Almost all Indonesians with access to connected TV (CTV) – and that’s seven in ten – increased their consumption of streaming content during the COVID-19 pandemic and a majority, a new survey shows, are willing to see ads in exchange for free ...
Retail sales in Indonesia fell 17.1% year-on-year in June, marking a slight improvement when compared with an even greater contraction recorded in May (20.6% yoy), according to a recent Bank Indonesia (BI) survey.
Consumers’ initial concerns around COVID-19 in Southeast Asia may have been focused around personal hygiene, but they’re now taking their general health much more seriously – beginning with the food they eat, according to research.
What will it take to win over the young Indonesian consumer and find success in the third largest youth market in the world? WARC's Asia Editor, Gabey Goh, introduces a deep-dive into the insights you need to know.
Consumers in Indonesia are shifting towards a more ‘health and hygiene’ focused lifestyle, according to a recent survey by SurveySensum in partnership with the Mobile Marketing Association (MMA), as the country continues efforts to stem the spread ...
Digital wallets have become such an indispensable tool among younger Indonesians that the importance of promotions for user retention may be waning, according to Ipsos. The research firm carried out face-to-face surveys with 500 Millennials ...
Indonesian e-commerce firm Blibli.com has opened its first brick-and-mortar store for its grocery brand BlibliMart and, in a nod to Amazon Go, the outlet offers a cashless and cashier-less service for tech savvy omnichannel shoppers.
By the end of this year, Gen Z is expected to comprise almost one third of the world’s population, and in Indonesia, the number of active Gen Z users on mobile is rising 25% faster than older active users (aged 25+), according to App Annie.
Content can transform the way that consumers experience the brand, according to Unilever’s senior global brand director, who believes that the blurring of the boundaries between offline and online offers rich pickings for generating content.
Marketers can still bounce back despite the COVID-19 outbreak threatening an economic decline in Southeast Asia; digital marketing agency ADA shares five strategies for marketers to navigate through this period of economic uncertainty.
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