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News

People in the UK are spending half as much time on their landlines, but are gobbling up almost 10 times more mobile data as six years ago, new research from Ofcom shows.

Research Paper

This article presents a study of young voter engagement in relation to the EU referendum—a democratic vote on the United Kingdom's membership of the European Union.

Article

Summarises Admap's December issue by looking at five consumer trends that will affect marketers in the year ahead, exploring both the opportunities and challenges these present.

Article

Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority.

News

The smartphone reigns supreme as the Americans’ choice for online activities, a new survey shows. So much so, that an estimated 270 million American smartphone users now find themselves checking their devices 52 times a day, according to ...

Article

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2018.

Research Paper

Join the Dots, a consumer insight agency in the UK, explains how it is choosing to adapt its qualitative research methods in response to consumers' changing communication choices.

Article

Looks at the trends in internet usage, tech ownership and the connected home in Great Britain in Q3 of 2018.

News

The BBC, the UK’s public broadcaster, must do more to engage with younger audiences, an official report has warned after finding that increasing numbers of young people are switching to commercial broadcasters and streaming services.

News

Despite a love of online shopping and increased options for mobile payments, young consumers in South East Asia still prefer to pay in cash, according to new research.

Article

Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.

News

More than half of luxury consumers in China use their mobile devices to research high-end products, with more than half of them (58%) aged 18 to 30, according to new research from social media giant Tencent and Boston Consulting Group.

News

LONDON: Young British adults smoke and drink far less than their counterparts from a generation ago, are more likely to attend university and spend less time socialising, according to an official study.

News

SHANGHAI: China’s Gen Z will represent 40% of the country’s consumers by 2020 – but marketing to them requires a savvy digital and social media strategy, according to a senior agency executive.

Article

China’s Gen Z will represent 40% of the country’s consumers by 2020 – but marketing to them requires a savvy digital and social media strategy.

News

WASHINGTON DC: Two-thirds of American parents are concerned about the amount of time their teenage children spend in front of screens, according to a new study that also has some surprising findings about the extent to which parents themselves are ...

News

SAN FRANCISCO: Social media is showing a trend towards smaller walled gardens, especially among young people, who appear to be seeking smaller platforms specific to their colleges, turning Facebook’s original strategy to find new advantages.

Opinion

The BBC is in a difficult position, and to overcome its challenges it must take radical steps, argues the Beyond Collective’s Zaid Al-Zaidy.

News

ASIA PACIFIC: Consumers in Asia Pacific may love the experiences and convenience offered by apps, but a recent study has found that a majority (53%) across the region now regard security as their most important consideration when it comes to using ...

News

GLOBAL: Younger generations around the world are marketing savvy and have similar expectations towards companies, brands and media, according to an industry figure who says marketers need to truly understand their motivations and culture if they ...

Article

Discusses key characteristics that can help marketers prioritise strategies to bond with the up-and-coming consumer generations and outlines case studies from across the world of brands that are successfully connecting with NextGen consumers.

News

GLOBAL: Marketers need to rethink how to research young people since traditional qualitative research methods no longer work for Gen Z, according to an industry figure.

Article

Livity, a youth marketing agency, distils what it has learned from over 17 years’ experience about how to effectively research and understand young people.

Research Paper

This study proposes a novel methodology, mixture-amount modeling (MAM), to investigate cross-media advertising synergy based on consumers' media usage.

Case Study

Truth initiative, a non-profit youth brand with a mission to combat teen smoking, encouraged teen smokers in the US to #FinishIT by launching a call to arms with simple participation.