Australia & New Zealand

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Two in three adults prefer digital finance services

Data • Rob Clapp, WARC Data Points, April 2021

An overview of consumer preference for digital finance services across 17 markets.

The rise of the APAC neighbourhood as hub

Article • Low Lai Chow, WARC Exclusive, April 2021

The COVID-19 pandemic has transformed consumer behaviours and attitudes in APAC, but Kantar’s Laura Tan says this has also created opportunities for brands that want to grow in the region.

What APAC wants: Pandemic-induced changes to consumer sentiment

Article • Low Lai Chow, Event Reports, Voice of Opportunity – COVID-19 A Year On, March 2021

APAC consumer sentiment has morphed in response to the COVID-19 pandemic.

News sells: Five myths about ads and news debunked

Article • Low Lai Chow, WARC Exclusive, April 2021

Brands have misconceptions about the value and effectiveness of news as a media platform for advertising, says ThinkNewsBrands’ Vanessa Lyons, who busted five myths about the perceived limitations of news.

YouTube consumption shows double-digit growth

Data • Rob Clapp, WARC Data Points, April 2021

An overview of YouTube consumption in 15 markets between 2019 and 2020.

From brand lift to memory recall: How news media boosts ad impact

Article • Low Lai Chow, Event Reports, CMO Australia webinar: Reframing Perceptions of Old School Advertising in the New Consumer Normal

A study commissioned by Australian media alliance ThinkNewsBrands examines the impact of news platforms on consumers’ path to purchase by focusing on memory effects, brand attitudes and purchase propensity.

KFC: Viewer Verdict

Rankings • WARC Effective 100, 2021

KFC, a fast-food brand, launched the KFC Viewer Verdict as part of its sponsorship of the National Rugby League (NRL) in Australia to engage fans and increase sales.

Tourism Central Coast: Building a big brand from Little Adventures

Rankings • WARC Effective 100, 2021

Tourism Central Coast, a tourist board for the Central Coast in Australia, increased visits by launching a series of TVCs to show the adventures that could be experienced there.

Foxtel: Grave of Thrones

Rankings • WARC Creative 100, 2021

Foxtel, an Australian TV network, increased viewership of the final season of Game of Thrones by laying its characters to rest.

Airbnb: The Country Pub Project

Rankings • WARC Effective 100, 2021

Airbnb, an online rental accommodation marketplace, regained its position as the most popular booking site by launching a project that focused on the centre of rural life: the country pub.

KFC: Michelin Impossible

Rankings • WARC Effective 100, 2021

KFC, a fast food chain, transformed public perceptions of its food quality in Australia with its campaign Michelin Impossible which aimed to win the restaurant a Michelin Star.

Aldi: How a campaign for one convinced Australia to give ALDI another go

Rankings • WARC Effective 100, 2021

Aldi, a supermarket chain, increased quality perceptions by getting its haters to eat their words.

Foodbank: Hungry Puffs

Rankings • WARC Effective 100, 2021

Foodbank, a hunger charity in Western Australia, raised awareness and funds by launching a new cereal brand, Hungry Puffs, which consisted of an empty box.

NRMA Insurance: Safety Hub

Rankings • WARC Creative 100, 2021

NRMA Insurance, an insurance company, changed what it meant to be insured by rewarding people in Australia for making small changes that prevented the disasters it would normally cover.

ANZ Bank: Signs of Love

Rankings • WARC Creative 100, 2021

ANZ Bank, a financial services company, launched a series of Mardi Gras inspired signs across Australia to show LGBTIQ+ people that there are people out there like them and who support them.

Aldi: Loyalty Pointless Points

Rankings • WARC Effective 100, 2021

Aldi, a supermarket chain, launched a TVC and Loyalty Calculator to show Australian customers the benefits of shopping at Aldi compared to using other supermarkets' disappointing loyalty schemes.

‘Michelin Impossible’: How KFC’s audacious dream went viral in Australia

Article • Anna Hamill, WARC Exclusive, April 2021

Australia’s fast-food category is crowded, and cut-throat – KFC Australia’s campaign ‘Michelin Impossible’ drove outstanding results on a shoestring budget.

Volvo: Omtanke – rethinking Volvo

Rankings • WARC Effective 100, 2021

Volvo, an automobile brand, created a Living Seawall to reposition its image and attract premium car buyers in Australia.

Tourism New Zealand: PLAY NZ

Rankings • WARC Media 100, 2021

Tourism New Zealand, the country's tourism body, engaged its audience by embracing a new way of storytelling.

Global Marketing Index: March 2021

Data • Zoe McCready, WARC Data, March 2021

This article summarises the results of the Global Marketing Index for March 2021, when all regions came back in growth for staffing levels.

Over half of adults feel comfortable buying medications online

Data • Rob Clapp, WARC Data Points, March 2021

An overview of consumer interest in buying prescription medication online across 17 markets.

One in three adults is engaging more with social advertising

Data • Rob Clapp, WARC Data Points, March 2021

An overview of adults engaging with social media ads more since the coronavirus pandemic began across 17 markets.

Australians want responsive and responsible brands

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), March 2021

An overview of the brand actions that most appeal to Australian consumers.

Subscription services see rising popularity

Data • Rob Clapp, WARC Data Points, March 2021

An overview of interest in and use of subscription services across 12 markets.

Most adults will spend more online than in store this year

Data • Rob Clapp, WARC Data Points, March 2021

An overview of whether consumers across 31 markets will spend more money online than in stores this year.

Why Unilever believes “consumers are dead”

Article • Andrea Sophocleous, Event Reports, WFA Global Marketers' Conference, March 2014, pp. 0-0

This event report discusses why Unilever, the FMCG giant, believes the idea of the "consumer" is flawed.
BigPond - Why emotional differentiation wins

Case Study • Hristos Varouhas, Jamie Mackay and Kent Pearson, Account Planning Group Australia, Grand Prix, Creative Planning Awards, 2006, pp. 0-0

Despite significant marketing investment, prior to mid 2004 growth in the Australian broadband internet market had stalled at around 6% household penetration, well below that of similar OECD countries like UK, Canada and South Korea at the time.
DB Export: I'm Drinking It For You

Case Study • Ahmad Salim, James Tucker, WARC Awards, Grand Prix and Best Multiplatform Award, Effective Content Strategy, 2020

Beer brand DB used a multiplatform takeover encompassing TV, radio, print, digital, social and experiential to launch its DB Export Gold Extra Low Carb beer in New Zealand.
Chobani: #PlainInspiring

Case Study • Maria Gioffre, WARC Prize for Social Strategy, Silver and Special Award for Analytics, 2015

This case study explains how Chobani, the yoghurt brand, built its premium positioning and encouraged people to eat more yoghurt with a social media campaign in Australia.
E-commerce shopping more frequent because of COVID-19

Data • Rob Clapp, WARC Data Points, March 2020

An overview of whether consumers are more frequently shopping online rather than in-store as a result of the novel coronavirus (COVID-19) outbreak.
Nearly half of consumers will delay purchases until COVID-19 outbreak is over

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020

An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets.