News
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01 April 2020
Like it or not, WPP’s size and sway in the industry paints a deeper picture of the response of holding groups caught in the COIVD-19 storm as the company reveals savings plans – these changes follow a period of deep change in the agency business ...
News
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01 April 2020
With the Movement Control Order (MCO) – initially implemented to slow down the spread of COVID-19 – in Malaysia now extended to 14 April, the market's OOH players are stuck in a holding pattern as brands defer campaign launches.
News
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30 March 2020
The global economy is set to fall into recession, with the advertising market likely to follow in the first half of this year, but the latest WARC Global Ad Trends report says FMCG brands are better placed than most to weather the storm.
News
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30 March 2020
Amid reductions in both spend as well as placing around the topic of COVID-19, digital advertising is being hit hard, with knock-on impact on news sites and the broader ecosystem.
News
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24 March 2020
UK broadcaster ITV has announced it will slash its programme budget this year, as well as cut other spending and not pay a 2019 dividend in a total savings package worth at least £300m.
News
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20 March 2020
With consumer buying habits changing dramatically in many categories, and production and retail supply chains in flux, it has become ever more important that marketers embrace agile media planning, scheduling and content selection, says MediaSense.
News
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17 March 2020
Despite COVID-19 crimping prospects, mobile is forecast to make up for overall reductions in adspend in China as Dentsu Aegis Network (DAN) revised its predictions for the year.
Opinion
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James McDonald, March 2020
James McDonald, Managing Editor, WARC Data, provides three scenarios in which the spread of the COVID-19 virus may potentially impact purchasing, media consumption and advertising investment. Marketing in the COVID-19 crisis This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.
News
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03 March 2020
The Australian online advertising market growth has slowed, but still achieved more than 5% year-on-year to exceed A$9bn expenditure for the full calendar year 2019 according to the IAB Australia Online Advertising Expenditure Report (OAER) ...
News
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27 February 2020
Online ads will account for over half of a forecast $660bn global adspend for the first time this year – with the Alphabet/Facebook ‘duopoly’ taking 35 cents in every ad dollar, according to WARC Data, this despite the first growth for traditional ...
News
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21 February 2020
Malaysia 2019 OOH Adex Report by AIMs Research shows that while advertising expenditure (adex) for outdoor advertising remains consistent at 8% of the total industry adex, the market share of digital billboards increased from 2% in 2018 to 3% in ...
News
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19 February 2020
Despite the global recession and the slowdown of the domestic economic growth, South Korea’s ad market is projected to grow 5.5% year-over-year and record 12.62 trillion won (US$10.6bn).
Opinion
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Jenny Chan, February 2020
The coronavirus, just given a formal name by the World Health Organization (COVID-19) yesterday, has been dominating news headlines in China and around the world.
Opinion
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Alex Brownsell, February 2020
In the first of a new series of reports exploring the opportunities and challenges facing media owners in local markets, WARC takes a closer look at goings-on Down Under.
News
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07 February 2020
Advertising expenditure in India is forecast to grow 10.7% in 2020 to an estimated Rs. 91,641 crores (c.US$13bn), according to a new report from GroupM, the media investment arm of WPP.
News
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06 February 2020
Australia’s TV market saw a near 5% fall in advertising revenues during calendar 2019, although the BVOD (broadcaster video on demand) segment grew strongly, by 39%, from a low base.
News
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05 February 2020
Google parent Alphabet has opened itself up to show the workings of its vast operation, announcing revenues from YouTube and its Cloud division for the first time, but a slowing in both its advertising and non-advertising business indicates new ...
Article
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Low Lai Chow, Event Reports, VidCon Asia Summit, December 2019
Stephan Jenn, sales director and APAC head for Tubular Labs breaks down social video’s popularity across the region and shares content opportunities at the VidCon Asia Summit.
News
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30 January 2020
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, according to the latest figures from Advertising Association and WARC published today, with full year spending projected to increase 5.2% to hit £24.8bn.
News
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29 January 2020
Despite being the fastest growing economic region in the world, it’s a mixed outlook for adspend across APAC markets, according to the latest advertising spend forecasts from Dentsu Aegis Network (DAN).
News
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28 January 2020
Advertiser spend on sports sponsorship is expected to rise 5% this year to reach more than $48bn worldwide – the strongest growth in a decade and ahead of growth projections for all traditional media, according to a new study from WARC.
News
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15 January 2020
December’s clear general election result appears to have eased marketers’ concerns and renewed optimism about the year ahead, according to the latest IPA Bellwether Report.
News
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13 January 2020
Marketers are re-assessing their spending plans for 2020, according to a WARC report, embracing a renewed focus on brand-building with long-term impact over performance marketing with short-term payoffs.
Article
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Biprorshee Das, WARC Exclusive, January 2020
Marketers in India are under more pressure to make a difference in achieving business objectives – cohesive strategy takes precedence over short-term tactics.
News
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20 December 2019
Hong Kong’s media industry is grappling with the impact of the on-going protests, as brands delay promotional activities and rein in spending amid continued uncertainty.
