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News

NEW YORK: Marketers and agencies need to constantly evaluate their portrayals of women in advertising and not adhere to standards that may be outdated before a message moves into public distribution, a paper in the Journal of Advertising Research ...

News

MUMBAI: The lives of India’s women are changing, but the country’s advertising industry isn’t moving in response, according to a senior agency executive.

Article

India’s women are changing – but the advertising industry isn’t, so how can India’s marketers overcome sexist tropes in advertising to truly connect with the modern Indian consumer?

Article

This article looks at portrayals of female beauty in advertising and examines the limitations of the thin ideal.

News

RIO DE JANEIRO: Addressing the gender bias in advertising can shift brand metrics, even in categories such as beer which commonly deal with long-held stereotypes, according to research from Brazil.

Research Paper

Market research looked into how consumers feel their genders are represented by brands in Latin America, at a time when gender roles are changing and stereotypes are being debated and questioned in society.

Research Paper

Focuses on women's representation in advertising in Brazil, from a business measurement perspective, and looks into how it can impact advertising performance, as well as providing solutions to making advertising more inclusive.

Article

AT&T, the telecoms and entertainment company, is driving progress when it comes to accurate gender portrayals in advertising.

News

MIAMI, FL: Over 60% of female consumers believe women are commonly depicted using negative stereotypes in ads, research conducted by A+E Networks has found.

Article

A+E Networks, the media company, builds audience understanding through on-going research into the attitudes, experiences and preferences of women across America.

Case Study

Heist Tights, a hosiery brand, created a socially responsible campaign in the UK that pushed back against the objectification of women in advertising.

Article

This article features interviews with the shortlisted candidates for the Marketing Leader of the Year 2017 award, from brands such as Nationwide, M&S, Just Eat and more.

Article

This event report outlines how Procter & Gamble, the FMCG company, is addressing the issue of outmoded gender portrayals in advertising.

Case Study

This case study shows how Badger and Winters, an advertising agency, successfully initiated change globally towards the non-objectification of women in advertising, by directly targeting the industry with powerful campaign films.

News

GLOBAL: The marketing community not only needs to move away from stereotypical depictions of women in advertising if it is to successfully reach this group, but also to recruit more women to senior positions, an industry figure has argued.

Case Study

This case study explores how The 3% Conference, offering research and content on diversity within advertising, launched a national campaign in the US to reset the outlook that those who work longest are the most committed.

Research Paper

This paper presents an approach that quantitatively measures conscious and unconscious gender bias across brand touchpoints as determined by the consumer in Australia.

News

NEW YORK: AT&T, the telecoms group, is seeking to ensure it consistently delivers realistic portrayals of women in advertising using a metric known as the Gender Equality Measure (GEM).

News

LONDON: Dana Anderson, Senior Vice President and Chief Marketing Officer of global snacks company Mondelez International.

Article

This paper considers the changes in brand communications with women, how pro-female and empowerment rhetoric is gaining prevalence.

Article

This article, based on research by Ogilvy and Mather, explores how Asia's increasingly middle class women are driving consumer spending growth and provides case studies of how brands can successfully engage this rising consumer group.

Article

This article explains how marketers can best adapt their strategies to appeal to the 50+ consumer, a growing demographic.

Research Paper

This paper analyses the changing role and status of women in India and what their emerging identity means for brands.

Research Paper

This paper identifies how Chinese advertising practitioners’ cultural perceptions of gender influence their creation of advertising representations.

Article

This article urges participants in automated ad buying to develop their own philosophy. The debate over the merits of programmatic is over: brands and publishers now need to build effective models for the programmatic exchange environment.