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Article

This article summarises key insights from a series of papers on new ad testing methods which are driven by advances in technology and neuroscience and must focus on consumers' rational and emotional drivers.

Article

This article looks at how neuromarketing can now accurately and cost-effectively predict consumer intentions with no conscious bias in purchase decision influencers by using low-cost biometric and psychometric tools.

Article

This article previews a series of papers which look at how neuroscience is influencing the marketing industry and advancing consumer insight.

Case Study

This case study shows how John Lewis Insurance, the insurance branch of the retail brand, increased its sales by successfully adapting John Lewis' iconic marketing identity to its campaign in the UK.

Article

This event report addresses how Nescafé, the coffee brand, has sought to enhance its digital presence.

Article

This article examines the current problem of digital transparencies from the client's perspective, providing best practice on what to ask media agencies in order to ensure advertisers can navigate the complex challenges of the digital landscape.

Case Study

This case study describes how Latin American boyband CNCO used geo-location technology for a mobile campaign in Latin America, Spain and the US, to build excitement and social media buzz around the release of its debut album.

Case Study

This case study describes how the app Spott was launched in Belgium, offering retail inspiration for viewers and increasing the relevance and attractiveness of content.

Case Study

This case study demonstrates how a powerful brand positioning delivered long-term higher commercial value for Cuisine de France, a brand responsible for introducing fresh French bread and pastries to the Irish market in the 1990s.

Article

This event report looks at why 21st century brands Spotify, Buzzfeed and King have become so successful and offers tips on how this success can be replicated.

Case Study

This case study show how an innovative approach to surveying the strength of its partner relationships, has led RSA, an insurer, to shift its strategic focus and change the way in which it operates.

Research Paper

This paper examines the impact of digital technology on growth, showing how businesses that have embraced new tech, backed with qualitative research, have seen an increase in revenue.

News

SINGAPORE: As more and more of the ad tech industry shelves Flash, the Adobe platform that plays multimedia content in ads, marketers across Asia are wrestling with how best to address the changes involved.

Article

In this collection of articles the various elements of the online advertising ecosystem are explained.

Article

The Programmatic Primer is designed to enable advertisers to take advantage of the opportunities offered by programmatic advertising.

Case Study

This case study describes how Unilever mounted an international campaign for Cornetto by harnessing the twin assets of love stories and music videos.

Case Study

This case study explains how Cornetto, the ice cream brand, created a global campaign to target teenagers, and then adapted it locally to build relevance.

News

DANA POINT, CA: Unilever, the FMCG giant, has built deeper connections with male shoppers by enhancing its understanding of their rapidly-changing habits, attitudes and notions of masculinity.

Article

This event report outlines Unilever's brand-building strategy, with a particular emphasis on how it has been applied to engaging male shoppers.

News

NEW DELHI: Marketers seeking to reach India's rural audiences are exploring the opportunities offered by the spread of ATMs into lower tier locations, as third party operators bring cash machines to hitherto inaccessible areas.

Article

This article explores advances in neuroscience marketing research, how brands are using them and what challenges remain for the future.

Case Study

This case study explains the concept of Thunderclap, a social media tool which allows people to spread messages through grassroots supporters, including three brand examples.

Case Study

This case study describes the launch of Devils' Cut, a new bourbon whiskey from Jim Beam, in Australia.

Article

This paper argues that the most successful brands combine insights, innovation and inspiration to work for the good and profits, and gives an Indian perspective using examples.

Article

This report relates the effects of innovation becoming an operational imperative at Campbell Soup Co.