News
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17 June 2019
Many brands are still tilting their expenditure significantly towards incentives – such as price promotions – rather than advertising, a trend that frequently reflects a failure to keep pace with evolving consumer habits, but also ...
News
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14 June 2019
Advertising spend in Asia-Pacific is forecast to grow by 4% to reach US$216bn in 2019, with the region expected to be the leading contributor to a global increase of 3.6%.
News
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14 June 2019
The worldwide children’s digital advertising market is expected to grow by more than 20% per year between 2018 and 2021, by when it will be worth US$1.7bn, or the equivalent of 37% of all children’s advertising spend.
News
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13 June 2019
Underlying growth in global adspend is slowing in 2019, according to GroupM’s latest worldwide media forecasts, and is expected to pick up only marginally in 2020.
News
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07 June 2019
Online advertising plays a larger role in the UK economy than anywhere else in the world, according to a new study that estimates UK online adspend accounts for 0.63% of GDP – the highest in the world relative to the size of the economy.
News
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05 June 2019
The value of digital advertising across Europe increased by 13.9% in 2018 to reach €55.1bn, driven by strong growth in video, mobile and social spend, according to new data from IAB Europe.
News
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04 June 2019
Podcast adspend hit $479.1m in the United States last year following annual growth of 53%, and should top $1bn by 2021, according to a report by the Interactive Advertising Bureau (IAB), the trade body, and PwC, the professional services firm.
News
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28 May 2019
The tipping point is coming: internet ad formats are set to account for over half of all media spend worldwide by next year if the current trajectory is maintained, WARC’s Global Ad Trends report reveals.
News
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15 May 2019
The big US TV networks are launching addressable ad strategies in a bid to grab a share of the rapidly growing $2 billion market.
News
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09 May 2019
Indian dairy brand Amul allocates only a tiny proportion of its turnover to advertising but that hasn’t hampered its growth, which its managing director predicts will hit 20% in 2019-20.
News
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08 May 2019
US digital advertising revenues in 2018 passed the $100bn mark for the first time, hitting a new high of $107.5bn, according to the latest IAB Internet Advertising Revenue Report.
News
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03 May 2019
Global brand spend on sports sponsorship is expected to increase by 4% to reach £35bn this year, but rights-holders are missing out on potential revenue of an extra £14bn because of outdated rights packaging, a new report has found.
News
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30 April 2019
UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, according to the latest Advertising Association/WARC Expenditure Report, with further growth predicted for this year and next.
News
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25 April 2019
Podcast advertising is set to double over the next three years but the market is being constrained by a range of factors that will need to be addressed, according to a new WARC study.
News
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17 April 2019
UK marketing budgets were being revised upwards in the first quarter of the year even as marketers’ confidence levels remained significantly negative, according to the latest IPA Bellwether report.
News
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16 April 2019
Apple is investing heavily in its video games service, Arcade, which, if it can get the mix right, is estimated to outgrow both its news and TV subscription revenues.
News
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28 March 2019
Mobile adspend is increasing in India, as elsewhere, but the convergence of a number of factors means it will rocket in the next few years, a new study suggests.
News
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21 March 2019
Collectively, online businesses are the biggest category of advertisers on TV in the UK, accounting for almost 15% of total spending via this channel in 2018 and 40% more than the next biggest category which is food.
News
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21 February 2019
New WARC forecasts – based on data from 96 countries – predict a 4.3% rise in global adspend, bringing total investment to over $616 billion.
Opinion
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James McDonald, February 2019
WARC’s latest Global Ad Trends, a monthly report which uses the latest evidence to highlight trends in media investment, has found that the internet ad market is in decline beyond the Google and Facebook ‘duopoly’.
News
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28 January 2019
Adspend in the UK increased 5.1% year-on-year to reach £5.6bn in Q3 2018, delivering the strongest third quarter performance since 2015 and the 21st consecutive quarter of market growth.
News
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25 January 2019
China is expected to overtake the US to become the world’s largest retail market this year, according to a new report that attributes the shift to the emergence of millions of new middle class Chinese consumers.
News
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25 January 2019
Young brands may benefit from tapping the power of event marketing to enhance their status and drive revenue, according to a study published in the Journal of Advertising Research (JAR).
News
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24 January 2019
Mobile is currently the second-largest ad medium by spend, and will overtake TV across key markets this year if current growth rates are maintained, according to a new WARC report.
News
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16 January 2019
Six years of continuous growth in marketing spending came to an abrupt end in Q4 2018, the latest IPA Bellwether report shows, while Enders Analysis study explores the harsh impact of Brexit on the UK ad industry.
