Article
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Sam Peña-Taylor, Event Reports, I-COM Data Creativity Awards, May 2019
E-sports are big in China and fast food chain KFC found a novel way to tap into fans’ interest in one in particular with its KI Colonel.
News
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21 May 2019
Brands around the world are starting to seriously evaluate the potential of TikTok as an advertising channel, although measurement and brand safety issues may be stumbling blocks, according to a new WARC report.
Opinion
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Jerry Perez, May 2019
Mindshare China’s Jerry Perez explains how the role of influencers in China is evolving. Influence is inherently social.
News
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09 May 2019
International baby formula brands like Nestlé are targeting lower tier cities in China for future growth, but they face distribution challenges and competition from domestic brands which are overcoming earlier safety concerns.
News
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07 May 2019
Innovative businesses in AI, e-commerce, new retail and social media are among the fastest rising brands in this year’s Top 100 Most Valuable Chinese Brands ranking from BrandZ, which believes that there is significant scope for Chinese ...
News
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03 May 2019
Chinese tech giant Huawei, already the largest telecoms equipment company and the second-largest smartphone vendor in the world, is now reported to be working on plans to launch the world’s first 5G television as early as this year.
Article
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Mark Parsons, Admap, May 2019
Looks at the significant move towards stronger data protection compliance by marketers and organisations in the APAC region, driven by evolving consumer expectations as to how their data will be used.
News
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03 May 2019
Tencent, the Chinese tech giant, believes its concept of “tech for good” combines the socially beneficial uses of artificial intelligence for, say, medical research, with a social contract between stakeholders over the use of personal ...
Case Study
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Leon Liu, Wendy Zha, WARC Awards, Shortlisted, Effective Content Strategy, 2019
Master Kong, the Chinese instant noodle brand, turned around declining sales by tapping into the trend of Chinese travellers' craving to eat instant noodles when travelling abroad.
News
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30 April 2019
Google has reportedly begun removing apps from its Play store following substantial allegations of ad fraud against a Chinese Android developer, DO Global.
News
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29 April 2019
The US government has placed Pinduoduo, China’s third-largest e-commerce platform, on a blacklist of “notorious markets” for violations of intellectual property rights and the sale of suspected counterfeit goods.
News
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25 April 2019
Gaming is big business in China – the video gaming market is four times bigger than the movie industry – but recent regulatory interventions have the potential to reshape the environment.
News
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24 April 2019
Luckin Coffee is a coffee company best known as the one-year-old challenging Starbucks in China. The homegrown startup has now filed for an IPO in the United States, as it races to open more outlets than its Seattle-based competitor.
News
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22 April 2019
The US-based Media Rating Council (MRC) and the China Media Assessment Council (CMAC), two non-profit industry ad measurement bodies, have set out a joint action plan to validate and improve digital audience measurement in China.
News
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19 April 2019
Amazon, the US e-commerce giant, has decided to close its online marketplace in China after facing stiff competition from domestic rivals, Alibaba and JD.com.
Opinion
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Sam Peña-Taylor, April 2019
What’s a modern football fan? A recent report sheds light on how young fans are watching, what they’re watching for, and how the relationships between fans, players, and the game itself is changing.
News
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15 April 2019
Since the enactment of China’s one-child policy in the late 1970s, nearly 180 million only children have been born.
News
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12 April 2019
China’s booming coffee trend shows little sign of waning, as is confirmed by a new survey that suggests the country will host as many as 74,000 coffee outlets by 2020.
Case Study
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Jenny L Hanghal, Katy Guan, WARC Awards, Bronze, Effective Innovation, 2019
Confectionery brand Snickers partnered with one of China's biggest domestic carriers, China Eastern Airlines, to develop hunger-free flights and grow market share.
News
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10 April 2019
QR code payments are big in China and could be set to spread across South East Asia as merchants pick up on the low cost of adoption, experts believe.
News
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10 April 2019
The topic of content moderation has become an increasing priority for social media companies and those that do business with them.
News
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05 April 2019
Japan, France and Spain are emerging “hubs of growth” for Chinese brands seeking to expand overseas, although overall awareness of Chinese brands in international markets has declined over the past three years, a new report has found.
News
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02 April 2019
Google has stopped carrying advertisements in China for two sites that help web users in the country find ways to get around censorship laws.
Article
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Low Lai Chow, Event Reports, Money 20/20 Asia, March 2019
QR codes for payments are already ubiquitous in China – is South East Asia the next region to see widespread adoption?
Case Study
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Tangrams Strategy & Effectiveness Awards, Gold, User Experience, 2018
MAC, the cosmetics brand, created an e-commerce interface allowing women in China to preview lip colours, and subsequently increased basket size by 2.8 times.
