News
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15 May 2019
The big US TV networks are launching addressable ad strategies in a bid to grab a share of the rapidly growing $2 billion market.
News
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09 May 2019
Indian dairy brand Amul allocates only a tiny proportion of its turnover to advertising but that hasn’t hampered its growth, which its managing director predicts will hit 20% in 2019-20.
News
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08 May 2019
US digital advertising revenues in 2018 passed the $100bn mark for the first time, hitting a new high of $107.5bn, according to the latest IAB Internet Advertising Revenue Report.
News
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03 May 2019
Global brand spend on sports sponsorship is expected to increase by 4% to reach £35bn this year, but rights-holders are missing out on potential revenue of an extra £14bn because of outdated rights packaging, a new report has found.
News
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30 April 2019
UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, according to the latest Advertising Association/WARC Expenditure Report, with further growth predicted for this year and next.
News
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25 April 2019
Podcast advertising is set to double over the next three years but the market is being constrained by a range of factors that will need to be addressed, according to a new WARC study.
News
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17 April 2019
UK marketing budgets were being revised upwards in the first quarter of the year even as marketers’ confidence levels remained significantly negative, according to the latest IPA Bellwether report.
News
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16 April 2019
Apple is investing heavily in its video games service, Arcade, which, if it can get the mix right, is estimated to outgrow both its news and TV subscription revenues.
News
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28 March 2019
Mobile adspend is increasing in India, as elsewhere, but the convergence of a number of factors means it will rocket in the next few years, a new study suggests.
News
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21 March 2019
Collectively, online businesses are the biggest category of advertisers on TV in the UK, accounting for almost 15% of total spending via this channel in 2018 and 40% more than the next biggest category which is food.
News
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21 February 2019
New WARC forecasts – based on data from 96 countries – predict a 4.3% rise in global adspend, bringing total investment to over $616 billion.
Opinion
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James McDonald, February 2019
WARC’s latest Global Ad Trends, a monthly report which uses the latest evidence to highlight trends in media investment, has found that the internet ad market is in decline beyond the Google and Facebook ‘duopoly’.
News
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28 January 2019
Adspend in the UK increased 5.1% year-on-year to reach £5.6bn in Q3 2018, delivering the strongest third quarter performance since 2015 and the 21st consecutive quarter of market growth.
News
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25 January 2019
China is expected to overtake the US to become the world’s largest retail market this year, according to a new report that attributes the shift to the emergence of millions of new middle class Chinese consumers.
News
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25 January 2019
Young brands may benefit from tapping the power of event marketing to enhance their status and drive revenue, according to a study published in the Journal of Advertising Research (JAR).
News
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24 January 2019
Mobile is currently the second-largest ad medium by spend, and will overtake TV across key markets this year if current growth rates are maintained, according to a new WARC report.
News
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16 January 2019
Six years of continuous growth in marketing spending came to an abrupt end in Q4 2018, the latest IPA Bellwether report shows, while Enders Analysis study explores the harsh impact of Brexit on the UK ad industry.
News
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14 January 2019
Growth in global advertising spend is expected to reach 3.8% in 2019, amounting to US$625bn, with some markets in Asia-Pacific – especially China and India – contributing above average rates of growth to the worldwide increase.
News
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29 November 2018
Advertising spending in the UK is expected to be £20.8bn next year, breaking through the £20 billion mark for the first time.
News
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19 November 2018
Around two-thirds (65%) of global digital adspend is expected to be traded programmatically in 2019, representing growth of 19% on 2018, according to the latest forecast from ROI agency Zenith.
News
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15 November 2018
As the nation awaits the annual John Lewis opus, there are signs that UK retailers are taking a different advertising approach this year, eschewing blockbuster ads in favour of more direct appeals to get shoppers through their doors.
News
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08 November 2018
Online ad growth in the UK continues to exceed expectations, helping deliver a 20th consecutive quarter of market growth in the April-to-June period and another upwards revision to the full year forecasts carried in the quarterly Advertising ...
News
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16 October 2018
US organizations on the political left are most likely to spend big on Facebook and Twitter ads; on Google, the trend is reversed, new research reveals.
News
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25 September 2018
Advertisers are expected to spend a combined $66bn globally on sponsorship this year, though fewer than one in five are confident that they can actually measure the business value return of the sponsorships they undertake, according to a new WARC ...
News
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03 September 2018
SYDNEY: Mobile advertising and video are leading growth as digital media investment in Australia continues to soar, according to new data.
