News
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20 June 2019
Chinese consumers may be falling out of love with Korean beauty products, as local brands and Japanese products make in-roads into the sector.
News
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19 June 2019
Gamification is a well-accepted essential of marketing to Chinese millennials, but this is no longer restricted to the online environment, as a visit to the gaming arcades in the nation’s malls will attest.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Apple, a technology brand, created a short film on YouTube that showed Siri organisation Dwayne "The Rock" Johnson's busy schedule to encourage users across China, Japan, Germany, the UK and the US to re-engage with Siri.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Wanda Group, the Chinese real estate developer, increased tourism to Danzhai in rural China through a social influencer platform initiative.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Apple, a technology company, created an emotional connection with consumers in China by launching a film surrounding Chinese New Year, shot entirely on an iPhone.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
IBM, a computer hardware company, established Watson as the leading AI for business in Australia, India and China by creating cultural capital in its support of fashion in these regions.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Finavia, the Finnish airport operator, increased the number of Chinese passengers to Helsinki Airport by using a movie actor to show that the airport is so good that people wouldn’t want to leave.
Research Paper
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Lefa Teng, Guanzhi Zhao, Yuanyuan Wu, Hongyu Fu, and Jiajing Wang, Journal of Advertising Research, Vol. 59, No. 2, 2019, pp. 185-195
Significant resources have been devoted to educating the public about the danger of driving under the influence of alcohol, including antidrunk-driving advertising.
News
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12 June 2019
One potential casualty of the escalating US-China trade war is a nascent digital health market as start-ups from the US and elsewhere explore how they can develop a viable commercial model to tap a vast and tech-savvy market.
News
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06 June 2019
China’s largest gaming and social media company is exploring opportunities for aggressive expansion overseas with plans for a mobile version of the popular Call of Duty franchise.
News
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05 June 2019
There are many reasons why voice-enabled technologies are taking off in China and brands should see developments in this sphere as transformative in the same way that mobile technologies have been for the past two decades.
News
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04 June 2019
International fast food brands operating in China are having to look beyond simply expanding their footprint and localising their menus, as domestic brands improve their offer and food delivery apps change consumer expectations.
News
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03 June 2019
Mobile gaming giant Tencent was onto a hit in its native China with a top grossing game, Honour of Kings, that had drawn 55 million players.
Article
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Tim Doherty, Admap, June 2019
Looks at the prevalence and promulgation of voice-enabled technologies in China, as it enters a new period of technological change.
News
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31 May 2019
It is estimated that millennials account for two-thirds of all luxury spending in China and, in a development that will concern global brands, there are signs that these younger consumers are increasingly open to homegrown alternatives.
News
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29 May 2019
Bytedance, the privately-held Chinese company behind the globally popular streaming app TikTok, is reportedly planning to make a move into hardware with a smartphone product.
News
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28 May 2019
Recommerce, or the buying and selling of used and previously owned goods, may be in its infancy in China compared to the West, but there is growing evidence that Chinese consumers, especially younger shoppers, are embracing the trend.
News
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23 May 2019
Video advertising sales in China are expected to cool sharply this year as the market peaks, according to Tencent Holdings.
News
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23 May 2019
An ambitious project by KFC China that saw it go deeper into gaming than ever before proved to be effective at driving sales while spending nothing on media.
Article
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Sam Peña-Taylor, Event Reports, I-COM Data Creativity Awards, May 2019
E-sports are big in China, so fast food chain KFC found a novel way to tap into fans’ interest with its KI Colonel.
News
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21 May 2019
Brands around the world are starting to seriously evaluate the potential of TikTok as an advertising channel, although measurement and brand safety issues may be stumbling blocks, according to a new WARC report.
News
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20 May 2019
From Taobao to Tmall,com, Alibaba’s commercial activities are vast, but now the Chinese e-commerce giant is keen to highlight its philanthropic efforts, which extend globally.
News
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20 May 2019
Baidu, the tech firm often described as China’s equivalent of Google, last week posted its first-ever quarterly loss since going public in 2005, largely due to a slump in its advertising business.
Opinion
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Jerry Perez, May 2019
Mindshare China’s Jerry Perez explains how the role of influencers in China is evolving. Influence is inherently social.
News
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09 May 2019
International baby formula brands like Nestlé are targeting lower tier cities in China for future growth, but they face distribution challenges and competition from domestic brands which are overcoming earlier safety concerns.
