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Case Study

Nippon Pylox, a Malaysian spray paint brand, increased sales despite a limited marketing budget by understanding its target audience.

News

Influencers have inverted the funnel to such an extent that marketers in India are starting to factor them into their annual calendars, according to one brand executive.

Case Study

MARIGOLD HL Milk, the Singaporean dairy company, grew volume share and top-of-mind awareness by running a campaign focused on cholesterol awareness.

Case Study

Cosmetics brand Maybelline used interactive video, an e-billboard and a lipstick to maximise the use of its new endorser, singer and actor William Chan in China.

Case Study

Toothpaste manufacturer Darlie grew volume share and engagement through a multimedia campaign in Singapore.

Article

Indian brands, big and small, are embracing influencers for engagement and PR purposes.

Opinion

Obsession and excellence fed into a JPMorgan Chase creative spot. WARC's Geoffrey Precourt explores how the ad favoured feelings over metrics.

Article

Burger King, the quick-service restaurant chain, has achieved an outsized impact in its category by focusing on true marketing differentiation.

Case Study

L'Oréal Paris, a beauty brand, increased its UK range of foundations to 23 shades to promote a more diverse and inclusive approach to beauty.

Case Study

SK-II, the Japanese luxury skincare brand owned by P&G, decided to give a voice to the 'leftover women' of China.

Case Study

Xbox, a gaming console brand, launched an offering to customise its controllers for fans in the US to both express their love for the brand and which acted as a means of promotion in itself.

Article

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2018 WARC Awards.

Opinion

Huawei is the brand that has achieved the greatest uplift in its Ad Awareness in Egypt in September. The Chinese tech giant recently unveiled its new nova 3 series which went on sale in Egypt on the 8 th August.

Research Paper

This article is concerned with qualitative descriptions of the morphological structure of Twitter interaction network topologies.

Article

Glossier, the beauty company, has demonstrated how digital media can be used for everything from building an audience of brand fans to co-creating innovative products.

Article

Analyses the key themes and summarises the winning case studies from the 2018 Effective Innovation category in the WARC Awards, and presents the views and opinions of the judges.

Article

Explores the current reading on the topic of marketing on Facebook - the best used social network in the world, reaching over two billion users every month.

Case Study

Princess Cruises, an American premium cruise line, successfully launched a new ship to consumers in China.

Case Study

Whisper, a feminine hygiene brand, used a campaign that challenged society's expectations of women to connect with young women in India.

Case Study

Spray paint brand Nippon Pylox tapped into distinct specialist user communities to increase engagement and drive sales in Malaysia.

Article

Cheetos, a cheese-flavored snack owned by Frito-Lay, has driven consumer attention and engagement by turning to its online fans for inspiration.

News

LONDON: HQ Trivia, the quiz show livestreamed via app, rapidly gained a following via word of mouth and has attracted adventurous brands keen to reach its particular audience.

News

SINGAPORE: A savvy public relations strategy is still important in the digital age, especially when building brand awareness, according to a senior executive at a Singapore telco.

Article

The traditional TV quiz show is moving onto mobile, as HQ Trivia offers cash prizes to winners of its twice-daily livestreamed shows.

Article

Circles.Life, a telco challenger brand in Singapore, has put PR, out-of-home and viral stunts at the heart of its brand marketing.