Korean beauty products, especially skincare, have become a huge global phenomenon, but there are signs of a domestic backlash against prescribed beauty norms and the associated costs in time and money.
Ellie Osborne and Oliver Roberts, ESOMAR, Fusion, 2018
GlaxoSmithKline, a pharmaceutical company, used social listening to collect data findings that were grounded on naturally occurring consumer conversations about athlete's foot in the US and South Korea.
SEOUL: BMW’s problems in South Korea continue as, following a spate of fires and the recall of more than 100,000 vehicles for safety checks, the government has indicated it will require owners of unchecked BMWs to stop driving them.
Christoph Beuthner, Maren Friedrich, Carsten Herbes and Iris Ramme, International Journal of Market Research, Vol. 60, No. 3, 2018, pp. 257-267
Modern social and marketing research relies heavily on surveys to collect data. At the same time, it is well established that survey responses are influenced by response style biases that vary across individuals, countries and cultures.
Yoori Hwang and Se-Hoon Jeong, Journal of Advertising Research, Digital First, May 2018
This study examines how brand placement in editorial content (i.e., whether a sponsoring brand is mentioned in editorial content) affects consumers’ responses to native advertising and whether the effect is moderated by either high or low quality of editorial content.
SEOUL/SINGAPORE: Samsung, the South Korean electronics giant, and Grab, Southeast Asia’s largest ride-hailing service, have joined forces in an initiative aimed at boosting the region’s digital economy.
Discusses the findings of a recent research project carried out in conjunction with Moore Stephens, that took the form of an online survey of more than 800 brands and agencies based in the Americas, Europe and APAC.
Arpapat Boonrod and Prachawan Ketavan , ESOMAR, APAC, 2018
Provides suggestions on how brands can build stronger and more meaningful relationships with consumers, through understanding how new technologies – and voice technology in particular – are affecting people in the digital era.