Article
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IAB Europe, Research on WARC, July 2020
Highlights key trends in attitudes to Digital Video Advertising.
News
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01 July 2020
In a sign of diminishing faith in social media platforms to police hate speech, a new WFA survey indicates that nearly a third of the world’s largest brands have cut spend or are likely to do so.
News
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18 June 2020
Asia Pacific’s ad market is set for a strong recovery in 2021, with growth of 8.1% to reach $175 billion, the latest Magna Advertising Forecast predicts.
News
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18 June 2020
Ad buyers expect a 20% cut in budgets this year compared to 2019 because of the coronavirus pandemic and its subsequent economic effects, finds a survey by the Interactive Advertising Bureau (IAB).
News
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04 June 2020
COVID-19 has ended years of double-digit growth for the digital advertising industry in Europe, but new figures from IAB Europe indicate that its decline in 2020, at -5.5%, will be far less than that experienced by all other media, at -21.3%.
News
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03 June 2020
UK PLC is facing a huge financial blow from the effects of the coronavirus pandemic and the subsequent lockdown - but a new study from Ebiquity claims that simply by reallocating marketing spending, British businesses could rescue over half a ...
Opinion
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James McDonald, June 2020
COVID-19 has upended adspend forecasts. Here, James McDonald, WARC Data's managing editor, explains some of the reasoning behind the revised outlook presented in the latest Global Ad Trends report.
News
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29 May 2020
The majority of sellers are feeling the pressure of declining ad rates a new report from the IAB in collaboration with PwC shows.
News
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28 May 2020
Global advertising spend is set to fall by 8.1% – $49.6bn – to $563bn this year, led by severe cuts in investment among major product sectors as a result of the COVID-19 outbreak, the latest WARC Global Advertising Trends report finds.
News
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27 May 2020
As demand for video games soared during lockdown in the US, gaming giants responded, competing for a slice of the action by spending $46.2 million in April this year – more than double the $21.4 million seen in January.
Opinion
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Michael Levine, May 2020
Big step forward for social commerce Facebook announced on May 19 plans for Facebook Shops as part of a webcast conducted by Mark Zuckerberg.
Opinion
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Daniel Knapp, May 2020
Dan Knapp looks ahead at the digital new normal and how we should try to interpret the coming situation. In its April 2020 forecast, the IMF predicts that Covid-19 and the global lockdown will spark the worst economic recession since the Great Depression of the 1930s.
News
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22 May 2020
Mobile advertising was much less affected by the coronavirus pandemic when compared to desktop advertising during the first three months of 2020, according to PubMatic.
News
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21 May 2020
Advertisers in India have shifted media budgets to OTT channels in tandem with the spike in media consumption since lockdown measures were put in place on 25 March.
News
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20 May 2020
Total online advertising growth slowed in the first quarter of 2020 to deliver overall year-on-year growth of 3.8% according to the IAB Australia Online Advertising Expenditure Report (OAER).
Opinion
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Sam Peña-Taylor, May 2020
There will be winners and losers in the current crisis and big tech isn’t going to be in the latter group; Sam Peña-Taylor heard Professor Scott Galloway’s take.
News
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14 May 2020
TV networks, already suffering an ad-revenue fall due to the COVID-19 pandemic, look set to receive a further blow later this year as big-name brands plan to claw back up to $1.5 billion from ad commitments.
News
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13 May 2020
Multinational companies say they are likely to cut ad spending harder than originally planned, and for longer, in response to the COVID-19 pandemic, according to the latest research from the World Federation of Advertisers (WFA).
Article
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Gerard J. Tellis, WARC COVID-19 Series, May 2020
When faced with a recession, most firms cut back on advertising alongside cutting other costs, yet there is a body of evidence that suggests a positive impact for companies that keep advertising during a recession.
Article
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WARC COVID-19 Series, May 2020
A summary of new thinking and best practice on Marketing in the COVID-19 recession, from the WARC Guide.
News
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07 May 2020
A major study has revealed the alarming extent of the labyrinth-like supply chain involved in online advertising, and reveals that around 50% of the money spent by advertisers is gobbled up by middlemen.
News
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30 April 2020
Ten years of continuous ad market growth peaked in 2019 at £25.36bn, but the COVID-19 outbreak will wipe more than £4bn from the total for the current year, according to the latest Advertising Association/WARC Expenditure Report.
News
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01 April 2020
Like it or not, WPP’s size and sway in the industry paints a deeper picture of the response of holding groups caught in the COIVD-19 storm as the company reveals savings plans – these changes follow a period of deep change in the agency business ...
News
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01 April 2020
With the Movement Control Order (MCO) – initially implemented to slow down the spread of COVID-19 – in Malaysia now extended to 14 April, the market's OOH players are stuck in a holding pattern as brands defer campaign launches.
News
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30 March 2020
The global economy is set to fall into recession, with the advertising market likely to follow in the first half of this year, but the latest WARC Global Ad Trends report says FMCG brands are better placed than most to weather the storm.
