News
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29/09/2020
Fandom is a A$4.3bn industry in Australia, with the average fan spending more than A$900 every year, according to Toby Boon, director of strategy, insight and effectiveness at Powered by Nine.
Article
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Mukta Lad, Event Reports, The Big Ideas Store, July 2020
Nine Australia’s The Big Ideas Store webinar shone the spotlight on how the phenomenon of pop culture fandom can play a pivotal role in the marketing of brands.
Opinion
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Chiara Manco, September 2020
WARC’s Chiara Manco looks back at past winners of the Jay Chiat Awards to uncover successful strategies that can help marketers tackle today’s unique challenges.
News
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23/09/2020
New flight booking data released by Amadeus, reveals that the COVID-19 pandemic has shortened flight booking lead times in the Asia Pacific (APAC) region significantly, with bookings made 17 days later on average during the pandemic, compared to ...
News
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22/09/2020
Online retail sales will grow from US$1.5 trillion in 2019 to $2.5 trillion in 2024, with a compound annual growth rate (CAGR) of 11.3%, according to a new forecast by Forrester .
News
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17/09/2020
Three-quarters of consumers across Asia-Pacific (75%) prefer brands that offer discounts and benefits to frontline health workers, while 73% stated they want brands to include information on how they are responding to COVID-19 and to communicate ...
Article
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Mukta Lad, WARC Exclusive, September 2020
A Powered by Nine webinar shed light on what Christmas 2020 means for brands, advertisers and consumers in Australia.
News
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07/09/2020
Nine in 10 Australians (89%) believe Australia should be producing more products locally following the COVID-19 pandemic, according to new research from Roy Morgan.
News
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04/09/2020
Almost all Indonesians with access to connected TV (CTV) – and that’s seven in ten – increased their consumption of streaming content during the COVID-19 pandemic and a majority, a new survey shows, are willing to see ads in exchange for free ...
News
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03/09/2020
Facebook and Google are in open opposition to draft legislation in Australia that would give the country’s media organisations more power to secure payment for the use of news content – it’s part of a wave of stories showing how governments are ...
News
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01/09/2020
Australians are spending significantly more time online engaging with business news and information content as well as personal finance information, according to new data from Nielsen.
Article
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Low Lai Chow, Event Reports, Adobe Experience Makers Live, July 2020
Legal services supplier LegalVision adopted a subscription business model.
News
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26/08/2020
Total online advertising in Australia continued to slow in the second quarter of 2020, falling 12% year-on-year, but the full financial year total held steady at A$9.1bn.
News
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25/08/2020
VOZ, Australia’s database that brings together viewing data for both linear TV and BVOD to provide all-screen, cross-platform planning and reporting for the television industry, is set to be a game changer and Nine is keen to lead the way.
News
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19/08/2020
Australians are watching more ads than they think they are but that doesn’t mean it’s good news for marketers and advertisers.
Article
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Mukta Lad, Event Reports, Nine’s The Big Ideas Store, July 2020
A discussion at Nine Australia’s The Big Idea Store looked at the marketing lessons taught by the lockdown across Australia.
Article
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Brian Carruthers, Event Reports, Mediatel Future of TV Advertising Global digital conference, July 2020
VOZ is Australia’s database that brings together viewing data for both linear TV and BVOD; local agencies and broadcasters describe it as a game changer.
News
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12/08/2020
Half of Australian marketers are withholding their budgeted advertising spend for the rest of the year, according to new research from Ipsos and the Australian Association of National Advertisers (AANA), in a waiting game for more stability around ...
News
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07/08/2020
Australian women are feeling pressured under lockdown and many are thinking about taking a new path after the pandemic comes to an end.
News
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04/08/2020
While Microsoft seems at first sight an unlikely candidate to acquire a big chunk of the English-speaking operations of TikTok, there are several reasons why the enterprise software and services business is having another go at the consumer market.
Article
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Manik Godhwani, WARC Exclusive, July 2020
Marlin Brands’ Manik Godhwani shares some of the key lessons learnt in the company’s pandemic-driven dive into e-commerce during Australia’s lockdown phase.
News
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03/08/2020
A draft mandatory code from the Australian Competition & Consumer Commission aims to enable local media to bargain with Google and Facebook to receive fair payment for their news content.
News
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28/07/2020
The Australian Competition and Consumer Commission (ACCC) has launched federal court proceedings against Google over its alleged misleading of consumers to obtain more personal information for the use in targeted advertising.
News
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24/07/2020
Strong insights generally lead to ads that are more emotional than functional in nature, according to a study published in the Journal of Advertising Research (JAR).
News
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22/07/2020
The Australian government is reportedly scrutinising TikTok for any risks it may pose to users from around potential foreign interference and data privacy issues.
