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Australia & New Zealand

1,860 results found

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Why an audio logo is essential for your brand

Article • Brooke Hemphill, Event Reports, Mumbrella Audioland, May 2019

Best practice advice for brands looking to create an audio logo to ensure relevance with consumers in non-visual contexts.

SVOD is now mainstream in Australia

News • 18 June 2019

Australia’s subscription video on demand (SVOD) market reached 10.2 million paying users this year, new figures show.

Missing Persons Advocacy Network: Invisible Friends

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Missing Persons Advocacy Network (MPAN), a non-profit for missing persons, highlighted the issue of missing people across Australia by launching Facebook profiles for long-term missing people.

IBM: Cognitive Couture

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

IBM, a computer hardware company, established Watson as the leading AI for business in Australia, India and China by creating cultural capital in its support of fashion in these regions.

Velocity Frequent Flyer: The Billion Point Giveaway

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Velocity Frequent Flyer, the loyalty program of Virgin Australia, launched a campaign that used the mistake of a fake intern to convince its customers to transfer their reward points over from their bank.

Metamucil: Poo Romance The Sequel

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Metamucil, a brand of fibre supplements, increased its sales by 50% with its humorous sequel to 2017’s Poo Romance campaign in Australia.

Prince Of Wales Hospital: Lucy

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

The Prince of Wales Hospital, a hospital in Australia, created a hospital bedside assistant, Lucy, which used machine learning to prioritise patient's requests for nurses in Australia to improve response times.

APAC adspend growth slows to 4% in 2019

News • 14 June 2019

Advertising spend in Asia-Pacific is forecast to grow by 4% to reach US$216bn in 2019, with the region expected to be the leading contributor to a global increase of 3.6%.

Aussie subscription streaming booms

News • 13 June 2019

The Australian subscription streaming market has grown by almost a third over the past 12 months and is on course to overhaul pay-TV’s market share within a couple of years, according to a new report.

Wormvax: Barbervax Commercial Vaccine Production System

Case Study • Design Business Association, Silver, 2019

Wormvax, a company that produces Barber’s Pole worm vaccines, obtained a design for machinery required to produce millions of doses of necessary vaccines for farmers in Australia.

Fourth Wave Wines: Elephant in the Room

Case Study • Design Business Association, Silver, 2019

Fourth Wave Wine, an independent wine producer, created the brand Elephant in the Room, which used the design of elephants in different rooms to define each wine, increasing sales in Australia.

YouGov Ad of the Month – Australia: Telstra

Opinion • BrandIndex, June 2019

During May, Telstra was the brand that achieved the highest uplift in its Ad Awareness of any brand in the Asia Pacific region.

How Asian consumers view globalisation

News • 03 June 2019

A McCann Worldgroup study has revealed that Asian consumers are more individualistic, pro-globalisation, and more suspicious of social media than ever.

Cultural events underpin Twitter's growth in APAC

News • 31 May 2019

Twitter, the social networking service, is finding that key cultural trends, sporting events and religious festivals are major drivers of growth in Asia-Pacific, a region that a senior Twitter executive has described as a “huge growth ...

How Asia’s consumers view globalisation, social media and brand trust

Article • Low Lai Chow, WARC Exclusive, May 2019

McCann Worldgroup’s study, The Truth About Global Brands 2’ revealed that consumers in Asia are more individualistic, pro-globalization and suspicious of social media than ever.

Eight ways brands can win consumers in Asia

Article • Low Lai Chow, WARC Exclusive, May 2019

Consumers in Asia are more likely to believe brands can do good, want to prioritise ‘credible’ media, and emphasise the need for truthfulness.

How comparethemarket managed Aussie health changes

News • 28 May 2019

Reforms to the Australian health insurance market not only forced a major overhaul of the business operations of comparethemarket.com but also prompted a rethink of the marketing function, according to the CMO of the comparison website.

How Westfield shifted its customer focus

News • 27 May 2019

Renaming its 41 shopping centres across Australia and New Zealand “living centres” is part of a radical rethink by Westfield, which has shifted its customer focus to include shoppers as well as tenants.

What Gravy Chip can teach us about audio integration

News • 24 May 2019

There’s no shortage of sponsorship agreements and partnerships in the audio world, but a truly successful integration of the sort exemplified by Gravy Chip is much harder to come by.

How mall giant Westfield flipped on customer centricity

Article • Brooke Hemphill, Event Reports, Mumbrella Retail Marketing Summit, March 2019

Previously shopping mall giants Westfield focused only on its retail tenants, but by re-orienting around local communities and shoppers, the company has been able to create better customer experiences.

McDonald's taps app data to OOH effect

News • 20 May 2019

McDonald’s, the global QSR, has used its popular Monopoly app, based on the board game, to optimise its digital advertising and drive footfall in Australian stores.

How comparethemarket.com reformed Australia’s private health insurance category

Article • Brooke Hemphill, Event Reports, ad:tech Sydney, March 2019

Comparethemarket.com, an Australian insurance comparison business, was forced to overhaul its product in response to regulatory changes in the health insurance sector.

How McDonald’s used app data to power digital OOH

Article • Sam Peña-Taylor, Event Reports, I-COM Data Creativity Awards, May 2019

In Australia, McDonald’s leveraged data from its Monopoly app to optimise its digital advertising and drive footfall in stores.

The recipe for successful brand-led sound integrations

Article • Brooke Hemphill, Event Reports, Mumbrella Audioland, May 2019

Unlike a sponsorship or partnership, a true brand-media owner audio integration will result in content impossible without the involvement of the advertiser.

News and reality shows fuel Aussie TV viewing

News • 16 May 2019

When it comes to free-to-air TV, Australians say news and reality shows rule, new research shows. A study by Roy Morgan found that news is the most watched genre, with 61% of Australians saying they watch it in any given week.