News
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07 April 2020
China may have recently had its lockdown lifted, but the stay-at-home message may well have long-term effects – and one phenomenon that’s likely to continue is the huge success of taking clubbing into the living room via livestreaming.
Article
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Alex Brownsell, WARC Trends, March 2020
Evaluates the potential of livestream commerce, already popular in China, to achieve mainstream adoption in Western markets during the COVID-19 crisis.
News
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30 March 2020
Luxury and fashion brands will need to ramp up online operations in response to a hard-hit physical retail sector, as COVID-19 accelerates deeper shifts characterised by the now-digital Shanghai Fashion Week.
News
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26 March 2020
The impact of COVID-19 is transforming millions of lives, and also causing a profound and possibly lasting change in the behaviour of business and consumers, a new study predicts.
News
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25 March 2020
The key learning from China on COVID-19 for both medics and marketers is speed – speed in containing the virus and speed in recouping losses.
Article
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Dennis Potgraven, Havas China, WARC Exclusive, March 2020
The key learning from China is speed, whether in how the country has been containing the COVID-19 virus, or how brands and marketers should be recouping their losses.
News
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19 March 2020
The coronavirus epidemic has caused a short-term economic downturn, but there are also new opportunities for digital transformation that companies need to think through clearly to plan for their recoveries, a consultant says.
News
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18 March 2020
Retailers in China have been particularly hard-hit by the coronavirus outbreak, but there are a number of ways they can weather the crisis, including rethinking their marketing approach.
News
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17 March 2020
Despite COVID-19 crimping prospects, mobile is forecast to make up for overall reductions in adspend in China as Dentsu Aegis Network (DAN) revised its predictions for the year.
News
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17 March 2020
Brands in China have maintained connections – and sales – in China throughout the COVID-19 outbreak by switching their marketing messages and their media mix in ways that provide lessons for brands in other countries.
Article
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Low Lai Chow, Event Reports
From handbags to hand sanitisers, the coronavirus impact on retail is challenging.
News
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17 March 2020
Local governments and companies in China are handing out huge numbers of coupons worth tens of millions of yuan in a bid to prop up consumption, which has been devastated by the Coronavirus crisis.
Opinion
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Xiaofeng Wang, March 2020
As the COVID-19 outbreak takes a toll on a global luxury industry that is heavily dependent on the spending of Chinese shoppers at home and abroad, Forrester's Xiaofeng Wang looks at how luxury brands are reacting.
Rankings
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WARC Effective 100, 2020
Beverage brand Coca-Cola increased sales of its premium Sleek Can by resonating with Chinese youth.
Rankings
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WARC Effective 100, 2020
Dalian Wanda Group, the Chinese real-estate developer, increased tourism by rebuilding the village of Danzhai.
Rankings
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WARC Effective 100, 2020
Pampers, a nappy brand, launched a campaign film and mobile activation in China that allowed mothers to send a touch of love to premature babies in intensive care, placing the health and wellbeing of premature babies at the heart of its campaign.
Article
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Clement Yip, WARC Exclusive, March 2020
The coronavirus will hasten the digital transformation of vulnerable, traditionally-run consumer retail companies.
Rankings
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WARC Effective 100, 2020
Amazon Prime, the subscription-based service, connected Chinese people to reading by matching them to their perfect book available on Prime Reading.
Rankings
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WARC Effective 100, 2020
KFC, the fast food restaurant, opened an annual Christmas Fried Chicken Shop, integrated online and offline, to increase sales in China, resulting in a sales increase 900% over target.
News
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13 March 2020
Amid signs that the coronavirus outbreak is beginning to be curbed in China, at least outside of the epicentre of Hubei province, there are encouraging signs that the country’s luxury and fashion shopping sector is slowly recovering.
News
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12 March 2020
In China, much consumer insight is locked behind the walled gardens of Baidu, Alibaba and Tencent (BAT), so advertisers are exploring how location and payment data can help them with their segmentation.
News
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11 March 2020
IKEA has started selling its products on Alibaba’s Chinese e-commerce platform Tmall, marking the first time the furniture retailer has sold through a third party.
News
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11 March 2020
COVID-19 is already creating a realignment of consumers’ values and viewpoints in China, where medicines, face masks and alcohol hand cleansers are now the must-have items.
Article
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Bhasker Jaiswal, WARC Exclusive, March 2020
Looks at the evolution of segmentation in China from using demographics to integrating offline and online purchase behaviour to track target audiences.
Article
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Xavier Mussard, WARC Exclusive, March 2020
Details the challenges and opportunities for advertisers striving for greater personalisation in a country with 1.4 billion consumers.
