News
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16 August 2019
Companies will need to think outside the brand box to win over the hearts and wallets of China’s young luxury shoppers, according to a new report by McKinsey.
News
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15 August 2019
JD.com is the latest Chinese tech giant to invest in an elevator ad provider, pumping RMB1bn (US$141m) in cash into Xinchao Media Group as it looks to tap an underexploited area.
Article
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Anna Hamill, Event Reports, Vivatech, May 2019
L’Oreal Group is the market leader for digital beauty in China, where its approach is offering lessons for the rest of the category.
Article
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Low Lai Chow, Event Reports, Retail Asia Conference, May 2019
According to The Economist Intelligence Unit (EIU), retail trends in Asia are set to shift amidst the backdrop of a potential global trade war remains the top concern for the global economy this year.
News
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07 August 2019
The development of e-sports has been earmarked as a “city-level strategy” in Shanghai, according to Yu Xiufeng, director of Shanghai’s culture and tourism administration, speaking at ChinaJoy, Asia’s largest gaming and ...
Article
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Stephen Whiteside, Event Reports, IAB NextGen Marketing Summit, June 2019
New Balance wanted to promote its Fresh Foam sneakers to 13–24-year-olds in the United States, China and, Japan.
Article
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Low Lai Chow, Event Reports, Retail Asia Conference, May 2019
Alibaba’s Hema, a grocery supermarket chain that represents a ‘new retail’ model blends offline and online elements together with much success.
Article
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Jerry Clode, Admap, August 2019
Jerry Clode, the Founder of The Solution, argues it is important to understand China’s enthusiasm for cashless payment as a reflection of local consumers’ unique expectations.
News
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29 July 2019
It’s an unlovely portmanteau, but ‘bleisure’ – the practice of combining business travel and leisure travel into one trip – is growing significantly, according to Expedia.
News
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29 July 2019
Chinese internet giants are fighting it out in the field of customer relationship management (CRM) technology, with Baidu and Alibaba announcing new moves at the same time.
Article
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Low Lai Chow, Event Reports, Mumbrella Asia Travel Marketing Summit, May 2019
The rise of ‘bleisure’ – the combination of business and leisure travel – is a “massive opportunity” for marketers, says Gianluca Armando, APAC director of Group Media Solutions at Expedia.
News
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23 July 2019
Brands operating in China need to consider that competition in future will be focused on consumer time – effectively the only market that matters – and not on concepts such as product category or territory dominance, a leading ...
News
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23 July 2019
Huawei’s founder and CEO Ren Zhengfei has said he expects handsets shipments to grow by almost a third globally in a year marked by the Chinese company’s blacklisting by the US government.
Article
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Low Lai Chow, Event Reports, Retail Asia Conference, May 2019
Zhang Tianbing, Deloitte Asia-Pacific’s consumer product and retail industry lead believes that the future competition that brands will have to fight will be for consumers’ time, not product category or territory dominance.
Research Paper
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Fei Wang and Shu Li, International Journal of Market Research, Vol. 61, No. 4, 2019, pp. 380-393
How children assess a product's brand and other perceptual attributes is one of the primary issues of consumer socialization.
News
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12 July 2019
China has taken a leadership role on the global technology stage, with Chinese tech brands now considered trailblazers rather than copycats, according to the latest China Internet Trends Report.
News
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10 July 2019
US skate culture has played an important role in the development of China’s streetwear market, according to a leading manufacturer.
News
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08 July 2019
Gamers are accepting of brand association and cooperation, according to a new study, which points towards how brands can bring gamification into their media plans.
Article
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Research on WARC, July 2019
A new study looks at gamer behaviours in China and the effectiveness of advertising to this audience.
News
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05 July 2019
Manchester United, the English Premier League football club, is seeking to engage its 100 million fans in China with new experience centres and the launch of a dedicated Chinese-language app.
Article
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WARC Category Intelligence, July 2019
Campaign updates and channel trends in WeChat.
Article
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Tom Doctoroff, Admap, July 2019
Looks at the evolving motivations of China’s emerging affluent class – primarily in their 30s and 40s – due to rising incomes and expanding lifestyle choices.
Article
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Doreen Wang, Admap, July 2019
Looks at how China's internal market has become a test bed for Chinese companies to build premium brands that satisfy the demand for consumption of luxury or premium items.
News
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20 June 2019
Chinese consumers may be falling out of love with Korean beauty products, as local brands and Japanese products make in-roads into the sector.
News
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19 June 2019
Gamification is a well-accepted essential of marketing to Chinese millennials, but this is no longer restricted to the online environment, as a visit to the gaming arcades in the nation’s malls will attest.
