Rebecca L. Norris, Layhour Sao, ESOMAR, Congress, New Orleans, September 2016
This study paper explores the current state of gender inequality in Cambodia through three lenses: demographics, including employment, education levels, marriage, and English proficiency; psychographics, including lifestyle and media; and attitudes toward traditional gender roles.
Lorya Noseda, Jamie Oliver Macfarlane and Pete Heskett, WARC Prize for Social Strategy, Bronze, 2014
This case study shows how Sam Rainsy, the long-standing opposition leader in Cambodia forced into political exile in 2009, managed to circumvent the government-controlled media of Cambodia by driving the election campaign online.
Discusses the findings of a recent research project carried out in conjunction with Moore Stephens, that took the form of an online survey of more than 800 brands and agencies based in the Americas, Europe and APAC.
Arpapat Boonrod and Prachawan Ketavan , ESOMAR, APAC, 2018
Provides suggestions on how brands can build stronger and more meaningful relationships with consumers, through understanding how new technologies – and voice technology in particular – are affecting people in the digital era.