Advertising best practice, evidence and insights

News • 07 January 2020

Tourism Australia and Bega Cheese are among the brands to feel the effects of the bushfires that continue to sweep across southeast Australia devastating communities and claiming lives.

Health data – and how attention to privacy is becoming a differentiator

Article • Marie Stafford, Admap, January 2020

When it comes to the healthcare category and data, a brand’s attention to privacy will be a differentiator going forward, as tension around data sharing is heralding in a new age of privacy, as many question the ethics of wholesale data gathering, and raising the stakes for brands to put ethics around their data.

There’s lots to like about likeable TV programs

Article • Peter Hammer, Research on WARC, December 2019

Revisits program liking with up-to-date information and tests the effectiveness of advertising in an on-demand TV viewing environment.

Qantas Airways Ltd (Transport & tourism)

Article • Euromonitor Profiles, December 2019

This Company Profile from Euromonitor provides key details and analysis of Qantas Airways Ltd, the owner of brands such as Qantas holidays and Jetconnect.

Australia moves to police digital platforms and reform media regulation

News • 13 December 2019

Following a 12-week consultation period, the Australian government has issued its response to the Australian Competition and Consumer Commission’s (ACCC) digital platform inquiry report.

Australian media owners advertise to advertisers amidst tough economic conditions

News • 11 December 2019

Major media owners in Australia have banded together for what is touted to be the largest combined campaign in the country’s history, in a bid to encourage c-level executives to put their dollars behind advertising.

Tencent renews outreach efforts in bid for ANZ advertising budgets

News • 05 December 2019

Tencent has ramped up promotion of its suite of digital advertising tools to reach mainland Chinese consumers, as it eyes a larger slice of Australian and New Zealand marketing budgets.

Australian consumers hostile to online tracking without explicit consent

News • 28 November 2019

Australian consumers are adamant that organisations should not track their behaviour without getting explicit permission first, according to research commissioned by Which-50.

Video and connected TV to lead Australia’s programmatic growth

News • 27 November 2019

More than half (55%) of all digital media was traded programmatically in Australia in 2019, with growth expected to continue into 2020 driven by video, according to analysis by Zenith.

CX a work in progress in Australia

News • 25 November 2019

There are no brands in Australia delivering an excellent customer experience, although the proportion offering a good experience has doubled in the past year, research from Forrester shows.

Fox Cricket: Monty – The world's first AI predictive commentator

Case Study • Sam Turley, WARC Media Awards, Grand Prix and Scalable Idea Special Award, Effective Use of Tech, 2019

Australian pay TV brand Foxtel created a truly game-changing campaign to encourage people to pay for a product they'd previously enjoyed for free.

Children's Panadol: First Timers

Case Study • WARC Media Awards, Shortlisted, Best Use of Data, 2019

Children's Panadol created a custom algorithm to drive sales and deliver outstanding results in Australia.

Red Rock Deli: Taste Space – The Sync to Sales

Case Study • George Shearring, WARC Media Awards, Shortlisted, Best Use of Data, 2019

Potato chip brand Red Rock Deli used programmatic digital display to drive brand preference and consideration to purchase and drive awareness of new flavours in Australia.

Tourism Central Coast: From Couch to Coast

Case Study • Luke Brown, Angela Smith, WARC Media Awards, Silver, Best Use of Data, 2019

Tourism board Tourism Central Coast created an integrated campaign driven by data-insights, to change traveller perceptions of the Central Coast, in New South Wales, Australia.

Pepsi Max: MAX Your Summer

Case Study • George Shearring, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019

Soft drinks brand Pepsi Max ran a data partnership campaign with publisher Time Out to drive sales growth over summer in Australia, while increasing relevance and consideration to purchase.

Canesten: Thrush, The Musical

Case Study • Amy Francis, WARC Media Awards, Shortlisted, Effective Channel Integration, 2019

Thrush cream brand Canesten broke category conventions to make its name synonymous with thrush, getting women to recall and ask for the brand by name.

Rexona Clincal: 2019 Business Impact

Case Study • Kate O'Loughlin, Dixie Garcia, Kathryn Furnari, WARC Media Awards, Entrant, Effective Channel Integration, 2019

Deodorant brand Rexona used precision targeting to reach heavy sweaters in Australia and smash sales targets.

Foodbank Western Australia: Hungry Puffs

Case Study • Hannah Muirhead, WARC Media Awards, Gold, Effective Channel Integration, 2019

Hunger charity Foodbank Western Australia created a new cereal brand, consisting of an empty box, to raise awareness and funds in the run-up to Christmas in Western Australia.

KFC: Buckethead Army

Case Study • James Barnett, WARC Media Awards, Silver, Effective Channel Integration, 2019

Fast-food brand KFC harnessed Australians' love of cricket to create a fan army that won the support of the whole country, boosting sales along the way.

Corona: Wave of Waste

Case Study • Jeremy Lewington, WARC Media Awards, Bronze, Effective Channel Integration, 2019

Beer brand Corona aligned with non-profit organisation Parley to protect the world's oceans and increase its relevance to young Australians.

Fox Cricket: Monty: The World's First AI Predictive Commentator

Case Study • Tangrams Strategy & Effectiveness Awards, Gold, 2019

Foxtel, a pay TV brand, created a game-changing campaign to encourage people to pay for a product they'd previously enjoyed for free in Australia.

Foxtel: Monty's Wicket Warnings

Case Study • MMA Smarties, Silver, X (Global), 2019

Foxtel, a sports TV network, increased channel subscriptions across Australia by launching a multi-media campaign featuring Monty, the world's first AI predictive cricket commentator.

APAC retailers are missing the mark thanks to ineffective digital practices

Article • Low Lai Chow, Event Reports, E-commerce Expo Asia, October 2019

Research by Dotdigital shows that ineffective digital practices are a key barrier to APAC retailers taking concrete steps towards effective omnichannel marketing.

Five ways to chase growth with strategic brand partnerships in APAC

Article • Greg Paull, Admap, November 2019

Presents five ways APAC CMOs can chase growth through partnerships.

Aussie ad body trails consumers on gender stereotyping

News • 31 October 2019

Australian consumers can see when ads trade in gender stereotypes and sexism, even if the industry standards body can’t, according to new academic research.

Australia & New Zealand