This small, in-depth study of television and other media habits amongst Ghana's middle class finds that whilst high interest is shown in mobile and internet, television is more established and has greater influence on consuming.
Maslina M. Mokhtar and Avijit Das, ESOMAR, Qualitative Research, Athens, October 2006
The purpose of this research, other than the findings of the report, is to explore popular narrative media and structure, both in terms of structure, contents and themes and evolve a methodology by which current paper of research data can be put together in a manner similar to other pop-content.
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Nicholas De Canha, Michael Ewing, and Ali Tamaddoni
The advertising-sales relationship remains paramount. This study, believed to be the largest that focuses on automotive sales and advertising, investigates ceilings and thresholds by optimizing budget allocations among media.