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Article

This article features interviews with the shortlisted candidates for the Marketing Leader of the Year 2017 award, from brands such as Nationwide, M&S, Just Eat and more.

Article

This event report outlines how Procter & Gamble, the FMCG company, is addressing the issue of outmoded gender portrayals in advertising.

Case Study

This case study shows how Badger and Winters, an advertising agency, successfully initiated change globally towards the non-objectification of women in advertising, by directly targeting the industry with powerful campaign films.

News

GLOBAL: The marketing community not only needs to move away from stereotypical depictions of women in advertising if it is to successfully reach this group, but also to recruit more women to senior positions, an industry figure has argued.

Case Study

This case study explores how The 3% Conference, offering research and content on diversity within advertising, launched a national campaign in the US to reset the outlook that those who work longest are the most committed.

Research Paper

This paper presents an approach that quantitatively measures conscious and unconscious gender bias across brand touchpoints as determined by the consumer in Australia.

News

NEW YORK: AT&T, the telecoms group, is seeking to ensure it consistently delivers realistic portrayals of women in advertising using a metric known as the Gender Equality Measure (GEM).

News

LONDON: Dana Anderson, Senior Vice President and Chief Marketing Officer of global snacks company Mondelez International.

Article

This paper considers the changes in brand communications with women, how pro-female and empowerment rhetoric is gaining prevalence.

Article

This article, based on research by Ogilvy and Mather, explores how Asia's increasingly middle class women are driving consumer spending growth and provides case studies of how brands can successfully engage this rising consumer group.

Article

This article explains how marketers can best adapt their strategies to appeal to the 50+ consumer, a growing demographic.

Research Paper

This paper analyses the changing role and status of women in India and what their emerging identity means for brands.

Research Paper

This paper identifies how Chinese advertising practitioners’ cultural perceptions of gender influence their creation of advertising representations.

Article

This article urges participants in automated ad buying to develop their own philosophy. The debate over the merits of programmatic is over: brands and publishers now need to build effective models for the programmatic exchange environment.

Article

This report examines new insights into consumer behaviour and discusses how they could inform marketing.

Research Paper

In the absence of studies addressing how to sample advertising in content analysis in a reliable manner, this paper aims to determine the most efficient way to select from a year’s worth of issues for conducting content analysis of advertising in terms of sample size and type.

Research Paper

Taking Belgium as a case in point, this study analyses, first, tolerance for advertisements unfriendly to women and men as expressed by advertising and marketing professionals, consumers and gender equal opportunity workers.

Research Paper

This exploratory cross-cultural study examines the experiences of women in advertising creative departments in Spain and the United States.

Research Paper

Results of a UK research project exploring advertising's role in the cosmetics and beauty category. Specifically, it looks into the impact of airbrushed images on body confidence.

Research Paper

Graphic sexual appeals grab attention but the advertising literature suggests that these messages are far from a “magic bullet.” Using a large national panel (N = 1,506), the current research manipulated levels of nudity in fragrance ads and assessed key constructs including Sexual Self Schema, Sensation Seeking, and dimensions of the Reidenbach-Robin Multi-dimensional Ethics Scale to determine which factors best account for individual response.

Research Paper

Digital media has profoundly affected the advertising industry as new channels supplant traditional media and Internet advertising moves beyond rudimentary display ads to the likes of viral video and social networking.

Research Paper

This article examines the state of newspapers and consumer magazine print advertising as reflected in the public research literature over the past 50 years.

Research Paper

This short paper discusses the second (2010) edition of Advertising and Promotion, a book by Chris Hackley.

Article

Helen Calcraft, chief executive for Miles Calcraft Briginshaw Duffy, presents the six books she finds the most influential.

Research Paper

This presentation emphasizes the usefulness of narrative research in marketing, vividly illustrated by insights in women’s perspectives on advertising.