an overview of opportunities in the nascent advertising video on-demand (AVOD) space.
Rankings
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WARC Effective 100, 2020
Foxtel, an Australian TV network, added value to watching cricket through the creation of AI commentator Monty.
Rankings
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WARC Effective 100, 2020
Australian Marriage Equality (AME), the advocacy group for pursuing the legalisation of same-sex marriage in Australia, helped promote marriage equality through a positive TVC.
Rankings
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WARC Effective 100, 2020
Australian motor insurer Royal Automobile Club of Victoria (RACV) broke into the pet insurance industry by creating pet supplies for overconfident animals.
Rankings
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WARC Effective 100, 2020
Swann Insurance, a motorcycle insurance specialist, increased leads and online engagement in Australia by providing excuses for bikers to ride more often.
Rankings
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WARC Effective 100, 2020
Great Northern, a brewing company, reversed decline in Australia by showing the power of capability.
Rankings
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WARC Effective 100, 2020
Officeworks, a chain of office supplies stores, engaged business owners in Australia by inventing a new word – EOFYTHING – to demonstrate its tax-deductible opportunities.
Rankings
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WARC Effective 100, 2020
NRMA Insurance, an insurance company, changed what it meant to be insured by rewarding people in Australia for making small changes that prevented the disasters it would normally cover.
Rankings
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WARC Media 100, 2020
NRMA Insurance, an insurance company, changed what it meant to be insured by rewarding people in Australia for making small changes that prevented the disasters it would normally cover.
Rankings
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WARC Media 100, 2020
Foodbank, a hunger charity in Western Australia, raised awareness and funds by launching a new cereal brand, Hungry Puffs, which consisted of an empty box.
Rankings
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WARC Media 100, 2020
Emirates, an airline, connected with Australian travellers by matching their music tastes with travel destinations.
Rankings
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WARC Media 100, 2020
Extra, a chewing gum brand, increased sales in Australia by reminding people to buy Extra gum when they bought bad-breath-causing products.
Rankings
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WARC Media 100, 2020
Google partnered with the Australian Football League and ran an integrated campaign demonstrating all the ways Google Home could help football fans to be closer to the sport they love.
Rankings
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WARC Media 100, 2020
KFC, a fast-food brand, increased sales by harnessing Australians’ love of cricket to mobilise an army of fans.
Rankings
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WARC Media 100, 2020
Thrush cream brand Canesten drove brand recall in Australia by creating a comedy musical video about suffering from the condition.
Rankings
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WARC Media 100, 2020
Food delivery service Uber Eats involved itself in Australian culture by creating an identical broadcast of the Australian Open where the brand could advertise.
