Elena Ionita and Razvan Matasel, Account Planning Group - (UK), Silver and Best Use of Research award, Creative Strategy Awards 2007
After four years of communicating to Romanian consumers its scientific ingredients and competitve price offers, Wash&Go was facing pressure from copycat brands and needed to find an emotional and distinctive promise and positioning.
Consumer goods colossus Procter & Gamble has revealed that it may sell shampoo brand Wash & Go . The move would be in line with P&G’s strategy of focusing on core global brands, following disappointing financial results [WAMN: 1-Nov-00].
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